Sales leadership is no longer just about revenue – it’s about driving strategic, customer-focused outcomes across the business. That’s according to Paul Connolly, Sales Director at Lincoln Sentry, a division of the Dulux Group.
With a career spanning the UK, Ireland, New Zealand, and Australia, Paul shares his journey from supermarket management to leading high-performing sales teams in complex, multi-channel environments.
Paul unpacks the evolution of sales leadership, the importance of data-driven decision-making, and how measuring profitability – rather than just revenue – can transform commercial strategy. Paul also delves into cost-to-serve analysis, CRM effectiveness, and how coaching conversations and accountability frameworks drive performance.
MORE INFORMATION
The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/
The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/
The Sales Doctor
https://thesalesdr.com.au/
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