Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free.
So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everything—and before you know it, your message is watered down, your schedule is overrun, and your profit is leaking.
In this episode, I’ll show you how to:
- Recognize shiny objects vs. true value-adds for your practice.
- Use clarity on your ideal patient and core offer as your best filter.
- Audit your ROI so you stop pouring time into “profit centers” that don’t actually profit.
I’ll also share the hard lessons I’ve learned from wasting thousands on unused courses and devices… as well as the few investments that were worth every penny because they aligned perfectly with my ideal patient and my practice vision.
👉 Want to learn how to build a low-maintenance, all-cash practice that actually pays you well? Join me inside the Boutique Practice Bootcamp.
👉 Ready for deeper mentorship and community? Apply for the Boutique Practice Mentor Mind.
If you’ve ever felt torn between building a real business and chasing little side hustles that drain your energy, this episode is for you.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey, friend, and welcome back to the Boutique Practices Podcast.
(00:03):
Today's episode might sting a little bit, but it's going to set some of y'all free.
I know, and it's called Stop Selling Essential Oils and Start Selling Results.
And listen, I'm not here to batch essential oils or supplements or any products that truly help patients or services or anything like that because I use them myself.
I use modalities, I use all of these things, but here is the truth.
(00:24):
Most boutique practice owners are drowning in distractions.
The distraction trap looks like this.
Every week.
You get another email, another ad, another.
This will change your practice forever opportunity.
And if you do not have a clear filter, you'll start grasping at straws, especially if you're building your practice in desperation versus building it on a promise.
(00:46):
God's promise things start piling onto your plate.
Watering down the very recent your patients came to see you in the first place.
So today we're gonna talk about it.
We're gonna talk about how to recognize shiny objects versus true value adds.
Why clarity on your ideal patient in your core offer is the best filter and how to measure ROI so you stop wasting time on things that don't move the needle.
(01:11):
So let's dive in. 18 00:01:13,907.840239126 --> 00:01:16,607.840239126 Hey, friend, and welcome to the Boutique Practices Podcast. 19 00:01:17,57.840239126 --> 00:01:24,677.840239126 If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone. 20 00:01:24,767.840239126 --> 00:01:29,627.840239126 If you've been praying for a business model that is low maintenance part-time. 21 00:01:30,192.840239126 --> 00:01:49,272.84023913 All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place. 22 00:01:49,632.84023913 --> 00:01:50,682.84023913 I'm your host, Dr. 23 00:01:50,682.84023913 --> 00:01:58,242.84023913 Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you. 24 00:01:58,537.84023913 --> 00:02:01,357.84023913 From your practice to your home and everything in between. 25 00:02:02,47.84023913 --> 00:02:03,217.84023913 Think Proverbs 31. 26 00:02:03,217.84023913 --> 00:02:05,497.84023913 Wisdom meets boutique practice simplicity. 27 00:02:05,587.84023913 --> 00:02:15,547.84023913 So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 28 00:02:22,11.338 --> 00:02:22,311.338 Okay. 29 00:02:22,461.338 --> 00:02:23,331.338 I'll be honest. 30 00:02:24,166.338 --> 00:02:25,546.338 My inbox is insane. 31 00:02:26,266.338 --> 00:02:32,56.338 I get hundreds of emails every week saying, add this to your practice, sell this product. 32 00:02:32,86.338 --> 00:02:34,96.338 Here's the missing link to Profit I. 33 00:02:34,246.338 --> 00:02:36,76.338 And I don't, honestly, I don't know how I get all of them. 34 00:02:36,76.338 --> 00:02:41,236.338 I know I signed up for some stuff, but I feel like my email is just out there and it's it's overwhelming. 35 00:02:41,296.338 --> 00:02:44,656.338 And you know what, you probably are experiencing the same thing. 36 00:02:44,656.338 --> 00:02:49,396.338 It's like once you get letters behind your name all of a sudden and somehow your email gets out there like. 37 00:02:49,611.338 --> 00:02:52,731.338 Everybody and their mom wants to sell you something for your practice. 38 00:02:52,731.338 --> 00:03:03,411.338 And so when you're scaling or maybe feeling a little dis desperate, um, or even if you're just like a naturally optimistic person like me, everything starts to look like an opportunity. 39 00:03:03,411.338 --> 00:03:07,371.338 And I have can tell you I have fallen into the trap multiple times myself. 40 00:03:07,671.338 --> 00:03:09,321.338 Um, but the problem is that these. 41 00:03:10,261.338 --> 00:03:11,461.338 Are distractions. 42 00:03:11,881.338 --> 00:03:15,301.338 And they're not just distractions in your time, they, but they also cost you money. 43 00:03:15,661.338 --> 00:03:17,11.338 They cost you focus. 44 00:03:17,161.338 --> 00:03:18,721.338 They water down your message. 45 00:03:18,871.338 --> 00:03:23,731.338 They eat up your attention and pull you away from the real things that build your practice. 46 00:03:23,731.338 --> 00:03:25,591.338 And before you know what, whats ends up happening. 47 00:03:25,591.338 --> 00:03:29,821.338 And so you're working more hours than you wanted, missing time with your family and feeling behind. 48 00:03:29,971.338 --> 00:03:31,411.338 And then from there, it's just a spiral. 49 00:03:31,411.338 --> 00:03:35,41.338 If you continue to repeat that cycle, and ask me how I know I've been there. 50 00:03:35,461.338 --> 00:03:37,111.338 So with that said. 51 00:03:38,26.338 --> 00:03:48,646.338 We first wanna start with clarity by having a filter, okay? The key is without clarity on your ideal patient, what they value, what's important to them, and what your core offer is. 52 00:03:48,766.338 --> 00:03:50,86.338 You have no filter. 53 00:03:50,296.338 --> 00:03:54,526.338 Your ideal patient isn't looking for essential oils or supplements, or the latest gadget. 54 00:03:54,586.338 --> 00:03:57,16.338 Can I tell you that? That's okay. 55 00:03:57,556.338 --> 00:03:59,146.338 They are looking for transformation. 56 00:03:59,386.338 --> 00:04:00,466.338 They want results. 57 00:04:00,646.338 --> 00:04:03,16.338 They want the thing that you do best. 58 00:04:03,736.338 --> 00:04:04,36.338 Okay. 59 00:04:04,156.338 --> 00:04:11,236.338 Once you're clear on that, clear on your brand, your core offer, your promise, everything else gets filtered through one question. 60 00:04:11,986.338 --> 00:04:23,506.338 Does this actually add value to the transformation I already provide? And if the answer is no, or even maybe it is a shiny object, delete the email, move on. 61 00:04:23,566.338 --> 00:04:24,796.338 Don't think about it anymore. 62 00:04:24,976.338 --> 00:04:25,336.338 Okay. 63 00:04:26,461.338 --> 00:04:28,731.338 I wanna give you personal example for myself. 64 00:04:28,731.338 --> 00:04:33,651.338 Okay? Over the past years, I've bought so many courses, clinical courses, business courses, all kinds of trainings. 65 00:04:33,951.338 --> 00:04:44,481.338 I've bought several devices that are just sitting in drawers right now, and I've wasted tons of money, like thousands of dollars and hours on things that I didn't actually need. 66 00:04:44,481.338 --> 00:04:48,411.338 And sometimes you're exploring and you're learning but at the same time. 67 00:04:48,411.338 --> 00:05:00,381.338 Often we get caught in the urgency messages and the sale and the, the emotional sweep of this thing is gonna change your life practice. 68 00:05:00,381.338 --> 00:05:08,331.338 That if you just set it on the shelf and your mind and said, I'll come back to it in three to six months, you might forget about it. 69 00:05:08,571.338 --> 00:05:10,491.338 It probably isn't something that you need. 70 00:05:10,491.338 --> 00:05:12,351.338 It's probably not even something that you want. 71 00:05:12,356.338 --> 00:05:12,596.338 And so. 72 00:05:12,596.338 --> 00:05:41,336.338 What I learned to do is to be not only filtering through this mind, uh, this concept of does this already add value to the transformation that I provide? Does this add to my core offer? Does this make what I do better? Can I achieve better results? Are my patients going to see their transformation either quicker, faster, or in more depth than they would have with what I'm currently doing? If that's a yes. 73 00:05:41,846.338 --> 00:05:52,736.338 Then I still, this little hack for me is I put it on my, to think about in one month list, because if I'm not thinking about it and I'm not still thinking about it in one month, then it's, I don't need it. 74 00:05:53,501.338 --> 00:06:00,161.338 The other thing that I do is be very intentional about determining how you are going to invest in that thing. 75 00:06:00,161.338 --> 00:06:08,711.338 Even if it's a $30 thing, does it fit your budget now? Did you budget for it? If you didn't, then you need to wait and put it in your budget again. 76 00:06:08,711.338 --> 00:06:14,81.338 That gives you the opportunity to think about it a little bit longer and make sure it's the right fit. 77 00:06:14,261.338 --> 00:06:20,801.338 Trust me, it's not going anywhere if, if it's something that they're trying to sell for a while. 78 00:06:21,581.338 --> 00:06:22,421.338 I think about it all the time. 79 00:06:22,421.338 --> 00:06:25,1.338 I've been on so many sales calls where they're like, you have to buy now. 80 00:06:25,1.338 --> 00:06:29,141.338 Like if you, these are the bonuses you're gonna miss out in FOMO and all these things. 81 00:06:29,501.338 --> 00:06:37,721.338 And I'll be honest, I've done some of that myself, but I've also learned to recognize and realize where the heart and the nature of those messages come from. 82 00:06:37,871.338 --> 00:06:38,981.338 Yes, God can. 83 00:06:39,331.338 --> 00:06:41,971.338 Provide urgency for us to do certain things. 84 00:06:41,971.338 --> 00:06:51,31.338 And if you feel Holy Spirit moving and giving you urgency and you are clear and you know what the Holy Spirit sounds like and you've done the work to know that, then yes, clearly move in the Holy Spirit's urgency. 85 00:06:51,31.338 --> 00:06:59,161.338 But if you don't have that discernment and you haven't worked on that muscle yet, most of the time urgency is not coming from the Lord. 86 00:06:59,161.338 --> 00:07:02,761.338 Urgency is coming from the enemy, it's coming from a distraction. 87 00:07:03,151.338 --> 00:07:06,721.338 Scarcity is the exact same way, like I said, most. 88 00:07:07,571.338 --> 00:07:08,711.338 Products that are out there. 89 00:07:08,711.338 --> 00:07:15,431.338 Most co coaches, like they're gonna continue doing their, but like they don't build something with the intention of not doing it six months from now. 90 00:07:15,551.338 --> 00:07:22,211.338 So again, if you put it on the back burner and say, I'm gonna build this into my budget, I'm gonna think about it in six months, I'm gonna review it. 91 00:07:22,691.338 --> 00:07:24,641.338 It will still be there if it is still important. 92 00:07:24,641.338 --> 00:07:24,941.338 Okay. 93 00:07:24,941.338 --> 00:07:27,851.338 So lemme give you a positive example of how this worked out. 94 00:07:29,21.338 --> 00:07:37,181.338 Of all the things that I've done and all the shiny objects I've chased, there's one that actually stands out that was not a shiny object when I started doing this filter. 95 00:07:37,421.338 --> 00:07:49,661.338 Um, it's a device that I used for C-section scar release, and I had tried a couple of different things before and learned some different skills and they were adding value, but I wanted something that was gonna save time and get better results. 96 00:07:49,661.338 --> 00:07:52,211.338 And when I found this thing, I was like, oh my gosh, this is a no brainer. 97 00:07:52,241.338 --> 00:07:55,1.338 But I resisted buying it for a long time. 98 00:07:55,151.338 --> 00:08:04,811.338 Because I wanted to make sure after having invested in cups and scrapers and this, and these, these modalities and things like that, that really helped. 99 00:08:04,811.338 --> 00:08:09,951.338 But I didn't particularly enjoy doing and was just not fitting the model of what I wanted to do. 100 00:08:10,131.338 --> 00:08:18,741.338 When it came time to actually purchase it, I had been intentional about thinking about it, researching it. 101 00:08:18,741.338 --> 00:08:29,151.338 Putting it in the budget planning, how I was going to integrate it into my current core offer, my services and my practices, it slid right in like the missing puzzle piece. 102 00:08:29,391.338 --> 00:08:30,411.338 It saved me time. 103 00:08:30,411.338 --> 00:08:36,831.338 It increased the value of the transformation and the time, like decreasing the amount of time that people were actually getting results. 104 00:08:37,416.338 --> 00:08:39,756.338 And it was specifically for my ideal patient. 105 00:08:39,756.338 --> 00:08:40,656.338 So it was perfect. 106 00:08:41,346.338 --> 00:08:42,426.338 That's what you want. 107 00:08:42,546.338 --> 00:08:44,46.338 That's the ideal situation. 108 00:08:44,46.338 --> 00:08:45,966.338 But the key there was to have the restraint. 109 00:08:45,996.338 --> 00:08:46,386.338 With that. 110 00:08:46,416.338 --> 00:08:50,646.338 With that said, we also have to consider how is it going to actually earn money. 111 00:08:50,916.338 --> 00:08:55,26.338 There are so, it's so easy to create a false profit center. 112 00:08:55,626.338 --> 00:09:01,146.338 I don't wanna say false profit so bad, but no, a false profit center, and this is what a lot of practitioners get stuck in. 113 00:09:01,296.338 --> 00:09:03,486.338 They start chasing profit in the wrong places. 114 00:09:03,876.338 --> 00:09:08,886.338 I remember when I had a front desk person and I had been, you know, I brought her on. 115 00:09:09,726.338 --> 00:09:13,506.338 And she was new to sales and she was new to working a front desk. 116 00:09:13,566.338 --> 00:09:23,136.338 And she was really eager and excited to help us sell our elderberry cert that we kept in our refrigerator in our office. 117 00:09:23,136.338 --> 00:09:23,671.338 And the. 118 00:09:24,561.338 --> 00:09:28,821.338 The product that we sold, the elderberry syrup, we made about $10 per bottle selling. 119 00:09:29,211.338 --> 00:09:32,91.338 And she was really, she, you know, she loved that product. 120 00:09:32,91.338 --> 00:09:35,601.338 She wanted to sell, she wanted to do great, she wanted to help the practice grow. 121 00:09:35,811.338 --> 00:09:42,981.338 And she, for a while, focused so much on that, that she forgot that there were other products that we sell, which is patient care. 122 00:09:43,846.338 --> 00:09:44,66.338 And. 123 00:09:44,811.338 --> 00:09:54,411.338 Reaching out or communicating to people, asking for referrals, asking them to express how their experiences with Google reviews and things like that. 124 00:09:54,411.338 --> 00:10:00,681.338 Things that bring patients that she put all of her time and energy to sell the products in the fridge. 125 00:10:00,951.338 --> 00:10:04,221.338 And honestly, our fridge held maybe like 20 bottles. 126 00:10:04,221.338 --> 00:10:04,641.338 So. 127 00:10:04,641.338 --> 00:10:08,571.338 If she sold an entire fridge worth of elderberry syrup, we made about $200. 128 00:10:08,811.338 --> 00:10:17,391.338 Meanwhile, in the amount, like in a fraction of the energy that she used to sell and push that elderberry syrup, which I'm like, I'm so proud of you for doing this. 129 00:10:17,391.338 --> 00:10:18,51.338 You're doing a great job. 130 00:10:18,51.338 --> 00:10:19,401.338 Like we just need to refocus here. 131 00:10:19,551.338 --> 00:10:30,501.338 But in the amount of time she spent to make $200, she could have put a fraction of that into asking for referrals to somebody who would commit to care that was worth 20 to 30 times that much. 132 00:10:30,861.338 --> 00:10:32,631.338 Okay? The math does not lie. 133 00:10:32,631.338 --> 00:10:34,311.338 A small product sells. 134 00:10:34,311.338 --> 00:10:36,531.338 Rarely compared to the value of your services. 135 00:10:36,531.338 --> 00:10:44,91.338 So essential oils, supplements, elderberry, serve, they all have their place, but they are really not your core profit center. 136 00:10:44,301.338 --> 00:10:55,341.338 Okay? So if you're spending hours promoting a product that nets you a couple hundred dollars a month, but in those same hours, you could have brought in a new patient that's worth thousands, you are burning energy in the wrong place. 137 00:10:55,821.338 --> 00:11:00,711.338 Okay? So here's two ways to do products, right? This is, there's option one and option two. 138 00:11:01,221.338 --> 00:11:06,171.338 I'm not saying not to use products or not to recommend products at all, actually, I'm just saying to do them super strategically. 139 00:11:06,471.338 --> 00:11:09,381.338 Option number one, this is what I do, which is super low lift. 140 00:11:09,651.338 --> 00:11:16,971.338 I use affiliate links, full script and uh, pre-written text messages in my app, uh, that I used to communicate with my patients. 141 00:11:17,211.338 --> 00:11:28,431.338 And when it comes up and mentioned in a conversation and I believe that this would add value to their treatment or to their care or to their lives, I send them the link and then I move on. 142 00:11:28,761.338 --> 00:11:30,321.338 I don't look for reasons to bring it up. 143 00:11:30,321.338 --> 00:11:35,421.338 I don't you know, spend tons of time sending them videos and messages and this, that, and the other. 144 00:11:35,631.338 --> 00:11:45,321.338 I literally just say here for example, this weekend I saw a family first time recognized that their kiddos shoes were not ideal for. 145 00:11:45,321.338 --> 00:11:47,271.338 Their movement patterns and what they wanted to do. 146 00:11:47,271.338 --> 00:11:52,731.338 And I'm a big fan of, uh, barefoot Shoes, honestly, in getting care started with them. 147 00:11:52,731.338 --> 00:11:54,171.338 They had already decided to get started. 148 00:11:54,171.338 --> 00:11:57,711.338 I was like, okay, this is going to help us actually get you better, faster. 149 00:11:57,861.338 --> 00:12:01,191.338 It would be beneficial to switch out their shoes with barefoot shoes. 150 00:12:01,221.338 --> 00:12:05,421.338 And so cause I said this kiddo, one of 'em in particular was having. 151 00:12:05,421.338 --> 00:12:10,371.338 I had a lot of gait issues and sensory issues and like just doesn't know where his body was in space. 152 00:12:10,371.338 --> 00:12:17,121.338 And I and his mom knew that and she was like, man, I just wish there was another way to help him better understand where his feet are, where he is in place. 153 00:12:17,121.338 --> 00:12:20,331.338 And I'm like, well, first of all, chiropractic care helps to regulate the nervous system. 154 00:12:20,936.338 --> 00:12:23,186.338 And at the same time, he has to get input. 155 00:12:23,426.338 --> 00:12:28,76.338 And when we have these types of shoes, it diminishes the quantity of input he can get. 156 00:12:28,136.338 --> 00:12:30,656.338 And so it would be beneficial to put him in Barefoot shoes. 157 00:12:30,656.338 --> 00:12:32,396.338 And she was like, oh my gosh, that makes perfect sense. 158 00:12:32,486.338 --> 00:12:34,646.338 That's literally the extent of that conversation. 159 00:12:34,766.338 --> 00:12:35,816.338 And then I said, not a problem. 160 00:12:35,816.338 --> 00:12:39,866.338 I'm gonna text you at the end of this appointment. 161 00:12:39,926.338 --> 00:12:46,406.338 Oh, some links for different websites that, uh, uh, that are my favorite, that sell Barefoot Shoes for kids. 162 00:12:46,406.338 --> 00:12:53,996.338 And I have this pre-written message that probably took me 10 minutes to write when I originally wrote it, I don't know, three or four years ago that has my affiliate links in it. 163 00:12:53,996.338 --> 00:12:59,726.338 And I just sent her the text and what happened? She purchased a pair for both of her kids. 164 00:12:59,726.338 --> 00:13:02,586.338 And now, and then I make two, $3 off the shoes. 165 00:13:02,586.338 --> 00:13:08,616.338 I don't know how much I make off of the specific pairs of shoes, but I make a couple of dollars and those couple of dollars they add up. 166 00:13:08,766.338 --> 00:13:20,376.338 But here's the thing, like when I sit down and look at what revenue I make from all of the different types of affiliate referrals that I have between Amazon shoes supplements on full scripts, I make. 167 00:13:20,886.338 --> 00:13:27,756.338 It's about like a couple, I don't know, 10 to $12,000 in extra revenue a year, which is a lot that really does add up. 168 00:13:27,906.338 --> 00:13:33,546.338 But the, the thing is, is that it's almost zero effort for me to do so when someone says, Hey, Dr. 169 00:13:33,546.338 --> 00:13:40,26.338 Alex, like, do you have like a recommended supplement? Or I might even say, Hey, I think this supplement would really benefit what's going on. 170 00:13:40,476.338 --> 00:13:42,756.338 All I do is send them a full script link. 171 00:13:42,756.338 --> 00:13:44,76.338 They go on, they purchase it. 172 00:13:44,886.338 --> 00:13:48,186.338 A couple weeks later I get the my commission off of it and boom. 173 00:13:48,216.338 --> 00:13:48,971.338 And it literally takes. 174 00:13:49,911.338 --> 00:13:51,621.338 See, like very little effort. 175 00:13:51,801.338 --> 00:13:52,191.338 Okay. 176 00:13:52,341.338 --> 00:13:53,361.338 So that's one way. 177 00:13:53,361.338 --> 00:13:53,901.338 Super low. 178 00:13:53,901.338 --> 00:13:54,261.338 Lift. 179 00:13:54,381.338 --> 00:14:08,811.338 Have links, send links, do not, you know, you don't necessarily want to hold product on your shelves unless it's something like elderberry syrup, you know, that's something that's made for us, made locally, you know, there's no way for them, you know, that was, that's literally like the only thing I have on my shelf is elderberry. 180 00:14:08,811.338 --> 00:14:13,966.338 But like literally I have lit little to no, no products and earn. 181 00:14:15,126.338 --> 00:14:17,286.338 Just by simple mentions, 10 to 12 KA year. 182 00:14:17,526.338 --> 00:14:20,946.338 Now the opposite option is to go all in. 183 00:14:20,976.338 --> 00:14:22,86.338 This is option two. 184 00:14:22,236.338 --> 00:14:25,626.338 If you wanna do products, you need to go on, go all in. 185 00:14:26,46.338 --> 00:14:30,576.338 If you want to be an influencer, a brand ambassador, or a product based business, that's great. 186 00:14:30,636.338 --> 00:14:36,936.338 There's nothing wrong with that, but that's a whole separate business model from a boutique practice. 187 00:14:37,146.338 --> 00:14:44,46.338 It takes time, it takes energy, and sometimes it even takes a virtual team, especially if you're wanting to do the amount like that. 188 00:14:45,501.338 --> 00:14:50,661.338 It really moves the needle and can be a supplement, like a huge supplement to your income. 189 00:14:50,931.338 --> 00:15:03,201.338 Okay? So unless you want to that, to be a part of your brand hosting events and doing sales and posting and spending a ton of time and energy being in the middle, that can be really dangerous and. 190 00:15:03,561.338 --> 00:15:08,811.338 Steal a ton of time and energy that is not going to provide you a decent ROI. 191 00:15:09,81.338 --> 00:15:12,441.338 Okay? So I'm thinking of a friend of mine who actually does do this. 192 00:15:12,441.338 --> 00:15:14,391.338 She's a chiropractor, went to school with her. 193 00:15:14,391.338 --> 00:15:19,881.338 She's absolutely amazing, and she started building her brand ambassador business long before she. 194 00:15:19,881.338 --> 00:15:31,821.338 She started building her brand ambassador business long before she graduated, and I don't know how much she makes, but I'm sure it's gotta make, she's gotta be making a lot because she puts a lot of time and energy into it. 195 00:15:31,821.338 --> 00:15:33,886.338 Like when I see her social media, I think she has. 196 00:15:34,566.338 --> 00:15:37,176.338 I don't know, 12 stories a day every single day. 197 00:15:37,206.338 --> 00:15:41,376.338 Highlighting one of, I don't know, hundreds of different products that she has brand ambassadors with. 198 00:15:41,586.338 --> 00:15:43,206.338 She also is an influencer. 199 00:15:43,206.338 --> 00:15:47,526.338 She also has, I don't know, tens of thousands, maybe a hundred thousand followers. 200 00:15:47,526.338 --> 00:15:53,106.338 So it is a true, legitimate business for her, and it's worth the time and energy for her to do so. 201 00:15:53,106.338 --> 00:15:56,16.338 She could close her practice and just do that. 202 00:15:56,166.338 --> 00:15:58,566.338 So if that's what you wanna do, then go all in. 203 00:15:58,596.338 --> 00:15:58,986.338 That's great. 204 00:15:58,986.338 --> 00:16:01,236.338 I'm not saying don't do that, but the danger zone, it's. 205 00:16:01,451.338 --> 00:16:02,441.338 In the middle. 206 00:16:02,441.338 --> 00:16:06,461.338 That's where most stocks, like I said, are spending time and energy without real return. 207 00:16:06,731.338 --> 00:16:08,441.338 So here's my homework for this weekend. 208 00:16:08,441.338 --> 00:16:10,721.338 I don't normally give homework, but I'm gonna tell you to do homework. 209 00:16:10,781.338 --> 00:16:16,271.338 If you sell products in your office, do an audit of your profit centers, look at your p and l. 210 00:16:16,391.338 --> 00:16:19,841.338 I'm hoping that you separate where your income comes from. 211 00:16:19,841.338 --> 00:16:23,141.338 So you know what your like practice income, like your um. 212 00:16:23,991.338 --> 00:16:26,421.338 A service based income is your product based income. 213 00:16:26,571.338 --> 00:16:28,761.338 Maybe even have it separated into different types of products. 214 00:16:29,1.338 --> 00:16:33,651.338 Look at your p and l, okay? And then I want you to sit down and be honest with yourself. 215 00:16:33,651.338 --> 00:16:39,16.338 Think about how much time and energy you put into selling the products, and then just divide. 216 00:16:39,646.338 --> 00:16:42,106.338 That and figure out what your ROI is. 217 00:16:42,106.338 --> 00:16:44,146.338 Your ROI is your return on investment. 218 00:16:44,146.338 --> 00:16:48,916.338 So say for example, you made $300 this quarter from selling essential oils. 219 00:16:49,186.338 --> 00:16:49,666.338 Okay. 220 00:16:49,876.338 --> 00:17:05,746.338 How much time did you put into selling those essential oils if it was very simple where you just like, Hey, like you mentioned it here and there, and you just sent people the QR code or the link linka they purchased and you've got reoccurring revenue that people purchase these oils all the time and it probably took you no more than, I don't know. 221 00:17:06,351.338 --> 00:17:18,111.338 Five minutes combined to send somebody to pre-written texts, you are making a significant amount of revenue there for the amount of time you put into it. 222 00:17:18,111.338 --> 00:17:21,321.338 Your ROI on that is insane. 223 00:17:21,421.338 --> 00:17:32,141.338 Yeah, like if we did the math on that, that means per hour you make $3,600 an hour by recommending essential oils. 224 00:17:32,861.338 --> 00:17:38,561.338 Who would trade? I would do that 10 times a day, but you have to be considerate of. 225 00:17:39,566.338 --> 00:17:48,116.338 When you extend that out to like the actual hourly, like are you going to be spending all your day recommending essential oil? You're gonna get the same outcome, not likely. 226 00:17:48,116.338 --> 00:17:56,606.338 And so, yeah, that math makes sense to recommend and send a link and spend five minutes just sharing what it is that you have available. 227 00:17:57,266.338 --> 00:18:05,966.338 Now say for example, you made $300 in essential oils and you spent, I don't know, 10 minutes a week. 228 00:18:05,966.338 --> 00:18:12,406.338 On that, that's 120 minutes you made $150 in that two hours. 229 00:18:12,436.338 --> 00:18:14,491.338 Now say for example, you made $300. 230 00:18:14,491.338 --> 00:18:31,411.338 An essential oils in this quarter, and you did a two hour workshop and you had to prepare for that workshop, and you posted about that workshop and you had people come in and you had a whole social media campaign and you ended up spending like six hours on this. 231 00:18:31,501.338 --> 00:18:40,831.338 You made $50 for an hour for the amount of time that it took for you to do all of that, to sell that $300. 232 00:18:40,831.338 --> 00:18:42,1.338 Now, if you earn. 233 00:18:43,216.338 --> 00:18:51,46.338 200, 300, 400, $500 an hour in your practice? W is $50 an hour really worth it? No. 234 00:18:51,106.338 --> 00:18:51,436.338 No. 235 00:18:51,436.338 --> 00:18:53,446.338 I hope you would say, no, that's not worth it. 236 00:18:53,446.338 --> 00:18:54,406.338 That's a distraction. 237 00:18:54,436.338 --> 00:19:03,826.338 Okay, so I hope this helps somebody who is thinking about or has profit centers in their practice and. 238 00:19:03,826.338 --> 00:19:07,681.338 At the end of the day, your patients, like I said, they don't come to you for your products. 239 00:19:07,891.338 --> 00:19:09,421.338 They come to you for transformation. 240 00:19:09,601.338 --> 00:19:11,131.338 They come to you for expertise. 241 00:19:11,311.338 --> 00:19:14,491.338 They come for res the results that only you can deliver. 242 00:19:14,491.338 --> 00:19:16,411.338 So stop chasing the shiny objects. 243 00:19:16,741.338 --> 00:19:18,511.338 Get clear on your ideal patient. 244 00:19:18,721.338 --> 00:19:20,881.338 Cut down, double down on your core offer. 245 00:19:20,881.338 --> 00:19:23,101.338 Cut the cut, the extra waste. 246 00:19:23,896.338 --> 00:19:28,456.338 And watch how much more impact and income you create when you're not distracted. 247 00:19:29,56.338 --> 00:19:29,386.338 All righty. 248 00:19:29,386.338 --> 00:19:30,496.338 Thanks for joining me today. 249 00:19:30,496.338 --> 00:19:41,926.338 If this hits home, please share with another provider friend who might be stuck in the same distraction trap or might be interested in learning how to create, actually create a profitable and peaceful, purpose driven boutique practice. 250 00:19:41,926.338 --> 00:19:49,396.338 Not just a small hobby money practice, but a practice that actually makes an impact in the lives of the people that you serve and your bank account. 251 00:19:49,546.338 --> 00:19:50,386.338 Keep tuning in. 252 00:19:50,726.338 --> 00:19:53,276.338 Share with a friend 'cause I've got so much more coming your way. 253 00:19:53,516.338 --> 00:19:56,756.338 Have a great day to the people that you serve and your bank account. 254 00:19:56,906.338 --> 00:20:00,656.338 Keep tuning in, share with a friend 'cause I've got so much more coming your way. 255 00:20:00,896.338 --> 00:20:01,646.338 Have a great day.
Hey, friend, and welcome back to the Boutique Practices Podcast.
(00:03):
Today's episode might sting a little bit, but it's going to set some of y'all free.
I know, and it's called Stop Selling Essential Oils and Start Selling Results.
And listen, I'm not here to batch essential oils or supplements or any products that truly help patients or services or anything like that because I use them myself.
I use modalities, I use all of these things, but here is the truth.
(00:24):
Most boutique practice owners are drowning in distractions.
The distraction trap looks like this.
Every week.
You get another email, another ad, another.
This will change your practice forever opportunity.
And if you do not have a clear filter, you'll start grasping at straws, especially if you're building your practice in desperation versus building it on a promise.
(00:46):
God's promise things start piling onto your plate.
Watering down the very recent your patients came to see you in the first place.
So today we're gonna talk about it.
We're gonna talk about how to recognize shiny objects versus true value adds.
Why clarity on your ideal patient in your core offer is the best filter and how to measure ROI so you stop wasting time on things that don't move the needle.
(01:11):
So let's dive in. 18 00:01:13,907.840239126 --> 00:01:16,607.840239126 Hey, friend, and welcome to the Boutique Practices Podcast. 19 00:01:17,57.840239126 --> 00:01:24,677.840239126 If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone. 20 00:01:24,767.840239126 --> 00:01:29,627.840239126 If you've been praying for a business model that is low maintenance part-time. 21 00:01:30,192.840239126 --> 00:01:49,272.84023913 All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place. 22 00:01:49,632.84023913 --> 00:01:50,682.84023913 I'm your host, Dr. 23 00:01:50,682.84023913 --> 00:01:58,242.84023913 Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you. 24 00:01:58,537.84023913 --> 00:02:01,357.84023913 From your practice to your home and everything in between. 25 00:02:02,47.84023913 --> 00:02:03,217.84023913 Think Proverbs 31. 26 00:02:03,217.84023913 --> 00:02:05,497.84023913 Wisdom meets boutique practice simplicity. 27 00:02:05,587.84023913 --> 00:02:15,547.84023913 So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 28 00:02:22,11.338 --> 00:02:22,311.338 Okay. 29 00:02:22,461.338 --> 00:02:23,331.338 I'll be honest. 30 00:02:24,166.338 --> 00:02:25,546.338 My inbox is insane. 31 00:02:26,266.338 --> 00:02:32,56.338 I get hundreds of emails every week saying, add this to your practice, sell this product. 32 00:02:32,86.338 --> 00:02:34,96.338 Here's the missing link to Profit I. 33 00:02:34,246.338 --> 00:02:36,76.338 And I don't, honestly, I don't know how I get all of them. 34 00:02:36,76.338 --> 00:02:41,236.338 I know I signed up for some stuff, but I feel like my email is just out there and it's it's overwhelming. 35 00:02:41,296.338 --> 00:02:44,656.338 And you know what, you probably are experiencing the same thing. 36 00:02:44,656.338 --> 00:02:49,396.338 It's like once you get letters behind your name all of a sudden and somehow your email gets out there like. 37 00:02:49,611.338 --> 00:02:52,731.338 Everybody and their mom wants to sell you something for your practice. 38 00:02:52,731.338 --> 00:03:03,411.338 And so when you're scaling or maybe feeling a little dis desperate, um, or even if you're just like a naturally optimistic person like me, everything starts to look like an opportunity. 39 00:03:03,411.338 --> 00:03:07,371.338 And I have can tell you I have fallen into the trap multiple times myself. 40 00:03:07,671.338 --> 00:03:09,321.338 Um, but the problem is that these. 41 00:03:10,261.338 --> 00:03:11,461.338 Are distractions. 42 00:03:11,881.338 --> 00:03:15,301.338 And they're not just distractions in your time, they, but they also cost you money. 43 00:03:15,661.338 --> 00:03:17,11.338 They cost you focus. 44 00:03:17,161.338 --> 00:03:18,721.338 They water down your message. 45 00:03:18,871.338 --> 00:03:23,731.338 They eat up your attention and pull you away from the real things that build your practice. 46 00:03:23,731.338 --> 00:03:25,591.338 And before you know what, whats ends up happening. 47 00:03:25,591.338 --> 00:03:29,821.338 And so you're working more hours than you wanted, missing time with your family and feeling behind. 48 00:03:29,971.338 --> 00:03:31,411.338 And then from there, it's just a spiral. 49 00:03:31,411.338 --> 00:03:35,41.338 If you continue to repeat that cycle, and ask me how I know I've been there. 50 00:03:35,461.338 --> 00:03:37,111.338 So with that said. 51 00:03:38,26.338 --> 00:03:48,646.338 We first wanna start with clarity by having a filter, okay? The key is without clarity on your ideal patient, what they value, what's important to them, and what your core offer is. 52 00:03:48,766.338 --> 00:03:50,86.338 You have no filter. 53 00:03:50,296.338 --> 00:03:54,526.338 Your ideal patient isn't looking for essential oils or supplements, or the latest gadget. 54 00:03:54,586.338 --> 00:03:57,16.338 Can I tell you that? That's okay. 55 00:03:57,556.338 --> 00:03:59,146.338 They are looking for transformation. 56 00:03:59,386.338 --> 00:04:00,466.338 They want results. 57 00:04:00,646.338 --> 00:04:03,16.338 They want the thing that you do best. 58 00:04:03,736.338 --> 00:04:04,36.338 Okay. 59 00:04:04,156.338 --> 00:04:11,236.338 Once you're clear on that, clear on your brand, your core offer, your promise, everything else gets filtered through one question. 60 00:04:11,986.338 --> 00:04:23,506.338 Does this actually add value to the transformation I already provide? And if the answer is no, or even maybe it is a shiny object, delete the email, move on. 61 00:04:23,566.338 --> 00:04:24,796.338 Don't think about it anymore. 62 00:04:24,976.338 --> 00:04:25,336.338 Okay. 63 00:04:26,461.338 --> 00:04:28,731.338 I wanna give you personal example for myself. 64 00:04:28,731.338 --> 00:04:33,651.338 Okay? Over the past years, I've bought so many courses, clinical courses, business courses, all kinds of trainings. 65 00:04:33,951.338 --> 00:04:44,481.338 I've bought several devices that are just sitting in drawers right now, and I've wasted tons of money, like thousands of dollars and hours on things that I didn't actually need. 66 00:04:44,481.338 --> 00:04:48,411.338 And sometimes you're exploring and you're learning but at the same time. 67 00:04:48,411.338 --> 00:05:00,381.338 Often we get caught in the urgency messages and the sale and the, the emotional sweep of this thing is gonna change your life practice. 68 00:05:00,381.338 --> 00:05:08,331.338 That if you just set it on the shelf and your mind and said, I'll come back to it in three to six months, you might forget about it. 69 00:05:08,571.338 --> 00:05:10,491.338 It probably isn't something that you need. 70 00:05:10,491.338 --> 00:05:12,351.338 It's probably not even something that you want. 71 00:05:12,356.338 --> 00:05:12,596.338 And so. 72 00:05:12,596.338 --> 00:05:41,336.338 What I learned to do is to be not only filtering through this mind, uh, this concept of does this already add value to the transformation that I provide? Does this add to my core offer? Does this make what I do better? Can I achieve better results? Are my patients going to see their transformation either quicker, faster, or in more depth than they would have with what I'm currently doing? If that's a yes. 73 00:05:41,846.338 --> 00:05:52,736.338 Then I still, this little hack for me is I put it on my, to think about in one month list, because if I'm not thinking about it and I'm not still thinking about it in one month, then it's, I don't need it. 74 00:05:53,501.338 --> 00:06:00,161.338 The other thing that I do is be very intentional about determining how you are going to invest in that thing. 75 00:06:00,161.338 --> 00:06:08,711.338 Even if it's a $30 thing, does it fit your budget now? Did you budget for it? If you didn't, then you need to wait and put it in your budget again. 76 00:06:08,711.338 --> 00:06:14,81.338 That gives you the opportunity to think about it a little bit longer and make sure it's the right fit. 77 00:06:14,261.338 --> 00:06:20,801.338 Trust me, it's not going anywhere if, if it's something that they're trying to sell for a while. 78 00:06:21,581.338 --> 00:06:22,421.338 I think about it all the time. 79 00:06:22,421.338 --> 00:06:25,1.338 I've been on so many sales calls where they're like, you have to buy now. 80 00:06:25,1.338 --> 00:06:29,141.338 Like if you, these are the bonuses you're gonna miss out in FOMO and all these things. 81 00:06:29,501.338 --> 00:06:37,721.338 And I'll be honest, I've done some of that myself, but I've also learned to recognize and realize where the heart and the nature of those messages come from. 82 00:06:37,871.338 --> 00:06:38,981.338 Yes, God can. 83 00:06:39,331.338 --> 00:06:41,971.338 Provide urgency for us to do certain things. 84 00:06:41,971.338 --> 00:06:51,31.338 And if you feel Holy Spirit moving and giving you urgency and you are clear and you know what the Holy Spirit sounds like and you've done the work to know that, then yes, clearly move in the Holy Spirit's urgency. 85 00:06:51,31.338 --> 00:06:59,161.338 But if you don't have that discernment and you haven't worked on that muscle yet, most of the time urgency is not coming from the Lord. 86 00:06:59,161.338 --> 00:07:02,761.338 Urgency is coming from the enemy, it's coming from a distraction. 87 00:07:03,151.338 --> 00:07:06,721.338 Scarcity is the exact same way, like I said, most. 88 00:07:07,571.338 --> 00:07:08,711.338 Products that are out there. 89 00:07:08,711.338 --> 00:07:15,431.338 Most co coaches, like they're gonna continue doing their, but like they don't build something with the intention of not doing it six months from now. 90 00:07:15,551.338 --> 00:07:22,211.338 So again, if you put it on the back burner and say, I'm gonna build this into my budget, I'm gonna think about it in six months, I'm gonna review it. 91 00:07:22,691.338 --> 00:07:24,641.338 It will still be there if it is still important. 92 00:07:24,641.338 --> 00:07:24,941.338 Okay. 93 00:07:24,941.338 --> 00:07:27,851.338 So lemme give you a positive example of how this worked out. 94 00:07:29,21.338 --> 00:07:37,181.338 Of all the things that I've done and all the shiny objects I've chased, there's one that actually stands out that was not a shiny object when I started doing this filter. 95 00:07:37,421.338 --> 00:07:49,661.338 Um, it's a device that I used for C-section scar release, and I had tried a couple of different things before and learned some different skills and they were adding value, but I wanted something that was gonna save time and get better results. 96 00:07:49,661.338 --> 00:07:52,211.338 And when I found this thing, I was like, oh my gosh, this is a no brainer. 97 00:07:52,241.338 --> 00:07:55,1.338 But I resisted buying it for a long time. 98 00:07:55,151.338 --> 00:08:04,811.338 Because I wanted to make sure after having invested in cups and scrapers and this, and these, these modalities and things like that, that really helped. 99 00:08:04,811.338 --> 00:08:09,951.338 But I didn't particularly enjoy doing and was just not fitting the model of what I wanted to do. 100 00:08:10,131.338 --> 00:08:18,741.338 When it came time to actually purchase it, I had been intentional about thinking about it, researching it. 101 00:08:18,741.338 --> 00:08:29,151.338 Putting it in the budget planning, how I was going to integrate it into my current core offer, my services and my practices, it slid right in like the missing puzzle piece. 102 00:08:29,391.338 --> 00:08:30,411.338 It saved me time. 103 00:08:30,411.338 --> 00:08:36,831.338 It increased the value of the transformation and the time, like decreasing the amount of time that people were actually getting results. 104 00:08:37,416.338 --> 00:08:39,756.338 And it was specifically for my ideal patient. 105 00:08:39,756.338 --> 00:08:40,656.338 So it was perfect. 106 00:08:41,346.338 --> 00:08:42,426.338 That's what you want. 107 00:08:42,546.338 --> 00:08:44,46.338 That's the ideal situation. 108 00:08:44,46.338 --> 00:08:45,966.338 But the key there was to have the restraint. 109 00:08:45,996.338 --> 00:08:46,386.338 With that. 110 00:08:46,416.338 --> 00:08:50,646.338 With that said, we also have to consider how is it going to actually earn money. 111 00:08:50,916.338 --> 00:08:55,26.338 There are so, it's so easy to create a false profit center. 112 00:08:55,626.338 --> 00:09:01,146.338 I don't wanna say false profit so bad, but no, a false profit center, and this is what a lot of practitioners get stuck in. 113 00:09:01,296.338 --> 00:09:03,486.338 They start chasing profit in the wrong places. 114 00:09:03,876.338 --> 00:09:08,886.338 I remember when I had a front desk person and I had been, you know, I brought her on. 115 00:09:09,726.338 --> 00:09:13,506.338 And she was new to sales and she was new to working a front desk. 116 00:09:13,566.338 --> 00:09:23,136.338 And she was really eager and excited to help us sell our elderberry cert that we kept in our refrigerator in our office. 117 00:09:23,136.338 --> 00:09:23,671.338 And the. 118 00:09:24,561.338 --> 00:09:28,821.338 The product that we sold, the elderberry syrup, we made about $10 per bottle selling. 119 00:09:29,211.338 --> 00:09:32,91.338 And she was really, she, you know, she loved that product. 120 00:09:32,91.338 --> 00:09:35,601.338 She wanted to sell, she wanted to do great, she wanted to help the practice grow. 121 00:09:35,811.338 --> 00:09:42,981.338 And she, for a while, focused so much on that, that she forgot that there were other products that we sell, which is patient care. 122 00:09:43,846.338 --> 00:09:44,66.338 And. 123 00:09:44,811.338 --> 00:09:54,411.338 Reaching out or communicating to people, asking for referrals, asking them to express how their experiences with Google reviews and things like that. 124 00:09:54,411.338 --> 00:10:00,681.338 Things that bring patients that she put all of her time and energy to sell the products in the fridge. 125 00:10:00,951.338 --> 00:10:04,221.338 And honestly, our fridge held maybe like 20 bottles. 126 00:10:04,221.338 --> 00:10:04,641.338 So. 127 00:10:04,641.338 --> 00:10:08,571.338 If she sold an entire fridge worth of elderberry syrup, we made about $200. 128 00:10:08,811.338 --> 00:10:17,391.338 Meanwhile, in the amount, like in a fraction of the energy that she used to sell and push that elderberry syrup, which I'm like, I'm so proud of you for doing this. 129 00:10:17,391.338 --> 00:10:18,51.338 You're doing a great job. 130 00:10:18,51.338 --> 00:10:19,401.338 Like we just need to refocus here. 131 00:10:19,551.338 --> 00:10:30,501.338 But in the amount of time she spent to make $200, she could have put a fraction of that into asking for referrals to somebody who would commit to care that was worth 20 to 30 times that much. 132 00:10:30,861.338 --> 00:10:32,631.338 Okay? The math does not lie. 133 00:10:32,631.338 --> 00:10:34,311.338 A small product sells. 134 00:10:34,311.338 --> 00:10:36,531.338 Rarely compared to the value of your services. 135 00:10:36,531.338 --> 00:10:44,91.338 So essential oils, supplements, elderberry, serve, they all have their place, but they are really not your core profit center. 136 00:10:44,301.338 --> 00:10:55,341.338 Okay? So if you're spending hours promoting a product that nets you a couple hundred dollars a month, but in those same hours, you could have brought in a new patient that's worth thousands, you are burning energy in the wrong place. 137 00:10:55,821.338 --> 00:11:00,711.338 Okay? So here's two ways to do products, right? This is, there's option one and option two. 138 00:11:01,221.338 --> 00:11:06,171.338 I'm not saying not to use products or not to recommend products at all, actually, I'm just saying to do them super strategically. 139 00:11:06,471.338 --> 00:11:09,381.338 Option number one, this is what I do, which is super low lift. 140 00:11:09,651.338 --> 00:11:16,971.338 I use affiliate links, full script and uh, pre-written text messages in my app, uh, that I used to communicate with my patients. 141 00:11:17,211.338 --> 00:11:28,431.338 And when it comes up and mentioned in a conversation and I believe that this would add value to their treatment or to their care or to their lives, I send them the link and then I move on. 142 00:11:28,761.338 --> 00:11:30,321.338 I don't look for reasons to bring it up. 143 00:11:30,321.338 --> 00:11:35,421.338 I don't you know, spend tons of time sending them videos and messages and this, that, and the other. 144 00:11:35,631.338 --> 00:11:45,321.338 I literally just say here for example, this weekend I saw a family first time recognized that their kiddos shoes were not ideal for. 145 00:11:45,321.338 --> 00:11:47,271.338 Their movement patterns and what they wanted to do. 146 00:11:47,271.338 --> 00:11:52,731.338 And I'm a big fan of, uh, barefoot Shoes, honestly, in getting care started with them. 147 00:11:52,731.338 --> 00:11:54,171.338 They had already decided to get started. 148 00:11:54,171.338 --> 00:11:57,711.338 I was like, okay, this is going to help us actually get you better, faster. 149 00:11:57,861.338 --> 00:12:01,191.338 It would be beneficial to switch out their shoes with barefoot shoes. 150 00:12:01,221.338 --> 00:12:05,421.338 And so cause I said this kiddo, one of 'em in particular was having. 151 00:12:05,421.338 --> 00:12:10,371.338 I had a lot of gait issues and sensory issues and like just doesn't know where his body was in space. 152 00:12:10,371.338 --> 00:12:17,121.338 And I and his mom knew that and she was like, man, I just wish there was another way to help him better understand where his feet are, where he is in place. 153 00:12:17,121.338 --> 00:12:20,331.338 And I'm like, well, first of all, chiropractic care helps to regulate the nervous system. 154 00:12:20,936.338 --> 00:12:23,186.338 And at the same time, he has to get input. 155 00:12:23,426.338 --> 00:12:28,76.338 And when we have these types of shoes, it diminishes the quantity of input he can get. 156 00:12:28,136.338 --> 00:12:30,656.338 And so it would be beneficial to put him in Barefoot shoes. 157 00:12:30,656.338 --> 00:12:32,396.338 And she was like, oh my gosh, that makes perfect sense. 158 00:12:32,486.338 --> 00:12:34,646.338 That's literally the extent of that conversation. 159 00:12:34,766.338 --> 00:12:35,816.338 And then I said, not a problem. 160 00:12:35,816.338 --> 00:12:39,866.338 I'm gonna text you at the end of this appointment. 161 00:12:39,926.338 --> 00:12:46,406.338 Oh, some links for different websites that, uh, uh, that are my favorite, that sell Barefoot Shoes for kids. 162 00:12:46,406.338 --> 00:12:53,996.338 And I have this pre-written message that probably took me 10 minutes to write when I originally wrote it, I don't know, three or four years ago that has my affiliate links in it. 163 00:12:53,996.338 --> 00:12:59,726.338 And I just sent her the text and what happened? She purchased a pair for both of her kids. 164 00:12:59,726.338 --> 00:13:02,586.338 And now, and then I make two, $3 off the shoes. 165 00:13:02,586.338 --> 00:13:08,616.338 I don't know how much I make off of the specific pairs of shoes, but I make a couple of dollars and those couple of dollars they add up. 166 00:13:08,766.338 --> 00:13:20,376.338 But here's the thing, like when I sit down and look at what revenue I make from all of the different types of affiliate referrals that I have between Amazon shoes supplements on full scripts, I make. 167 00:13:20,886.338 --> 00:13:27,756.338 It's about like a couple, I don't know, 10 to $12,000 in extra revenue a year, which is a lot that really does add up. 168 00:13:27,906.338 --> 00:13:33,546.338 But the, the thing is, is that it's almost zero effort for me to do so when someone says, Hey, Dr. 169 00:13:33,546.338 --> 00:13:40,26.338 Alex, like, do you have like a recommended supplement? Or I might even say, Hey, I think this supplement would really benefit what's going on. 170 00:13:40,476.338 --> 00:13:42,756.338 All I do is send them a full script link. 171 00:13:42,756.338 --> 00:13:44,76.338 They go on, they purchase it. 172 00:13:44,886.338 --> 00:13:48,186.338 A couple weeks later I get the my commission off of it and boom. 173 00:13:48,216.338 --> 00:13:48,971.338 And it literally takes. 174 00:13:49,911.338 --> 00:13:51,621.338 See, like very little effort. 175 00:13:51,801.338 --> 00:13:52,191.338 Okay. 176 00:13:52,341.338 --> 00:13:53,361.338 So that's one way. 177 00:13:53,361.338 --> 00:13:53,901.338 Super low. 178 00:13:53,901.338 --> 00:13:54,261.338 Lift. 179 00:13:54,381.338 --> 00:14:08,811.338 Have links, send links, do not, you know, you don't necessarily want to hold product on your shelves unless it's something like elderberry syrup, you know, that's something that's made for us, made locally, you know, there's no way for them, you know, that was, that's literally like the only thing I have on my shelf is elderberry. 180 00:14:08,811.338 --> 00:14:13,966.338 But like literally I have lit little to no, no products and earn. 181 00:14:15,126.338 --> 00:14:17,286.338 Just by simple mentions, 10 to 12 KA year. 182 00:14:17,526.338 --> 00:14:20,946.338 Now the opposite option is to go all in. 183 00:14:20,976.338 --> 00:14:22,86.338 This is option two. 184 00:14:22,236.338 --> 00:14:25,626.338 If you wanna do products, you need to go on, go all in. 185 00:14:26,46.338 --> 00:14:30,576.338 If you want to be an influencer, a brand ambassador, or a product based business, that's great. 186 00:14:30,636.338 --> 00:14:36,936.338 There's nothing wrong with that, but that's a whole separate business model from a boutique practice. 187 00:14:37,146.338 --> 00:14:44,46.338 It takes time, it takes energy, and sometimes it even takes a virtual team, especially if you're wanting to do the amount like that. 188 00:14:45,501.338 --> 00:14:50,661.338 It really moves the needle and can be a supplement, like a huge supplement to your income. 189 00:14:50,931.338 --> 00:15:03,201.338 Okay? So unless you want to that, to be a part of your brand hosting events and doing sales and posting and spending a ton of time and energy being in the middle, that can be really dangerous and. 190 00:15:03,561.338 --> 00:15:08,811.338 Steal a ton of time and energy that is not going to provide you a decent ROI. 191 00:15:09,81.338 --> 00:15:12,441.338 Okay? So I'm thinking of a friend of mine who actually does do this. 192 00:15:12,441.338 --> 00:15:14,391.338 She's a chiropractor, went to school with her. 193 00:15:14,391.338 --> 00:15:19,881.338 She's absolutely amazing, and she started building her brand ambassador business long before she. 194 00:15:19,881.338 --> 00:15:31,821.338 She started building her brand ambassador business long before she graduated, and I don't know how much she makes, but I'm sure it's gotta make, she's gotta be making a lot because she puts a lot of time and energy into it. 195 00:15:31,821.338 --> 00:15:33,886.338 Like when I see her social media, I think she has. 196 00:15:34,566.338 --> 00:15:37,176.338 I don't know, 12 stories a day every single day. 197 00:15:37,206.338 --> 00:15:41,376.338 Highlighting one of, I don't know, hundreds of different products that she has brand ambassadors with. 198 00:15:41,586.338 --> 00:15:43,206.338 She also is an influencer. 199 00:15:43,206.338 --> 00:15:47,526.338 She also has, I don't know, tens of thousands, maybe a hundred thousand followers. 200 00:15:47,526.338 --> 00:15:53,106.338 So it is a true, legitimate business for her, and it's worth the time and energy for her to do so. 201 00:15:53,106.338 --> 00:15:56,16.338 She could close her practice and just do that. 202 00:15:56,166.338 --> 00:15:58,566.338 So if that's what you wanna do, then go all in. 203 00:15:58,596.338 --> 00:15:58,986.338 That's great. 204 00:15:58,986.338 --> 00:16:01,236.338 I'm not saying don't do that, but the danger zone, it's. 205 00:16:01,451.338 --> 00:16:02,441.338 In the middle. 206 00:16:02,441.338 --> 00:16:06,461.338 That's where most stocks, like I said, are spending time and energy without real return. 207 00:16:06,731.338 --> 00:16:08,441.338 So here's my homework for this weekend. 208 00:16:08,441.338 --> 00:16:10,721.338 I don't normally give homework, but I'm gonna tell you to do homework. 209 00:16:10,781.338 --> 00:16:16,271.338 If you sell products in your office, do an audit of your profit centers, look at your p and l. 210 00:16:16,391.338 --> 00:16:19,841.338 I'm hoping that you separate where your income comes from. 211 00:16:19,841.338 --> 00:16:23,141.338 So you know what your like practice income, like your um. 212 00:16:23,991.338 --> 00:16:26,421.338 A service based income is your product based income. 213 00:16:26,571.338 --> 00:16:28,761.338 Maybe even have it separated into different types of products. 214 00:16:29,1.338 --> 00:16:33,651.338 Look at your p and l, okay? And then I want you to sit down and be honest with yourself. 215 00:16:33,651.338 --> 00:16:39,16.338 Think about how much time and energy you put into selling the products, and then just divide. 216 00:16:39,646.338 --> 00:16:42,106.338 That and figure out what your ROI is. 217 00:16:42,106.338 --> 00:16:44,146.338 Your ROI is your return on investment. 218 00:16:44,146.338 --> 00:16:48,916.338 So say for example, you made $300 this quarter from selling essential oils. 219 00:16:49,186.338 --> 00:16:49,666.338 Okay. 220 00:16:49,876.338 --> 00:17:05,746.338 How much time did you put into selling those essential oils if it was very simple where you just like, Hey, like you mentioned it here and there, and you just sent people the QR code or the link linka they purchased and you've got reoccurring revenue that people purchase these oils all the time and it probably took you no more than, I don't know. 221 00:17:06,351.338 --> 00:17:18,111.338 Five minutes combined to send somebody to pre-written texts, you are making a significant amount of revenue there for the amount of time you put into it. 222 00:17:18,111.338 --> 00:17:21,321.338 Your ROI on that is insane. 223 00:17:21,421.338 --> 00:17:32,141.338 Yeah, like if we did the math on that, that means per hour you make $3,600 an hour by recommending essential oils. 224 00:17:32,861.338 --> 00:17:38,561.338 Who would trade? I would do that 10 times a day, but you have to be considerate of. 225 00:17:39,566.338 --> 00:17:48,116.338 When you extend that out to like the actual hourly, like are you going to be spending all your day recommending essential oil? You're gonna get the same outcome, not likely. 226 00:17:48,116.338 --> 00:17:56,606.338 And so, yeah, that math makes sense to recommend and send a link and spend five minutes just sharing what it is that you have available. 227 00:17:57,266.338 --> 00:18:05,966.338 Now say for example, you made $300 in essential oils and you spent, I don't know, 10 minutes a week. 228 00:18:05,966.338 --> 00:18:12,406.338 On that, that's 120 minutes you made $150 in that two hours. 229 00:18:12,436.338 --> 00:18:14,491.338 Now say for example, you made $300. 230 00:18:14,491.338 --> 00:18:31,411.338 An essential oils in this quarter, and you did a two hour workshop and you had to prepare for that workshop, and you posted about that workshop and you had people come in and you had a whole social media campaign and you ended up spending like six hours on this. 231 00:18:31,501.338 --> 00:18:40,831.338 You made $50 for an hour for the amount of time that it took for you to do all of that, to sell that $300. 232 00:18:40,831.338 --> 00:18:42,1.338 Now, if you earn. 233 00:18:43,216.338 --> 00:18:51,46.338 200, 300, 400, $500 an hour in your practice? W is $50 an hour really worth it? No. 234 00:18:51,106.338 --> 00:18:51,436.338 No. 235 00:18:51,436.338 --> 00:18:53,446.338 I hope you would say, no, that's not worth it. 236 00:18:53,446.338 --> 00:18:54,406.338 That's a distraction. 237 00:18:54,436.338 --> 00:19:03,826.338 Okay, so I hope this helps somebody who is thinking about or has profit centers in their practice and. 238 00:19:03,826.338 --> 00:19:07,681.338 At the end of the day, your patients, like I said, they don't come to you for your products. 239 00:19:07,891.338 --> 00:19:09,421.338 They come to you for transformation. 240 00:19:09,601.338 --> 00:19:11,131.338 They come to you for expertise. 241 00:19:11,311.338 --> 00:19:14,491.338 They come for res the results that only you can deliver. 242 00:19:14,491.338 --> 00:19:16,411.338 So stop chasing the shiny objects. 243 00:19:16,741.338 --> 00:19:18,511.338 Get clear on your ideal patient. 244 00:19:18,721.338 --> 00:19:20,881.338 Cut down, double down on your core offer. 245 00:19:20,881.338 --> 00:19:23,101.338 Cut the cut, the extra waste. 246 00:19:23,896.338 --> 00:19:28,456.338 And watch how much more impact and income you create when you're not distracted. 247 00:19:29,56.338 --> 00:19:29,386.338 All righty. 248 00:19:29,386.338 --> 00:19:30,496.338 Thanks for joining me today. 249 00:19:30,496.338 --> 00:19:41,926.338 If this hits home, please share with another provider friend who might be stuck in the same distraction trap or might be interested in learning how to create, actually create a profitable and peaceful, purpose driven boutique practice. 250 00:19:41,926.338 --> 00:19:49,396.338 Not just a small hobby money practice, but a practice that actually makes an impact in the lives of the people that you serve and your bank account. 251 00:19:49,546.338 --> 00:19:50,386.338 Keep tuning in. 252 00:19:50,726.338 --> 00:19:53,276.338 Share with a friend 'cause I've got so much more coming your way. 253 00:19:53,516.338 --> 00:19:56,756.338 Have a great day to the people that you serve and your bank account. 254 00:19:56,906.338 --> 00:20:00,656.338 Keep tuning in, share with a friend 'cause I've got so much more coming your way. 255 00:20:00,896.338 --> 00:20:01,646.338 Have a great day.
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