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In this episode, Ryan Staley and Shane Murphy-Reuter discuss the integration of AI in go-to-market strategies, exploring Shane's personal use of AI tools, the future of go-to-market processes, and the importance of balancing technology with emotional connection to customers. Shane emphasizes the need for go-to-market teams to return to their artistic roots while leveraging AI to automate operational tasks.
Chapters
00:00 Introduction to AI in Go-To-Market Strategies
01:17 Personal Use of AI by Leaders
06:41 The Future of Go-To-Market with AI
11:58 Balancing Technology and Customer Connection
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