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May 13, 2025 40 mins

Is your business ready to expand with a powerful signature program?

Or are you wondering if it’s the right strategy for you?

If you’ve ever found yourself juggling too many services, feeling pulled in different directions, or doubting whether you have enough experience, you’ll want to tune in.

In this episode, you’ll discover how you know when you’re ready to create a sell-out offer that puts your business on the map - without falling into the “cookie cutter” trap or overcomplicating things.

Hear real life examples and ask yourself questions you need to answer before launching a signature program. Plus we address the most common myths I hear from coaches and consultants feeling nervous about taking this step.

When you listen to the end, you’ll know:

  1. Why is a signature program a game-changer for expertise-based businesses—and not just another shiny offering to add to the mix?

  2. What are the real signs you’re ready (or not ready) to create a signature program?

  3. How do you avoid the myth that a signature program has to be “one size fits all” and instead make it completely personalised for your clients?

  4. What are the four essential ingredients every great signature program needs to be both impactful and easy to market?

If you’re ready to drop the dead weight, simplify, and finally feel like your offers reflect your authority, make sure to add it to your playlist now!

You’re getting practical insights and simple, honest advice (no hype, no fluff) to help you take clear action in your coaching or consulting business.

Let’s get you set up for real, long-term success!

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Special Opportunity! Just 10 spots available

Want to create or upgrade your Signature Program this year? Join me in an intimate group starting this May, and get my personal support to craft a winning Signature Program and simple sales system to fill it!

>> Put your name on the Priority List to receive more information: https://jessicaosborn.com/businessjam

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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast

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About your host:

Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you create your signature program and fill it with premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full!

Learn more: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

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