Episode Note
John Cicero, Vice President of Team Enterprises, discusses his experience in the hospitality industry and the work of his experiential marketing agency. He shares campaigns he has worked on, such as Casadores BarSpar and Havana Club's Amparo, and the impact of on-premise and off-premise marketing. He also discusses the challenges faced during the pandemic and the future of activations in the industry.
Takeaways
- Experiential marketing is a powerful tool for building brand affinity and engaging consumers.
- On-premise marketing plays a crucial role in shaping consumer preferences and driving off-premise sales.
- The pandemic has forced a shift to off-premise marketing and virtual experiences, but the industry is eager to return to in-person activations.
- Hospitality professionals looking to transition to related roles should keep an eye on emerging opportunities and stay open to new possibilities.
- The success of marketing campaigns depends on understanding consumer preferences and creating authentic experiences.
Timestamps
00:00 Introduction to Team Enterprises 07:33 Experiential Campaigns: Casadores BarSpar and Havana Club's Amparo 14:49 Balancing Creativity and Offending in Marketing 25:28 The Future of Activations in the Hospitality Industry 31:57 Last Day on Earth: Chosen Meal and Drink
To learn more about John: https://www.linkedin.com/in/jocicero/
To learn more about Team: https://www.teamenterprises.com/ https://www.facebook.com/TEAMenterprises/ https://www.instagram.com/team_enterprises/
Join us every Tuesday as we interview the best hospitality professionals from around the world to find out what they do, and how they succeed. FOLLOW US ON FACEBOOK: https://www.facebook.com/WiskApp/ FOLLOW US ON INSTAGRAM: https://www.instagram.com/wisk.ai/ FOLLOW US ON LINKEDIN: https://www.linkedin.com/company/wisk/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com