π In this episode of the Systemize Your Success podcast, I share valuable insights on creating an effective knowledge base for your business. If you’re frustrated with repeatedly answering the same questions from clients and staff, a well-structured knowledge base can help alleviate this issue.
I’ll walk you through my team's journey to develop a searchable and retrievable system for capturing essential information, making it easier for everyone to find answers quickly.
You will learn how using the right tools and effectively categorising and structuring content can make all the difference. I’ll also highlight the benefits of integrating AI-driven search capabilities and chatbots to enhance the user experience.
By the end of this episode, you’ll have practical strategies for building and maintaining a knowledge base that improves efficiency and empowers both your clients and team to find answers independently.
KEY TAKEAWAYS
π‘ Importance of a Centralized Knowledge Base: Establishing a single, searchable knowledge base is crucial for efficiently capturing and retrieving information, reducing frustration from repeated questions, and improving overall team productivity.
π‘ Choosing the Right Platform: Selecting a knowledge base app that allows for both public and private access is essential. This ensures that staff can access all necessary information while clients only see what is relevant to them, preventing duplication of content.
π‘ Enhancing Searchability: To improve the effectiveness of a knowledge base, it is crucial to focus on searchability. This includes using relevant keywords in article titles and descriptions and categorising articles to make them easier to find.
π‘ Continuous Improvement: Encourage team members to update articles with new search terms they discover while looking for information. This collaborative approach enhances the searchability and relevance of the content over time.
π‘ Integration with Operations Manuals: Differentiate between a knowledge base and an operations manual. A knowledge base is for FAQs and snippets of information, while an operations manual is for recurring tasks. Linking knowledge base articles to operations manuals can enrich the content and provide comprehensive guidance.
BEST MOMENTS
05:16 - π¬ “So the solution we ended up going for, which in hindsight is the bloody obvious one, is we actually invested in an app which was specifically designed for knowledge-based use.”
06:51 - π¬ “When you're looking for a knowledge base app, That is one of the big things to look at. Can I create public and private knowledge bases which can sit together so certain people like your staff can access everything, but then your clients, for example, or your customers can just access the public face and stuff?”
12:05 - π¬ “One of the best tips I share with my staff is that when you search for something, if your original search term doesn't find the thing you want, but eventually you find it, then make sure you add that original search term to the article.”
20:01 - π¬ “So a lot of the policy type documents that we used to just have in documents in Google, we're now shifting into our knowledge base and make them highly searchable.”
TIMESTAMPED OVERVIEW
00:00 Creating an Efficient Knowledge Base
05:02 Unified Knowledge Base with Circle
07:14 AI-Enhanced Knowledge Base Interaction
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