29. Stop Emailing Your RAP - Start Selling It

In this episode of Reconciliation Roadmap, Dixie Crawford emphasises the importance of effective communication in reconciliation efforts, particularly the limitations of relying solely on email. She advocates for a more engaging approach that inspires action and personal connection to the Reconciliation Action Plan (RAP). By tailoring messages to different audiences and emphasising the need for leadership involvement, Crawford outlines strategies for fostering genuine commitment to reconciliation within organisations. The episode concludes with a call to action for listeners to actively promote reconciliation in their teams.

Takeaways:

• You cannot email your way through reconciliation.

• Awareness is an action, not just information.

• Buying happens through experience, not exposure.

• You need to light a fire, not forward a file.

• Successful RAPs are sold, not told.

• Every communication touch point must have a call to action.

• Change moves faster peer to peer than top down.

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