254 - Finding Your Market Sweet Spot Where Your Ideal Clients Are Waiting

Have you ever felt like there’s an invisible wall between you and your dream clients?

You know you can help so many people, but somehow, you’re just not being seen or heard, almost like you’re standing right next to the sweet spot in the market, but not quite in it yet.

If that sounds familiar, this episode will help you get clarity and take action.

Right now, there’s a lot going on in the world, uncertainty, fear, global changes that affect how we all do business.

But what if I told you that despite all of that, people are investing in themselves more than ever before?

The numbers show it: annual growth in coaching, self-improvement, and development are between 9% and 17%! And we’re talking mega billion dollar industries here.

So why aren’t your ideal clients signing up with you?

In today’s episode, I talk about how to put yourself exactly where you need to be- right in your “expert zone” - so your future clients can see you, trust you, and know you’re the right guide for them.

Here’s a taste of what you’ll gain from this episode:

1. Why are so many of us invisible to our perfect clients, even when demand is rising?

2. What does it really mean to find your market sweet spot, and how is it different from just “picking a niche”?

3. How can you get clear on your expert zone so you become the go-to choice, not just another face in the crowd?

4. What simple mindset shift can help you move past fear and step confidently into your authority?

5. How do you know when you’ve truly landed in your expert zone (hint: it feels a lot like finding the perfect pair of jeans, or that once-in-a-lifetime wedding dress)?

If you’re ready to clear the confusion, stop blending in, and want to finally claim your place in the market where your dream clients are waiting - don’t miss this episode!

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Mentioned in the episode:

Niche Buster 7 Day Challenge: starting 4 August! Get your spot now, and use coupon “STBCODE” for a special podcast listener earlybird price!

Https://www.jessicaosborn.com/nichechallenge

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About your host:

Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn