Every consultant knows the feeling. Your customer walks in ready to buy… and then comes the third wheel. A friend, a spouse, or a coworker suddenly takes the wheel of the conversation.
Do you fight them? Ignore them? Or do you turn them into your secret closer?
In this episode of the AutoKnerd Podcast, we dive into:
-
Why 61% of buyers say friends and family are the biggest influence in their purchase.
-
The psychology of third-party influence: normative vs. informational influence, social impact theory, and more.
-
Scripts and strategies to acknowledge, include, and redirect influencers without losing control.
-
How managers can use the new Elite Manager’s Packet to train teams with plug-and-play Saturday Meeting drills and assessment sheets.
📄 This Week’s Free Tool: The Third Wheel Cue Card – ready to use on the sales floor. [Click Here]
Listen now and start turning distractions into trust, influence, and deals that close faster.
👉 Download the tool and subscribe at EP57 - Third Wheel Tool
#AutoKnerd #CarSales #CustomerExperience #SalesTraining
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.