In this episode, Paul is joined by Alberto Perlman, CEO & Co-Founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business, until he met a choreographer who made dance-fitness irresistible. Today, everyone knows Zumba and its followers are a compassionate community.
Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, and flexibility, boosted energy and a serious dose of awesome. The class that started the dance-fitness revolution and changed the way we look at a “workout” forever. It’s fun, effective and it is made for everyone.
Gain a greater understanding of the fitness industry by listening to Alberto share the history of Zumba’s adoption including the challenges, how Zumba leverages technology to reach more people, and
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