253 - The #1 Mistake Sabotaging Profits in Women-Led Businesses with Tana Kramer

The diagnosis you never want to hear from your accountant: your business is an expensive hobby!

Instead of creating profit and freedom that supports you to live your life, it might feel more like it’s taking over and keeping you from what you really want to be doing… right?

If you’ve ever wondered what profitable businesses are really doing differently - or if you just wish finances felt a little less intimidating - this episode is made for you.

This week, I’m sitting down with Tana Kramer, profitability consultant and founder of TK Solutions. Tana isn’t your typical finance expert.

She’s warm, energetic, and passionate about helping women design businesses that actually fund the life they want - whether that's more freedom, more time, or even travelling the country with an RV (yep, she’s done it!).

With decades of experience across industries from content creation to wellness clinics, Tana knows exactly where business owners get stuck…and how to help them get clear and confident with their numbers.

Here’s a taste of what we’re unpacking in this conversation:

1. Why does profitability matter far more than just “making money” - and what’s the real difference between revenue goals and profit goals?

2. What’s a profitability consultant actually do that your accountant doesn’t - and how can this relationship transform your business decisions (and your stress levels)?

3. How do you start identifying the hidden leaks or outdated activities that might be draining your profit (and your energy) without you even realising it?

4. What are some easy, non-scary routines to build your confidence with finances - even if spreadsheets make you want to run and hide?

5. How did Tana build a flexible, location-independent business - without sacrificing client results (and what practical steps can you take to do the same)?

 

Ready to lighten the mental load, banish the overwhelm, and start seeing your business produce the income you know is possible?

Tune in for practical tips, warm encouragement, and stories that might just inspire your next big step.

Listen in - I promise, finance can be fun!

About our guest:

Tana Kramer, founder of TK Solutions, is a Profitability Strategist and Guide who has dedicated her career to empowering entrepreneurs, especially women leaders, to achieve sustainable growth and financial success. From answering phones at her father's small-town glass shop to managing complex financial operations for large companies, Tana’s journey reflects her deep-rooted passion for helping businesses thrive.

With a bachelor’s degree in Business Administration and Management from Arizona State University and decades of experience across diverse industries—including content creators, personal development leaders, service providers, and lifestyle apparel brands, to name a few—Tana brings a wealth of knowledge to her work. She excels at streamlining operations, improving efficiencies, and delivering strategic financial insights that drive profitability.

Tana’s unique approach combines her practical expertise with a commitment to helping entrepreneurs align their businesses with their lifestyle goals, creating a foundation for both professional and personal success.

Connect with Tana:

TK Solutions: https://tanakramer.com/

Instagram: https://www.instagram.com/tanakramer/

LinkedIn: https://www.linkedin.com/in/tanakramer/

1. Free Private Podcast - Unlock the Secrets to Financial Success and Sustainability: https://tanakramer.com/financial-wellness-podcast/

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