5 Human-Centric Marketing Strategies with Chantal Cornelius, Founder of Appletree Marketing | Ep 213

🎙 In this episode of the Systemize Your Success podcast, Dr. Steve Day welcomes back marketing expert Chantal Cornelius to discuss five unique strategies for effective, human-centric marketing.

 

Chantal shares insights from her newly released book, “StandOut Strategies,” and coaches Steve live on implementing these strategies in his business. Moreover, the conversation delves into the emotional aspects of decision-making in marketing, highlighting how understanding client emotions can lead to better engagement and results.

 

You will also learn about the five strategies—Certainty, Connection, Contribution, Growth, and Significance—and how to identify which one resonates most with your business. This episode is packed with practical advice and actionable steps to help you attract your ideal clients and enhance your marketing efforts.

KEY TAKEAWAYS

💡 Understanding Client Emotions: Successful marketing hinges on recognising the emotions clients experience when interacting with a business. Since most decisions are made subconsciously, it's crucial to align marketing strategies with how clients want to feel.

💡 Five Marketing Strategies: The five strategies identified are Certainty, Connection, Contribution, Growth, and Significance. Each strategy corresponds to different emotional needs that clients may have when choosing to work with a business.

💡 Personalized Approach: Business owners must identify which of the five strategies resonates most with their services. This can be determined through a simple test that evaluates the emotions clients associate with their business.

💡 Effective Communication: Once business owners identify a strategy, they should incorporate relevant language into their marketing materials, sales conversations, and customer service interactions to create a consistent and appealing message.

💡 Continuous Feedback: Gathering feedback from clients about their experiences and perceptions can provide valuable insights. This can help refine marketing strategies and ensure that the business aligns with client expectations, ultimately leading to better client relationships and increased sales.

BEST MOMENTS

04:32 - 💬 “We actually make about 95% of our decisions subconsciously. We don't even know our brains are doing it.” - Chantal Cornelius

08:44 - 💬 “The best way to find out how your clients feel about you is to ask them.” - Chantal Cornelius

11:45 - 💬 “This is where clients will work with you because you can help them to have a bigger impact. You can help them to feel seen, heard, respected.” - Chantal Cornelius

20:12 - 💬 “I try to help people to get from where they are stuck right now, subconsciously or consciously or otherwise, to a place where they are looking more towards a life of freedom.” - Steve Day

32:40 - 💬 “Success for me is being able to do that, to have a business that means I can go away for two weeks...” - Chantal Cornelius

TIMESTAMPED OVERVIEW

00:00 “Uncovering Human-Centric Marketing Secrets”

03:29 “Live Marketing Strategy Coaching”

09:53 Emotional Appeals in Charity Donations

13:14 Tailored Business Strategies

16:28 Empowering Coaching for Growth

19: