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May 12, 2025 48 mins

In this episode, Brandi Clark welcomes Nicole Spencer; fitness industry veteran, former Equinox manager, studio founder and creator of Authentic Conversion, to explore what it really takes to build, sustain and ultimately sell a coaching business. Nicole walks listeners through her accidental entry into fitness coaching, the rapid growth and eventual multi-six-figure sale of her brick-and-mortar studio, and the launch of a seven-figure online consulting brand.

She shares why business owners should plan their exit while they're still growing, not once burnout hits, and explains how to create a business that holds real value to buyers. Nicole also dives into the importance of building strong systems, assembling a trustworthy team, understanding what buyers look for, and preparing for life after the sale so the transition is empowering instead of destabilizing. Whether you run a local studio or an online brand, this conversation offers grounded, real-world insight into creating a business that lasts and eventually sells.

 

And when your ready, here’s how I can help:

 

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

 

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

 

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

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