S1E4: It's OK to move on: the road from Wussville

In Part 1 of this Episode -- The Road to Wussville: Or Marketing's Not so Grand Adventrue -- we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline.

In this episode, we move on from Wussville! We will switch from looking at the problem to looking at the opportunities we have to take back our power and reshape the role of marketing.  

Our guest is Anna Pickard.

She's a digital and social marketing leader who enjoys navigating the constantly evolving digital landscape. She has a sharp eye for strategies that drive sales and loves turning curious browsers into loyal fans - all while working within a tight budget. 
 
On the social media front, Anna has experience in corporate social strategy and as an independent creator on TikTok and Instagram. She has partnered with over 25 consumer brands, helping them to build brand awareness and boost sales through her savvy social media skills.  

She also boasts deep skills and experiences in web strategy, e-commerce, customer experience/social support, and product marketing - all across both B2B and B2C markets. 

Follow her:

• LinkedIn
• TikTok: @Newmommytalks 
• Instagram: @newmommytalks 

Show Outline:

• What are the opportunities for marketers? How have they changed with the digitization of everything?  
• The rise of social media and the opportunity within corporate as a creator. 
• Navigating a corporate career as a marketer who specializes in social media. What are the benefits? Challenges? 
• Making the decision to become an influencer and what was the tipping point.
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