Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hey, friend, and welcome to the Boutique Practices Podcast.
If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone.
If you've been praying for a business model that is low maintenance part-time.
All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place.
(00:37):
I'm your host, Dr.
Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you.
From your practice to your home and everything in between.
Think Proverbs 31.
Wisdom meets boutique practice simplicity.
So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today.
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Hey y'all and welcome back to the Boutique Practice Podcast.
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It's your host, Dr.
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Alex.
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And today we're gonna be diving into a topic that is foundational to a boutique practice in the model and really the reason why boutique practice exists, which is understanding that it is crucial for us as women, like the crucial piece as women that we need to protect.
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And create space for in our lives, and that is margin y'all, if you have listened to me or coached with me or just seen anything that I've posted, I have shared multiple times over and over again why it is so important for us to really consider our time and our schedules, and to consider creating a practice that fits in our life and not the other way around.
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The reason for that is, is because when we have a practice that we build first and then we try to like put our life around it, it is so easy for that to consume our lives.
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The conventional model of practice and really business in general, demands so much from the person starting it that oftentimes you have to put everything else aside for it.
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And I'm not here to say that.
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Owning a business or owning a practice means there won't be sacrifices.
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What I am saying is that sacrifices often have to come from somewhere, and I am saying that it is actually okay to sacrifice success or quote unquote, what people will call success.
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In a business, it is okay to sacrifice growth.
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It is okay to sacrifice scaling, or what the world is.
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The world's expectations of all of those things in your business for your family.
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As a matter of fact, it's almost a non-negotiable to do so at times.
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There will be times where you have to choose, and if you're like me and you're a mama and you know that you have a ministry inside your home and you are not willing to put that ministry in your back pocket for a season, you know that it's important and that you need to show up there.
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No matter what.
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You are gonna have to make sacrifices in your business.
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Now, this is not like, I don't wanna get give like be a Debbie Downer here and be like, you're gonna have to sacrifice.
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You're not gonna be able to have your dreams and your goals, your business.
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No, that's not at all what I'm saying.
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What I am saying though is that God gives you a calling, but he also gives you assignments in seasons and sometimes the assignment in a season, uh, in one category of your life.
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Is not that big.
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It might be like, Hey, just chill out, relax, things are gonna go easy.
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God's gonna make and smooth things over in that category of your life to make it simple for you to be able to focus on the assignment in another category.
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And so oftentimes what I feel like the world calls us to do when we are starting a business is to deprioritize different categories out of God's Co, out of God's.
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Plan for our lives.
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Like it's like this is the common, our brain always wants to do the common sense thing.
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If you're starting a business, like you need to go hard, you need to go in, you need to go long.
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Like you need to give it three years of like your life it, your blood, sweat, and your tears.
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It is your baby.
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And can I tell you, when we do that, if you're called to do that, I'm not putting chain out, I'm I've, God is saying like, yes, these next three years is, it's time for you to hustle.
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It's time for you to.
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Move and, and here's the thing.
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When God calls you to hustle and calls you to move, it's not grinding because you're moving in grace, because you're moving in his, under his umbrella, under his covering upper because it is your assignment.
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But.
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That's not everybody's assignment.
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That is not how God calls everybody to start a business, to start a practice.
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As a matter of fact, I, I think he probably calls a fewer people to that model than we realize.
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I think the world says this is how it's supposed to be, and we just accept it and we don't realize that.
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Sometimes slow is fast and that God wants to do something in your life in a way that you never anticipated or expected, but you've gotta move at the pace He has you on, on the track.
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He has you running, and the race he has you running.
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Because if we decide to just say, okay, this is the way it is, this is the way the world do it, number does it.
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Number one, we're in the world and not in the kingdom.
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We're not operating under kingdom, under a kingdom plan.
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We have to do it ourselves, then you have to do it in your own strength.
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And having done so many things in my own strength and business and practice, y'all, can I tell you it's not worth it.
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It's not number one, it's not fun.
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It's frustrating.
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Like even if you like have a good like wind behind you and you're like moving with speed and hustle, you will eventually run out gas because trying to move mountains on your own or scale a mountain on your own, that God is not calling you to in that season.
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And so if you're a woman, you're listening to this right now and you're like, okay, like.
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I have this big vision of this big, beautiful practice.
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I want you to know, hold onto that vision.
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God gives people vision years before.
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Often he brings them to fruition.
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Sometimes he brings 'em to fruition, like out of nowhere and like, I have no idea this is gonna happen.
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I think of so many testimonies where people finally surrender and it something happens in.
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Six months to a year, that should have taken 10 years.
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That happens all the time.
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But that's because they moved in the pace.
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God had them moving in and oftentimes the pace God had them moving in was way slower, or it almost seemed like you were going in the opposite direction.
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But because they moved in obedience, because they moved in under assignment, God moved that mountain in a way nobody ever intended or expected.
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I've seen that happen so many ways in my life.
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I've seen that happen.
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So many times just in friends and communities.
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And so I just want you to know that you do not have to conform to the world's version of doing business.
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And so that brings me to back to this topic of margin and why in a boutique practice margin is so important.
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Y'all, we often, so often when we start a practice or we start a business or we think about going into practice or even just like as we graduate and get our degrees and our licenses, whether we're going into the marketplace or not.
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We have this calling.
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We know we were called to do this thing, but if we only operate in the calling and we do not sit and get clear on what the assignment and the season for that calling is, it is so easy for us to go off and veer off into the wrong direction and find ourselves again, like I said in burnout.
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But if we are building a practice.
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That is intentional.
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God has called us to do it in this season, in this time, but also hasn't called us to put down our other.
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Mantles are other callings we have to build with margin.
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Margin is actually the first thing we start with, with boutique practice.
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Like we know our calling, most of us know our calling.
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Sometimes we need to get more clear on it, and we'll talk about what that looks like as far as getting clear on your knees, getting clear on your avatar.
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I can't wait for that episode that's coming up.
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Getting clear on, you know, um, the look and the field and the brand.
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Getting clear on the, the operations and how things.
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Move.
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But So as we're talking about margin, though, like obviously, let's define it first because it's, it's so important to define what it is that we're talking about.
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The first piece that I need y'all to understand or that we need to understand with margin is that margin is holistic.
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Like it's not just, um, it's not just one sided or one thing.
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Margin is the intentional space you build into your schedule, your energy, your finances, your relationship, um, your like.
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In all places like you as a holistic person, the intentional space you build, so you can show up as your best, not just for your, your patients, but also for your family, for yourself, for the people that are in your life.
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It's not just free time, y'all.
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It's not just blank space on your calendar.
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It's.
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Breathing room that keeps you from living on the edge of burnout.
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Y'all, when we are operating in our assignment, God does not call us to do more than he wants us to do.
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He doesn't call us to cannibalize ourselves, and so he makes and provides windows for us to have this margin.
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Actually, Jesus did this all of the time.
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He would step away for a while.
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From the disciples, from the people and just get away and pray.
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That was his.
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Uh, we talk about self-care all the time.
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Self-care exists within margin.
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If you don't have margin, you cannot really, truly have self-care.
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And I don't know about y'all.
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I've had experiences where I'm like, yeah, I'm doing self-care 'cause I'm, you know, gonna go do this thing.
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And at the same time I'm working on my phone or thinking about my business when I really should be chilling and, and like.
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Enjoying this space or this time, or maybe I'm thinking like, I need to capitalize on this moment for social media, or I need to, you know, X, Y, and Z.
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Like, maybe I'm just going through my list of things I need to do at home.
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If you feel like you're constantly on.
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Um, we're gonna talk about some signs that you do not have enough margin, but that also is, um, you know, one of the signs of high performing anxiety, which is a whole other episode, something we are gonna talk about another day.
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The first place that we can get started really is like showing or talking about what are the signs that you don't have enough.
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These are burnout, yellow and orange flags, y'all.
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Um, here's the thing, if you constantly compromise, you regularly shorten visits with patients or like you feel like you skip breaks, breaks, you've gotta squeeze people in or you're person pushing your personal Priorities like lunch or going to the bathroom or like getting off early to do something with your kids or scheduling and planning, you know, date nights and things like that.
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That is a sign that you do not have enough margin if you're constantly late.
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Y'all, this is a time, a time one.
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This is something I'm like, I know I don't have enough margin because I'm constantly late and here's the thing.
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I've got three kids.
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Like it is very easy to.
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Be late when you have three kids.
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And that's one thing that actually, it wasn't until I had my third that I realized like I need margin in so many different ways.
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It should, in my mind, only take 15 minutes for us to get in the car once we've done everything we need to do.
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But it does not.
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It does not.
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Never ever does it take 15 minutes for us to get in the car.
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It takes 45 minutes for us to get in the car.
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And when I schedule enough margin, it allows for us to do the thing and still be on time, and maybe even be early and not be stressed on the way there.
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So if you constantly feel like you're on the go, you don't have enough time to do things, and you're always late, or you're like pushing it and you're frustrated with yourself and your kids and the people around you, and you're practice members and da, da, da, you probably don't have enough margin.
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Number two, perpetual low grade exhaustion.
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You're maybe not in a full collapse yet, but you never fully feel rested and even on good days where you feel like I should be good 'cause I got enough sleep, or I like my aura ring tells me that I'm should be rested, but.
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You still feel like you're having to push through life and you feel like, you know, you're just slow as molasses.
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Like you're just like, I need another coffee, I need another energy.
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I drink, I need another this.
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Like, I just, I don't have enough to keep going.
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That is a sign that you are leaning towards or already in exhaustion.
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And here's the thing, there's a difference as something I've learned from, um, Kristen, uh, um, I think it's Roland, uh, I think that's her last name.
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Anyways, I've learned that there's a difference between effort and exhaustion.
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Like effort can make you tired, like, and, and you can be tired, but your perception of that effort is really the key to whether or not you feel exhausted.
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And if you are running without margin, it can be really hard to perceive the effort you're putting in.
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As something that is not going to tire you out or exhaust you.
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Like if you don't have margin, you can try and mindset your way around it all day long.
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But if the effort you're putting in there's, there's no way to, uh, say it other than to say it like, you know, your stats, maybe your HRV is showing you're exhausted.
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Maybe your body, your, your people around you.
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Like people are saying like, girl, like you're pushing too hard.
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You can, like I said, try to mindset your way around it and say, I'm just gonna push, push, push, push, push, and I'm just gonna believe that this effort isn't exhausting me because I want to believe that thing.
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If you don't have margin, um, honey, it, your body will tell you if you, if your mind doesn't tell you first.
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Okay? The third one is emotional edginess.
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If you feel as a practitioner, especially small patient requests feel overwhelming or maybe small requests from your kids.
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Like I got little kids that like, they just literally ask me all the time things that I'm just like, why? Why so many questions? Why? Like, like just feels like people are constantly taking from you a little bit all the time and you're feeling edgy and you catch yourself starting to resent either your work or maybe your role as a mom.
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And, and, and things that you love start to seem just really, really hard.
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It might be that you don't have enough margin.
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It might be that you're not in the right assignment.
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We talked about this before.
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In the season that you're in, you might be in the wrong running the wrong race right now.
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Um, and because you're running the wrong race, you don't have the margin that you need.
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So, um, I want y'all just to take a quick reflection.
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Do you notice any of these things happening on a regular basis? Like I get, there's gonna be days that are hard and you're just like, oh my goodness.
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Like the kids are asking literally all the questions, I didn't get enough sleep last night, but that's like once in a blue moon.
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Or maybe, maybe it's, I know for me it's around my, around my cycle.
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I'm not gonna lie.
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I'm learning to take care of my body better, to provide more margin around my cycle to not get to this point.
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At the same time, like if it's every now and then, that is so different.
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But if you're like, it feels like all the time, I want you to reflect.
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If you've noticed that you don't, you're constantly compromising.
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You perpetually feel low grade exhaustion or you feel like you constantly have this overwhelming feeling from little things.
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Is this something that should be addressed? Which of these do you feel like.
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Might be because you're out of alignment in the season or assignment that you're in, and I want you to reflect if you're feeling this way, if you're not, I'm so grateful that you are not.
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But if you are, what is it potentially costing you outside of your office, outside of your practice? Okay, so here's uh, before I, we just dive in and journal here, I wanna give you a couple of handles as well because I want you to know, um.
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There are places that we can create margins.
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So if you're feeling this way and you're like, okay, thanks Alex, for letting me know that I'm exhausted and I'm going to burnout out, or I already knew this, like, you know, what do I do about it? Here are the handles.
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What can we do about it? If you feel like you do not have enough space, here's the places we need to have.
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Margin.
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Number one is time margin.
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This is space on your calendar.
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This can be.
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Space for thinking, for resting.
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Maybe it's absorbing the unexpected things that you deal throughout the week that might have derailed your plans.
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Maybe it's just time.
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Like I said, getting in and out of the door margin sometimes is created by creating systems.
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So for me, I talked about like it does not take 15 minutes for me to get my kids outta the house.
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Well, the truth is.
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It takes longer.
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It's always, it's going to take longer for a season.
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So not only have I planned more space around the things that it is that we do, but I've also created systems to make it simpler so my kids.
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One of the things we're doing is training them in how to prepare to get outside of the house, like how to prepare when you get up in the morning to be ready for whatever comes for the day.
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What are the five things we need to do? And you need to be able to learn how to do on autopilot.
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So creating systems can help with your time margin.
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The second thing is energy mar margin.
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This is a sustainable rhythm that you will have in your office with patient care and admin, um, but also allows for recovery and honors your physical limits.
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This prevents that chronic depletion I have been touched out many times because I did not have enough energy margin, like physical touch, energy margin.
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And so we need to make sure we have that space.
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So if you're like, man, I'm just tired.
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Maybe we're not getting enough sleep, that's usually the easiest answer.
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But sometimes just getting more sleep is not the easiest answer.
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You know, if you're a mom and you've got kids, they constantly wake you up.
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Maybe it's, we need to be doing less work.
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Physically or in a less taxing or less, uh, we need to take out.
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Again, this is where systems really can come in handy.
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We can take out some of the, uh, decision fatigue that we may have as women, uh, practice owners, business moms, so having systems.
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The fourth one is financial margin.
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Again, if you're in a, your household or in your business and you're feeling like.
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You know, there's nothing left over or you're having to borrow from Peter to pay Paul.
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Uh, there's a chance that we don't have enough financial margin and you could be profitable.
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Like you could be looking and saying like, I have no idea how I make, you know, and I've been here because I wasn't super crystal systemized and budgeted and, um, obedient in this place where I'm like, how am I making $40,000 a month? I don't even know where that money is going.
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There's no reason making $40,000 a month.
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There should not have been margin, but it was simply for the fact that we hadn't been intentional about creating margin.
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Profitability and reserves come from having financial margin, and what it allows you to do is to say no to the wrong opportunities.
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Invest when you need to invest in help, and also handle seasons that might be slower than others without a panic.
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Okay.
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And the fifth one is relational margin.
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Y'all.
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We have to have intentional space for our relationships, not just relationships with our patients.
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And this might be, you know, longer visits.
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This is one of the foundations of boutique practices, is to really give your patients the opportunity for the transformational care that you can offer.
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And a lot of times that means longer visits than three minutes in and out, where you don't really have the time to like go deep with your patient.
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But it also means relationships with God.
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It means your relationship with your family, relationships with your friends, relationships with yourself, okay? Your practice cannot and can never consume the other people you're called to serve outside of your office.
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And one of those people is yourself.
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Okay? And I'm not saying it's all about you 'cause it's not.
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That's one of the things I feel like God keeps reminding me.
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It's not all about you.
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But the other person, we are called to have a relationship and probably the most important relationship is our relationship with God.
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So if you feel like, you know, maybe that prayer time that you've always wanted to have just never happens.
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You're like, oh, that morning prayer time that I plan to sit down with my coffee in my notebook, it just never happens.
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First of all, I, I just wanna release anybody.
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He feels like that has to be that way.
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That does not mean you're like, you do not have to have this Instagramable Bible study with God every single morning.
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Okay.
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I want you to know that you can create space wherever God has carved for you, for him, for that relationship.
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I personally am not that person who gets up at five 30 in the morning every morning and sits down with my cup of coffee and my Bible and my devotional.
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That is not me.
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I do it sometimes I will say I do it, sometimes it's usually when God wakes me up and he is like, wake up.
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And I'm like, okay, I'm up.
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And he, we are, and we're gonna sit down and I'm gonna talk to you 'cause you, you told me to get up and I'm gonna talk to you.
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That's usually how that happens for me.
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I don't always, I'm not the most obedient all the time.
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I'll say I'm human, but.
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I have created margin in the space, in the flow of my life, slowed things down in a way that when God says I've got my routine, but I also have got, when God says, stop, listen to me right now, I don't feel I having margin allows you to actually do that without feeling like, oh my gosh, the whole day's gonna fall apart because I sat down for 10 minutes and got clear and listened.
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Or God gave me this little whisper to go talk to this random person over here and I, it's gonna derail my whole day 'cause I'm gonna be 10 minutes behind.
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This literally just happened the other day.
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I was like, okay.
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I realized I didn't have enough margin 'cause I scheduled myself to do three things in an hour plus driving that.
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It was impossible to do in the first place, but I tried to do it anyways.
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Um, and then God literally placed somebody in the parking lot that I hadn't talked to forever, and I heard her voice hadn't been five or six years.
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Since I've seen her and I heard her voice and I was like, I know that voice.
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I know this person.
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And God was like, yeah, go talk to her right now.
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And I was like, God, I don't have enough time.
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And that that anxiety and that feeling of like my whole day's derailed having margin.
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I, I went ahead and did it anyways, but having margin would allow for me to actually have had that conversation without feeling that stress of like, I've, you know, I had to really lean in and be like, okay, I know God's gonna make up for it.
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I know that this heavenly time is important.
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I do not, I'm not gonna cut this conversation any shorter.
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I'm gonna listen and hear what God wants me to say.
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And, um, the other things are gonna have to find their own time and be rescheduled.
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And they did, and it worked out just fine and it wasn't a big deal.
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But margin, I didn't have margin in the moment, but I had margin throughout the rest of my day to be able to say, okay, things can shift and I don't have to freak out, and that things are still gonna happen, that need to happen.
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So with all of that said, y'all margin is something we all need, whether we have a bucci practice or not.
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It's just that in a BCI practice, we're very protective of that margin.
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So I, I want you to know that.
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If you feel like margin is something that, is it possible for you to attain right now? It is.
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It is number one.
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Not only possible, but it is crucial.
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And when we sit back and we get quiet enough, God is gonna show us where we can create that.
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Okay.
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So I want you to go ahead and if you're feeling like, okay, this is something I know I need to work on, here's three things you can do.
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You can audit your current patient load and visit types, and you can see are they aligned.
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With your energy, are they aligned with your offer? What it is that you do? Are they aligned with the transformation that people are trying to receive? Okay, a second thing you can do is schedule white space.
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Schedule white space, which is blank space for you to get quiet and still you need to schedule white space in your business.
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So this is white space for you to be creative in your business, but this is also a white space for you at home.
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Okay? This is time where you don't have to do anything.
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And then I also want you to, and, and it's not just once a week, y'all.
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You need to have white space every day.
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This is something I thought you could just block out for once a week.
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I'm like, no, I have to have white space because unexpected things happen every single day, and I need to be able to be flexible.
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Okay, and then the last piece that I want y'all to consider and be praying about is if you are struggling with financial margin to be praying about, number one, a budget and getting clear.
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But budgeting also can only go so far.
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So if you're like, I don't know why I don't have, like, you're, you're in that place where you're like, I make enough money.
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I should have margin.
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I don't budget praying about that.
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Bring that to God.
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Bring that to the Lord.
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Sit down with your spouse.
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If it's personal, bring it to your business partner.
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If you have one in the business, pray about that.
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But number two, if you're like, okay, like we've got the budget and we still feel like we don't have enough margin, I want you to be praying about what solution does God potentially have for that problem that you're facing right now.
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Maybe it's raising your fees, maybe it's streamlining your offers.
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Maybe it's looking at combining that with your time margin and being crystal clear that you're in alignment with what he's assigned you to do.
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And sometimes that means.
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Not playing small.
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Maybe it means not playing small in your fees.
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Maybe it means not playing small in your giving.
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Maybe it means not playing small in your budget.
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I don't know what it is, but I want you to pray about that.
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So y'all, I cannot wait to be chatting with y'all in these upcoming episodes about some of these other amazing, I feel like they're amazing 'cause I know they, they didn't come from me.
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So they're, they're from God, uh, topics that he has for us to chat about and I cannot wait to chat with you then.
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Have a great day.
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Hey, friend.
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I hope today's episode stretched.
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You, encouraged you and gave you a fresh perspective on what's possible in your practice.
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If it did, would you go ahead and take 30 seconds to leave a review, subscribe and share it with a friend who's been praying for a breakthrough in her practice and her business.
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Your reviews help this podcast get into the hands of other women who are looking and praying for the exact same thing.
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And if you're ready for more, go ahead and join us in the Boutique Practice Bootcamp.
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Girl, this is where we're gonna show you the exact step-by-step system to build a purpose led all cash practice in 20 hours a week or less.
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So just go to boutique practices.com/bootcamp
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to get registered today.
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Or if you're like, okay, this is exactly what I've been praying for, I've been looking for, and I would love some mentorship and some guidance, and you're ready to take a deep dive with one-on-one coaching.
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Plus, you'd love to join a community of like-minded women who are on fire for the kingdom and ready to take ground both in their businesses and their family lives.
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That sounds like you.
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I want you to go ahead and apply to the Boutique Practice Mentor Mind.
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All you have to do is go to boutique practices.com/mentor
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Mind to fill out the application, and I'll see you there.
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And girl, if you didn't know it already, you are so loved and there's nothing you have to do to earn it, and there's nothing you can do to lose it.
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Have a blessed day, and I'll see you soon.