Fit For Market (And Life)

In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and business growth.

In the "Person" segment, they share the story behind Steve's fitness journey, emphasising how physical health influences mental resilience and the importance of a supportive environment.

The "Principles" segment explores how preemptive steps—whether in marketing or fitness—help navigate life's challenges and build strong foundations for future success.

The "Problem" segment highlights the crucial role of accountability buddies in maintaining discipline, whether in marketing strategies or fitness routines.

Finally, in "Perspicacity," they revisit the iconic Australian "Life. Be in it." campaign, discussing how its motivating spirit could be revived today with the help of AI and community encouragement. Join them for practical tips and relatable insights on creating a thriving life and business.

Get ready to take notes!

Talking About Marketing podcast episode notes with timecodes

01:40 Person This segment focusses on you, the person, because we believe business is personal.
Sore But Happy – Fitness as a Foundation for Business

In this week's Person segment, Steve and David dive into the journey of physical well-being and its deeper impact on business and life. A call from vocal coach Alexandra (Ali) Lopez sparks a candid discussion about the importance of balancing work with fitness. For Steve, the journey began with a routine of walking and visits to an exercise physiologist but transformed when health concerns and a recommendation from a friend, Adelaide Techguy Richard Pascoe, led him to a more regular, enjoyable gym habit at Fitness Habitat.

The conversation focuses on the challenge of finding the right motivation for fitness amidst the constant demands of running a business. Steve shares his evolution from feeling duty-bound to exercise, to discovering the internal drive that makes early morning workouts an ingrained part of his week. He notes how small, consistent efforts—like holding a plank longer than before—are signs of improvement that make the journey worthwhile.

David reinforces the idea that busy small business owners can benefit immensely from integrating mindful physical routines. When fitness is no longer just another task but a space to connect with the body and release the mind from work stress, it becomes a source of strength, both mentally and physically. As Steve reflects, being "sore but happy" is not just a feeling—it’s a way to live and work better.

14:15 Principles This segment focusses principles you can apply in your business today.
Small Steps, Big Gains – Building Resilience in Business and Health

Steve and David extend the conversation on well-being by drawing a clear parallel between physical health and business success. The key principle they explore is preemptive action—taking small, positive steps before problems escalate, whether in your personal health or business practices. Just as maintaining a fitness routine makes future challenges easier to face, proactive marketing strategies can pave the way for smoother business growth.

David shares his perspective on how addressing potential issues early on—like tending to well-being or foundational business elements—requires fewer resources than tackling larger crises later. For Steve, committing to a consistent, manageable fitness routine is akin to a small business owner building a steady marketing practice: it’s about regular effort, gradual improvement, and staying the course even when the immediate payoff isn't obvious.

In practical terms, they empha