RIP SEO: Here’s What Works Now in an AI World

RIP SEO: Here’s What Works Now in an AI World

Welcome to AI Marketing Experts — the podcast where bold marketers and next-gen AI collide. In this special roundtable episode, we’re joined by five powerhouse agency owners to unpack the most impactful ways they’re using AI in real-world client work.

We’re joined by an all-star panel of marketing experts: Chris Hunter, John Clendenning, Laura Sutherly, Jennifer Crego, and Brad Kilgore. Each of them brings a unique perspective on how they're using AI to transform their agencies and drive real results for clients in industries ranging from roofing and auto repair to wellness clinics and home services.

In this conversation, we unpack what “Search Everywhere Optimization” really means in a world where AI assistants are replacing Google, Siri and Gemini are answering our questions, and LLMs are rewriting the way we discover businesses.

You’ll learn how AI is reshaping buyer behavior, why FAQs and online reviews matter more than ever, and what smart marketers are doing right now to futureproof their online presence.

If you're running a local business, agency, or marketing team — this episode is your roadmap for surviving and thriving in the next era of search.

What You’ll Learn in This Episode:

✅ Why SEO isn’t dead—but it is evolving fast ✅ The difference between search engine optimization and “answer” optimization ✅ How to influence AI tools like ChatGPT, Gemini, and Grok ✅ Why your online reviews may be your biggest SEO asset ✅ The role of brand authenticity in getting discovered ✅ How to stay visible in a world where people don’t click anymore ✅ Why video content and omnipresence marketing matter more than ever

Every week, our expert panel brings you the most important AI news—breaking stories, tool updates, and trends that every business owner, marketer, and entrepreneur needs to know. No fluff, no hype—just actionable insights and honest talk on what’s working now.

Whether you’re a business owner, agency leader, or hands-on marketer, this conversation will challenge how you think about AI — and leave you ready to implement smarter, faster systems in your business today.

Timestamps:[00:00 - 03:03] The Evolution of SEO and AI's Impact [03:04 - 05:57] Local Search vs. AI Search: The New Landscape [05:58 - 08:51] The Importance of Brand and Reputation in AI [08:52 - 11:50] Adapting Marketing Strategies for AI Integration [11:51 - 14:56] The Role of Authenticity and Content in Marketing [14:57 - 17:47] Future-Proofing Marketing in an AI-Driven World [17:48 - 20:46] The Shift Towards Voice Search and AI Assistants [20:47 - 23:49] Building a Strong Online Presence for Local Businesses [23:50 - 27:00] The Importance of Reviews and Customer Feedback [27:01 - 39:03] Conclusion: Embracing Change in Marketing Strategies

Resources & Tools Mentioned:

ChatGPT and advanced prompting techniques, Google NotebookLM for AI data organization, Various ChatGPT’s models (GPT-4.5, GPT-3, custom GPTs), Claude, Perplexity, Grok…

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