259 - How to Use AI in Your Marketing and Not Lose Your Authenticity

You’ve probably noticed how much fake content is popping up everywhere - right?

It’s hard to know what’s real anymore, especially as AI becomes part of the mix in business and marketing.

In this episode, I’m tackling one of the biggest questions I get from my clients and often hear at industry events: How can you use AI in your marketing without losing the authentic, human voice your clients connect to?

I get it - we all want to save time and make things easier in our business, but does letting AI do the heavy lifting mean we lose that unique “spark” our audience loves?

I share real examples from my own business (and my clients), showing that it’s possible to blend smart automation with genuine, personal connection.

My goal is for you to walk away with some practical ways to use these tools without sacrificing your authentic energy - or turning into a robot yourself!

Curious what we unpack in this episode? Here’s a sneak peek:

1. Why is authenticity so much more powerful than we might think, even more than love? I share fascinating studies on the energy that comes from something real.

2. What are my go-to ways to use AI to help with content creation, without letting it overtake my voice? (Hint: It still starts with YOU.)

3. How can you use AI bots to boost your client’s experience, like creating a client avatar or handy calculators - while keeping things personalized?

4. What’s the smartest way to use an AI chatbot on your sales page, so it helps prospects instantly, but never tries to impersonate you?

If you’re wondering how to make technology your friend (not your clone!) and keep your marketing authentic, this episode has the answers. Catch it now and start using AI the smart, human way.

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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

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About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

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