The Education Business Podcast

The Education Business Podcast

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

Episodes

November 17, 2025 36 mins

From Classroom to Boardroom: James' Journey of Building Number Stacks

In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, interviews James, a former head teacher and founder of Number Stacks.
James shares his 16-year journey from being a cadet first aid instructor at age 13, through his teaching career, to becoming a business owner. He details the challenges he faced, the inspi...

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The Power of Great Questions in Education Business

In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, discusses the significance of asking quality questions in driving the growth and success of your education business.

Whether you're running a tutoring service, publishing company, or holiday club, Claire emphasises that asking the right questions can improve your outcomes and help...

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From Classroom to Business: Emily's Education Marketing Business Journey

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, talks with Emily Hanson, a former teacher who transitioned into the business world.

Emily shares her journey from being a primary school teacher to founding her own company, Emmerlilly Digital, which specialises in marketing with an education focus.

They discuss t...

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November 5, 2025 2 mins

Navigating Public Scrutiny

In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, shares insights and experiences on growing an education business.

Claire emphasises the importance of becoming comfortable with being on display and learning in front of an audience, which can include friends, family, ex-colleagues, Facebook followers, and employees.

She reflects on her own journey from ...

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Transitioning from Teaching to Tutoring: Lindsey's Journey

In this episode of the Education Business Podcast, Claire Riley from Classroom Secrets interviews Lindsey, a former teacher turned successful tutor and business owner.

Lindsey shares her personal journey from experiencing burnout as a deputy head teacher to starting her own tutoring business. She provides insights on overcoming initial fears, scaling her business by onboard...

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Balancing the Hustle and Owner-Investor Mindset in Education Business

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, discusses the dual aspects of entrepreneurship: the hustle required in the early stages of a business and the owner-investor mindset needed to sustainably grow.

Claire shares her personal journey and insights on recognising which side of entrepreneurship you align wi...

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From Teaching to Running Two Successful Businesses: Richard's Story

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, interviews an education entrepreneur named Richard. They discuss his transition from being a classroom teacher to starting and growing his own education business.

Richard shares the emotional and practical challenges faced during this transition, emphasising the import...

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Scaling Your Education Business: From Solopreneur to Effective Leader

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, shares invaluable insights on how to grow an education business. Tailored for founders and business owners in the education sector, this episode covers crucial topics such as transitioning from solo entrepreneurship to employing a team, managing people, becoming a go...

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The Transition from Classroom Teacher to Independent Tutor: Arthur's Journey

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, interviews Arthur, an ex-secondary math teacher who transitioned into an independent tutoring business.

Arthur shares his personal journey, including moving from teaching in the UK to an international school in Thailand, and eventually starting his own tutorin...

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Sweat the Small Stuff: Navigating the Details in Your Education Business

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, emphasises the importance of paying attention to details in your education business.

While thinking big picture is crucial, the small details, such as customer service, website functionality, and social media presence, significantly impact your business's success....

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Balancing Motherhood and Growing an Education Business: Insights from a Strategy Consultant Turned Entrepreneur

In this episode of the Education Business Podcast, host Claire Riley welcomes Jemma, a successful entrepreneur and former strategy consultant, to discuss her journey into the education sector.

Jemma shares her structured approach to business, drawing from her background in strategy consulting to help grow her tutoring age...

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Overcoming Imposter Syndrome in Education Business

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, delves into the topic of imposter syndrome.

She challenges the notion that imposter syndrome is a debilitating condition and encourages listeners to view it as a normal, positive part of stepping out of their comfort zones.

Claire shares insights from her own experiences and conversati...

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From Teacher to Entrepreneur: Kerry's Journey from Classroom to Business

In this episode of The Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, we hear from Kerry, a former teacher who transitioned to entrepreneurship.

Kerry shares her 15-year teaching experience, the challenges of balancing motherhood and work, her traumatic experiences around childbirth and IVF, and the impact of COVID-19. She...

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The Power of Conversations in Growing Your Education Business

In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, addresses education business founders and owners.

She emphasises the importance of engaging in conversations with peers, industry leaders, and even competitors to gain valuable insights and foster growth.

By sharing her personal journey from feeling intimidated to embra...

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Navigating Education Business: From Redundancy to Resilience

In this episode of the Education Business Podcast, co-founder Claire Riley of Classroom Secrets interviews Curtis, an education business veteran, about his unconventional journey into the sector.

Curtis, born in The Bahamas and raised in the Cayman Islands, transitioned from an IT project management career to publishing educational materials, initially motivated by his mo...

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Strategies for Effective Planning in Your Education Business

In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, discusses the importance of planning in advance for education business founders and owners.

She shares her own challenging experiences with time management and provides practical advice on how to effectively plan day-to-day operations and meetings as your team grows.

Emp...

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From Teacher to Education Entrepreneur: Emma's Journey and Insights

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, interviews Emma, a former part-time primary school teacher who transitioned into running 'Is It Time to Play?', an educational resource website specialising in play-based learning for early years teachers.

Emma shares her journey of leaving teaching in 2022 due to burn...

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Growing Your Education Business with Integrity

This episode of the Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, explores the importance of authenticity and integrity in promoting your education business.

Claire discusses the pitfalls of pretending to be someone else in promotional activities, the legal implications of fake reviews, and emphasises the need for personal development if you feel ...

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Balancing Motherhood and Business: Insights from an Education Entrepreneur

In this episode of the Education Business Podcast, host Claire Riley welcomes back Karen, founder of Mind Marvels, to discuss her journey of balancing motherhood and running an education business.

Karen shares her experiences from the past nine months since having her daughter Alice, including the challenges and rewards of managing both roles. They delve int...

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Understanding Employee Motivation in Education Businesses

In this episode of the Education Business Podcast, co-founder of Classroom Secrets, Claire Riley, discusses the importance of understanding why potential employees want to join your education business.

She reflects on her early experiences as an employer and emphasises the necessity of finding candidates who genuinely bring value to the company, rather than just fulfilling t...

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