In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don’t have a massive social media presence, she asserts that you can still achieve remarkable financial success. Throughout the podcast, Brandi elaborates on her approach to content creation, emphasizing the importance of knowing your audience and crafting relatable material. She presents her framework for creating three vital tiers of content that will guide your followers through their journey from initial engagement to decision-making. With her relatable, down-to-earth demeanor and witty humor, she lays out how you can craft content that resonates with your audience at every level, ensuring maximum conversions. The first tier she introduces is Top of Funnel (TOF) content, which is designed to cast a wide net and attract potential clients who can relate to your personal story, experiences, or lifestyle. Brandi encourages you to think less about promoting your services and more about sharing relatable moments that resonate with your audience's everyday lives. By sharing insights from her own chaotic life as a busy mom and business owner, she illustrates how even the most unassuming posts can create powerful connections. Next, Brandi delves into Middle of Funnel (MOF) content, which is where you transition your audience from casual observers to engaged followers who are interested in learning more about what you offer. This involves sharing educational content, problem-solving techniques, and insights that showcase your expertise in your field. Through relatable anecdotes and guidance, she explains how this phase is crucial for solidifying relationships with potential clients, paving the way for deeper engagement. Finally, Brandi introduces the Bottom of Funnel (BOF) content, which focuses on conversions. Here, she guides you on how to create impact-driven calls-to-action that encourage your audience to take the next step—whether it be signing up for your programs, joining your memberships, or reaching out for more personalized coaching. By consistently evaluating the effectiveness of your content, you'll be able to refine your strategy and improve your outcomes. Tune in now to gain insights that will change the way you view content creation and help you leverage your unique voice in the fitness industry. Grab your favorite pair of leggings and get ready to take notes—because your fitness business is about to get a serious upgrade!
And when you're ready, here's how I can help:
Posts To Profits - Our monthly membership dedicated tohelping you create content that gets noticed!
https://standout-fit-pro.circle.so/checkout/post-to-profits-founding-member
30 Ways to Make $500 In Your Fitness Business By Next Week:
https://beyondthesetsandreps.com/30-ways
90 Days Of Social Media Content For The Fitness Professional:
https://beyondthesetsandreps.com/90-days
Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.