#055 Who Are Your Guests?

In this episode, Neil delves into the importance of understanding your guest profiles to enhance your hosting experience. He identifies three distinct types of guests that frequent his property: students, professionals, and couples seeking romantic getaways. Neil also emphasises that recognising the specific needs and behaviours of these guest types allows hosts to tailor their offerings effectively, ensuring a memorable stay that leads to repeat bookings and referrals.  KEY TAKEAWAYS Understanding the specific types of guests who book your property allows you to tailor your offerings and communication to meet their unique needs. The way you set up your property and the details you include can significantly influence whether potential guests choose to book with you. Different guest profiles require different styles of communication. Knowing your guests helps you use the right language and address their specific concerns. Keep a notebook to track the characteristics of your guests, such as their purpose of visit and length of stay. This will help you identify patterns and refine your guest profiles. By understanding what attracts your ideal guests, you can create an environment that appeals to them, increasing the likelihood of repeat bookings and referrals. BEST MOMENTS "When you recognise what your core demographic is that books with you, you can tailor your offering to deliberately appeal to them." "The more accurately you understand the animal you're trying to attract, the better you are able to create the environment they'll like." "If you want bees in your garden, plant flowers. If you want frogs, install a pond." "Take the time out to actively identify who your guests are. The more you know who they are, the better your hosting will be." "When you know you can feed the guests what they need, your guests will not want to depart." CONTACT DETAILS Visit Neil's Airbnb https://bit.ly/SuperhostNeil Instagram: https://www.instagram.com/superhostneil/ Facebook: https://www.facebook.com/SuperhostNeil TikTok: https://www.tiktok.com/@superhostneil Email: [e-mail]  ABOUT THE HOST Neil has led a fulfilled and unconventional life, navigating an extraordinary journey from the Royal Navy to prop-making in London's West End theatres. Born into a military family, it was a twist of fate which led him to the theatre, where he contributed to iconic productions such as Phantom of the Opera. Eventually, Neil transitioned to Corporate Event Team Building, eventually founding his own venture in 1999. Financial challenges in 2017 are what prompted a strategic shift to Airbnb hosting, proving a reliable backup income. By 2021, Neil and his business partner triumphed over significant debt, fuelled by their resilience and the success of Neil's Airbnb venture. Now, Neil has left the corporate world behind, thriving solely through his flourishing Airbnb endeavours. ABOUT THE SHOW Welcome to "The Airbnb Superhost," your ultimate guide to mastering the art of hosting on Airbnb. In each concise 15-minute episode, Neil will reveal the secrets to creating unforgettable guest experiences and maximizing the potential of your property, drawing on over 9 consecutive years as a qualifying Airbnb Superhost. With a focus on 3 specific aspects of running an Airbnb business; the host, the property, and Airbnb itself, Neil provides step-by-step guidance on everything from ambience creation to effective communication. In each episode, a Superhost Secret will help you elevate your hosting game and keep guests coming back for more. Whether you're a seasoned host or just starting out, Neil’s actionable tips and tricks will help you become a hospitality superstar. Disclaimer: The Airbnb Superhost is in no way affiliated with Airbnb. All ideas, thoughts, concepts and data presented in this podcast are entirely Neil’s own and do not represent the views of Airbnb.