In this episode of the Beyond the Sets and Reps podcast, Brandi Clark, also known as the @TheMessyHairMillionaire, dives deeply into the transformative journey of taking your wealth of knowledge and experience from the fitness industry and packaging it into a profitable online course. If you've ever felt overwhelmed by the prospect of creating an offering that showcases your expertise but lacked direction on how to get started, then you're in for a treat. Brandi lays out an actionable 14-day roadmap designed to turn your insights into a vibrant online course, complete with a strategy to attract paying clients.
Starting with the **Clarify Phase (Days 1-3)**, Brandi emphasizes the importance of honing in on your niche. She encourages listeners to identify a specific transformation they wish to facilitate. Whether it’s helping women over 40 lose weight or coaching new runners, clarity on your target demographic is essential. Brandi proceeds to detail how to decide on your delivery method—whether that’s through live coaching sessions or pre-recorded content—and underscores the value of naming your program strategically to allow for future evolution without the burden of constantly rebranding.
As Brandi transitions into phase two, the **Create Phase (Days 4-9)**, she provides a comprehensive guide on converting your outlines into tangible course content. With methods like brain dumping and structuring lesson plans, she encourages listeners to get their ideas onto paper so they can craft a solid curriculum. Using tools like Google Docs or Canva, she illustrates how easy it can be to create engaging lessons. Her enthusiasm is contagious as she shares pro tips, such as avoiding the use of your course name in presentations to maintain flexibility in your offerings.
The final segment, the **Convert Phase (Days 10-14)**, is arguably the most crucial. Here, Brandi empowers her listeners to leverage social media as a primary tool for marketing their new course. She emphasizes the need for consistent engagement and repetitive messaging—reminding listeners that talking about their programs frequently is key to generating interest and sales. With practical advice on how to navigate DMs and inquiries about the program, Brandi provides listeners with tangible steps to convert curiosity into commitment.
Throughout this episode, Brandi encourages a mindset of execution over perfection, emphasizing that even a small social media following can lead to significant sales when using effective money-making strategies detailed throughout. Her vibrant and relatable delivery ensures that listeners not only understand the importance of the steps she lays out but also feel motivated to take action. By the end of the episode, you’re left feeling empowered and educated—not only about the ‘how-tos’ of creating an online program, but also equipped with the confidence to turn your passion for fitness into a thriving business.
Join Brandi each week as she shares actionable strategies for building your fitness business, creating lasting client relationships, and achieving the financial freedom you desire. Don’t miss out on this exciting opportunity to go from idea to implementation in two weeks flat! Slide into your favorite pair of leggings, grab your notebook, and get ready to take those first steps towards launching your very own course!
0:22 Introduction to Your Online Course Journey
2:00 The Three Key Phases
5:48 Phase One: Clarify Your Offer
17:48 Phase Two: Create Your Content
22:39 Phase Three: Convert and Sell
27:11 Launching the New Membership
31:42 Closing Thoughts and Next Steps
POST TO PROFITS WAITLIST:
https://beyondthesetsandreps.com/ptp-waitlist
And when you're ready, here’s how I can help:
30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
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