240 - Why Coaches Struggle To Attract Clients - Even When Doing All The Right Marketing

Are you tired of doing all the right things in your marketing… yet still struggling to sign the high-value clients you know you’re meant to work with?

It's really common for 'hidden gem' coaches, and the reason behind it might be simpler than you think.

In this episode of She’s the Business Podcast, I’m uncovering the powerful shift that helped me triple my profit and attract premium clients with ease - and that’s the move from a menu of services to a signature program.

If you’re a coach or consultant offering a range of services hoping to appeal to everyone, you could be unintentionally making your business invisible. Instead, what if you had one compelling offer that did the heavy lifting - attracting your ideal clients, establishing your authority, and simplifying your marketing?

Tune in to discover:

1. Why your marketing might not be working - even if you’re following all the “expert” advice.

2. What a signature program really is - and how it creates clarity, consistency, and instant brand recognition.

3. How to reclaim your authority and position yourself as the go-to expert in your niche.

4. Why offering too many options actually confuses your audience (and leads to fewer sales).

5. The power of a transformational experience - and how to deliver results that make your program irresistible.

This episode is your permission slip to stop hustling, simplify your business model, and start creating real momentum with a streamlined, premium offer.

If you’ve been wondering how to attract the right clients without working more hours - this is your next step.

🎧 Listen now and start designing a business that feels aligned, profitable, and EASY.

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast

-------------------------------------------

FREE VIDEO TRAINING “How To Attract High-Paying Clients & Grow To Multi-6-Figure Years in Part-Time Hours” 

Watch now: https://www.jessicaosborn.com/5keysvideo

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

 .........................................................

About your host:

Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you create your signature offer and fill it with premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full!

Learn more: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}