024 \\ Clients, Not “Patients”: The Mindset Shift That Changes Everything

If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth preferences), how client vs. patient mindset changes everything, and why alignment is the fastest path to a low-maintenance, profitable, all-cash boutique practice.

Inside, we cover:

• How psychographics shape messaging, website, visual brand, workflows, and hours

• The “stage of change” filter to stop handholding and start serving the ready

• Practical tweaks to make your practice social-media-optional and 20-hours-a-week (or less)

• Turning alignment into conversions without pressure or gimmicks

👉 Want step-by-step help? Join the Boutique Practice Bootcamp beginning September 22—five days of live, faith-fueled, action-packed training for Christian women in healthcare. Show up live to be entered for daily prizes and the grand prize: a private coaching package with Dr. Alex. (Replays will be available later, but prizes are live-only.) Grab your spot: Boutiquepractices.com/bootcamp

 

Episode Transcript

(00:00):
I know when we get super crystal clear on that avatar and we decide if we're gonna go boutique and we decide we want to have a a, a low maintenance streamlined practice, that allows you to spend more time really serving your patients and helping them get the outcome than trying to convince them to do the thing or trying to get them through the door in the first place.

(00:23):
Hey, friend, and welcome to the Boutique Practices Podcast.
If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone.
If you've been praying for a business model that is low maintenance part-time.
All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place.

(00:59):
I'm your host, Dr.
Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you.
From your practice to your home and everything in between.
Think Proverbs 31.
Wisdom meets boutique practice simplicity.
So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 12 00:01:27,916.338 --> 00:01:34,696.338 Hey girl, did you know the Boutique Practice Bootcamp is back? And girl, you do not want to miss this. 13 00:01:34,906.338 --> 00:01:49,336.338 We kick off on September 22nd and it's going to be five days of live faith fueled action packed training designed just for Christian women in healthcare like you, who wants to build a profitable boutique practice in 20 hours a week or less. 14 00:01:49,396.338 --> 00:01:52,516.338 And when I say less, I really mean less, less, less. 15 00:01:52,516.338 --> 00:01:56,206.338 Like you could do this in less than 10 hours if you really want to. 16 00:01:56,326.338 --> 00:02:00,71.338 Okay, so here's what's waiting for you inside when you sign up. 17 00:02:00,656.338 --> 00:02:03,236.338 We're gonna do hands-on workshops, no boring lectures. 18 00:02:03,236.338 --> 00:02:05,306.338 I promise I'm not gonna sit here and just talk to you. 19 00:02:05,306.338 --> 00:02:08,966.338 I'm going to actually give you things to do to help you get clear. 20 00:02:09,176.338 --> 00:02:15,146.338 We're gonna do step-by-step strategies to help you actually use what we're talking about right away. 21 00:02:15,266.338 --> 00:02:19,166.338 There's gonna be workbooks, brainstorming, and deep dives to help you get unstuck. 22 00:02:19,376.338 --> 00:02:19,616.338 Girl. 23 00:02:19,616.338 --> 00:02:27,656.338 It's gonna be full of fun and community, and so much clarity on what you are doing in your practice or how you are dreaming up your future practice. 24 00:02:28,211.338 --> 00:02:29,741.338 And here's the best part. 25 00:02:29,891.338 --> 00:02:37,721.338 When you show up live, you'll be entered into win daily prizes plus the grand prize, which is a private coaching package with me. 26 00:02:37,721.338 --> 00:02:37,781.338 So. 27 00:02:39,241.338 --> 00:02:51,811.338 Yes, there's gonna be replays available in a couple of weeks afterwards, and if you enroll and you can't be there right then and right there, but you are participating in the group, the week of you will get entered to win these prize. 28 00:02:52,51.338 --> 00:02:56,281.338 But if you're like, Hey, like I'll catch it in a couple weeks, I'm gonna have to say sorry friend. 29 00:02:56,281.338 --> 00:02:58,21.338 The prize are gonna be gone by that point. 30 00:02:58,141.338 --> 00:03:03,31.338 So you wanna make sure you sign up and you at least participate live. 31 00:03:03,106.338 --> 00:03:08,536.338 This week of September 22nd, coming up in a couple weeks, so that way you can get access to these amazing prizes. 32 00:03:08,566.338 --> 00:03:09,436.338 So don't wait. 33 00:03:09,616.338 --> 00:03:16,66.338 Come hang out with us live, do the work, win some prizes, and finally create the practice that fuels your life instead of draining it. 34 00:03:16,246.338 --> 00:03:20,866.338 All you gotta do to grab your spot now is go to boutique practices.com/bootcamp 35 00:03:20,986.338 --> 00:03:21,796.338 to get signed up. 36 00:03:22,126.338 --> 00:03:24,286.338 Let's make this fun, fruitful, and aligned. 37 00:03:24,526.338 --> 00:03:26,176.338 See ya on September 22nd. 38 00:03:27,461.338 --> 00:03:27,751.338 Okay. 39 00:03:29,265.84015827 --> 00:03:33,495.84015827 Hey y'all, and welcome back to the Boutique Practices Podcast. 40 00:03:33,645.84015827 --> 00:03:37,815.84015827 Okay, so today's episode is an extension of a previous episode where Dr. 41 00:03:37,815.84015827 --> 00:03:43,575.84015827 Lauren and I talked about what a patient avatar is and getting clear on. 42 00:03:44,10.84015827 --> 00:03:57,300.84015827 What that is why it's important, so that way you can understand the psychographics, which is what we're talking about today, behind how we engage with and create content and build out the ecosystem of our businesses and practices. 43 00:03:58,290.84015827 --> 00:04:05,460.84015827 So that we have to do as little handholding as possible that we have as streamlined as a practice as possible. 44 00:04:05,640.84015827 --> 00:04:18,600.84015827 This allows for us to really shorten the time that we have to spend in our practice on things that most of us really don't like doing, but also it allows us to attract the right people who are already engaged and ready to go and ready to pay. 45 00:04:18,785.84015827 --> 00:04:20,165.84015827 So this episode's a little bit longer. 46 00:04:20,165.84015827 --> 00:04:21,395.84015827 It's already 26 minutes. 47 00:04:21,455.84015827 --> 00:04:24,485.84015827 So I am just gonna dive right into the conversation. 48 00:04:24,575.84015827 --> 00:04:27,995.84015827 If you don't know what a patient avatar is, go back to that previous episode. 49 00:04:27,995.84015827 --> 00:04:33,95.84015827 Make sure you listen to that one first, so that way you can really understand what we're talking about in this one. 50 00:04:33,95.84015827 --> 00:04:35,165.84015827 So without further ado, let's jump it. 51 00:04:35,533.84015827 --> 00:04:35,983.84015827 Hi, Dr. 52 00:04:35,983.84015827 --> 00:04:36,253.84015827 Lauren. 53 00:04:36,253.84015827 --> 00:04:37,783.84015827 Thank you for being here today. 54 00:04:38,473.84015827 --> 00:04:39,823.84015827 How are you this morning? Good to be here. 55 00:04:39,823.84015827 --> 00:04:39,833.84015827 Morning. 56 00:04:40,408.84015827 --> 00:04:41,698.84015827 Good, good. 57 00:04:42,223.84015827 --> 00:04:42,673.84015827 Awesome. 58 00:04:42,703.84015827 --> 00:04:44,443.84015827 Okay, so you know, as you mentioned Dr. 59 00:04:44,443.84015827 --> 00:04:56,83.84015827 Lauren, you are a brand expert and, um, especially when it comes to helping people create their avatars and cl clarify their message, you know, psychographics are something that are very, very important. 60 00:04:56,83.84015827 --> 00:04:58,123.84015827 Can you give us some more, um. 61 00:04:58,703.84015827 --> 00:05:07,553.84015827 Of your wisdom when it comes to the, the, the need for being clear on the psychographic and then like why, like what that does when we are clear on this in our brand. 62 00:05:10,108.84015827 --> 00:05:27,148.84015827 Yeah, I think it really helps not only with your, your branding itself, so you are speaking to that person's, their values, their mindset, all of that good stuff in how you portray yourself outwardly to the world. 63 00:05:27,148.84015827 --> 00:05:33,958.84015827 So through your website, the photos you use, um, your logo, even your colors, and what. 64 00:05:34,448.84015827 --> 00:05:50,288.84015827 Um, emotions and, um, what kind of feeling you want to evoke when people come across your branding, but also it plays a part into your office, your systems, and how you actually deliver your care because. 65 00:05:50,878.84015827 --> 00:06:15,598.84015827 Whenever you're clear on what people, the what, the people you want to serve value and what goals they're trying to achieve, you can tailor your systems, processes, and offerings in a way that will really speak to them and get them the results and the transformation they seek, but also in a way that is, that makes sense for them. 66 00:06:16,258.84015827 --> 00:06:17,788.84015827 So an example is. 67 00:06:18,538.84015827 --> 00:06:34,478.84015827 You know, if you're wanting to serve busy professional moms, but maybe, you know, you don't have any hours or where, where your clinic is located or you know what it takes to get. 68 00:06:35,638.84015827 --> 00:06:41,968.84015827 To you is not really conducive to a person whose lifestyle is that way, and to a person who, you know, they're busy. 69 00:06:41,968.84015827 --> 00:06:44,308.84015827 So maybe they value convenience. 70 00:06:44,308.84015827 --> 00:06:54,388.84015827 Maybe they value efficiency, maybe they in value, um, a certain impact with the time that they're, they're carved out to be in your, um, clinic. 71 00:06:54,628.84015827 --> 00:06:57,53.84015827 Those are things that'll, that'll translate in a way. 72 00:06:58,93.84015827 --> 00:07:10,663.84015827 That if you are not paying attention to those things and you are not really, um, clear on the psychographics, you could be missing the mark for the people you're trying to serve and not even realize it if you're not being intentional about that. 73 00:07:12,598.84015827 --> 00:07:14,278.84015827 Yeah, I think you make a really good point. 74 00:07:14,278.84015827 --> 00:07:23,638.84015827 I know when I, when I think of your space and your office, it's very warm and it's welcoming, and you can tell that community is important to you by walking in. 75 00:07:23,638.84015827 --> 00:07:33,58.84015827 You've got, you know, the hospitality is just like off the charts and, but you don't have to have a huge, you know, welcome team like the Ritz Carlton to make people feel that way. 76 00:07:33,298.84015827 --> 00:07:37,618.84015827 Like people feel welcome in your space because you've crafted it to be. 77 00:07:37,693.84015827 --> 00:07:39,763.84015827 Like, and especially moms and children. 78 00:07:40,3.84015827 --> 00:07:47,263.84015827 I know as a mom, it, it always feels so good to walk into a space where I'm not like freaking out that my kids are gonna destroy the space. 79 00:07:47,623.84015827 --> 00:07:55,3.84015827 Um, you know, I think that's really important that, you know, you don't, you wanna create a place where people feel at ease and relax. 80 00:07:55,3.84015827 --> 00:08:03,493.84015827 And so if you're a mom and you're walking in and you, you know, constantly worried about your kids, potentially, you know, breaking a, you know, a. 81 00:08:05,383.84015827 --> 00:08:12,43.84015827 A vase or something in a really nice, I don't wanna say nice, but like in a, in an office that has that like aesthetic that's really designed for adults. 82 00:08:12,313.84015827 --> 00:08:16,873.84015827 It can be unnerving and it can be really hard for you to, to wind down and relax. 83 00:08:18,733.84015827 --> 00:08:19,513.84015827 Yeah, for sure. 84 00:08:20,983.84015827 --> 00:08:22,573.84015827 I also can think of another example. 85 00:08:22,573.84015827 --> 00:08:26,443.84015827 I, um, I remember where there was a psychographics and. 86 00:08:26,863.84015827 --> 00:08:38,443.84015827 Like M Mismatch in an office that I had been in, I was a patient in, and um, they, their message was holistic healthcare and like dialing your nervous system in and all the things that you and I love and talk about. 87 00:08:38,443.84015827 --> 00:08:44,623.84015827 But then they had this big red wall and everything was black and red and it just like. 88 00:08:45,43.84015827 --> 00:08:47,353.84015827 Made the hair stand up on the back of my nail. 89 00:08:47,353.84015827 --> 00:08:54,523.84015827 Like I felt so anxious in their space, so I was like, I feel more anxious and overstimulated leaving. 90 00:08:54,523.84015827 --> 00:09:00,313.84015827 But that plus the noise and like it was just a very busy, loud office than when I came in and I ended up. 91 00:09:00,458.84015827 --> 00:09:12,698.84015827 You know, not continuing in that office because it felt like there was a huge incongruency between what I was being sold and what I was coming for, to what I was experiencing in this space. 92 00:09:12,698.84015827 --> 00:09:15,848.84015827 So that was like a big, a big lesson for me when I was there. 93 00:09:15,848.84015827 --> 00:09:28,928.84015827 I was like, okay, I'm gonna make sure I have a huge blue wall in my office because I'm like, I want a calming color and I want people to be relaxed and we try to keep the noise, you know? Um, we've got kids in there, but we try to keep it, um. 94 00:09:29,728.84015827 --> 00:09:37,678.84015827 To where we've got like lo-fi music and things to try to keep people, you know, in, in their parasympathetic system versus revved up. 95 00:09:38,128.84015827 --> 00:09:45,148.84015827 Um, so that's just one example, like the visual aspect of that, that translates from the values of what people are coming for. 96 00:09:45,598.84015827 --> 00:09:49,378.84015827 But there's also, um, some deeper levels. 97 00:09:49,378.84015827 --> 00:09:52,138.84015827 I know you've seen this in your practice too, Dr. 98 00:09:52,138.84015827 --> 00:09:55,498.84015827 Lauren, where, you know people can come in in different. 99 00:09:56,113.84015827 --> 00:09:59,983.84015827 Uh, spots of the wheel, of a stage of change. 100 00:09:59,983.84015827 --> 00:10:14,908.84015827 If y'all remember from Psych 1 0 1 that you probably took in undergrad and maybe in in grad school too, of, you know, the stages of change as to whether or not somebody was, um, you know, pre contemplating, contemplating, you know, the decision making phase, uh, you know, the entire cycle. 101 00:10:14,908.84015827 --> 00:10:18,973.84015827 I know there's several different iterations of this, but the main. 102 00:10:19,403.84015827 --> 00:10:32,93.84015827 Thing that we want to, at least for me in a boutique practice, as a mom who wants a low maintenance practice, that doesn't wanna hold people's hands through everything, you know, I wanna make sure I'm attracting people in this, the action stage of change. 103 00:10:32,93.84015827 --> 00:10:43,973.84015827 Somebody who is decided that they are going to do something about the problem, they're, you know, not only are they aware, not only have they started doing some research, but they've decided they're going to do something and they're just in the process of selecting. 104 00:10:44,493.84015827 --> 00:10:45,933.84015827 Who it is that they want. 105 00:10:46,233.84015827 --> 00:10:52,113.84015827 And hopefully they've already preselected by the time they've came in because they've created an ecosystem that allowed for that. 106 00:10:52,473.84015827 --> 00:11:08,523.84015827 Um, Lauren, could you share with us a little bit about, you know, exper your experience and practice when this has been dialed in, when it's not been dialed in, or when people have come in in different phases and what that looks like for you as a practitioner. 107 00:11:11,533.84015827 --> 00:11:27,613.84015827 Yeah, I definitely have had those cases where like, and again, this kind of goes back a little bit to the, the previous episode, so if you haven't listened to that episode yet, where we first dive into avatars. 108 00:11:27,613.84015827 --> 00:11:36,163.84015827 'cause now we're diving a little bit deeper, where I had someone come in that they were like, I just. 109 00:11:36,568.84015827 --> 00:11:41,188.84015827 Can you just fix this problem, but I don't want a care plan. 110 00:11:41,668.84015827 --> 00:11:51,958.84015827 And they came per the recommendation of a friend who, you know, spoke very highly of us, and she just kind of came in and made an appointment. 111 00:11:52,18.84015827 --> 00:11:59,428.84015827 You know, she didn't actually go through our, our system like we, we talked about a little bit in the last episode. 112 00:11:59,818.84015827 --> 00:12:04,318.84015827 So there became this disconnect because it was like every, every. 113 00:12:05,578.84015827 --> 00:12:07,288.84015827 Time she came into an appointment. 114 00:12:07,288.84015827 --> 00:12:19,198.84015827 It was like I was having to sell to her at the appointment and educate her on the, the pro our process of healing. 115 00:12:19,378.84015827 --> 00:12:25,888.84015827 So she really wasn't in a place where she was ready to actually like tackle the problem and see transformation. 116 00:12:26,158.84015827 --> 00:12:32,548.84015827 So I was able to take care of her, but it was more of, we had to set the expectation that. 117 00:12:33,418.84015827 --> 00:12:41,698.84015827 We were essentially gonna put a bandaid on her problem, and she was okay with that, and I don't really love that. 118 00:12:41,698.84015827 --> 00:12:46,198.84015827 But again, as long as we were like clear and on the same page, then it worked out okay. 119 00:12:46,198.84015827 --> 00:12:54,568.84015827 But it just became this process, this push and pull process where she wasn't really truly ready for the type of care that I. 120 00:12:55,78.84015827 --> 00:13:10,798.84015827 Was wanting to, that I, that I prefer to provide because, you know, that's what really lights me up when we're talking about, you know, the people that we like to serve, the people that come in, they're receptive, they're open, they're ready and willing to go on this journey in their health. 121 00:13:11,308.84015827 --> 00:13:20,488.84015827 It's not necessarily my, my process and my systems are not catered to people that do want more of. 122 00:13:21,463.84015827 --> 00:13:25,393.84015827 Uh, I don't even wanna say a quick fix, 'cause I don't think that really exists. 123 00:13:25,603.84015827 --> 00:13:38,563.84015827 It's more of just a bandaid and they're wanting to just get over the hump of whatever discomfort or whatever impediment to their day-to-day activities, even if that means they're not gonna have lasting results. 124 00:13:38,803.84015827 --> 00:13:41,983.84015827 So that was a situation where. 125 00:13:42,763.84015827 --> 00:13:58,303.84015827 I, I truly could have, you know, referred her out and, and turned her away once I had that realization, like, okay, you're not in that place where you are, are ready to, um, you know, actually have this problem solved and you're not ready to work with me in the way that makes sense. 126 00:13:58,303.84015827 --> 00:14:06,313.84015827 Like maybe you were more in the awareness space of, okay, I know that there is a problem, but she wasn't. 127 00:14:07,408.84015827 --> 00:14:19,738.84015827 Far long enough in her own process mentally to realize like, okay, I have a problem and you know, this is probably what it's gonna take because I've tried X, Y, Z, and now I'm actually ready to, to seek healing. 128 00:14:21,88.84015827 --> 00:14:21,448.84015827 Yeah. 129 00:14:21,448.84015827 --> 00:14:32,788.84015827 I think that speaks to several different aspects of the avatar too, right? I remember being coached that, you know, people are gonna be, you gotta meet people where they're at in their. 130 00:14:33,103.84015827 --> 00:14:34,513.84015827 Their phase of healing. 131 00:14:34,513.84015827 --> 00:14:43,153.84015827 And I think there's ways to do that because I think that is a, I think that's, there's nothing wrong with meeting people where they're at, but you don't have to serve them where they're at. 132 00:14:43,573.84015827 --> 00:14:45,703.84015827 Other people can serve them where they're at. 133 00:14:46,33.84015827 --> 00:14:50,563.84015827 And so, you know people who might be in that stage of change or they're like still thinking about it. 134 00:14:50,563.84015827 --> 00:14:57,943.84015827 They're not really sold on doing anything, you know, DRA drastic or transformational, and they just want to, you know, do a bandaid or whatever. 135 00:14:58,293.84015827 --> 00:15:02,283.84015827 Um, you know, I was advised, you know, just serve those people and it'll be okay. 136 00:15:02,283.84015827 --> 00:15:03,573.84015827 When they're ready, they'll come back. 137 00:15:03,633.84015827 --> 00:15:14,163.84015827 Um, and I realized that I don't have the capacity or the bandwidth and that is not my assignment in this season because I've got three little people that I have to constantly convince people need them to do. 138 00:15:14,163.84015827 --> 00:15:26,613.84015827 Can you say that one more time? I feel like that phrase, that's like one of those kind of bumper sticker phrases that you said, you can meet people where they're at and not necessarily serve them where they're at. 139 00:15:27,328.84015827 --> 00:15:35,848.84015827 Which to me means you can acknowledge where they are in their journey and you can. 140 00:15:36,973.84015827 --> 00:15:40,213.84015827 You know, give them grace for that if that's necessary. 141 00:15:40,243.84015827 --> 00:15:48,13.84015827 'cause I don't think it necessarily means like you need to get on your high horse, like you're crazy or you need to be, you're doing the wrong thing. 142 00:15:48,13.84015827 --> 00:15:50,413.84015827 Like, no, we don't have to go there. 143 00:15:51,73.84015827 --> 00:15:55,213.84015827 We can meet people where they are and recognize, okay, this person is in pain and they wanna be out of pain. 144 00:15:55,213.84015827 --> 00:15:58,123.84015827 And that is the the biggest thing to them. 145 00:15:58,183.84015827 --> 00:16:03,703.84015827 But then also realizing you are not the best person to serve them because that's not your. 146 00:16:04,453.84015827 --> 00:16:16,993.84015827 You know, in this example, ab, you know, maybe that that is your thing, but just in this example we're saying, you know, if you're not an acute injury clinic, then the people that you are recognizing are seeking acute injury care. 147 00:16:16,993.84015827 --> 00:16:26,318.84015827 You can acknowledge that, but then move along and refer them to a friend or colleague in the neighborhood that is not you For sure. 148 00:16:27,873.84015827 --> 00:16:34,918.84015827 And I think, you know, knowing, knowing that about yourself, like where you are and your capacity for that, there are people who are really good at that. 149 00:16:34,918.84015827 --> 00:16:44,608.8401583 Like there are, I, I have friends who are really good at coaching people through the contemplation stage and giving them the time and the space. 150 00:16:44,608.8401583 --> 00:16:46,588.8401583 And I used to have the capacity for that. 151 00:16:46,588.8401583 --> 00:16:55,948.8401583 And, and then I had, you know, three kids and to be able to say, I know like you're here, and like coach them through getting to the point of making that. 152 00:16:56,183.8401583 --> 00:17:02,183.8401583 That, um, mindset shift for the, and, you know, while still serving what they want right now. 153 00:17:02,183.8401583 --> 00:17:04,583.8401583 And like planting seeds, there are people who are really, really good at it. 154 00:17:05,563.8401583 --> 00:17:06,973.8401583 And have capacity for that. 155 00:17:07,93.8401583 --> 00:17:21,463.8401583 And I'm just, I've realized I'm no longer that person in this season of my life because like I said, my kids, I have to do that about like what they're going to eat for breakfast and what they're gonna put on their clothes and like help them convince or like decide for themselves what is good for them. 156 00:17:21,823.8401583 --> 00:17:25,63.8401583 And so just not, you know, I think we're speaking to a lot of moms here. 157 00:17:25,63.8401583 --> 00:17:27,733.8401583 It's okay to understand your bandwidth and what. 158 00:17:28,218.8401583 --> 00:17:33,78.8401583 What kind of space you have to hold for people and it might change and that's okay. 159 00:17:33,138.8401583 --> 00:17:36,888.8401583 And um, you know, you can definitely refer those people out, my hus. 160 00:17:36,948.8401583 --> 00:17:41,58.8401583 And I think, uh, another layer of understanding your avatar is even how to have that conversation. 161 00:17:41,298.8401583 --> 00:17:44,118.8401583 So, like, my husband works with men and he's just really blunt. 162 00:17:44,118.8401583 --> 00:17:47,328.8401583 He's like, if you just wanna get outta pain, an Advil costs like. 163 00:17:47,598.8401583 --> 00:17:55,608.8401583 10 bucks at CVS, like, do you want me to give you directions? Like that's him serving them like the closest CVS is around the corner and it's gonna cost you way less. 164 00:17:56,118.8401583 --> 00:17:57,78.8401583 And like, don't waste my time. 165 00:17:57,228.8401583 --> 00:17:59,88.8401583 Like so straightforward. 166 00:17:59,88.8401583 --> 00:18:00,528.8401583 He's like, don't I don't waste your time. 167 00:18:00,528.8401583 --> 00:18:04,488.8401583 Don't waste mine, Advil's over there, but if you actually wanna do something about it. 168 00:18:04,548.8401583 --> 00:18:06,418.8401583 And he, he, and you know. 169 00:18:06,668.8401583 --> 00:18:10,208.8401583 I love the way he can be this way with his group of people. 170 00:18:10,208.8401583 --> 00:18:13,418.8401583 'cause he works with, you know, men and athletes and he could just be really blunt. 171 00:18:13,418.8401583 --> 00:18:17,858.8401583 And sometimes I wish I could be that blunt with my, with my avatar. 172 00:18:17,858.8401583 --> 00:18:29,588.8401583 But I'm also working with pregnant moms, uh, most of the time or re recently postpartum moms who having been there myself, I have compassion and understanding and I'm willing to hold the space to be more gentle with the conversation yeah. 173 00:18:30,953.8401583 --> 00:18:48,953.8401583 So with all that said, I think there's one other aspect of this that I, I wanted to tackle before we wrap the episode up, which was like the psychographics between, the difference between the mindset of a client versus a patient and how on a boutique practice, in a client versus a patient relationship. 174 00:18:48,953.8401583 --> 00:18:56,573.8401583 The mindset in a boutique practice, when you attract people in the client mindset, it looks very different than when you attract people in a patient mindset. 175 00:18:56,573.8401583 --> 00:19:05,93.8401583 And when I say that, I mean, oh, in our co country, especially in our culture, patients have an error or, um. 176 00:19:05,428.8401583 --> 00:19:13,648.8401583 Oftentimes we've created this perspective of entitlement of the doctor is there to provide X, Y, and z. 177 00:19:13,648.8401583 --> 00:19:17,638.8401583 I want this outcome, and I've got insurance, especially if they're in insurance. 178 00:19:17,908.8401583 --> 00:19:27,808.8401583 And I expect this type of, you know, rate and I should be able to price shop and every doctor should be the same and everything should be, um, versus a client who says. 179 00:19:28,508.8401583 --> 00:19:31,88.8401583 I think especially when we, we talked about this with personal training. 180 00:19:31,88.8401583 --> 00:19:31,358.8401583 Dr. 181 00:19:31,358.8401583 --> 00:19:33,248.8401583 Laura and I both have backgrounds with personal training. 182 00:19:33,458.8401583 --> 00:19:35,798.8401583 Somebody who's hiring a, hiring a personal trainer. 183 00:19:35,798.8401583 --> 00:19:44,228.8401583 You can find a personal trainer for 25 bucks and you can find a personal trainer for $500 an hour, and the person who hires the person at $500 an hour. 184 00:19:44,413.8401583 --> 00:19:50,443.8401583 Chooses that knowing well that full well that that was what their rate is and that's what they do and what they offer. 185 00:19:50,443.8401583 --> 00:19:53,893.8401583 Same thing with hairstylists and all other kinds of providers out there. 186 00:19:54,193.8401583 --> 00:20:05,773.8401583 You know, you choose to work with who you choose to work with and you're not gonna necessarily have that entitlement of, I should, it should be less because I want it to be less because so, so-and-so down the street is doing it for less. 187 00:20:06,163.8401583 --> 00:20:10,213.8401583 And I think as doctors, um, it can be challenging for us when we. 188 00:20:10,928.8401583 --> 00:20:16,178.8401583 Attracting people and speaking to patients to navigate that road. 189 00:20:16,178.8401583 --> 00:20:17,138.8401583 So, Dr. 190 00:20:17,138.8401583 --> 00:20:32,798.8401583 Lauren, I'm just curious, what are your thoughts on this perspective, or what are your, what is your perspective on this topic? Yeah, I think it's really, uh, I, I feel like you really hit the nail on the head as it relates to. 191 00:20:33,488.8401583 --> 00:20:40,508.8401583 What, like all, all doctors, all therapists, all practitioners. 192 00:20:41,558.8401583 --> 00:20:49,388.8401583 There can sometimes be this thought process with people that are thinking more like patients, that they're all the same. 193 00:20:49,718.8401583 --> 00:20:55,568.8401583 It's like that equivalent to if you are in an insurance based. 194 00:20:55,988.8401583 --> 00:21:12,608.8401583 Model, you know, you have a directory of who is in network and really it, for most people, it comes down when that approach is being taken, it comes down to who is in network, who has availability, and who is fairly close to me. 195 00:21:12,728.8401583 --> 00:21:21,998.8401583 You know, if you're living in a, in a big city, like, you know, I'm in Houston and you're in DFW, and there's this assumption that. 196 00:21:23,93.8401583 --> 00:21:26,318.8401583 Everybody that you're choosing from, other than those factors, they're the same. 197 00:21:27,413.8401583 --> 00:21:41,573.8401583 Whereas when you're more in a boutique model, most of us, as we've been talking about, like who we're wanting to serve and getting into our, our nation, like really knowing who our avatar is, part of that passion and that expertise. 198 00:21:41,573.8401583 --> 00:21:54,683.8401583 A big part of that passion and expertise is the training that comes along with it, the certifications, even the clinical experience that you have taken on to allow you to serve who you want to serve. 199 00:21:54,948.8401583 --> 00:21:55,458.8401583 Better. 200 00:21:55,848.8401583 --> 00:22:02,268.8401583 Like for example, I got my doula training in 2013 while I was still in school because I knew that I wanted to serve pregnant moms. 201 00:22:02,298.8401583 --> 00:22:08,238.8401583 And at the time I had very little experience in that arena, so I was like, I need some hands-on experience. 202 00:22:08,628.8401583 --> 00:22:17,418.8401583 So even though that's not a service that I offer anymore, I have years of actually being in the room at different births, in different settings and facilities. 203 00:22:17,418.8401583 --> 00:22:22,218.8401583 So I'm more equipped than somebody who, you know, maybe. 204 00:22:22,823.8401583 --> 00:22:28,433.8401583 You just found in your insurance directory, and they're near me and they, you know, so I'm, I'm bringing a lot more to the table. 205 00:22:28,433.8401583 --> 00:22:43,373.8401583 And so someone who's more of a client, they are willing to, number one, pay for that expertise and they're willing to go a little bit further because they are expecting a certain result. 206 00:22:43,403.8401583 --> 00:22:46,853.8401583 They're wanting more specific guidance. 207 00:22:46,853.8401583 --> 00:22:49,163.8401583 And so I think, um, that's a really big. 208 00:22:49,898.8401583 --> 00:23:01,898.8401583 Difference to take note of both as it relates to the type of people you're attracting and how you, how you show up and how you present yourself and set yourself apart from the model. 209 00:23:01,898.8401583 --> 00:23:13,28.8401583 That is more based on the, the former that I mentioned where it's kind of like, okay, we have similar baseline skills, you know, but you as a person who is. 210 00:23:14,663.8401583 --> 00:23:18,53.8401583 Building or, you know, growing your boutique practice. 211 00:23:18,233.8401583 --> 00:23:22,643.8401583 Um, you have gone above and beyond to serve people in a very unique way. 212 00:23:23,33.8401583 --> 00:23:36,563.8401583 And, um, there are, there is a specific audience of people who are willing to really, um, honor and respect your, your process of doing things and be willing to also pay for the results that you're able to provide. 213 00:23:38,693.8401583 --> 00:23:40,433.8401583 I, I love the way you described that. 214 00:23:40,433.8401583 --> 00:23:47,3.8401583 It's like that we might have the same baseline skills, but we have a completely different setup. 215 00:23:47,3.8401583 --> 00:24:03,893.8401583 And I think, you know, the one profession, I think what has happened with healthcare is it's become so commoditized that it is, it's like, you know, we are just comparing, you think people think they're comparing apples to apples when they look up in a directory for insurance? Sometimes even like a directory just for like the provider type. 216 00:24:04,313.8401583 --> 00:24:05,123.8401583 And so. 217 00:24:06,158.8401583 --> 00:24:20,298.8401583 At the end of the day, you know, when you're in a boutique practice, when you understand that if your goal is to attract people with more of a client mindset, the way you speak to them in your, you know, in your content, in your website and everything that you build out and. 218 00:24:20,558.8401583 --> 00:24:24,758.8401583 That ecosystem is different than the patient mindset, the patient. 219 00:24:24,938.8401583 --> 00:24:37,108.8401583 And you'll see the difference between a boutique practice website and like, if you just go to like a general medical or healthcare website where it's just like, we do all these things and here's how you fill out your forms and it's just like very straightforward and there's a ton of platitudes. 220 00:24:37,108.8401583 --> 00:24:38,318.8401583 Like, we're here to help you. 221 00:24:39,43.8401583 --> 00:24:50,823.8401583 Life get better, but like, they don't say how, they don't explain why they don't really dive into, you know, the mindset of the people and so what, uh, to be like specifically for this population or for you. 222 00:24:50,823.8401583 --> 00:25:11,463.8401583 I know when we get super crystal clear on that avatar and we decide if we're gonna go boutique and we decide we want to have a a, a low maintenance streamlined practice, that allows you to spend more time really serving your patients and helping them get the outcome than trying to convince them to do the thing or trying to get them through the door in the first place. 223 00:25:12,738.8401583 --> 00:25:31,548.8401583 You will create a practice that provides not only the transformation, but it's, it's more fun to work in when it's, when you don't feel like you're having to just push and drive everything, um, and drive people through the door and drive people through their treatment plans and drive people to, you know, they, you are more the guide and they come with you. 224 00:25:31,548.8401583 --> 00:25:32,538.8401583 Like they do the work. 225 00:25:32,538.8401583 --> 00:25:36,318.8401583 They're excited to be a part, like it's their journey and you guide them on the journey. 226 00:25:36,318.8401583 --> 00:25:37,878.8401583 And that's a very different mindset. 227 00:25:37,878.8401583 --> 00:25:40,248.8401583 So, you know, if you've ever been a, um. 228 00:25:41,868.8401583 --> 00:25:51,18.8401583 If you're listening to this and you're like, okay, like how do I switch from the patient to the client mindset? Does that mean I have to change my language? Like, do I have to start calling everybody clients? No, you don't have to. 229 00:25:51,258.8401583 --> 00:25:51,978.8401583 You really don't. 230 00:25:51,978.8401583 --> 00:25:55,248.8401583 But I would say, um, if you want to, that can help. 231 00:25:55,458.8401583 --> 00:26:06,768.8401583 Um, I know some professions have to call their patients clients, um, but really what you would wanna do is spend time thinking about places you choose to spend money. 232 00:26:08,28.8401583 --> 00:26:09,728.8401583 Places that you are choosing. 233 00:26:09,728.8401583 --> 00:26:10,908.8401583 And it's not just something that is. 234 00:26:12,503.8401583 --> 00:26:14,843.8401583 Based on very logistical factors. 235 00:26:14,843.8401583 --> 00:26:20,543.8401583 So I think about like my dentist, like we choose a very specific dentist for a very specific reason. 236 00:26:20,543.8401583 --> 00:26:23,213.8401583 It's not just because she's five minutes down the road. 237 00:26:23,423.8401583 --> 00:26:25,493.8401583 Maybe it's, uh, another service. 238 00:26:25,493.8401583 --> 00:26:26,93.8401583 Maybe it's um. 239 00:26:26,968.8401583 --> 00:26:51,628.8401583 Maybe it's your bank, maybe it's your CPA, maybe it's your, you know, your hair stylist or the gym that you go to, or personal trainer, like anywhere that you have, you know, actively decided to work with a person or work with a group or a business because of certain qualities that's, you're like, I would rather spend more money, or at least I would rather spend money here versus spend money over there. 240 00:26:51,628.8401583 --> 00:26:53,458.8401583 Why is that? And how can you. 241 00:26:54,983.8401583 --> 00:27:04,913.8401583 Adopt some of the concepts and the principles that attract you to that specific group, company, person, whatever provider into your own practice. 242 00:27:04,913.8401583 --> 00:27:10,13.8401583 And so in the Boutique practice blueprint, we will help you get more clear on who your avatar is. 243 00:27:10,13.8401583 --> 00:27:14,813.8401583 But if you're somebody who's like, okay, I really want to take my. 244 00:27:15,668.8401583 --> 00:27:27,638.8401583 Language, my brand, my ecosystem to another level, and I want to really understand my psychographics and create something that is as low maintenance as possible from the administration and the sales and all of that. 245 00:27:28,158.8401583 --> 00:27:31,908.8401583 We invite you to apply to the boutique practice mentor mind. 246 00:27:31,908.8401583 --> 00:27:34,68.8401583 This is where you're gonna work one-on-one with Dr. 247 00:27:34,68.8401583 --> 00:27:41,298.8401583 Lauren and I, as well as be in a group of other like-minded women who are creating very similar practices. 248 00:27:41,928.8401583 --> 00:27:59,178.8401583 To help you to dive deep on how to systematically create a practice that works for you, that you don't have to, like I said, hold people's hands and try to convince them of anything because you've created something that makes it a no-brainer for the right person to say yes to. 249 00:27:59,178.8401583 --> 00:28:04,218.8401583 So if that sounds like something you're looking for, if that's, if you want to dive really deep on this. 250 00:28:04,253.8401583 --> 00:28:07,253.8401583 Again, go to boutique practices.com/mentor 251 00:28:07,253.8401583 --> 00:28:08,603.8401583 mind to go ahead and apply. 252 00:28:08,813.8401583 --> 00:28:13,523.8401583 We only serve a few people at a time because we really wanna give you a boutique experience. 253 00:28:13,523.8401583 --> 00:28:16,193.8401583 We wanna make sure we're working with the people that we can help. 254 00:28:16,193.8401583 --> 00:28:29,123.8401583 So the same process that we are going to teach you, we are gonna take you through ourselves to make sure that this is the right fit, that we can help you get the transformation in your practice or future practice, um, that you are looking for. 255 00:28:29,123.8401583 --> 00:28:29,513.8401583 So. 256 00:28:30,153.8401583 --> 00:28:31,623.8401583 If that's you, go ahead and apply. 257 00:28:31,653.8401583 --> 00:28:33,603.8401583 And, um, this has been a really good episode. 258 00:28:33,603.8401583 --> 00:28:36,573.8401583 I feel like there's just so many more levels to this, Dr. 259 00:28:36,573.8401583 --> 00:28:38,523.8401583 Lauren, that we could go on forever and ever. 260 00:28:38,763.8401583 --> 00:28:38,913.8401583 Yeah. 261 00:28:38,913.8401583 --> 00:28:43,233.8401583 Maybe we'll create more episodes on this specific topic in the future. 262 00:28:43,413.8401583 --> 00:28:46,323.8401583 But if you liked this episode, go ahead and share with a friend. 263 00:28:46,863.8401583 --> 00:28:48,663.8401583 And we'll see you in the next one. 264 00:28:50,43.8401583 --> 00:28:50,313.8401583 All right. 265 00:28:50,313.8401583 --> 00:28:51,33.8401583 Bye you guys. 266 00:28:51,273.8401583 --> 00:28:52,23.8401583 Bye guys. 267 00:28:55,819.8401583 --> 00:28:56,329.8401583 Hey, friend. 268 00:28:56,359.8401583 --> 00:28:57,769.8401583 I hope today's episode stretched. 269 00:28:57,769.8401583 --> 00:29:01,699.8401583 You, encouraged you and gave you a fresh perspective on what's possible in your practice. 270 00:29:02,269.8401583 --> 00:29:10,369.8401583 If it did, would you go ahead and take 30 seconds to leave a review, subscribe and share it with a friend who's been praying for a breakthrough in her practice and her business. 271 00:29:10,789.8401583 --> 00:29:16,999.8401583 Your reviews help this podcast get into the hands of other women who are looking and praying for the exact same thing. 272 00:29:17,959.8401583 --> 00:29:21,769.8401583 And if you're ready for more, go ahead and join us in the Boutique Practice Bootcamp. 273 00:29:22,84.8401583 --> 00:29:30,724.8401583 Girl, this is where we're gonna show you the exact step-by-step system to build a purpose led all cash practice in 20 hours a week or less. 274 00:29:30,814.8401583 --> 00:29:33,724.8401583 So just go to boutique practices.com/bootcamp 275 00:29:33,724.8401583 --> 00:29:34,654.8401583 to get registered today. 276 00:29:35,464.8401583 --> 00:29:46,564.8401583 Or if you're like, okay, this is exactly what I've been praying for, I've been looking for, and I would love some mentorship and some guidance, and you're ready to take a deep dive with one-on-one coaching. 277 00:29:47,179.8401583 --> 00:29:54,919.8401583 Plus, you'd love to join a community of like-minded women who are on fire for the kingdom and ready to take ground both in their businesses and their family lines. 278 00:29:55,429.8401583 --> 00:29:56,149.8401583 That sounds like you. 279 00:29:56,149.8401583 --> 00:30:00,409.8401583 I want you to go ahead and apply to the Boutique Practice Mentor Mind. 280 00:30:00,859.8401583 --> 00:30:04,459.8401583 All you have to do is go to boutique practices.com/mentor 281 00:30:04,459.8401583 --> 00:30:07,609.8401583 Mind to fill out the application, and I'll see you there. 282 00:30:08,179.8401583 --> 00:30:15,409.8401583 And girl, if you didn't know it already, you are so loved and there's nothing you have to do to earn it, and there's nothing you can do to lose it. 283 00:30:15,874.8401583 --> 00:30:17,494.8401583 Have a blessed day, and I'll see you soon.