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January 11, 2024 39 mins
When Michael Jordan reinvested in North Carolina by buying a majority stake in the Charlotte Bobcats (as they were known at the time), he knew he had to have a leadership team around him that he could trust. That's why he brought in one of his good friends and business partners, Fred Whitfield. In his 17 years as the leader of the Hornets, Fred oversaw the return of the Hornets brand and imagery, the hosting of an NBA All-Star game, as well as both the Democratic and Republican National Conventions. Just this fall, Fred decided to resign from the Hornets. With the new majority owners taking over, Fred feels it is a good time to step away.  Fred Whitfield and Coach Matt Doherty have a candid and in-depth discussion about his time at the Hornets. Fred also talks about the path he traveled to get there which included stops at Nike, the Washington Wizards and the Jordan Brand. He talks about how important his mentors were to him, particularly Phil Knight of Nike, and how best to motivate your team.
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