In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part of your practice growth, or if you’d rather take a “social media optional” path.
We’ll talk about the latest algorithm shifts, how to build authentic connection without burning out, and how to use your presence strategically without letting Instagram take over your life.
👩⚕️ This episode is a must-listen for Christian women in chiropractic, physical therapy, and occupational therapy who are craving margin, sustainability, and peace in their practices.
➡️ Join our free Boutique Practices Skool community for coaching coffee hours, connection, and exclusive trainings: skool.com/boutique-practices
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey friends.
(00:00):
This week, Dr.
Lauren is gonna jump in and pull back the curtain on her journey with social media, the good, the messy, and the strategies that actually work right now.
Whether you love creating content and find it as a creative outlet, or you dread it and wish you could skip it all together, this episode will give you clarity on how to use social media as a tool for your boutique practice.
(00:23):
Or how to build without it, especially Instagram.
And she's gonna share how she's grown, both her practice and her personal brand as a nano influencer.
The lessons she's learned about consistency and what matters most.
Now the algorithm has shifted.
Plus, if you're not a social media person like myself, she's gonna show you how you can still have a professional presence without burning out.
(00:47):
So if you've been wondering, is social media even worth it anymore? Do I have to post every day and how do I make it sustainable? This episode is for you.
Okay.
Hey, friend, and welcome to the Boutique Practices Podcast.
If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone.
(01:11):
If you've been praying for a business model that is low maintenance part-time.
All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place.
(01:36):
I'm your host, Dr.
Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you.
From your practice to your home and everything in between.
Think Proverbs 31.
Wisdom meets boutique practice simplicity.
So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 22 00:02:09,52.338 --> 00:02:09,747.338 Hey you guys. 23 00:02:09,747.338 --> 00:02:10,587.338 It's Dr. 24 00:02:10,587.338 --> 00:02:11,727.338 Lauren here. 25 00:02:11,787.338 --> 00:02:24,237.338 I am excited to share a little bit about social media, my journey with social media, my insights on how to utilize social media to grow your boutique practice. 26 00:02:24,502.338 --> 00:02:30,892.338 Or not, depending on where you stand with how you're utilizing social media. 27 00:02:30,892.338 --> 00:02:32,872.338 And I'll jump into that a little bit later. 28 00:02:33,262.338 --> 00:02:42,52.338 So before I really get into the nitty gritty of everything, I wanted to share a little bit of my personal journey with social media for my. 29 00:02:42,732.338 --> 00:03:04,362.338 Practice and also have, I've utilized it as a nano influencer with getting brand deals myself and growing my personal brand, so that way you can know a little bit about my background and some things that I've done as it relates to using social media to monetize and to brand myself and open practices and all those good things. 30 00:03:05,352.338 --> 00:03:12,552.338 So I am one of those people that I actually enjoy utilizing social media for connection. 31 00:03:12,612.338 --> 00:03:23,892.338 I enjoy the creative outlet of being able to create content and see my branding come to life on my feed and just connect with people that way. 32 00:03:24,132.338 --> 00:03:29,892.338 So it's been a tool that I've used not only for my practice, but also with my personal brand. 33 00:03:30,72.338 --> 00:03:40,612.338 And I really kicked that off in about 2018 when I decided to create a personal brand and blog and start a new page under just my name, Dr. 34 00:03:40,612.338 --> 00:03:45,582.338 Lauren Collins, where I was sharing more intentional content instead of just sharing like. 35 00:03:45,877.338 --> 00:03:48,817.338 My family or vacations or my day to day. 36 00:03:49,57.338 --> 00:03:51,157.338 And so I still maintain that page now. 37 00:03:51,367.338 --> 00:03:58,537.338 And then of course I have my practice page for my current practice, which is a bound chiropractic here in Houston. 38 00:03:58,867.338 --> 00:04:06,247.338 And when I first started that personal brand, I used it as an outlet because I would have patients asking me all the time about. 39 00:04:06,662.338 --> 00:04:12,992.338 Their wellness routine or about food or things that I was doing for my kids or through my own pregnancies. 40 00:04:12,992.338 --> 00:04:15,2.338 And so that's how that got started. 41 00:04:15,2.338 --> 00:04:20,522.338 And because it was something I enjoyed and because it was an outlet I have had seasons. 42 00:04:20,522.338 --> 00:04:30,62.338 I will admit I haven't been consistent with it nonstop through the years, but I've had seasons where I've really poured time and energy into that and have been able to do brand deals with. 43 00:04:31,77.338 --> 00:04:40,107.338 Companies like the Honest Company and Wolita and Opendoor, which is a real estate company mad, which is a jewelry company. 44 00:04:40,287.338 --> 00:04:46,737.338 So it's been a fun experience being able to make money from the content that I created on my personal brand. 45 00:04:47,542.338 --> 00:04:59,482.338 Even as a nano influencer, I have less than 5,000 followers, but I have great engagement because I have a great community of people that is really responsive to my content and that I've been able to stay connected with through the years. 46 00:04:59,662.338 --> 00:05:03,352.338 And even that's not to say that that's necessarily something you have to do. 47 00:05:03,352.338 --> 00:05:13,597.338 That's just giving you a little bit of my background, of my experience and how I've been able to just kind of play with it and, and make money and grow my audience and grow my community online. 48 00:05:14,667.338 --> 00:05:28,527.338 So segueing to my practice, I used my social media page and my email list as a way to really grow my brand and launch even before I opened in the fall of 2021. 49 00:05:28,527.338 --> 00:05:37,947.338 So through the summer, that was a tool, one of our primary tools actually, that we used to be able to get the word out there for me to be able to open up and have people on the books. 50 00:05:39,57.338 --> 00:05:41,907.338 Because I started this journey a little more. 51 00:05:42,257.338 --> 00:05:43,907.338 Intentionally in 2018. 52 00:05:44,207.338 --> 00:05:45,947.338 Now, fast forward to 2025. 53 00:05:46,7.338 --> 00:05:55,427.338 Obviously we've had lots of evolution over the years with social media and the features and the way the algorithm works and, and what's really working right now. 54 00:05:56,877.338 --> 00:06:09,87.338 I'll share a little bit from my perspective of the ways I think things have changed and some considerations you can take if you are thinking about utilizing social media for your boutique practice. 55 00:06:09,297.338 --> 00:06:18,747.338 And if you are not a social media person, what you can potentially do instead if, if you even wanna be in the social media world at all. 56 00:06:20,502.338 --> 00:06:27,702.338 Over the years, especially early on, of course, we were more photo-based and now video content has really blown up. 57 00:06:28,62.338 --> 00:06:33,942.338 And even just years ago during the Pandemic, it was all about the aesthetic. 58 00:06:33,942.338 --> 00:06:42,72.338 It was all about the volume of cranking out content, really being on, um, people getting more used to that video content. 59 00:06:42,372.338 --> 00:06:46,2.338 And now I will say, I think this is a good thing the. 60 00:06:46,962.338 --> 00:06:59,742.338 Quantity isn't as much of a huge impact or isn't as super necessary as the quality of the content that you're putting out and having strategy behind what you're putting out. 61 00:06:59,952.338 --> 00:07:05,832.338 So whereas years ago, you could be really clean and aesthetic and just post all the time and maybe grow organically that way. 62 00:07:06,42.338 --> 00:07:08,742.338 Of course, over time you wanna be providing some kind of. 63 00:07:08,987.338 --> 00:07:17,147.338 Value to people, whether that's education or aspirational, or your content is artistic or whatever the case may be. 64 00:07:17,357.338 --> 00:07:21,977.338 But now you can't really just crank out lots of content and just. 65 00:07:22,827.338 --> 00:07:25,947.338 Solely rely on the volume of things that you're putting out. 66 00:07:25,947.338 --> 00:07:43,707.338 How frequently, basically you're posting solely hopping on trends and then thinking that is gonna convert people into followers and then ultimately people that are gonna be in your practice, on your table or in your treatment room as your patients or clients. 67 00:07:44,952.338 --> 00:08:04,872.338 Some of the things that have changed, obviously I think the big one that all of us know is video content is much heavier, but also now the quality, the auten authenticity, the storytelling and the value behind the content that you're putting out there is gonna be super, super important. 68 00:08:05,922.338 --> 00:08:13,512.338 Even if you're a person like me that actually enjoys connecting with people on social media, enjoys creating content, maybe it's fun for you. 69 00:08:13,512.338 --> 00:08:20,82.338 Maybe you find it to be a creative outlet, it's still gonna be super important to have strategy behind what you're sharing. 70 00:08:20,382.338 --> 00:08:23,742.338 Um, to not shy away from utilizing that video content. 71 00:08:23,922.338 --> 00:08:28,452.338 You don't necessarily, I wouldn't say you a hundred percent need it, have to have it. 72 00:08:28,722.338 --> 00:08:33,582.338 'cause of course there are successful pages that don't really have, you know, video content at all. 73 00:08:34,302.338 --> 00:08:50,472.338 But ultimately thinking about how can you use the features that are there? How can you be strategic with it? Because most importantly, we don't wanna just gain followers just for the sake of the vanity of a follower account, ultimately, if we're using. 74 00:08:50,637.338 --> 00:08:56,967.338 Social media for our business, we want that to convert into people that are going to buy from us. 75 00:08:56,967.338 --> 00:09:09,877.338 Whether that is they're physically coming into our office, they're hopping on our email list, and they're able to purchase from us, whether that's through virtual offerings we have, or maybe we have things like. 76 00:09:10,437.338 --> 00:09:21,357.338 Full script storefronts or other drop shipping type companies that were selling products and supplements or lab testing, maybe if you're functional medicine, that kind of thing. 77 00:09:22,917.338 --> 00:09:31,557.338 That's what you wanna consider is what's your strategy behind it? It's not all about the volume of people that you have following you. 78 00:09:31,557.338 --> 00:09:36,147.338 It's not about hopping on trends, it's not about the volume of content you're cranking out there. 79 00:09:36,297.338 --> 00:09:51,477.338 You really have to think about, you know, are you authentic? Is your brand coming across? What's the quality of content that you're putting out? And how are you telling a story about, um, what you, what you have to offer? The last thing I didn't mention is also. 80 00:09:52,452.338 --> 00:10:01,182.338 A lot of times people are using their social media apps, whether it is Pinterest is one we know about. 81 00:10:01,182.338 --> 00:10:04,572.338 That's huge for people being able to search, but also now Instagram. 82 00:10:04,932.338 --> 00:10:07,62.338 Um, so I'm in Houston. 83 00:10:07,62.338 --> 00:10:08,412.338 It's not unusual. 84 00:10:08,412.338 --> 00:10:11,472.338 I'll hop on my Instagram app and look up something like Houston. 85 00:10:14,82.338 --> 00:10:19,212.338 Facial, uh, aesthetician or Houston hairstylist or something like that. 86 00:10:19,212.338 --> 00:10:23,502.338 And I'm looking for a service provider or something in my area. 87 00:10:23,682.338 --> 00:10:37,962.338 So it's also important to make sure that you're making your content searchable, which that is something that we will probably touch on later in our boutique practices offerings, including our, our school, which I'll probably Dr. 88 00:10:37,962.338 --> 00:10:38,832.338 Alex will hop on. 89 00:10:39,567.338 --> 00:10:42,87.338 At the end of this episode and share a little bit more about that. 90 00:10:42,477.338 --> 00:10:48,987.338 Um, but that's the last thing that I would want to really touch on that's gonna be heavy for how social media content has evolved. 91 00:10:49,587.338 --> 00:10:52,977.338 Now, say you're a person that you are not like me. 92 00:10:53,127.338 --> 00:11:02,367.338 You don't really like to do pictures or be in front of the camera, or a content creation is not a fun, creative outlet for you, but more it feels like a burden and it's something that you are dreading. 93 00:11:02,697.338 --> 00:11:03,567.338 Here's the good news. 94 00:11:03,777.338 --> 00:11:07,437.338 You do not have to use social media as a primary tool. 95 00:11:07,517.338 --> 00:11:09,682.338 For marketing your practice, if at all. 96 00:11:10,737.338 --> 00:11:24,927.338 I will say in today's day and age, it is great to have a presence of some sort because again, you have probably been there where maybe you're looking up a business or you're looking for a certain type of service in your area, and if you look them up online. 97 00:11:25,232.338 --> 00:11:29,222.338 They don't have a solid website, they don't have a Google page. 98 00:11:29,522.338 --> 00:11:31,22.338 You can't find reviews anywhere. 99 00:11:31,22.338 --> 00:11:32,282.338 There's no social media. 100 00:11:32,462.338 --> 00:11:33,692.338 It's gonna feel a little spooky. 101 00:11:33,872.338 --> 00:11:45,992.338 You are gonna be like, is this a real place? Are they legit? You know, is this somewhere that I can trust? So if you're not using your social media, if you're not creating a web presence of some sort, that's something to really consider. 102 00:11:46,292.338 --> 00:11:49,982.338 But that's not to say that you have to use social media in a way. 103 00:11:50,747.338 --> 00:12:12,527.338 That someone like me would, what you can do is create your presence online and think of it as just making your mark online where if, say for example, we talked about the website, right? Like say you look somebody up online and you go to their website and their website speaks to you. 104 00:12:12,527.338 --> 00:12:14,717.338 It has the information that you need. 105 00:12:14,837.338 --> 00:12:16,997.338 You can also use your. 106 00:12:17,442.338 --> 00:12:27,552.338 Social media pages almost in the form of like a landing page, another extension of your website, who you are, what your brand is about, and what you offer. 107 00:12:27,822.338 --> 00:12:31,542.338 So you might have heard of people doing like. 108 00:12:32,472.338 --> 00:12:45,222.338 Basically a nine grid where it's essentially you have a collection of posts that are on your page that really speak to your brand and really speak to what you're about and really optimizing what is there. 109 00:12:45,312.338 --> 00:12:53,562.338 So what you have put up there is very strategic, so that way people aren't looking for you and either they can't find anything at all. 110 00:12:54,187.338 --> 00:12:58,957.338 Or they're looking for you and they're seeing random, outdated posts. 111 00:12:58,957.338 --> 00:13:02,917.338 They're seeing a feed that's very disjointed and janky. 112 00:13:02,917.338 --> 00:13:11,977.338 And so the last time you posted was two years ago, and they're wondering like, gosh, I wonder if this place, like they have a presence online, but I wonder if they're even still open. 113 00:13:11,977.338 --> 00:13:16,747.338 Like, are they still doing business? So there's a way that you can. 114 00:13:17,262.338 --> 00:13:22,632.338 Utilize social media in a way that you can just kind of put something out there. 115 00:13:22,692.338 --> 00:13:32,52.338 Again, that's very strategic, but is not gonna be something that you're having to continuously show up, continuously nurture, and continuously post. 116 00:13:32,232.338 --> 00:13:36,972.338 And so again, that's something that we will likely dive into a little bit later. 117 00:13:36,972.338 --> 00:13:39,402.338 But in the meantime, that's food for thought. 118 00:13:39,402.338 --> 00:13:42,162.338 If you're a person that you are, again, dreading. 119 00:13:42,822.338 --> 00:13:50,982.338 The social media aspect, or you're feeling like it's just a burden, and another thing for you to do as a CEO, don't be discouraged. 120 00:13:51,102.338 --> 00:14:00,172.338 There's definitely a way that you can utilize it, but in a way that you can kind of set it in, forget it for the most part, of course. 121 00:14:01,362.338 --> 00:14:17,412.338 There's some level of maintenance, just like anything, right? Even our website, we wanna make sure things are periodically, we're refreshing things and keeping it relevant up to date, but there's a way that you can still leverage that and utilize it in a way that is not a time suck for you. 122 00:14:17,472.338 --> 00:14:25,902.338 If you are a person that is like, I honestly, if I could be like off the grid and people could just find me through other means, I would love that. 123 00:14:25,902.338 --> 00:14:27,972.338 You can definitely still. 124 00:14:29,97.338 --> 00:14:35,157.338 Use social media in a way that helps you accomplish that, but you still have a presence. 125 00:14:35,667.338 --> 00:14:36,357.338 Um, let's see. 126 00:14:36,357.338 --> 00:14:42,416.90942857 The last thing that I would share about that, So to wrap up. 127 00:14:42,986.90942857 --> 00:14:51,416.90942857 Regardless on what side of the camp you stand on, if you really are, you enjoy social media, you don't mind doing it, it energizes you. 128 00:14:51,416.90942857 --> 00:14:57,686.90942857 Maybe you even have ways that you're outsourcing it in a way that it's, it's bringing people in. 129 00:14:58,166.90942857 --> 00:15:03,866.90942857 You can obviously be successful that way with using that as a part of your marketing strategy. 130 00:15:04,796.90942857 --> 00:15:06,686.90942857 And excuse me, if. 131 00:15:07,961.90942857 --> 00:15:11,801.90942857 You are one of those people that is on the opposite side of the spectrum. 132 00:15:11,951.90942857 --> 00:15:13,421.90942857 Again, don't be discouraged. 133 00:15:13,691.90942857 --> 00:15:16,361.90942857 There is a way that you can still. 134 00:15:16,946.90942857 --> 00:15:25,346.90942857 Have that presence online, but not have to rely on social media as one of your primary forms of marketing. 135 00:15:25,616.90942857 --> 00:15:27,986.90942857 It's definitely totally doable. 136 00:15:28,196.90942857 --> 00:15:38,396.90942857 To kind of recap, you just have to really focus on your branding, your authenticity, your storytelling, the quality of content that you're putting out there. 137 00:15:38,921.90942857 --> 00:15:47,351.90942857 Making sure that it's gonna be searchable, and most importantly, having strategy behind it, whichever direction you fall. 138 00:15:48,161.90942857 --> 00:15:56,411.90942857 It's definitely been something that has been helpful for me after going through the years of practicing and looking at my. 139 00:15:56,861.90942857 --> 00:15:59,81.90942857 Statistics of where people are coming from. 140 00:15:59,351.90942857 --> 00:16:03,581.90942857 That is a place that people find me and it is something that I actually really enjoy doing. 141 00:16:03,581.90942857 --> 00:16:05,381.90942857 So that's something that works well for me. 142 00:16:05,621.90942857 --> 00:16:12,461.90942857 And, um, these are just my personal opinions and insights on how I think things have changed and evolved over the years. 143 00:16:12,791.90942857 --> 00:16:13,871.90942857 And I hope you. 144 00:16:14,166.90942857 --> 00:16:15,966.90942857 Found that helpful. 145 00:16:16,266.90942857 --> 00:16:16,926.90942857 Again, Dr. 146 00:16:16,926.90942857 --> 00:16:18,936.90942857 Alex is probably gonna close us out here. 147 00:16:18,936.90942857 --> 00:16:39,426.90942857 Give us some more information about what we have going on with boutique practices and if you found this episode helpful, how you can dive even deeper and move on from the um, the what and the why that we've kind of covered today and into the how with really bringing these ideas to life as you grow your boutique practices. 148 00:16:39,606.90942857 --> 00:16:40,626.9094286 Talk to you guys next time. 149 00:16:42,600.6726921 --> 00:16:43,20.6726921 Hey girl. 150 00:16:43,20.6726921 --> 00:16:45,990.6726921 Before you go, I've got two big invitations for you. 151 00:16:46,620.6726921 --> 00:17:03,945.6726921 First, if this podcast blessed you and you know other women in healthcare need to hear it, would you take just a moment to pay it forward and leave a review? It costs you nothing but a few seconds of your time, and your words might just be the reason another doctor hears encouragement at exactly the right moment. 152 00:17:04,965.6726921 --> 00:17:09,330.6726921 Second, I'd love to invite you to join our Boutique Practices School community. 153 00:17:09,810.6726921 --> 00:17:10,390.6726921 Just go to your app. 154 00:17:10,575.6726921 --> 00:17:10,935.6726921 Store. 155 00:17:11,25.6726921 --> 00:17:12,375.6726921 Download the school app. 156 00:17:12,375.6726921 --> 00:17:16,455.6726921 That's school spelled with a K and search boutique practices, and hit join. 157 00:17:17,25.6726921 --> 00:17:17,625.6726921 Inside. 158 00:17:17,625.6726921 --> 00:17:27,885.6726921 You'll find community camaraderie and maybe even your biz bestie, as well as free monthly coaching coffee hours with me and exclusive content you won't get anywhere else. 159 00:17:28,335.6726921 --> 00:17:38,295.6726921 It's the place to be poured into, encouraged and surrounded by other faith led women building their dream practices, and in case you didn't know it or someone hasn't said it yet today. 160 00:17:38,465.6726921 --> 00:17:39,995.6726921 You are beautiful. 161 00:17:40,205.6726921 --> 00:17:43,835.6726921 You are loved, you are seen, and you are believed in. 162 00:17:44,435.6726921 --> 00:17:45,455.6726921 Until next time, bye.
Hey friends.
(00:00):
This week, Dr.
Lauren is gonna jump in and pull back the curtain on her journey with social media, the good, the messy, and the strategies that actually work right now.
Whether you love creating content and find it as a creative outlet, or you dread it and wish you could skip it all together, this episode will give you clarity on how to use social media as a tool for your boutique practice.
(00:23):
Or how to build without it, especially Instagram.
And she's gonna share how she's grown, both her practice and her personal brand as a nano influencer.
The lessons she's learned about consistency and what matters most.
Now the algorithm has shifted.
Plus, if you're not a social media person like myself, she's gonna show you how you can still have a professional presence without burning out.
(00:47):
So if you've been wondering, is social media even worth it anymore? Do I have to post every day and how do I make it sustainable? This episode is for you.
Okay.
Hey, friend, and welcome to the Boutique Practices Podcast.
If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone.
(01:11):
If you've been praying for a business model that is low maintenance part-time.
All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place.
(01:36):
I'm your host, Dr.
Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you.
From your practice to your home and everything in between.
Think Proverbs 31.
Wisdom meets boutique practice simplicity.
So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 22 00:02:09,52.338 --> 00:02:09,747.338 Hey you guys. 23 00:02:09,747.338 --> 00:02:10,587.338 It's Dr. 24 00:02:10,587.338 --> 00:02:11,727.338 Lauren here. 25 00:02:11,787.338 --> 00:02:24,237.338 I am excited to share a little bit about social media, my journey with social media, my insights on how to utilize social media to grow your boutique practice. 26 00:02:24,502.338 --> 00:02:30,892.338 Or not, depending on where you stand with how you're utilizing social media. 27 00:02:30,892.338 --> 00:02:32,872.338 And I'll jump into that a little bit later. 28 00:02:33,262.338 --> 00:02:42,52.338 So before I really get into the nitty gritty of everything, I wanted to share a little bit of my personal journey with social media for my. 29 00:02:42,732.338 --> 00:03:04,362.338 Practice and also have, I've utilized it as a nano influencer with getting brand deals myself and growing my personal brand, so that way you can know a little bit about my background and some things that I've done as it relates to using social media to monetize and to brand myself and open practices and all those good things. 30 00:03:05,352.338 --> 00:03:12,552.338 So I am one of those people that I actually enjoy utilizing social media for connection. 31 00:03:12,612.338 --> 00:03:23,892.338 I enjoy the creative outlet of being able to create content and see my branding come to life on my feed and just connect with people that way. 32 00:03:24,132.338 --> 00:03:29,892.338 So it's been a tool that I've used not only for my practice, but also with my personal brand. 33 00:03:30,72.338 --> 00:03:40,612.338 And I really kicked that off in about 2018 when I decided to create a personal brand and blog and start a new page under just my name, Dr. 34 00:03:40,612.338 --> 00:03:45,582.338 Lauren Collins, where I was sharing more intentional content instead of just sharing like. 35 00:03:45,877.338 --> 00:03:48,817.338 My family or vacations or my day to day. 36 00:03:49,57.338 --> 00:03:51,157.338 And so I still maintain that page now. 37 00:03:51,367.338 --> 00:03:58,537.338 And then of course I have my practice page for my current practice, which is a bound chiropractic here in Houston. 38 00:03:58,867.338 --> 00:04:06,247.338 And when I first started that personal brand, I used it as an outlet because I would have patients asking me all the time about. 39 00:04:06,662.338 --> 00:04:12,992.338 Their wellness routine or about food or things that I was doing for my kids or through my own pregnancies. 40 00:04:12,992.338 --> 00:04:15,2.338 And so that's how that got started. 41 00:04:15,2.338 --> 00:04:20,522.338 And because it was something I enjoyed and because it was an outlet I have had seasons. 42 00:04:20,522.338 --> 00:04:30,62.338 I will admit I haven't been consistent with it nonstop through the years, but I've had seasons where I've really poured time and energy into that and have been able to do brand deals with. 43 00:04:31,77.338 --> 00:04:40,107.338 Companies like the Honest Company and Wolita and Opendoor, which is a real estate company mad, which is a jewelry company. 44 00:04:40,287.338 --> 00:04:46,737.338 So it's been a fun experience being able to make money from the content that I created on my personal brand. 45 00:04:47,542.338 --> 00:04:59,482.338 Even as a nano influencer, I have less than 5,000 followers, but I have great engagement because I have a great community of people that is really responsive to my content and that I've been able to stay connected with through the years. 46 00:04:59,662.338 --> 00:05:03,352.338 And even that's not to say that that's necessarily something you have to do. 47 00:05:03,352.338 --> 00:05:13,597.338 That's just giving you a little bit of my background, of my experience and how I've been able to just kind of play with it and, and make money and grow my audience and grow my community online. 48 00:05:14,667.338 --> 00:05:28,527.338 So segueing to my practice, I used my social media page and my email list as a way to really grow my brand and launch even before I opened in the fall of 2021. 49 00:05:28,527.338 --> 00:05:37,947.338 So through the summer, that was a tool, one of our primary tools actually, that we used to be able to get the word out there for me to be able to open up and have people on the books. 50 00:05:39,57.338 --> 00:05:41,907.338 Because I started this journey a little more. 51 00:05:42,257.338 --> 00:05:43,907.338 Intentionally in 2018. 52 00:05:44,207.338 --> 00:05:45,947.338 Now, fast forward to 2025. 53 00:05:46,7.338 --> 00:05:55,427.338 Obviously we've had lots of evolution over the years with social media and the features and the way the algorithm works and, and what's really working right now. 54 00:05:56,877.338 --> 00:06:09,87.338 I'll share a little bit from my perspective of the ways I think things have changed and some considerations you can take if you are thinking about utilizing social media for your boutique practice. 55 00:06:09,297.338 --> 00:06:18,747.338 And if you are not a social media person, what you can potentially do instead if, if you even wanna be in the social media world at all. 56 00:06:20,502.338 --> 00:06:27,702.338 Over the years, especially early on, of course, we were more photo-based and now video content has really blown up. 57 00:06:28,62.338 --> 00:06:33,942.338 And even just years ago during the Pandemic, it was all about the aesthetic. 58 00:06:33,942.338 --> 00:06:42,72.338 It was all about the volume of cranking out content, really being on, um, people getting more used to that video content. 59 00:06:42,372.338 --> 00:06:46,2.338 And now I will say, I think this is a good thing the. 60 00:06:46,962.338 --> 00:06:59,742.338 Quantity isn't as much of a huge impact or isn't as super necessary as the quality of the content that you're putting out and having strategy behind what you're putting out. 61 00:06:59,952.338 --> 00:07:05,832.338 So whereas years ago, you could be really clean and aesthetic and just post all the time and maybe grow organically that way. 62 00:07:06,42.338 --> 00:07:08,742.338 Of course, over time you wanna be providing some kind of. 63 00:07:08,987.338 --> 00:07:17,147.338 Value to people, whether that's education or aspirational, or your content is artistic or whatever the case may be. 64 00:07:17,357.338 --> 00:07:21,977.338 But now you can't really just crank out lots of content and just. 65 00:07:22,827.338 --> 00:07:25,947.338 Solely rely on the volume of things that you're putting out. 66 00:07:25,947.338 --> 00:07:43,707.338 How frequently, basically you're posting solely hopping on trends and then thinking that is gonna convert people into followers and then ultimately people that are gonna be in your practice, on your table or in your treatment room as your patients or clients. 67 00:07:44,952.338 --> 00:08:04,872.338 Some of the things that have changed, obviously I think the big one that all of us know is video content is much heavier, but also now the quality, the auten authenticity, the storytelling and the value behind the content that you're putting out there is gonna be super, super important. 68 00:08:05,922.338 --> 00:08:13,512.338 Even if you're a person like me that actually enjoys connecting with people on social media, enjoys creating content, maybe it's fun for you. 69 00:08:13,512.338 --> 00:08:20,82.338 Maybe you find it to be a creative outlet, it's still gonna be super important to have strategy behind what you're sharing. 70 00:08:20,382.338 --> 00:08:23,742.338 Um, to not shy away from utilizing that video content. 71 00:08:23,922.338 --> 00:08:28,452.338 You don't necessarily, I wouldn't say you a hundred percent need it, have to have it. 72 00:08:28,722.338 --> 00:08:33,582.338 'cause of course there are successful pages that don't really have, you know, video content at all. 73 00:08:34,302.338 --> 00:08:50,472.338 But ultimately thinking about how can you use the features that are there? How can you be strategic with it? Because most importantly, we don't wanna just gain followers just for the sake of the vanity of a follower account, ultimately, if we're using. 74 00:08:50,637.338 --> 00:08:56,967.338 Social media for our business, we want that to convert into people that are going to buy from us. 75 00:08:56,967.338 --> 00:09:09,877.338 Whether that is they're physically coming into our office, they're hopping on our email list, and they're able to purchase from us, whether that's through virtual offerings we have, or maybe we have things like. 76 00:09:10,437.338 --> 00:09:21,357.338 Full script storefronts or other drop shipping type companies that were selling products and supplements or lab testing, maybe if you're functional medicine, that kind of thing. 77 00:09:22,917.338 --> 00:09:31,557.338 That's what you wanna consider is what's your strategy behind it? It's not all about the volume of people that you have following you. 78 00:09:31,557.338 --> 00:09:36,147.338 It's not about hopping on trends, it's not about the volume of content you're cranking out there. 79 00:09:36,297.338 --> 00:09:51,477.338 You really have to think about, you know, are you authentic? Is your brand coming across? What's the quality of content that you're putting out? And how are you telling a story about, um, what you, what you have to offer? The last thing I didn't mention is also. 80 00:09:52,452.338 --> 00:10:01,182.338 A lot of times people are using their social media apps, whether it is Pinterest is one we know about. 81 00:10:01,182.338 --> 00:10:04,572.338 That's huge for people being able to search, but also now Instagram. 82 00:10:04,932.338 --> 00:10:07,62.338 Um, so I'm in Houston. 83 00:10:07,62.338 --> 00:10:08,412.338 It's not unusual. 84 00:10:08,412.338 --> 00:10:11,472.338 I'll hop on my Instagram app and look up something like Houston. 85 00:10:14,82.338 --> 00:10:19,212.338 Facial, uh, aesthetician or Houston hairstylist or something like that. 86 00:10:19,212.338 --> 00:10:23,502.338 And I'm looking for a service provider or something in my area. 87 00:10:23,682.338 --> 00:10:37,962.338 So it's also important to make sure that you're making your content searchable, which that is something that we will probably touch on later in our boutique practices offerings, including our, our school, which I'll probably Dr. 88 00:10:37,962.338 --> 00:10:38,832.338 Alex will hop on. 89 00:10:39,567.338 --> 00:10:42,87.338 At the end of this episode and share a little bit more about that. 90 00:10:42,477.338 --> 00:10:48,987.338 Um, but that's the last thing that I would want to really touch on that's gonna be heavy for how social media content has evolved. 91 00:10:49,587.338 --> 00:10:52,977.338 Now, say you're a person that you are not like me. 92 00:10:53,127.338 --> 00:11:02,367.338 You don't really like to do pictures or be in front of the camera, or a content creation is not a fun, creative outlet for you, but more it feels like a burden and it's something that you are dreading. 93 00:11:02,697.338 --> 00:11:03,567.338 Here's the good news. 94 00:11:03,777.338 --> 00:11:07,437.338 You do not have to use social media as a primary tool. 95 00:11:07,517.338 --> 00:11:09,682.338 For marketing your practice, if at all. 96 00:11:10,737.338 --> 00:11:24,927.338 I will say in today's day and age, it is great to have a presence of some sort because again, you have probably been there where maybe you're looking up a business or you're looking for a certain type of service in your area, and if you look them up online. 97 00:11:25,232.338 --> 00:11:29,222.338 They don't have a solid website, they don't have a Google page. 98 00:11:29,522.338 --> 00:11:31,22.338 You can't find reviews anywhere. 99 00:11:31,22.338 --> 00:11:32,282.338 There's no social media. 100 00:11:32,462.338 --> 00:11:33,692.338 It's gonna feel a little spooky. 101 00:11:33,872.338 --> 00:11:45,992.338 You are gonna be like, is this a real place? Are they legit? You know, is this somewhere that I can trust? So if you're not using your social media, if you're not creating a web presence of some sort, that's something to really consider. 102 00:11:46,292.338 --> 00:11:49,982.338 But that's not to say that you have to use social media in a way. 103 00:11:50,747.338 --> 00:12:12,527.338 That someone like me would, what you can do is create your presence online and think of it as just making your mark online where if, say for example, we talked about the website, right? Like say you look somebody up online and you go to their website and their website speaks to you. 104 00:12:12,527.338 --> 00:12:14,717.338 It has the information that you need. 105 00:12:14,837.338 --> 00:12:16,997.338 You can also use your. 106 00:12:17,442.338 --> 00:12:27,552.338 Social media pages almost in the form of like a landing page, another extension of your website, who you are, what your brand is about, and what you offer. 107 00:12:27,822.338 --> 00:12:31,542.338 So you might have heard of people doing like. 108 00:12:32,472.338 --> 00:12:45,222.338 Basically a nine grid where it's essentially you have a collection of posts that are on your page that really speak to your brand and really speak to what you're about and really optimizing what is there. 109 00:12:45,312.338 --> 00:12:53,562.338 So what you have put up there is very strategic, so that way people aren't looking for you and either they can't find anything at all. 110 00:12:54,187.338 --> 00:12:58,957.338 Or they're looking for you and they're seeing random, outdated posts. 111 00:12:58,957.338 --> 00:13:02,917.338 They're seeing a feed that's very disjointed and janky. 112 00:13:02,917.338 --> 00:13:11,977.338 And so the last time you posted was two years ago, and they're wondering like, gosh, I wonder if this place, like they have a presence online, but I wonder if they're even still open. 113 00:13:11,977.338 --> 00:13:16,747.338 Like, are they still doing business? So there's a way that you can. 114 00:13:17,262.338 --> 00:13:22,632.338 Utilize social media in a way that you can just kind of put something out there. 115 00:13:22,692.338 --> 00:13:32,52.338 Again, that's very strategic, but is not gonna be something that you're having to continuously show up, continuously nurture, and continuously post. 116 00:13:32,232.338 --> 00:13:36,972.338 And so again, that's something that we will likely dive into a little bit later. 117 00:13:36,972.338 --> 00:13:39,402.338 But in the meantime, that's food for thought. 118 00:13:39,402.338 --> 00:13:42,162.338 If you're a person that you are, again, dreading. 119 00:13:42,822.338 --> 00:13:50,982.338 The social media aspect, or you're feeling like it's just a burden, and another thing for you to do as a CEO, don't be discouraged. 120 00:13:51,102.338 --> 00:14:00,172.338 There's definitely a way that you can utilize it, but in a way that you can kind of set it in, forget it for the most part, of course. 121 00:14:01,362.338 --> 00:14:17,412.338 There's some level of maintenance, just like anything, right? Even our website, we wanna make sure things are periodically, we're refreshing things and keeping it relevant up to date, but there's a way that you can still leverage that and utilize it in a way that is not a time suck for you. 122 00:14:17,472.338 --> 00:14:25,902.338 If you are a person that is like, I honestly, if I could be like off the grid and people could just find me through other means, I would love that. 123 00:14:25,902.338 --> 00:14:27,972.338 You can definitely still. 124 00:14:29,97.338 --> 00:14:35,157.338 Use social media in a way that helps you accomplish that, but you still have a presence. 125 00:14:35,667.338 --> 00:14:36,357.338 Um, let's see. 126 00:14:36,357.338 --> 00:14:42,416.90942857 The last thing that I would share about that, So to wrap up. 127 00:14:42,986.90942857 --> 00:14:51,416.90942857 Regardless on what side of the camp you stand on, if you really are, you enjoy social media, you don't mind doing it, it energizes you. 128 00:14:51,416.90942857 --> 00:14:57,686.90942857 Maybe you even have ways that you're outsourcing it in a way that it's, it's bringing people in. 129 00:14:58,166.90942857 --> 00:15:03,866.90942857 You can obviously be successful that way with using that as a part of your marketing strategy. 130 00:15:04,796.90942857 --> 00:15:06,686.90942857 And excuse me, if. 131 00:15:07,961.90942857 --> 00:15:11,801.90942857 You are one of those people that is on the opposite side of the spectrum. 132 00:15:11,951.90942857 --> 00:15:13,421.90942857 Again, don't be discouraged. 133 00:15:13,691.90942857 --> 00:15:16,361.90942857 There is a way that you can still. 134 00:15:16,946.90942857 --> 00:15:25,346.90942857 Have that presence online, but not have to rely on social media as one of your primary forms of marketing. 135 00:15:25,616.90942857 --> 00:15:27,986.90942857 It's definitely totally doable. 136 00:15:28,196.90942857 --> 00:15:38,396.90942857 To kind of recap, you just have to really focus on your branding, your authenticity, your storytelling, the quality of content that you're putting out there. 137 00:15:38,921.90942857 --> 00:15:47,351.90942857 Making sure that it's gonna be searchable, and most importantly, having strategy behind it, whichever direction you fall. 138 00:15:48,161.90942857 --> 00:15:56,411.90942857 It's definitely been something that has been helpful for me after going through the years of practicing and looking at my. 139 00:15:56,861.90942857 --> 00:15:59,81.90942857 Statistics of where people are coming from. 140 00:15:59,351.90942857 --> 00:16:03,581.90942857 That is a place that people find me and it is something that I actually really enjoy doing. 141 00:16:03,581.90942857 --> 00:16:05,381.90942857 So that's something that works well for me. 142 00:16:05,621.90942857 --> 00:16:12,461.90942857 And, um, these are just my personal opinions and insights on how I think things have changed and evolved over the years. 143 00:16:12,791.90942857 --> 00:16:13,871.90942857 And I hope you. 144 00:16:14,166.90942857 --> 00:16:15,966.90942857 Found that helpful. 145 00:16:16,266.90942857 --> 00:16:16,926.90942857 Again, Dr. 146 00:16:16,926.90942857 --> 00:16:18,936.90942857 Alex is probably gonna close us out here. 147 00:16:18,936.90942857 --> 00:16:39,426.90942857 Give us some more information about what we have going on with boutique practices and if you found this episode helpful, how you can dive even deeper and move on from the um, the what and the why that we've kind of covered today and into the how with really bringing these ideas to life as you grow your boutique practices. 148 00:16:39,606.90942857 --> 00:16:40,626.9094286 Talk to you guys next time. 149 00:16:42,600.6726921 --> 00:16:43,20.6726921 Hey girl. 150 00:16:43,20.6726921 --> 00:16:45,990.6726921 Before you go, I've got two big invitations for you. 151 00:16:46,620.6726921 --> 00:17:03,945.6726921 First, if this podcast blessed you and you know other women in healthcare need to hear it, would you take just a moment to pay it forward and leave a review? It costs you nothing but a few seconds of your time, and your words might just be the reason another doctor hears encouragement at exactly the right moment. 152 00:17:04,965.6726921 --> 00:17:09,330.6726921 Second, I'd love to invite you to join our Boutique Practices School community. 153 00:17:09,810.6726921 --> 00:17:10,390.6726921 Just go to your app. 154 00:17:10,575.6726921 --> 00:17:10,935.6726921 Store. 155 00:17:11,25.6726921 --> 00:17:12,375.6726921 Download the school app. 156 00:17:12,375.6726921 --> 00:17:16,455.6726921 That's school spelled with a K and search boutique practices, and hit join. 157 00:17:17,25.6726921 --> 00:17:17,625.6726921 Inside. 158 00:17:17,625.6726921 --> 00:17:27,885.6726921 You'll find community camaraderie and maybe even your biz bestie, as well as free monthly coaching coffee hours with me and exclusive content you won't get anywhere else. 159 00:17:28,335.6726921 --> 00:17:38,295.6726921 It's the place to be poured into, encouraged and surrounded by other faith led women building their dream practices, and in case you didn't know it or someone hasn't said it yet today. 160 00:17:38,465.6726921 --> 00:17:39,995.6726921 You are beautiful. 161 00:17:40,205.6726921 --> 00:17:43,835.6726921 You are loved, you are seen, and you are believed in. 162 00:17:44,435.6726921 --> 00:17:45,455.6726921 Until next time, bye.
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