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September 9, 2025 25 mins

Why is your business not making the profit you expected? Your accountant will tell you it’s because your expenses are too high, and yes… that’s true on the surface level.

But have you considered WHY expenses are high? Or earnings low? The causes are often hidden in places you least expect!

For example, you could be impacted by choices in your service model or your marketing strategy …. And these can take chunks off your bottom line without you realising it!

In this episode, I’m pulling back the curtain on the six most common profitability traps I see online coaches and service based business owners fall into.

And yes, I’ve been there myself! I share real-life lessons from my own journey and those of my clients, so you can spot these traps and step right over them.

If you’re ready to simplify, save your sanity, and start earning what you deserve, this one’s for you.

Here’s a taste of what you’ll hear:

  1. Why diversifying your income streams is putting a strain on your earnings.

  2. The true cost of chasing shiny objects and why selecting a relevant strategy matters so much.

  3. How to avoid the common mistake of simply throwing money at problems - discover how to use outsourcing to grow profit instead.

  4. Why undercharging is hurting more than your bank account - the bigger opportunity loss and what to do about it.

  5. The tech money bucket and how to approach your tech stack the smarter way.

If you’re wondering which of these traps might be keeping your business under-earning, or want to hear how to move past them, press play and listen now.

I promise you’ll find plenty of practical wisdom, and maybe the nudge you need to make a profitable change.

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Feeling unclear about your niche? Ready to step out of 'hidden gem' haze and into your 'authority' era?

Take the Niche Buster 7 Day Challenge and finally get clear on how to position your expertise so you're seen as the go-to authority in your niche!

This short program takes you through the exact framework I use with my private clients, that's seen them grow monthly revenue by the thousands with a strategic shift in their positioning.

Learn more and enrol here: https://jessicaosborn.com/nichechallenge

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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast

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About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

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