The Shifting Norms and Limits in AgTech

Alright, so this one’s a bit of a mobile ramble—I’m in the pickup, no dogs, just rolling through the wind and rain, thinking out loud about how tech is driving equipment decisions more than the machines themselves. I talk about how OEMs are fumbling or thriving based on how seamless their tech works, and how farmers—especially bigger ones—are buying based on that. But I also dig into why smaller farms aren't jumping on the robot bandwagon, and how a lot of AgTech folks miss the whole point because they’ve never actually done the job they're trying to replace.