Professional services firms are facing a wake-up call. For years, many have tried squeezing a traditional B2B sales process into a consulting or accounting or engineering practice. It just doesn’t work. Professional services don’t sell in straight lines; they sell in circles. Winning work, delivering work, deepening trust, and uncovering the next opportunity all happen at once.
Ingrid breaks down why business development is now essential for consultants and practice leads, why “sales” isn’t a dirty word, and how the BD game in professional services is completely different from B2B. Get this right, and growth becomes inevitable.
THE SALES DOCTOR
The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/
The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/
The Sales Doctor
https://thesalesdr.com.au/
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