What Consumers Want
What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.
Episodes
The MDRG team explores mental health and its increasingly important role to consumers. Sondra Brown speaks with Chris Hemphill, Sr. Director, Commercial Intelligence at Woebot, as they dig into the role of empathy in providing consumers with better mental health solutions and experiences.
Outside the Echo Chamber explores mental health as a critical issue that affects millions and challenges the traditional healthcare sy...
Consumers want equitable healthcare, and in this episode, we explore the visionary leaders and grassroots start-ups leading the change:
- Hear from Karen Ashley of Providence about their strategic plan for Diversity, Equity, and Inclusion
- Learn about healthcare startups advocating for better outcomes for all
- Gain insights from consumers on what makes them feel heard in their healthcare experiences
Consumers are looking for wellness solutions that are accessible and simple. They are ditching complex systems of treatment in favor of easy tools for prevention. What’s more, they expect these health tools to fits seamlessly into their day and are delighted when they exist outside of traditional healthcare facilities. So, imagine taking a preventive diagnostic test at a laundromat while waiting for your clothes to dry ... that rea...
Join host Stephanie Douglass as she speaks with former CMO of Bed Bath & Beyond and current CMO at Atlantic Health System, Eric Steinberger. We also hear from consumers on what empathy means to them as we gear up to launch MDRG's 4-part empathy series: Elevate Your Brand with Empathy.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and...
Disruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies.
- We go out to the public and ask them what they think about when they hear the term "brand engagement"
- MDRG’s Maggie Conley goes Outside the Echo Chamber to discuss how health systems can push the envelope and differentiate themselves
- Marshall Sc...
Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience.
- We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences.
- We go in depth with a provider organization and a disruptor organization side by side. Jennifer Bollinger, Senior Vice President and Chief Consumer Officer of Ochsner Health and And...
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