Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable.
We’ll talk about:
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The hidden costs of creating endless reels and chasing algorithm changes
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Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you
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The difference between intent-based searching (Google) and scroll-based searching (social media)
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How to build a marketing funnel that works for your unique strengths — whether that’s podcasting, writing, or referral networks
If you’ve ever thought, “I don’t enjoy creating content… there has to be another way,” this episode will show you that yes, you can build a thriving boutique practice without sacrificing your peace, your margin, or your time.
👉 Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.
👉 Join the Boutique Practices Skool community for free coaching coffee hours, community, and exclusive trainings:
Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hello, hello, and welcome back to the Boutique Practice Podcast.
Today's episode is when I've been itching to record because I think it's going to set some of you free, and we're gonna be talking about it, the concept of building a social media optional practice.
Now, if you're listening to this, you'll probably fall into one of two camps.
(00:22):
Number one, you love creating content and it feels natural and fun to you, and you want to do it.
Or number two, you absolutely hate it.
It feels like an endless hamster wheel you can't keep up with.
And no matter how many reels you post, it doesn't translate to actual patients in your practice.
So if you fall into camp two, or even if you're in camp one, but you want more margin, you're gonna wanna lean in. 9 00:00:47,567.242836529 --> 00:00:50,237.242836529 Hey, friend, and welcome to the Boutique Practices Podcast. 10 00:00:50,717.242836529 --> 00:00:58,307.242836529 If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone. 11 00:00:58,397.242836529 --> 00:01:03,257.242836529 If you've been praying for a business model that is low maintenance part-time. 12 00:01:03,822.242836529 --> 00:01:22,902.242836529 All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place. 13 00:01:23,262.242836529 --> 00:01:24,312.242836529 I'm your host, Dr. 14 00:01:24,312.242836529 --> 00:01:31,872.242836529 Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you. 15 00:01:32,167.242836529 --> 00:01:34,987.242836529 From your practice to your home and everything in between. 16 00:01:35,677.242836529 --> 00:01:36,847.242836529 Think Proverbs 31. 17 00:01:36,847.242836529 --> 00:01:39,127.242836529 Wisdom meets boutique practice simplicity. 18 00:01:39,217.242836529 --> 00:01:49,177.24283653 So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 19 00:01:52,771.338 --> 00:01:53,761.338 Okay, so let's dive in. 20 00:01:54,241.338 --> 00:01:56,191.338 Let's, let me just be honest. 21 00:01:56,521.338 --> 00:01:59,401.338 I have a love-hate relationship with social media. 22 00:01:59,401.338 --> 00:02:02,791.338 I've said this on so many different platforms, so many different times. 23 00:02:03,211.338 --> 00:02:13,41.338 I love that it allows for me To connect with people that I never would be able to connect with in person because they are all over the world or all over the country. 24 00:02:13,91.338 --> 00:02:17,51.338 And as a matter of fact, some of my best friends, people that I talked to the most, like Dr. 25 00:02:17,51.338 --> 00:02:21,611.338 Lauren, I really connected primarily with over social media. 26 00:02:21,641.338 --> 00:02:26,741.338 Me and her were both in Dallas at the same time, but on opposite ends, like an hour from each other. 27 00:02:27,21.338 --> 00:02:28,371.338 And we really didn't even get to know each other. 28 00:02:28,816.338 --> 00:02:30,886.338 Super well until she moved to Houston. 29 00:02:30,886.338 --> 00:02:42,766.338 And so her, along with some of my best friends and coaches and people that I, you know, I talk to on a daily basis, I primarily connect with through and because of social media. 30 00:02:43,76.338 --> 00:02:50,846.338 And so while that is, you know, while I think there's a blessing to it, I think there's so many benefits to it. 31 00:02:50,846.338 --> 00:02:53,186.338 I also hate it for business. 32 00:02:54,181.338 --> 00:02:56,131.338 I have tried to like it. 33 00:02:56,491.338 --> 00:03:03,451.338 I've worked really hard to create systems to manage it, and I've spent tens of thousands of dollars on social media managers. 34 00:03:03,871.338 --> 00:03:04,801.338 But here's the truth. 35 00:03:05,416.338 --> 00:03:09,826.338 I sit down to produce and I find myself sucked into the scroll hole. 36 00:03:10,6.338 --> 00:03:19,846.338 Suddenly, 30 minutes are gone, not because I was connecting with patients or potential patients or creating and and producing, but because I got distracted scrolling. 37 00:03:20,206.338 --> 00:03:28,876.338 And while I have set up so many different systems and ways to get off of the app, I've done apps, I've deleted my apps. 38 00:03:30,181.338 --> 00:03:38,101.338 You know, deleted my profiles or like, I don't know, it's not when you delete it, but it's like it's there but you can't access it like you deactivate. 39 00:03:38,101.338 --> 00:03:39,511.338 That's where deactivated them. 40 00:03:39,841.338 --> 00:03:41,191.338 I've done so many different things. 41 00:03:41,191.338 --> 00:03:52,501.338 I have right now an app called Be Present on my phone that is helping, but at the end of the day, even though I have gotten so much better. 42 00:03:52,906.338 --> 00:04:02,806.338 I don't want to be a part of the problem, the problem of constant noise, distraction, and comparison and being an addition to what so many people are already fighting. 43 00:04:02,806.338 --> 00:04:04,546.338 Like I don't wanna play into that role. 44 00:04:04,546.338 --> 00:04:13,336.338 So, you know, there's this, this piece of me that doesn't like it for myself and I also don't like it for what I know that it has a potential to do for other people. 45 00:04:13,336.338 --> 00:04:13,816.338 And so then. 46 00:04:14,906.338 --> 00:04:20,696.338 You know, there's that, and then there's also the algorithms like, oh my goodness, they constantly change. 47 00:04:20,966.338 --> 00:04:27,146.338 You have to like be a full-time social media specialist to keep up with them. 48 00:04:27,366.338 --> 00:04:36,906.338 You could literally pour hours into creating content that only gets seen for, a handful of people depending on how the algorithm works. 49 00:04:36,936.338 --> 00:04:39,216.338 I remember I was following this one. 50 00:04:39,296.338 --> 00:04:41,546.338 She's an influencer, she's a business owner. 51 00:04:41,546.338 --> 00:04:45,806.338 She's got hundreds of thousands of followers, and all of a sudden I didn't hear anything from her. 52 00:04:45,806.338 --> 00:04:48,526.338 And,, I kind of noticed, but I kind of didn't notice. 53 00:04:48,886.338 --> 00:05:00,736.338 And then she sent an email out to all of her followers, all of the people on her email list, and she's like, Hey, I just realized that for some reason Instagram is not showing my content to my followers. 54 00:05:01,66.338 --> 00:05:07,816.338 Like I, and what we realized, what she realized, and I've learned this myself, is once you pay for ads and you turn them off. 55 00:05:08,116.338 --> 00:05:12,256.338 The platforms won't show your organic content. 56 00:05:12,931.338 --> 00:05:18,901.338 They literally, once you show that you're willing to pay to play, they punish you when you stop. 57 00:05:19,321.338 --> 00:05:28,771.338 And so she was creating tons of great content and all of a sudden she was getting zero views, zero, you know, engagement, like compared to what she had before. 58 00:05:28,771.338 --> 00:05:38,791.338 And she came out, she sent this email and she said, Hey guys, like I'm not gonna be showing up there anymore 'cause I'm spending all this time and energy here and it's not even showing my stuff to my followers. 59 00:05:38,791.338 --> 00:05:39,851.338 Like, and I get it. 60 00:05:39,851.338 --> 00:05:40,631.338 I was, I was. 61 00:05:40,961.338 --> 00:05:50,411.338 So frustrated when the same thing happened to me and I was thinking, okay, you know, if you don't ever show my stuff to new people, that would kind of suck. 62 00:05:50,411.338 --> 00:05:56,681.338 But like for the people who actively raise their hand and said, they want my content, you're not gonna show my stuff to them. 63 00:05:56,921.338 --> 00:06:01,271.338 Like, what in the world is this? Like it, it literally blew my mind. 64 00:06:01,271.338 --> 00:06:02,861.338 It pissed me off, I'll be honest. 65 00:06:02,861.338 --> 00:06:05,801.338 Like it really, it enraged me and. 66 00:06:07,46.338 --> 00:06:08,936.338 At that point, I was like, I'm done. 67 00:06:09,206.338 --> 00:06:10,646.338 I am so done. 68 00:06:11,186.338 --> 00:06:28,661.338 Not only that, what I also learned, which is another truth bomb, once you create content on social media, it is only gonna be searchable for about 30 minutes, like searchable on the worldwide web in the biggest search engines at a IE Google. 69 00:06:28,781.338 --> 00:06:31,991.338 So when you create that content. 70 00:06:33,416.338 --> 00:06:37,136.338 It, you can search for it for about 30 minutes, and that's about it. 71 00:06:37,376.338 --> 00:06:49,316.338 Unless you are actually looking for the specific title of that post and you have the name of the profile that posted it, it will never pop up. 72 00:06:49,606.338 --> 00:07:06,826.338 Again, after 30 minutes, you could, and I, y'all, I have, I'm embarrassed to say I spent 2, 3, 4 hours sometimes trying to get the perfect reel together for it to never be searchable again, unless it goes viral and people know it and they know the name of it, and they know my name. 73 00:07:06,856.338 --> 00:07:07,996.338 It's gone. 74 00:07:08,836.338 --> 00:07:11,746.338 You will never see it again in Google. 75 00:07:12,286.338 --> 00:07:12,976.338 And so. 76 00:07:13,571.338 --> 00:07:25,331.338 That, that blew my mind as well, and I realized that there's a much better way to utilize, put your content online, that you will actually find it again, and not just find it again. 77 00:07:25,511.338 --> 00:07:34,241.338 But people will be able to type in a keyword like pregnant prenatal chiropractor in my area and a blog post or something that I shared. 78 00:07:35,141.338 --> 00:07:46,301.338 5, 6, 7, 8 years ago will still pop up because it's got the right keywords, it's got the right SEO, which is something we'll talk about in more detail in another episode. 79 00:07:46,511.338 --> 00:07:53,641.338 But, you know, there's so many better ways, especially for a local brick and mortar business to get your name and. 80 00:07:53,966.338 --> 00:08:06,386.338 Face in front of people who are actually looking for you versus people who might just be scrolling, say that's, oh, it's interesting, and then like, forget three seconds later, because we all have the attention span of a goldfish anymore. 81 00:08:06,626.338 --> 00:08:09,326.338 And never do anything, never move forward. 82 00:08:09,626.338 --> 00:08:15,266.338 And so for that reason, I, you know, the, the real, the reality is in all of my years. 83 00:08:15,266.338 --> 00:08:16,976.338 So here's another truth problem. 84 00:08:17,6.338 --> 00:08:23,876.338 In all of my years of practice, not once, like I've been in practice seven, almost eight years, no seven years. 85 00:08:24,56.338 --> 00:08:29,966.338 And I have been on social media creating content longer than that. 86 00:08:29,996.338 --> 00:08:39,566.338 'cause I was trying to get ahead of the game and I have never once had a patient say, I found you because of that reel you posted. 87 00:08:40,976.338 --> 00:08:52,886.338 At best, people might say, oh yeah, I saw some of your stuff after my friend recommended you, or I saw, I Googled and I found you, and then I was looking at some of your content and it really resonated with me. 88 00:08:53,6.338 --> 00:08:57,266.338 But never was social media a part, an entry point. 89 00:08:57,296.338 --> 00:09:05,906.338 It might have been a small part of the nurture journey, but honestly, if you don't have a ton on social media, there's other ways to nurture people that do not. 90 00:09:06,431.338 --> 00:09:07,961.338 Do not suck the life out of you. 91 00:09:07,961.338 --> 00:09:10,391.338 Like they suck the life out of, if they suck the life out of you. 92 00:09:10,421.338 --> 00:09:11,651.338 Like they suck the life out of me. 93 00:09:11,981.338 --> 00:09:17,501.338 At the end of the day, I've never gotten a return on investment for organic social media. 94 00:09:17,501.338 --> 00:09:19,841.338 Whether it was ti like from my time, my money, or my energy. 95 00:09:19,841.338 --> 00:09:22,181.338 It just has never been there. 96 00:09:22,391.338 --> 00:09:23,351.338 So. 97 00:09:23,351.338 --> 00:09:25,241.338 And I've, I've taken lots of courses. 98 00:09:25,241.338 --> 00:09:38,891.338 I also wanna preface this, like I have taken a ton of coaching and, and, um, courses on creating social media and building a social media presence for a local brick and mortar business. 99 00:09:38,971.338 --> 00:09:43,531.338 I have a following, but never has it just like actually brought patients. 100 00:09:43,801.338 --> 00:09:49,141.338 So it's like, one thing I will say is it is a good opportunity to nurture people. 101 00:09:50,161.338 --> 00:09:51,686.338 So I wanna talk about. 102 00:09:52,546.338 --> 00:09:59,116.338 Now why a social media practice might be right for you? Let's first define, like I mentioned, 2D different types of searching. 103 00:09:59,326.338 --> 00:10:00,706.338 The first one is scroll based searching. 104 00:10:00,706.338 --> 00:10:02,566.338 Like I said, that is what social media is. 105 00:10:02,746.338 --> 00:10:04,606.338 People are scrolling for entertainment. 106 00:10:04,786.338 --> 00:10:08,746.338 They might stumble across your content, but they aren't looking for you. 107 00:10:08,746.338 --> 00:10:12,766.338 And even if they like it, like I said, their attention span is. 108 00:10:13,216.338 --> 00:10:15,946.338 About the, you know, three seconds like a goldfish. 109 00:10:15,976.338 --> 00:10:22,6.338 If you aren't at this point like moving all around and doing all the things and doing stuff to keep their attention. 110 00:10:22,6.338 --> 00:10:29,326.338 You've seen those posts where it's like, why are you like putting a banana in a microwave? Like something stupid like that to keep your attention and keep you engaged. 111 00:10:29,626.338 --> 00:10:33,796.338 Um, people scroll past, so they might be like, oh, that's really cool. 112 00:10:33,796.338 --> 00:10:35,116.338 Fact fit next thing. 113 00:10:35,116.338 --> 00:10:39,676.338 And they, they, you know, they don't have any intent versus intent based searching. 114 00:10:40,231.338 --> 00:10:40,891.338 Searching. 115 00:10:40,921.338 --> 00:10:42,421.338 That is Google. 116 00:10:42,421.338 --> 00:10:46,21.338 That is blogging, that is podcasting, that's Pinterest. 117 00:10:46,21.338 --> 00:10:55,801.338 That's using platforms that are SEO driven, meaning people are literally searching with the intent to find what they're looking for and answer a provider or solution. 118 00:10:55,861.338 --> 00:11:03,121.338 And when you show up in those spaces, your content not only lasts longer, it's searchable for months, even years instead of 30 minutes. 119 00:11:03,181.338 --> 00:11:06,666.338 So if you wanna market and work smarter, not harder. 120 00:11:07,31.338 --> 00:11:15,431.338 I would encourage you to start thinking about how to create evergreen content, meaning content that will last will be searchable. 121 00:11:15,491.338 --> 00:11:30,51.338 That you can use key words, that people can go in there and type into Google, and your stuff will pop up years later because the energy and time you put into it was actually worth it, versus creating content on Instagram or TikTok that will be. 122 00:11:30,931.338 --> 00:11:35,461.338 Basically worthless, you know, a few minutes later if it doesn't go viral. 123 00:11:35,701.338 --> 00:11:37,861.338 And so the benefits of a social media. 124 00:11:39,91.338 --> 00:11:41,521.338 Optional practice is number one. 125 00:11:41,521.338 --> 00:11:44,131.338 You're gonna get more time and energy freedom back. 126 00:11:44,221.338 --> 00:11:55,561.338 You don't have to spend hours filming reels, editing captions, and tracking stats just to maybe get seen by a few people or maybe get seen by your best friends and your family. 127 00:11:55,981.338 --> 00:11:58,621.338 Number two, you're gonna get longer term result. 128 00:11:58,651.338 --> 00:12:05,851.338 A blog post, a podcast episode, even a Pinterest pin can can bring leads for months or years later. 129 00:12:06,241.338 --> 00:12:07,111.338 Versus social media. 130 00:12:07,111.338 --> 00:12:08,761.338 Like I said, it's gone in 30 minutes. 131 00:12:09,91.338 --> 00:12:13,381.338 I actually have a post a couple of posts that have gone close to viral or viral. 132 00:12:13,481.338 --> 00:12:14,591.338 I've had people use. 133 00:12:14,981.338 --> 00:12:27,261.338 The sound, the original audio on one of my posts that I've seen hundreds of copies of, I have had some very successful social media posts, i have one specifically that was really, really popular. 134 00:12:27,526.338 --> 00:12:31,876.338 I was like, yes, this is finally going to be the one to bring me a patient. 135 00:12:31,876.338 --> 00:12:36,646.338 I don't remember how many likes, but it was, it was like micro, viral or I don't know what you call it. 136 00:12:36,646.338 --> 00:12:42,506.338 It's like barely, almost viral, but not quite there, like it was tens of thousands of likes and comments and dah, dah, dah, dah, dah. 137 00:12:42,886.338 --> 00:12:48,256.338 Not a single person came in to our practice because of that post. 138 00:12:49,11.338 --> 00:12:51,81.338 That that post was all over the place share. 139 00:12:51,141.338 --> 00:12:57,711.338 I was just like mind blown because it was about my specialty, prenatal chiropractic, and everyone was like, this is so awesome. 140 00:12:57,711.338 --> 00:12:58,311.338 We love it. 141 00:12:58,311.338 --> 00:12:59,421.338 We love this for you. 142 00:12:59,421.338 --> 00:13:00,891.338 What we, I wish I had this. 143 00:13:00,891.338 --> 00:13:02,841.338 I want this share with my friend and dah dah. 144 00:13:03,261.338 --> 00:13:10,461.338 I live in Dallas now, the third largest metroplex or metro area in the country. 145 00:13:10,641.338 --> 00:13:17,241.338 Meaning there's millions of people who probably have seen that post. 146 00:13:17,691.338 --> 00:13:25,41.338 And millions of people that could have said, shared, liked, commented, whatever, and come in and made an appointment. 147 00:13:25,161.338 --> 00:13:28,221.338 Not a single person, not one. 148 00:13:28,671.338 --> 00:13:29,151.338 Okay. 149 00:13:29,541.338 --> 00:13:36,51.338 That is why I am so passionate about not wasting my time and energy on creating social media content. 150 00:13:36,51.338 --> 00:13:36,681.338 Now, here's the thing. 151 00:13:37,611.338 --> 00:13:38,571.338 We're gonna talk about this in a minute. 152 00:13:38,841.338 --> 00:13:42,711.338 I actually love social media for ads purposes, but. 153 00:13:43,11.338 --> 00:13:44,61.338 Organic content. 154 00:13:44,391.338 --> 00:13:45,951.338 You can miss me with that. 155 00:13:45,981.338 --> 00:13:55,461.338 Okay, so the third reason that I am not a huge fan of social media is because I also have better, I have more strengths in other places that I, I enjoy. 156 00:13:55,671.338 --> 00:13:58,101.338 Like I love talking and doing this podcast. 157 00:13:58,911.338 --> 00:14:12,51.338 I don't particularly love writing, but I know people who love writing and can create some incredible blogs and it's an outlet for them if you love relationships and creating a network of referral partners. 158 00:14:12,51.338 --> 00:14:26,481.338 It's also a passion of mine is becoming friends with people, colleagues in my community because nobody quite gets it, like somebody else in the community, like another doctor, like I'm friends with some obs, I'm friends with some other types of healthcare provider census and stuff like that. 159 00:14:26,826.338 --> 00:14:28,296.338 It is different. 160 00:14:28,296.338 --> 00:14:32,376.338 Like it's, you get it, you're listening to this 'cause you wanted something different. 161 00:14:32,376.338 --> 00:14:39,66.338 And so having some local friends that I can go to coffee with and connect with who get it is huge. 162 00:14:39,66.338 --> 00:14:42,36.338 And it's awesome that we also can refer to each other. 163 00:14:42,36.338 --> 00:14:45,846.338 We know like love and trust one another with our patients. 164 00:14:45,846.338 --> 00:14:48,456.338 Like I am very particular with who I refer to. 165 00:14:49,6.338 --> 00:15:01,691.338 The people who refer to me are also that way, and so it is so much more fun for me to go to dinner with a girlfriend who's a fellow healthcare provider, a referral partner, than it is for me to spend two to three hours trying to create a post. 166 00:15:02,421.338 --> 00:15:05,151.338 Okay, so last but not least, there's there. 167 00:15:05,151.338 --> 00:15:08,961.338 You might also choose something that has a deeper level of alignment. 168 00:15:08,961.338 --> 00:15:16,791.338 You might choose a marketing method that feels good and actually works, but it also fits with your lifestyle and values, which was basically what I just said in my last point. 169 00:15:16,791.338 --> 00:15:16,981.338 Like I. 170 00:15:17,306.338 --> 00:15:20,426.338 Prefer to have friendships than to have followers. 171 00:15:20,456.338 --> 00:15:21,506.338 It's just that simple. 172 00:15:21,506.338 --> 00:15:23,756.338 So for me, podcasting is simple. 173 00:15:23,756.338 --> 00:15:27,926.338 I don't have to dress up, I don't have to spend out, you know, two hours editing this. 174 00:15:27,926.338 --> 00:15:32,126.338 It's literally, if this episode is 15 minutes long, I spend about 15 minutes editing it. 175 00:15:32,126.338 --> 00:15:35,996.338 And you might have noticed items, but sometimes editing, but you get the point. 176 00:15:35,996.338 --> 00:15:41,36.338 And if you're still here listening after one or two or three episodes, then it probably is not that big of a deal. 177 00:15:41,36.338 --> 00:15:41,396.338 Right. 178 00:15:41,696.338 --> 00:15:43,556.338 Um, but this episode I've had. 179 00:15:43,816.338 --> 00:15:51,226.338 I still get business from being a guest on another show, on from an episode that is four years old. 180 00:15:52,66.338 --> 00:15:59,186.338 Because of SEO purposes, I still get people emailing, setting calls, booking to work with me. 181 00:15:59,826.338 --> 00:16:04,386.338 Because of one single podcast episode and more to come. 182 00:16:04,416.338 --> 00:16:04,776.338 Okay. 183 00:16:05,16.338 --> 00:16:06,36.338 That is the benefit. 184 00:16:06,36.338 --> 00:16:13,746.338 You will never see a social media post that is four years old that is still generating business, not one that's not been boosted by ads. 185 00:16:14,16.338 --> 00:16:20,76.338 Okay? I can hit record and talk and, and share this with you and put it out to the whole world, and it's done. 186 00:16:20,76.338 --> 00:16:21,336.338 And it's so much easier. 187 00:16:21,336.338 --> 00:16:22,26.338 And I've seen. 188 00:16:22,476.338 --> 00:16:27,366.338 Practices thrive completely off of different styles of marketing. 189 00:16:27,546.338 --> 00:16:27,756.338 Y'all. 190 00:16:27,756.338 --> 00:16:48,246.338 Before social media, we still had to market our businesses and practices and so going to a oldie but goodie still works like referral networks, like having several people in your community who know, like, love and trust you and are willing to send patients with you that like to co-work with you or co-manage patients with you on a regular month. 191 00:16:48,311.338 --> 00:16:49,571.338 That is a funnel too. 192 00:16:49,571.338 --> 00:16:57,671.338 That's a form of marketing and you don't have to rely on Instagram to and, and likes and follows to measure your impact. 193 00:16:57,671.338 --> 00:17:08,231.338 Okay, so here's what I'm, I wanted to do one last caveat before I step outta this episode, but I will say I, I do, for the purposes of social media, I do like ads. 194 00:17:08,231.338 --> 00:17:12,791.338 I do like paid ads if you have the risk tolerance to do so. 195 00:17:13,121.338 --> 00:17:15,251.338 Now, I, I wanna be clear like. 196 00:17:15,951.338 --> 00:17:20,361.338 You have to be able to be willing to pay, number one, pay to play. 197 00:17:20,751.338 --> 00:17:26,901.338 So for me, in certain seasons, for certain reasons, I absolutely am fine paying to play. 198 00:17:27,396.338 --> 00:17:30,996.338 But I also like ads because they are measurable. 199 00:17:31,116.338 --> 00:17:32,106.338 They are very clear. 200 00:17:32,106.338 --> 00:17:42,996.338 I think this is like the scientist in me where I'm like, okay, I'm gonna put money in and I'm gonna test and I'm gonna measure, and I'm gonna look at actual stats that aren't based on suppositions. 201 00:17:42,996.338 --> 00:17:45,936.338 Like most of the stats for organic content. 202 00:17:46,531.338 --> 00:18:02,261.338 I can look at it and say, did this ad work or did it not? And did it need to go to which audience did this ad work better and which title can I move these around and how can I play? And I can measure clearly my ROI, I can say I put a dollar in and I got four patients and got. 203 00:18:02,856.338 --> 00:18:06,36.338 You know, $50 out, that is a clear return on investment. 204 00:18:06,36.338 --> 00:18:08,316.338 But with organic content, you can't really say that. 205 00:18:08,316.338 --> 00:18:15,696.338 You can ask, how'd you find us? You know, who referred you? You can ask that question, and like I said, I've asked that question that's in my paperwork. 206 00:18:15,696.338 --> 00:18:24,546.338 I've literally been very intentional to try to find out, to find, see if ever one of my pieces of social media content brought me any business for my brick and mortar practice. 207 00:18:24,786.338 --> 00:18:25,986.338 And it never has it have. 208 00:18:26,106.338 --> 00:18:33,96.338 So like I said, it, it, it is okay, organic, it's okay for nurturing, showing up and showing people that's you a real business and all of that. 209 00:18:33,96.338 --> 00:18:36,666.338 Maybe it's just creating content because you enjoy creating content. 210 00:18:37,446.338 --> 00:18:39,456.338 But for me it, it's a no. 211 00:18:39,606.338 --> 00:18:52,656.338 So if you want to use social media though, and maybe you, you you wanna use it strategically, and you wanna repurpose content, there are tons of ways to do that, which we're gonna talk about on another episode. 212 00:18:52,956.338 --> 00:19:05,106.338 But if you're one of those people who's like, you know what, I actually, I love creating social media content and it does work for my business, and I would like to know, you know, because I'm, I'm not gonna lie, I'm gonna tell you, I know other people like Dr. 213 00:19:05,106.338 --> 00:19:12,876.338 Lauren for example, who loves creating social media content and built her business utilizing social media content. 214 00:19:14,91.338 --> 00:19:17,451.338 I am all for it if you like doing it and it works for you. 215 00:19:17,751.338 --> 00:19:22,791.338 And so that's why in the next episode I'm give you a little teaser of that conversation. 216 00:19:22,791.338 --> 00:19:23,31.338 Dr. 217 00:19:23,31.338 --> 00:19:36,541.338 Lauren, is going to tell us exactly why she does like social media, what she's doing a little bit differently in this season because she's trained more than I am and she's grown her practice with it and she's really good at it. 218 00:19:36,541.338 --> 00:19:37,651.338 She really enjoys it. 219 00:19:37,901.338 --> 00:19:38,201.338 But. 220 00:19:38,461.338 --> 00:19:45,781.338 I, I'll also tell you, we've been having these conversations not to like spill all the beans, but for her, you know, a social media optional practice. 221 00:19:46,556.338 --> 00:19:50,876.338 Is for a lot of people a way to go in certain seasons, even for herself. 222 00:19:50,876.338 --> 00:20:00,136.338 So in the next episode, she's gonna share her perspective and some alternatives that we've both been experimenting with our business on, with social media. 223 00:20:00,526.338 --> 00:20:07,546.338 And it, I think it'll be a great perspective if you're somebody who's listening to this and you're like, Alex, I, I feel like you really like hate social media. 224 00:20:08,656.338 --> 00:20:09,16.338 Yeah. 225 00:20:09,76.338 --> 00:20:11,116.338 There there's another perspective I wanna give you. 226 00:20:12,626.338 --> 00:20:17,546.338 The opportunity to hear from somebody who has made social media work for them and her opinion. 227 00:20:17,576.338 --> 00:20:18,536.338 And so that's where Dr. 228 00:20:18,536.338 --> 00:20:19,496.338 Lauren is gonna come in. 229 00:20:19,686.338 --> 00:20:24,796.338 However, if you feel burnt out, frustrated, or feeling like social media is the only way to grow. 230 00:20:25,171.338 --> 00:20:27,61.338 Hear me clearly, it's not. 231 00:20:27,241.338 --> 00:20:31,321.338 You can build a sustainable purpose-filled practice without it. 232 00:20:31,681.338 --> 00:20:51,571.338 If this resonates with you in any way, shape, or form, please share with another friend, a healthcare provider who needs to hear it, who needs to know that you do not have to have a social media or a busy social media, or it constantly, you know, posted social media always in there, always in the apps, always doing the thing, and the TikTok dances. 233 00:20:51,571.338 --> 00:20:53,41.338 And you done gotta do all that. 234 00:20:53,41.338 --> 00:20:53,651.338 You done gotta do the most. 235 00:20:53,981.338 --> 00:20:55,511.338 I'm just telling you, I'm just here. 236 00:20:55,706.338 --> 00:20:58,121.338 You, you know, you can, don't shoot the messenger. 237 00:20:58,541.338 --> 00:21:04,541.338 You know, if you've, this is the first time you've heard it and you're like, man, why hasn't anybody told me this before? I want you to know it's, it's not new. 238 00:21:04,571.338 --> 00:21:08,291.338 I also will say it is not new if you search social media, optional business. 239 00:21:09,91.338 --> 00:21:16,741.338 In Google, you're gonna find several people who are saying the same things in all different types of businesses. 240 00:21:16,861.338 --> 00:21:20,821.338 So many people are done and over it, and you can be too. 241 00:21:21,1.338 --> 00:21:24,656.338 You don't have to hang out on the grams all day long anymore. 242 00:21:25,246.338 --> 00:21:28,306.338 It is possible, so cannot wait for the next episode. 243 00:21:28,306.338 --> 00:21:29,926.338 Make sure to tune in because Dr. 244 00:21:29,926.338 --> 00:21:38,506.338 Lauren is gonna tell you her perspective as a micro influencer and what she does, how it's been working for her, what she's been changing, what's been a little bit differently. 245 00:21:38,506.338 --> 00:21:48,766.338 And then we are also going to share with you our new strategy, a strategy I am testing out right now that I am like literally falling in love with because it is just making. 246 00:21:49,831.338 --> 00:21:50,941.338 My life is so much easier. 247 00:21:50,941.338 --> 00:21:55,171.338 I'm not gonna lie, my life, and I've done it before, um, and I'm, I'm bringing it back. 248 00:21:55,171.338 --> 00:21:57,601.338 It's actually a strategy I've used in the past that I am bringing back. 249 00:21:57,601.338 --> 00:22:04,651.338 That honestly made me feel so much more peaceful in my business, gave me so much more time and energy back. 250 00:22:04,831.338 --> 00:22:07,231.338 Cannot wait to talk to you guys about that in the next episode. 251 00:22:07,231.338 --> 00:22:11,11.338 So please tune in, share with a friend, and I'll see you then.
Hello, hello, and welcome back to the Boutique Practice Podcast.
Today's episode is when I've been itching to record because I think it's going to set some of you free, and we're gonna be talking about it, the concept of building a social media optional practice.
Now, if you're listening to this, you'll probably fall into one of two camps.
(00:22):
Number one, you love creating content and it feels natural and fun to you, and you want to do it.
Or number two, you absolutely hate it.
It feels like an endless hamster wheel you can't keep up with.
And no matter how many reels you post, it doesn't translate to actual patients in your practice.
So if you fall into camp two, or even if you're in camp one, but you want more margin, you're gonna wanna lean in. 9 00:00:47,567.242836529 --> 00:00:50,237.242836529 Hey, friend, and welcome to the Boutique Practices Podcast. 10 00:00:50,717.242836529 --> 00:00:58,307.242836529 If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone. 11 00:00:58,397.242836529 --> 00:01:03,257.242836529 If you've been praying for a business model that is low maintenance part-time. 12 00:01:03,822.242836529 --> 00:01:22,902.242836529 All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place. 13 00:01:23,262.242836529 --> 00:01:24,312.242836529 I'm your host, Dr. 14 00:01:24,312.242836529 --> 00:01:31,872.242836529 Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you. 15 00:01:32,167.242836529 --> 00:01:34,987.242836529 From your practice to your home and everything in between. 16 00:01:35,677.242836529 --> 00:01:36,847.242836529 Think Proverbs 31. 17 00:01:36,847.242836529 --> 00:01:39,127.242836529 Wisdom meets boutique practice simplicity. 18 00:01:39,217.242836529 --> 00:01:49,177.24283653 So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 19 00:01:52,771.338 --> 00:01:53,761.338 Okay, so let's dive in. 20 00:01:54,241.338 --> 00:01:56,191.338 Let's, let me just be honest. 21 00:01:56,521.338 --> 00:01:59,401.338 I have a love-hate relationship with social media. 22 00:01:59,401.338 --> 00:02:02,791.338 I've said this on so many different platforms, so many different times. 23 00:02:03,211.338 --> 00:02:13,41.338 I love that it allows for me To connect with people that I never would be able to connect with in person because they are all over the world or all over the country. 24 00:02:13,91.338 --> 00:02:17,51.338 And as a matter of fact, some of my best friends, people that I talked to the most, like Dr. 25 00:02:17,51.338 --> 00:02:21,611.338 Lauren, I really connected primarily with over social media. 26 00:02:21,641.338 --> 00:02:26,741.338 Me and her were both in Dallas at the same time, but on opposite ends, like an hour from each other. 27 00:02:27,21.338 --> 00:02:28,371.338 And we really didn't even get to know each other. 28 00:02:28,816.338 --> 00:02:30,886.338 Super well until she moved to Houston. 29 00:02:30,886.338 --> 00:02:42,766.338 And so her, along with some of my best friends and coaches and people that I, you know, I talk to on a daily basis, I primarily connect with through and because of social media. 30 00:02:43,76.338 --> 00:02:50,846.338 And so while that is, you know, while I think there's a blessing to it, I think there's so many benefits to it. 31 00:02:50,846.338 --> 00:02:53,186.338 I also hate it for business. 32 00:02:54,181.338 --> 00:02:56,131.338 I have tried to like it. 33 00:02:56,491.338 --> 00:03:03,451.338 I've worked really hard to create systems to manage it, and I've spent tens of thousands of dollars on social media managers. 34 00:03:03,871.338 --> 00:03:04,801.338 But here's the truth. 35 00:03:05,416.338 --> 00:03:09,826.338 I sit down to produce and I find myself sucked into the scroll hole. 36 00:03:10,6.338 --> 00:03:19,846.338 Suddenly, 30 minutes are gone, not because I was connecting with patients or potential patients or creating and and producing, but because I got distracted scrolling. 37 00:03:20,206.338 --> 00:03:28,876.338 And while I have set up so many different systems and ways to get off of the app, I've done apps, I've deleted my apps. 38 00:03:30,181.338 --> 00:03:38,101.338 You know, deleted my profiles or like, I don't know, it's not when you delete it, but it's like it's there but you can't access it like you deactivate. 39 00:03:38,101.338 --> 00:03:39,511.338 That's where deactivated them. 40 00:03:39,841.338 --> 00:03:41,191.338 I've done so many different things. 41 00:03:41,191.338 --> 00:03:52,501.338 I have right now an app called Be Present on my phone that is helping, but at the end of the day, even though I have gotten so much better. 42 00:03:52,906.338 --> 00:04:02,806.338 I don't want to be a part of the problem, the problem of constant noise, distraction, and comparison and being an addition to what so many people are already fighting. 43 00:04:02,806.338 --> 00:04:04,546.338 Like I don't wanna play into that role. 44 00:04:04,546.338 --> 00:04:13,336.338 So, you know, there's this, this piece of me that doesn't like it for myself and I also don't like it for what I know that it has a potential to do for other people. 45 00:04:13,336.338 --> 00:04:13,816.338 And so then. 46 00:04:14,906.338 --> 00:04:20,696.338 You know, there's that, and then there's also the algorithms like, oh my goodness, they constantly change. 47 00:04:20,966.338 --> 00:04:27,146.338 You have to like be a full-time social media specialist to keep up with them. 48 00:04:27,366.338 --> 00:04:36,906.338 You could literally pour hours into creating content that only gets seen for, a handful of people depending on how the algorithm works. 49 00:04:36,936.338 --> 00:04:39,216.338 I remember I was following this one. 50 00:04:39,296.338 --> 00:04:41,546.338 She's an influencer, she's a business owner. 51 00:04:41,546.338 --> 00:04:45,806.338 She's got hundreds of thousands of followers, and all of a sudden I didn't hear anything from her. 52 00:04:45,806.338 --> 00:04:48,526.338 And,, I kind of noticed, but I kind of didn't notice. 53 00:04:48,886.338 --> 00:05:00,736.338 And then she sent an email out to all of her followers, all of the people on her email list, and she's like, Hey, I just realized that for some reason Instagram is not showing my content to my followers. 54 00:05:01,66.338 --> 00:05:07,816.338 Like I, and what we realized, what she realized, and I've learned this myself, is once you pay for ads and you turn them off. 55 00:05:08,116.338 --> 00:05:12,256.338 The platforms won't show your organic content. 56 00:05:12,931.338 --> 00:05:18,901.338 They literally, once you show that you're willing to pay to play, they punish you when you stop. 57 00:05:19,321.338 --> 00:05:28,771.338 And so she was creating tons of great content and all of a sudden she was getting zero views, zero, you know, engagement, like compared to what she had before. 58 00:05:28,771.338 --> 00:05:38,791.338 And she came out, she sent this email and she said, Hey guys, like I'm not gonna be showing up there anymore 'cause I'm spending all this time and energy here and it's not even showing my stuff to my followers. 59 00:05:38,791.338 --> 00:05:39,851.338 Like, and I get it. 60 00:05:39,851.338 --> 00:05:40,631.338 I was, I was. 61 00:05:40,961.338 --> 00:05:50,411.338 So frustrated when the same thing happened to me and I was thinking, okay, you know, if you don't ever show my stuff to new people, that would kind of suck. 62 00:05:50,411.338 --> 00:05:56,681.338 But like for the people who actively raise their hand and said, they want my content, you're not gonna show my stuff to them. 63 00:05:56,921.338 --> 00:06:01,271.338 Like, what in the world is this? Like it, it literally blew my mind. 64 00:06:01,271.338 --> 00:06:02,861.338 It pissed me off, I'll be honest. 65 00:06:02,861.338 --> 00:06:05,801.338 Like it really, it enraged me and. 66 00:06:07,46.338 --> 00:06:08,936.338 At that point, I was like, I'm done. 67 00:06:09,206.338 --> 00:06:10,646.338 I am so done. 68 00:06:11,186.338 --> 00:06:28,661.338 Not only that, what I also learned, which is another truth bomb, once you create content on social media, it is only gonna be searchable for about 30 minutes, like searchable on the worldwide web in the biggest search engines at a IE Google. 69 00:06:28,781.338 --> 00:06:31,991.338 So when you create that content. 70 00:06:33,416.338 --> 00:06:37,136.338 It, you can search for it for about 30 minutes, and that's about it. 71 00:06:37,376.338 --> 00:06:49,316.338 Unless you are actually looking for the specific title of that post and you have the name of the profile that posted it, it will never pop up. 72 00:06:49,606.338 --> 00:07:06,826.338 Again, after 30 minutes, you could, and I, y'all, I have, I'm embarrassed to say I spent 2, 3, 4 hours sometimes trying to get the perfect reel together for it to never be searchable again, unless it goes viral and people know it and they know the name of it, and they know my name. 73 00:07:06,856.338 --> 00:07:07,996.338 It's gone. 74 00:07:08,836.338 --> 00:07:11,746.338 You will never see it again in Google. 75 00:07:12,286.338 --> 00:07:12,976.338 And so. 76 00:07:13,571.338 --> 00:07:25,331.338 That, that blew my mind as well, and I realized that there's a much better way to utilize, put your content online, that you will actually find it again, and not just find it again. 77 00:07:25,511.338 --> 00:07:34,241.338 But people will be able to type in a keyword like pregnant prenatal chiropractor in my area and a blog post or something that I shared. 78 00:07:35,141.338 --> 00:07:46,301.338 5, 6, 7, 8 years ago will still pop up because it's got the right keywords, it's got the right SEO, which is something we'll talk about in more detail in another episode. 79 00:07:46,511.338 --> 00:07:53,641.338 But, you know, there's so many better ways, especially for a local brick and mortar business to get your name and. 80 00:07:53,966.338 --> 00:08:06,386.338 Face in front of people who are actually looking for you versus people who might just be scrolling, say that's, oh, it's interesting, and then like, forget three seconds later, because we all have the attention span of a goldfish anymore. 81 00:08:06,626.338 --> 00:08:09,326.338 And never do anything, never move forward. 82 00:08:09,626.338 --> 00:08:15,266.338 And so for that reason, I, you know, the, the real, the reality is in all of my years. 83 00:08:15,266.338 --> 00:08:16,976.338 So here's another truth problem. 84 00:08:17,6.338 --> 00:08:23,876.338 In all of my years of practice, not once, like I've been in practice seven, almost eight years, no seven years. 85 00:08:24,56.338 --> 00:08:29,966.338 And I have been on social media creating content longer than that. 86 00:08:29,996.338 --> 00:08:39,566.338 'cause I was trying to get ahead of the game and I have never once had a patient say, I found you because of that reel you posted. 87 00:08:40,976.338 --> 00:08:52,886.338 At best, people might say, oh yeah, I saw some of your stuff after my friend recommended you, or I saw, I Googled and I found you, and then I was looking at some of your content and it really resonated with me. 88 00:08:53,6.338 --> 00:08:57,266.338 But never was social media a part, an entry point. 89 00:08:57,296.338 --> 00:09:05,906.338 It might have been a small part of the nurture journey, but honestly, if you don't have a ton on social media, there's other ways to nurture people that do not. 90 00:09:06,431.338 --> 00:09:07,961.338 Do not suck the life out of you. 91 00:09:07,961.338 --> 00:09:10,391.338 Like they suck the life out of, if they suck the life out of you. 92 00:09:10,421.338 --> 00:09:11,651.338 Like they suck the life out of me. 93 00:09:11,981.338 --> 00:09:17,501.338 At the end of the day, I've never gotten a return on investment for organic social media. 94 00:09:17,501.338 --> 00:09:19,841.338 Whether it was ti like from my time, my money, or my energy. 95 00:09:19,841.338 --> 00:09:22,181.338 It just has never been there. 96 00:09:22,391.338 --> 00:09:23,351.338 So. 97 00:09:23,351.338 --> 00:09:25,241.338 And I've, I've taken lots of courses. 98 00:09:25,241.338 --> 00:09:38,891.338 I also wanna preface this, like I have taken a ton of coaching and, and, um, courses on creating social media and building a social media presence for a local brick and mortar business. 99 00:09:38,971.338 --> 00:09:43,531.338 I have a following, but never has it just like actually brought patients. 100 00:09:43,801.338 --> 00:09:49,141.338 So it's like, one thing I will say is it is a good opportunity to nurture people. 101 00:09:50,161.338 --> 00:09:51,686.338 So I wanna talk about. 102 00:09:52,546.338 --> 00:09:59,116.338 Now why a social media practice might be right for you? Let's first define, like I mentioned, 2D different types of searching. 103 00:09:59,326.338 --> 00:10:00,706.338 The first one is scroll based searching. 104 00:10:00,706.338 --> 00:10:02,566.338 Like I said, that is what social media is. 105 00:10:02,746.338 --> 00:10:04,606.338 People are scrolling for entertainment. 106 00:10:04,786.338 --> 00:10:08,746.338 They might stumble across your content, but they aren't looking for you. 107 00:10:08,746.338 --> 00:10:12,766.338 And even if they like it, like I said, their attention span is. 108 00:10:13,216.338 --> 00:10:15,946.338 About the, you know, three seconds like a goldfish. 109 00:10:15,976.338 --> 00:10:22,6.338 If you aren't at this point like moving all around and doing all the things and doing stuff to keep their attention. 110 00:10:22,6.338 --> 00:10:29,326.338 You've seen those posts where it's like, why are you like putting a banana in a microwave? Like something stupid like that to keep your attention and keep you engaged. 111 00:10:29,626.338 --> 00:10:33,796.338 Um, people scroll past, so they might be like, oh, that's really cool. 112 00:10:33,796.338 --> 00:10:35,116.338 Fact fit next thing. 113 00:10:35,116.338 --> 00:10:39,676.338 And they, they, you know, they don't have any intent versus intent based searching. 114 00:10:40,231.338 --> 00:10:40,891.338 Searching. 115 00:10:40,921.338 --> 00:10:42,421.338 That is Google. 116 00:10:42,421.338 --> 00:10:46,21.338 That is blogging, that is podcasting, that's Pinterest. 117 00:10:46,21.338 --> 00:10:55,801.338 That's using platforms that are SEO driven, meaning people are literally searching with the intent to find what they're looking for and answer a provider or solution. 118 00:10:55,861.338 --> 00:11:03,121.338 And when you show up in those spaces, your content not only lasts longer, it's searchable for months, even years instead of 30 minutes. 119 00:11:03,181.338 --> 00:11:06,666.338 So if you wanna market and work smarter, not harder. 120 00:11:07,31.338 --> 00:11:15,431.338 I would encourage you to start thinking about how to create evergreen content, meaning content that will last will be searchable. 121 00:11:15,491.338 --> 00:11:30,51.338 That you can use key words, that people can go in there and type into Google, and your stuff will pop up years later because the energy and time you put into it was actually worth it, versus creating content on Instagram or TikTok that will be. 122 00:11:30,931.338 --> 00:11:35,461.338 Basically worthless, you know, a few minutes later if it doesn't go viral. 123 00:11:35,701.338 --> 00:11:37,861.338 And so the benefits of a social media. 124 00:11:39,91.338 --> 00:11:41,521.338 Optional practice is number one. 125 00:11:41,521.338 --> 00:11:44,131.338 You're gonna get more time and energy freedom back. 126 00:11:44,221.338 --> 00:11:55,561.338 You don't have to spend hours filming reels, editing captions, and tracking stats just to maybe get seen by a few people or maybe get seen by your best friends and your family. 127 00:11:55,981.338 --> 00:11:58,621.338 Number two, you're gonna get longer term result. 128 00:11:58,651.338 --> 00:12:05,851.338 A blog post, a podcast episode, even a Pinterest pin can can bring leads for months or years later. 129 00:12:06,241.338 --> 00:12:07,111.338 Versus social media. 130 00:12:07,111.338 --> 00:12:08,761.338 Like I said, it's gone in 30 minutes. 131 00:12:09,91.338 --> 00:12:13,381.338 I actually have a post a couple of posts that have gone close to viral or viral. 132 00:12:13,481.338 --> 00:12:14,591.338 I've had people use. 133 00:12:14,981.338 --> 00:12:27,261.338 The sound, the original audio on one of my posts that I've seen hundreds of copies of, I have had some very successful social media posts, i have one specifically that was really, really popular. 134 00:12:27,526.338 --> 00:12:31,876.338 I was like, yes, this is finally going to be the one to bring me a patient. 135 00:12:31,876.338 --> 00:12:36,646.338 I don't remember how many likes, but it was, it was like micro, viral or I don't know what you call it. 136 00:12:36,646.338 --> 00:12:42,506.338 It's like barely, almost viral, but not quite there, like it was tens of thousands of likes and comments and dah, dah, dah, dah, dah. 137 00:12:42,886.338 --> 00:12:48,256.338 Not a single person came in to our practice because of that post. 138 00:12:49,11.338 --> 00:12:51,81.338 That that post was all over the place share. 139 00:12:51,141.338 --> 00:12:57,711.338 I was just like mind blown because it was about my specialty, prenatal chiropractic, and everyone was like, this is so awesome. 140 00:12:57,711.338 --> 00:12:58,311.338 We love it. 141 00:12:58,311.338 --> 00:12:59,421.338 We love this for you. 142 00:12:59,421.338 --> 00:13:00,891.338 What we, I wish I had this. 143 00:13:00,891.338 --> 00:13:02,841.338 I want this share with my friend and dah dah. 144 00:13:03,261.338 --> 00:13:10,461.338 I live in Dallas now, the third largest metroplex or metro area in the country. 145 00:13:10,641.338 --> 00:13:17,241.338 Meaning there's millions of people who probably have seen that post. 146 00:13:17,691.338 --> 00:13:25,41.338 And millions of people that could have said, shared, liked, commented, whatever, and come in and made an appointment. 147 00:13:25,161.338 --> 00:13:28,221.338 Not a single person, not one. 148 00:13:28,671.338 --> 00:13:29,151.338 Okay. 149 00:13:29,541.338 --> 00:13:36,51.338 That is why I am so passionate about not wasting my time and energy on creating social media content. 150 00:13:36,51.338 --> 00:13:36,681.338 Now, here's the thing. 151 00:13:37,611.338 --> 00:13:38,571.338 We're gonna talk about this in a minute. 152 00:13:38,841.338 --> 00:13:42,711.338 I actually love social media for ads purposes, but. 153 00:13:43,11.338 --> 00:13:44,61.338 Organic content. 154 00:13:44,391.338 --> 00:13:45,951.338 You can miss me with that. 155 00:13:45,981.338 --> 00:13:55,461.338 Okay, so the third reason that I am not a huge fan of social media is because I also have better, I have more strengths in other places that I, I enjoy. 156 00:13:55,671.338 --> 00:13:58,101.338 Like I love talking and doing this podcast. 157 00:13:58,911.338 --> 00:14:12,51.338 I don't particularly love writing, but I know people who love writing and can create some incredible blogs and it's an outlet for them if you love relationships and creating a network of referral partners. 158 00:14:12,51.338 --> 00:14:26,481.338 It's also a passion of mine is becoming friends with people, colleagues in my community because nobody quite gets it, like somebody else in the community, like another doctor, like I'm friends with some obs, I'm friends with some other types of healthcare provider census and stuff like that. 159 00:14:26,826.338 --> 00:14:28,296.338 It is different. 160 00:14:28,296.338 --> 00:14:32,376.338 Like it's, you get it, you're listening to this 'cause you wanted something different. 161 00:14:32,376.338 --> 00:14:39,66.338 And so having some local friends that I can go to coffee with and connect with who get it is huge. 162 00:14:39,66.338 --> 00:14:42,36.338 And it's awesome that we also can refer to each other. 163 00:14:42,36.338 --> 00:14:45,846.338 We know like love and trust one another with our patients. 164 00:14:45,846.338 --> 00:14:48,456.338 Like I am very particular with who I refer to. 165 00:14:49,6.338 --> 00:15:01,691.338 The people who refer to me are also that way, and so it is so much more fun for me to go to dinner with a girlfriend who's a fellow healthcare provider, a referral partner, than it is for me to spend two to three hours trying to create a post. 166 00:15:02,421.338 --> 00:15:05,151.338 Okay, so last but not least, there's there. 167 00:15:05,151.338 --> 00:15:08,961.338 You might also choose something that has a deeper level of alignment. 168 00:15:08,961.338 --> 00:15:16,791.338 You might choose a marketing method that feels good and actually works, but it also fits with your lifestyle and values, which was basically what I just said in my last point. 169 00:15:16,791.338 --> 00:15:16,981.338 Like I. 170 00:15:17,306.338 --> 00:15:20,426.338 Prefer to have friendships than to have followers. 171 00:15:20,456.338 --> 00:15:21,506.338 It's just that simple. 172 00:15:21,506.338 --> 00:15:23,756.338 So for me, podcasting is simple. 173 00:15:23,756.338 --> 00:15:27,926.338 I don't have to dress up, I don't have to spend out, you know, two hours editing this. 174 00:15:27,926.338 --> 00:15:32,126.338 It's literally, if this episode is 15 minutes long, I spend about 15 minutes editing it. 175 00:15:32,126.338 --> 00:15:35,996.338 And you might have noticed items, but sometimes editing, but you get the point. 176 00:15:35,996.338 --> 00:15:41,36.338 And if you're still here listening after one or two or three episodes, then it probably is not that big of a deal. 177 00:15:41,36.338 --> 00:15:41,396.338 Right. 178 00:15:41,696.338 --> 00:15:43,556.338 Um, but this episode I've had. 179 00:15:43,816.338 --> 00:15:51,226.338 I still get business from being a guest on another show, on from an episode that is four years old. 180 00:15:52,66.338 --> 00:15:59,186.338 Because of SEO purposes, I still get people emailing, setting calls, booking to work with me. 181 00:15:59,826.338 --> 00:16:04,386.338 Because of one single podcast episode and more to come. 182 00:16:04,416.338 --> 00:16:04,776.338 Okay. 183 00:16:05,16.338 --> 00:16:06,36.338 That is the benefit. 184 00:16:06,36.338 --> 00:16:13,746.338 You will never see a social media post that is four years old that is still generating business, not one that's not been boosted by ads. 185 00:16:14,16.338 --> 00:16:20,76.338 Okay? I can hit record and talk and, and share this with you and put it out to the whole world, and it's done. 186 00:16:20,76.338 --> 00:16:21,336.338 And it's so much easier. 187 00:16:21,336.338 --> 00:16:22,26.338 And I've seen. 188 00:16:22,476.338 --> 00:16:27,366.338 Practices thrive completely off of different styles of marketing. 189 00:16:27,546.338 --> 00:16:27,756.338 Y'all. 190 00:16:27,756.338 --> 00:16:48,246.338 Before social media, we still had to market our businesses and practices and so going to a oldie but goodie still works like referral networks, like having several people in your community who know, like, love and trust you and are willing to send patients with you that like to co-work with you or co-manage patients with you on a regular month. 191 00:16:48,311.338 --> 00:16:49,571.338 That is a funnel too. 192 00:16:49,571.338 --> 00:16:57,671.338 That's a form of marketing and you don't have to rely on Instagram to and, and likes and follows to measure your impact. 193 00:16:57,671.338 --> 00:17:08,231.338 Okay, so here's what I'm, I wanted to do one last caveat before I step outta this episode, but I will say I, I do, for the purposes of social media, I do like ads. 194 00:17:08,231.338 --> 00:17:12,791.338 I do like paid ads if you have the risk tolerance to do so. 195 00:17:13,121.338 --> 00:17:15,251.338 Now, I, I wanna be clear like. 196 00:17:15,951.338 --> 00:17:20,361.338 You have to be able to be willing to pay, number one, pay to play. 197 00:17:20,751.338 --> 00:17:26,901.338 So for me, in certain seasons, for certain reasons, I absolutely am fine paying to play. 198 00:17:27,396.338 --> 00:17:30,996.338 But I also like ads because they are measurable. 199 00:17:31,116.338 --> 00:17:32,106.338 They are very clear. 200 00:17:32,106.338 --> 00:17:42,996.338 I think this is like the scientist in me where I'm like, okay, I'm gonna put money in and I'm gonna test and I'm gonna measure, and I'm gonna look at actual stats that aren't based on suppositions. 201 00:17:42,996.338 --> 00:17:45,936.338 Like most of the stats for organic content. 202 00:17:46,531.338 --> 00:18:02,261.338 I can look at it and say, did this ad work or did it not? And did it need to go to which audience did this ad work better and which title can I move these around and how can I play? And I can measure clearly my ROI, I can say I put a dollar in and I got four patients and got. 203 00:18:02,856.338 --> 00:18:06,36.338 You know, $50 out, that is a clear return on investment. 204 00:18:06,36.338 --> 00:18:08,316.338 But with organic content, you can't really say that. 205 00:18:08,316.338 --> 00:18:15,696.338 You can ask, how'd you find us? You know, who referred you? You can ask that question, and like I said, I've asked that question that's in my paperwork. 206 00:18:15,696.338 --> 00:18:24,546.338 I've literally been very intentional to try to find out, to find, see if ever one of my pieces of social media content brought me any business for my brick and mortar practice. 207 00:18:24,786.338 --> 00:18:25,986.338 And it never has it have. 208 00:18:26,106.338 --> 00:18:33,96.338 So like I said, it, it, it is okay, organic, it's okay for nurturing, showing up and showing people that's you a real business and all of that. 209 00:18:33,96.338 --> 00:18:36,666.338 Maybe it's just creating content because you enjoy creating content. 210 00:18:37,446.338 --> 00:18:39,456.338 But for me it, it's a no. 211 00:18:39,606.338 --> 00:18:52,656.338 So if you want to use social media though, and maybe you, you you wanna use it strategically, and you wanna repurpose content, there are tons of ways to do that, which we're gonna talk about on another episode. 212 00:18:52,956.338 --> 00:19:05,106.338 But if you're one of those people who's like, you know what, I actually, I love creating social media content and it does work for my business, and I would like to know, you know, because I'm, I'm not gonna lie, I'm gonna tell you, I know other people like Dr. 213 00:19:05,106.338 --> 00:19:12,876.338 Lauren for example, who loves creating social media content and built her business utilizing social media content. 214 00:19:14,91.338 --> 00:19:17,451.338 I am all for it if you like doing it and it works for you. 215 00:19:17,751.338 --> 00:19:22,791.338 And so that's why in the next episode I'm give you a little teaser of that conversation. 216 00:19:22,791.338 --> 00:19:23,31.338 Dr. 217 00:19:23,31.338 --> 00:19:36,541.338 Lauren, is going to tell us exactly why she does like social media, what she's doing a little bit differently in this season because she's trained more than I am and she's grown her practice with it and she's really good at it. 218 00:19:36,541.338 --> 00:19:37,651.338 She really enjoys it. 219 00:19:37,901.338 --> 00:19:38,201.338 But. 220 00:19:38,461.338 --> 00:19:45,781.338 I, I'll also tell you, we've been having these conversations not to like spill all the beans, but for her, you know, a social media optional practice. 221 00:19:46,556.338 --> 00:19:50,876.338 Is for a lot of people a way to go in certain seasons, even for herself. 222 00:19:50,876.338 --> 00:20:00,136.338 So in the next episode, she's gonna share her perspective and some alternatives that we've both been experimenting with our business on, with social media. 223 00:20:00,526.338 --> 00:20:07,546.338 And it, I think it'll be a great perspective if you're somebody who's listening to this and you're like, Alex, I, I feel like you really like hate social media. 224 00:20:08,656.338 --> 00:20:09,16.338 Yeah. 225 00:20:09,76.338 --> 00:20:11,116.338 There there's another perspective I wanna give you. 226 00:20:12,626.338 --> 00:20:17,546.338 The opportunity to hear from somebody who has made social media work for them and her opinion. 227 00:20:17,576.338 --> 00:20:18,536.338 And so that's where Dr. 228 00:20:18,536.338 --> 00:20:19,496.338 Lauren is gonna come in. 229 00:20:19,686.338 --> 00:20:24,796.338 However, if you feel burnt out, frustrated, or feeling like social media is the only way to grow. 230 00:20:25,171.338 --> 00:20:27,61.338 Hear me clearly, it's not. 231 00:20:27,241.338 --> 00:20:31,321.338 You can build a sustainable purpose-filled practice without it. 232 00:20:31,681.338 --> 00:20:51,571.338 If this resonates with you in any way, shape, or form, please share with another friend, a healthcare provider who needs to hear it, who needs to know that you do not have to have a social media or a busy social media, or it constantly, you know, posted social media always in there, always in the apps, always doing the thing, and the TikTok dances. 233 00:20:51,571.338 --> 00:20:53,41.338 And you done gotta do all that. 234 00:20:53,41.338 --> 00:20:53,651.338 You done gotta do the most. 235 00:20:53,981.338 --> 00:20:55,511.338 I'm just telling you, I'm just here. 236 00:20:55,706.338 --> 00:20:58,121.338 You, you know, you can, don't shoot the messenger. 237 00:20:58,541.338 --> 00:21:04,541.338 You know, if you've, this is the first time you've heard it and you're like, man, why hasn't anybody told me this before? I want you to know it's, it's not new. 238 00:21:04,571.338 --> 00:21:08,291.338 I also will say it is not new if you search social media, optional business. 239 00:21:09,91.338 --> 00:21:16,741.338 In Google, you're gonna find several people who are saying the same things in all different types of businesses. 240 00:21:16,861.338 --> 00:21:20,821.338 So many people are done and over it, and you can be too. 241 00:21:21,1.338 --> 00:21:24,656.338 You don't have to hang out on the grams all day long anymore. 242 00:21:25,246.338 --> 00:21:28,306.338 It is possible, so cannot wait for the next episode. 243 00:21:28,306.338 --> 00:21:29,926.338 Make sure to tune in because Dr. 244 00:21:29,926.338 --> 00:21:38,506.338 Lauren is gonna tell you her perspective as a micro influencer and what she does, how it's been working for her, what she's been changing, what's been a little bit differently. 245 00:21:38,506.338 --> 00:21:48,766.338 And then we are also going to share with you our new strategy, a strategy I am testing out right now that I am like literally falling in love with because it is just making. 246 00:21:49,831.338 --> 00:21:50,941.338 My life is so much easier. 247 00:21:50,941.338 --> 00:21:55,171.338 I'm not gonna lie, my life, and I've done it before, um, and I'm, I'm bringing it back. 248 00:21:55,171.338 --> 00:21:57,601.338 It's actually a strategy I've used in the past that I am bringing back. 249 00:21:57,601.338 --> 00:22:04,651.338 That honestly made me feel so much more peaceful in my business, gave me so much more time and energy back. 250 00:22:04,831.338 --> 00:22:07,231.338 Cannot wait to talk to you guys about that in the next episode. 251 00:22:07,231.338 --> 00:22:11,11.338 So please tune in, share with a friend, and I'll see you then.
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