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Ross Adams discusses Acast's acquisition of Wonder Media Network for $7.8 million, marking a strategic move to enhance their creative studio capabilities. The acquisition strengthens Acast's position in the US market while expanding their ability to produce high-quality branded content and original productions. Ross also shares insights about Acast's first profitable quarter and their focus on video podcasting as a growing opportunity.
Shira Atkins, CEO of Wonder Media Network, provides valuable insights into the branded podcasting industry, revealing how they work with Fortune 500 companies to create authentic content that resonates with audiences. She emphasizes the importance of strategic groundwork and consultation to ensure podcast success, noting that while corporate podcasts might not naturally attract listeners like true crime shows, they can be compelling when done right.
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