In this episode of the Boutique Practices Podcast, Dr. Alex shares how to stop wasting hours chasing algorithms and instead use Facebook strategically to grow your boutique practice. Discover how to leverage local Facebook groups to provide value, position yourself as a trusted community leader, and build referral partnerships that actually bring in patients.
You’ll learn:
-
Why social media is best used as a referral connector (not just a patient funnel).
-
How to join the right Facebook groups and show up as a community expert.
-
Practical tips to block time, provide value, and cheerlead other providers.
-
How to move online conversations into offline referral partnerships that multiply.
If you’ve ever asked, “Is Facebook even worth it anymore?” — this episode will show you how to use it smarter, not harder.
👉 Join the Boutique Practices Skool community for free coaching coffee hours, community, and exclusive trainings: skool.com/boutique-practices/about
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:07):
Do you have a love-hate relationship with social media like I do? Well, if that's the case and you want to maximize.
The opportunity to use social media without it sucking the life out of you.
I'm gonna share a system for utilizing Facebook specifically for growing your practice in a way that establishes connections and relationships.
(00:32):
And honestly, it's one of the smartest ways I've used with social media that doesn't have me chasing likes or reels, but using a real tool to build friendships and referral networks that is like.
Boots on the ground marketing, but from your computer, y'all, this organic meaning free strategy is one that can save you a ton of hours of going door to door like people used to in the past, while also positioning you as a trusted leader in the community.
(01:03):
Establishing a network of referrals that keep coming and keep flowing long after any piece of social media content ever will.
So let's dive in.
Hey, friend, and welcome to the Boutique Practices Podcast.
If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone.
(01:27):
If you've been praying for a business model that is low maintenance part-time.
All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place.
(01:52):
I'm your host, Dr.
Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you.
From your practice to your home and everything in between.
Think Proverbs 31.
Wisdom meets boutique practice simplicity.
So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 18 00:02:20,646.338 --> 00:02:35,706.338 First, how do we utilize Facebook and maximize our time with Facebook in order to build our practice? The first thing that I do is I first need to block off time to do this task. 19 00:02:35,706.338 --> 00:02:41,16.338 So I'm gonna show you step by step how to, how I maximize Facebook for my practice. 20 00:02:41,286.338 --> 00:02:43,176.338 And it's a tactic that I learned. 21 00:02:43,176.338 --> 00:02:51,846.338 I started doing a little bit before coviD, but then really honestly was one of the best ways to grow my practice during that time. 22 00:02:52,146.338 --> 00:02:53,556.338 And it still works today. 23 00:02:53,556.338 --> 00:02:55,596.338 But honestly, I will share with you that. 24 00:02:56,436.338 --> 00:03:08,226.338 I prefer to be more in person and I'm gonna show you how to do that and how to take people from online to in person in a way that is just so much more personally fruitful, but enjoyable. 25 00:03:09,216.338 --> 00:03:14,616.338 If you are someone like me who doesn't want to sit in front of a computer all day, um, but also. 26 00:03:16,41.338 --> 00:03:21,381.338 It's just, it's an amazing, it's an amazing way to establish friendships in a lot of times. 27 00:03:21,411.338 --> 00:03:25,731.338 Okay, so the first thing that we need to do is prevent ourselves from getting stuck in the scroll hole. 28 00:03:25,941.338 --> 00:03:29,571.338 You need to set us aside a specific time each week to do this. 29 00:03:30,171.338 --> 00:03:35,746.338 Think 15 to 20 minutes, maybe 30 to intentionally go into Facebook to provide value. 30 00:03:36,346.338 --> 00:03:40,726.338 The goal here is to use Facebook for what it's designed for, which is community. 31 00:03:40,756.338 --> 00:03:45,946.338 Okay, so the second step is after you've blocked off time to do this tactic. 32 00:03:46,306.338 --> 00:03:48,946.338 Is you want to join the right groups. 33 00:03:49,126.338 --> 00:03:59,716.338 You want to be in Facebook groups where the people that you wanna serve already are, or the people who are going to refer the people you wanna serve already are. 34 00:03:59,866.338 --> 00:04:01,286.338 So think of it like this. 35 00:04:01,286.338 --> 00:04:03,266.338 You wanna join group for your ideal patients. 36 00:04:03,266.338 --> 00:04:10,586.338 Hangout For me, that's like mom groups, but you also wanna potentially look, have an ideal referral partner, avatar. 37 00:04:11,331.338 --> 00:04:12,591.338 And go where they are. 38 00:04:12,591.338 --> 00:04:28,71.338 So for me, in the DFW area, there are several different groups for doctors, healthcare providers, birth workers, business owners, people who would potentially work with my ideal patient, that would be great. 39 00:04:28,401.338 --> 00:04:31,551.338 Community partners to establish connections with. 40 00:04:31,581.338 --> 00:04:49,61.338 Okay, so these groups are your front row seat to who in your community? Is already loved people who is already trusted and who you wanna connect with and who you want ultimately wanna support because we are all here to grow our businesses together. 41 00:04:49,211.338 --> 00:04:52,691.338 Okay, so once we've done that, we we're in the groups. 42 00:04:52,751.338 --> 00:05:00,11.338 I'm in probably 50 groups at this point, but honestly, I really zero in on probably 10 that are the most fruitful. 43 00:05:01,511.338 --> 00:05:06,161.338 You wanna go in once a week and you want to provide value. 44 00:05:06,191.338 --> 00:05:12,641.338 That's really the goal here, to become a community leader online by providing value. 45 00:05:12,941.338 --> 00:05:13,331.338 Okay. 46 00:05:13,391.338 --> 00:05:22,361.338 That can look like, and I hear me here, when usually people say, provide value on social media, that people typically think they're gonna create content. 47 00:05:22,541.338 --> 00:05:24,281.338 This is not about creating content. 48 00:05:24,281.338 --> 00:05:25,871.338 Actually, this is about. 49 00:05:26,311.338 --> 00:05:31,381.338 Being the person that people want to go to, to answer, to get a question answered. 50 00:05:31,531.338 --> 00:05:40,711.338 Not necessarily about your topic, but the go-to person who knows everybody, the go-to person who knows where to find X, Y, and Z. 51 00:05:40,921.338 --> 00:05:46,381.338 It's the person that when someone's like, oh, I got a question about, I'm looking for this, or I wonder about that. 52 00:05:46,381.338 --> 00:05:50,431.338 You know the person that everybody says, oh, you know what? I bet so and so. 53 00:05:50,431.338 --> 00:05:50,641.338 No. 54 00:05:51,266.338 --> 00:05:53,606.338 That's what this is about, being a community leader. 55 00:05:53,816.338 --> 00:05:55,286.338 This is about providing value. 56 00:05:55,286.338 --> 00:05:57,656.338 This is also about providing encouragement. 57 00:05:57,836.338 --> 00:06:08,366.338 It can be about providing resources, whether you are resources or somebody else's resources, and this is also about referring people to other referral partners or businesses. 58 00:06:08,606.338 --> 00:06:16,406.338 Okay? So it's not really about you going into these groups and posting on the business post every single week or every single month. 59 00:06:16,406.338 --> 00:06:18,536.338 This is who I am and this is what I do and this is what I'm about. 60 00:06:19,271.338 --> 00:06:19,691.338 No. 61 00:06:19,751.338 --> 00:06:23,771.338 Like you can do that, but that is not actually being a servant leader. 62 00:06:23,771.338 --> 00:06:25,211.338 You're just saying Me, me, me, me, me. 63 00:06:25,391.338 --> 00:06:30,161.338 Instead, you wanna go on these groups with the intention to show up and serve. 64 00:06:30,191.338 --> 00:06:38,531.338 Okay? It's that in and of itself, it's an indirect way, but it does actually bring business your way. 65 00:06:38,531.338 --> 00:06:40,261.338 Because all boats rise with the tide. 66 00:06:40,261.338 --> 00:06:42,121.338 Right? And that's the intention you wanna go with. 67 00:06:42,121.338 --> 00:06:42,181.338 Okay. 68 00:06:43,411.338 --> 00:06:47,971.338 So how do we do this? The first thing that I do when I go on these groups, I set this aside. 69 00:06:48,241.338 --> 00:07:13,276.338 This time aside, I'm gonna go through the group and I'm just gonna scroll for about a minute and see are there any posts I can provide value on? Can I comment on, can I comment from the perspective of being a local healthcare expert? Maybe somebody is searching for a pediatrician, I might say, um, I might see that post and say, you know what? This is my favorite person to work with. 70 00:07:13,396.338 --> 00:07:15,406.338 This is why I love working with her. 71 00:07:15,526.338 --> 00:07:19,546.338 This is why I love her office, and this is who I refer all of my patients to. 72 00:07:20,26.338 --> 00:07:30,856.338 Notice I didn't come out and say, well, I'm a chiropractor and as a chiropractor, you know the pediatrician that you wanna look for and is X, Y, and Z because of the dah, dah, dah. 73 00:07:31,36.338 --> 00:07:35,956.338 No, I'm going to spec be very intentional and specific about saying. 74 00:07:36,466.338 --> 00:07:39,496.338 This is who I would recommend. 75 00:07:39,706.338 --> 00:07:48,256.338 This is who I know, like, and trust for my family, and this is where the, the expert comes in and this is who I refer my patients to. 76 00:07:48,856.338 --> 00:07:49,246.338 Okay. 77 00:07:49,366.338 --> 00:08:01,396.338 It's a very simple, nuanced way to show the authority you have as a health, as a referral or re a healthcare provider without shouting and being like as a expert. 78 00:08:02,566.338 --> 00:08:12,136.338 That's all you gotta do is just say, Hey, you wanna layer on the compliments for this other business? You wanna layer on the benefits of working with this person. 79 00:08:12,136.338 --> 00:08:16,966.338 You wanna talk them up, chat them up like they are your best friend. 80 00:08:17,806.338 --> 00:08:20,806.338 And then at the very end, just slightly slip in there. 81 00:08:20,866.338 --> 00:08:25,96.338 This is who I refer all of my patients to, but you already told them all the reasons why. 82 00:08:25,396.338 --> 00:08:25,931.338 Okay, so. 83 00:08:26,656.338 --> 00:08:27,886.338 That's how you do that. 84 00:08:28,36.338 --> 00:08:39,526.338 Another way that you can provide value is not just referring to other healthcare providers that are outside of your scope, but this can be like commenting on with encouraging comments. 85 00:08:39,526.338 --> 00:08:43,726.338 If a, you know, a mom comes in there and they post and like, man, I'm so frustrated with X, Y, and Z. 86 00:08:44,116.338 --> 00:08:47,116.338 Literally just, Hey mama, you're doing a good job. 87 00:08:47,266.338 --> 00:08:48,106.338 Hang in there. 88 00:08:48,376.338 --> 00:08:48,916.338 Or. 89 00:08:48,916.338 --> 00:08:59,986.338 Hey, business owner I, I know it's rough, but trust me, this is literally being here and being willing to do the work and ask for help is one of the first steps that is going to set you apart. 90 00:09:00,106.338 --> 00:09:03,256.338 Like just say something that is encouraging. 91 00:09:03,796.338 --> 00:09:07,576.338 You can, if you have an opportunity to do so, lift somebody up. 92 00:09:07,606.338 --> 00:09:17,446.338 Okay? Go in there with the opportunity to shine the light of Christ on people in these groups without necessarily expecting anything to come out of it. 93 00:09:17,446.338 --> 00:09:21,76.338 You are there to actually be a servant leader. 94 00:09:21,556.338 --> 00:09:28,156.338 Another way you can do this is to refer to other businesses that might have nothing to do with healthcare. 95 00:09:28,156.338 --> 00:09:32,56.338 Maybe you don't wanna show up or need to show up as the community healthcare expert. 96 00:09:32,296.338 --> 00:09:34,906.338 Maybe you just wanna show up as the local guide. 97 00:09:35,506.338 --> 00:09:46,606.338 So somebody might be asking, what is your favorite pizza place? Or where is your favorite place to go for dinner? Literally, that's where you get to really shine and say, Hey, this is my favorite place. 98 00:09:46,756.338 --> 00:09:49,246.338 My kids love this and this is why we love this place. 99 00:09:49,246.338 --> 00:09:51,616.338 Like, highly recommend the best food ever. 100 00:09:51,826.338 --> 00:09:54,826.338 Or maybe, you know, this is one of our favorite playgrounds. 101 00:09:54,826.338 --> 00:09:57,976.338 Whatever the people are asking for, provide value. 102 00:09:58,186.338 --> 00:09:58,936.338 Talk it up. 103 00:09:58,936.338 --> 00:10:03,436.338 And if you have the opportunity, which is, this is really, really key here. 104 00:10:03,586.338 --> 00:10:04,516.338 This is step three. 105 00:10:04,666.338 --> 00:10:09,496.338 Whenever you have the opportunity, shout out another small business. 106 00:10:10,441.338 --> 00:10:12,991.338 Shout them out and cheer them on. 107 00:10:13,141.338 --> 00:10:18,601.338 One of the best ways to stand out is to be one of the biggest cheerleaders for other local businesses in your area. 108 00:10:18,781.338 --> 00:10:29,461.338 When someone asks for another local business recommendation, whether it's from a healthcare standpoint or from just a general standpoint, when you tag them, number one, it gets their attention. 109 00:10:29,461.338 --> 00:10:36,271.338 It puts you on their radar, and if you haven't met with them yet, you probably will have an opportunity to. 110 00:10:36,781.338 --> 00:10:39,336.338 If you continue to shout them out. 111 00:10:39,336.338 --> 00:10:39,346.338 Okay. 112 00:10:40,606.338 --> 00:10:41,986.338 It might take one, it might take two. 113 00:10:41,986.338 --> 00:10:45,316.338 You never know, but it opens the door for a conversation. 114 00:10:45,616.338 --> 00:10:45,766.338 Okay. 115 00:10:45,766.338 --> 00:10:51,826.338 Number two, it also, like I said, it positions you not only as a servant expert, but as the go-to connector in the community. 116 00:10:52,36.338 --> 00:11:00,76.338 If you do this consistently, people will start seeing you, like I said, as the girl who knows everybody, even if they've never met you, and they'll trust you more. 117 00:11:00,76.338 --> 00:11:09,161.338 And eventually you might find people sharing you out that you've never even talked to before because they recognize who you are and you've built a, an. 118 00:11:09,161.338 --> 00:11:16,691.338 Rapport and trust in the community, even without having to necessarily talk to every single person. 119 00:11:16,721.338 --> 00:11:21,221.338 Okay, so the fourth and final step here is to bridge. 120 00:11:21,566.338 --> 00:11:23,726.338 The online to offline. 121 00:11:23,846.338 --> 00:11:38,996.338 So now that you've, uh, showed up as a servant leader, as a connector in the community, you know the other business owners, you've talked them up, you've commented, you've shared, whenever you're in these groups, you wanna actually use them also as a search engine. 122 00:11:39,326.338 --> 00:11:43,16.338 Take note to who people are recommending and referring. 123 00:11:43,226.338 --> 00:11:48,116.338 Take note to the people who are doing things from a place of excellence. 124 00:11:48,356.338 --> 00:11:50,906.338 Those are the people you also wanna connect with. 125 00:11:51,236.338 --> 00:12:02,996.338 So say for example, somebody is asking for their favorite daycare or of recommendations for a daycare, and you see that there are comment after comment after comment of the same place. 126 00:12:02,996.338 --> 00:12:05,396.338 Everyone's saying, I absolutely love this place. 127 00:12:05,636.338 --> 00:12:07,196.338 They were amazing with my kiddo. 128 00:12:07,196.338 --> 00:12:08,546.338 They did X, Y, and Z. 129 00:12:08,606.338 --> 00:12:10,106.338 Couldn't recommend them enough. 130 00:12:10,106.338 --> 00:12:15,386.338 And you want to reach out to that business and see if you can connect. 131 00:12:16,136.338 --> 00:12:19,796.338 It can be as simple as sending a DM and saying, Hey, I was in this local Facebook group. 132 00:12:19,796.338 --> 00:12:25,856.338 I saw that y'all had rave reviews and I would absolutely love to learn more about your practice. 133 00:12:26,36.338 --> 00:12:30,686.338 Or, I'm sorry, learn more about your business and what you guys do that is different. 134 00:12:30,686.338 --> 00:12:31,556.338 That is special. 135 00:12:31,766.338 --> 00:12:37,256.338 You know, I work with kids all the time and I'm always looking for businesses to, uh, refer moms to. 136 00:12:37,496.338 --> 00:12:42,56.338 Would you be open to hopping on a quick phone call or going to coffee sometime soon. 137 00:12:42,866.338 --> 00:12:43,76.338 Okay. 138 00:12:43,76.338 --> 00:12:43,296.338 And then. 139 00:12:43,296.338 --> 00:12:51,276.338 When they respond and you get a yes, you do the thing, you hop on a call, you go to coffee, and you are a listener. 140 00:12:51,456.338 --> 00:12:52,326.338 You're there to listen. 141 00:12:52,326.338 --> 00:12:58,536.338 You're there to learn about their business, so that way when you have the opportunity to shout them out, you have something to share. 142 00:12:58,536.338 --> 00:13:05,826.338 Especially if, say, for example, you don't do business with them because you don't have a reason to like for childcare, but it could be something. 143 00:13:06,331.338 --> 00:13:09,241.338 If it's a, a pizza place, like actually go have pizza there. 144 00:13:09,421.338 --> 00:13:13,111.338 If it's somewhere that you can actually do business with, I would do business with them. 145 00:13:13,111.338 --> 00:13:21,631.338 So you can have a real opportunity, a real experience to share, but if you don't now you at least have information to share with other people. 146 00:13:21,841.338 --> 00:13:23,971.338 Yeah, I met with Tina over at. 147 00:13:24,136.338 --> 00:13:28,336.338 This daycare down the street, and she is so passionate about what she does. 148 00:13:28,336.338 --> 00:13:34,936.338 I absolutely love her enthusiasm and her vision for the how to support the community of the kiddos here. 149 00:13:34,936.338 --> 00:13:39,411.338 This next generation, highly recommend checking out that daycare. 150 00:13:39,766.338 --> 00:13:40,126.338 Okay. 151 00:13:40,306.338 --> 00:13:43,486.338 You have the, the content, the ammunition. 152 00:13:43,486.338 --> 00:13:46,276.338 I don't know if ammunition is what I wanna use, but to actually. 153 00:13:46,696.338 --> 00:13:50,566.338 Provide a recommendation later on for somebody else. 154 00:13:51,196.338 --> 00:13:55,156.338 Okay? Not only that, people love to talk about themselves. 155 00:13:55,756.338 --> 00:14:02,716.338 If you go to a coffee day or you hop on a phone call, you really should be doing maybe 10 to 20% of the talking. 156 00:14:02,926.338 --> 00:14:03,796.338 That is the key here. 157 00:14:03,796.338 --> 00:14:10,366.338 Whenever you go out to connect with a potential referral partner or just learn more about somebody's business shut. 158 00:14:11,101.338 --> 00:14:12,91.338 Your mouth. 159 00:14:12,181.338 --> 00:14:24,421.338 This is really hard for me because I'm a talker, but go with the intention to learn more about their business, maybe have some questions in mind, and be very intentional to establish that relationship. 160 00:14:24,601.338 --> 00:14:28,951.338 Treat it not just as business networking, but as the start of a real friendship. 161 00:14:29,11.338 --> 00:14:34,81.338 And the reality is, is some of my best friends actually started out as referral partners. 162 00:14:34,906.338 --> 00:14:42,346.338 They started out just as learning more about each other's businesses and how we could potentially support our community together by working together. 163 00:14:42,706.338 --> 00:14:51,706.338 We found out we had a ton of alignment, and then often it ended up being we had kids the same age, we would meet at the park and go do different things. 164 00:14:51,706.338 --> 00:15:16,796.338 I'm thinking of, you know, right now, this point, 10 different people off the top of my head who fit that category, who are really good friends in the area, and at the end of the day, I'd rather have a handful of friends that I can relate with that have a thousand, 10,000, a hundred thousand, a million followers, for me, real relationships are so much more important and they are so valuable in so many different ways. 165 00:15:17,366.338 --> 00:15:24,896.338 Not only that from a business standpoint, can I just be real with y'all? When you create referral networks and referral partners. 166 00:15:25,326.338 --> 00:15:26,526.338 You will. 167 00:15:27,36.338 --> 00:15:40,626.338 Ultimately, if you nurture them and you connect with them and maybe you become friends or maybe you're just really great referral partners, those people are the people that are going to send you consistent patients. 168 00:15:40,836.338 --> 00:15:42,276.338 Okay? Think about it this way. 169 00:15:42,336.338 --> 00:15:53,916.338 If you could create a piece of content and that piece of content would send you one patient every other month, would it be worth it to create that piece of content? Of course it would. 170 00:15:54,126.338 --> 00:15:55,146.338 But here's the reality. 171 00:15:55,326.338 --> 00:16:01,476.338 It's very unlikely that you're gonna create a reel that's going to send you a patient every other month. 172 00:16:01,956.338 --> 00:16:10,866.338 But if you establish a relationship with a referral partner, now I'm thinking of other smaller businesses, other boutique businesses, that's who I typically work with. 173 00:16:11,196.338 --> 00:16:20,526.338 But I know tons of practitioners who have established relationships with larger practices like obstetric practices or orthopedic practices who refer. 174 00:16:20,946.338 --> 00:16:27,696.338 3, 4, 5, 10 patients a month, and they are very intentional about pouring into that relationship. 175 00:16:27,996.338 --> 00:16:28,956.338 I do the same thing. 176 00:16:28,956.338 --> 00:16:32,16.338 It's just at a smaller scale because I don't wanna see 10 new patients a month. 177 00:16:32,826.338 --> 00:16:41,426.338 I establish relationships with people who might refer me a patient every other month, and if I have 10 of those, 10 people referring me. 178 00:16:41,426.338 --> 00:16:45,386.338 Patients every other month is 60 referrals. 179 00:16:45,701.338 --> 00:16:46,391.338 In a year. 180 00:16:46,631.338 --> 00:16:54,911.338 Now, not all of those referrals might come to fruition and become, you know, the best patients in the role in my practice that, that, that's just reality. 181 00:16:54,911.338 --> 00:17:00,731.338 Right? But when you have a funnel, which we've talked about in another episode, they start filtering themselves out. 182 00:17:00,941.338 --> 00:17:11,141.338 And of maybe those 60 people that are referred to me over the year, by having 10 relationships that I nurture, I, it's possible that I could get 20. 183 00:17:11,756.338 --> 00:17:15,956.338 30 patients out of that for, with very little work for me. 184 00:17:15,956.338 --> 00:17:21,206.338 It's not work to send someone a happy birthday text on their birthday. 185 00:17:21,416.338 --> 00:17:37,556.338 It's not work to be considerate once a quarter of potentially sending, you know, flowers or cookies or whatever, something thoughtful that the other person, the other provider, the other practice, the other business would appreciate it is not. 186 00:17:38,246.338 --> 00:17:45,476.338 Work for me to hop on Facebook once a week for 30 minutes and to shout out other businesses. 187 00:17:45,806.338 --> 00:18:00,656.338 It's, it's, it's easy, it's fun, it's free, it's takes very little real estate in my mind compared to trying to think of the perfect reel with the perfect hook and all the things that come with creating content on a consistent basis. 188 00:18:00,656.338 --> 00:18:00,746.338 Y'all. 189 00:18:01,481.338 --> 00:18:06,731.338 Honestly, I've told y'all before in previous episodes, if you've heard, heard this, you've heard my story. 190 00:18:06,731.338 --> 00:18:12,191.338 I tried to burn my business down about a year and a half ago, and my referral partners just wouldn't let me. 191 00:18:12,311.338 --> 00:18:15,221.338 They kept sending me patients, even when I was like, I'm not here. 192 00:18:15,221.338 --> 00:18:15,761.338 I'm closed. 193 00:18:15,761.338 --> 00:18:16,631.338 I don't wanna practice. 194 00:18:16,631.338 --> 00:18:17,561.338 I'm on sabbatical. 195 00:18:17,771.338 --> 00:18:20,621.338 Okay? And, but when it was time for me to come back up, it didn't take very much. 196 00:18:20,621.338 --> 00:18:21,971.338 It literally just took an email. 197 00:18:22,961.338 --> 00:18:28,781.338 And to my referral partners, my list of people saying, Hey guys, guess what? I'm back and I'm here to serve and here's my hours. 198 00:18:28,781.338 --> 00:18:38,441.338 And I would love to reconnect with any of you, um, that are free in the next couple of months, um, and serve your patients however that I can, you know, serve your community. 199 00:18:38,621.338 --> 00:18:43,631.338 Just let me know how I can best support you and, and reconnect and reengage and boom, like that. 200 00:18:43,631.338 --> 00:18:45,341.338 I was invited to be on a panel. 201 00:18:45,491.338 --> 00:18:46,631.338 I was invited to coffee. 202 00:18:46,631.338 --> 00:18:50,471.338 Like so many things came from that one email. 203 00:18:52,1.338 --> 00:19:01,961.338 After not really talking to anybody for months, not really doing anything on my business for about 18 months, that allowed for my practice to just really revitalize itself. 204 00:19:02,846.338 --> 00:19:07,526.338 Outta thin air, so it's so worth it, y'all, I, I couldn't recommend it enough. 205 00:19:07,556.338 --> 00:19:14,876.338 If you're going to use social media at all to be so strategic, if you're gonna use Facebook, this is the way to utilize it, y'all. 206 00:19:14,876.338 --> 00:19:17,966.338 You don't have to completely delete your Facebook if you don't want to. 207 00:19:18,86.338 --> 00:19:22,436.338 I've tried to do it multiple times, and then I realized I actually really enjoy my community groups. 208 00:19:22,706.338 --> 00:19:34,481.338 I enjoy the groups also, not just as being a servant leader, but I'm also the person who's gonna go in there and ask the question, where's your favorite place to take your kiddos on a Friday night? As a mom, these groups are super helpful. 209 00:19:34,661.338 --> 00:19:36,881.338 I love the marketplace in there. 210 00:19:36,881.338 --> 00:19:39,251.338 I love so many things about Facebook. 211 00:19:39,251.338 --> 00:19:41,471.338 I just don't love getting stuck in the squirrel hole. 212 00:19:41,471.338 --> 00:19:44,741.338 So that's where the very first step really makes a big difference. 213 00:19:45,41.338 --> 00:19:45,821.338 Big takeaway. 214 00:19:45,821.338 --> 00:19:48,191.338 Make sure you block off time to do this. 215 00:19:48,401.338 --> 00:19:50,681.338 You think about it from a business perspective. 216 00:19:50,681.338 --> 00:19:52,481.338 This is a business marketing task. 217 00:19:52,481.338 --> 00:19:53,771.338 It's an organic task. 218 00:19:54,446.338 --> 00:19:58,886.338 It doesn't have to drain the life out of you, but it does have to be intentional. 219 00:19:59,66.338 --> 00:20:05,456.338 Get in the right groups, provide value, cheer other people on, and then take those relationships offline. 220 00:20:05,786.338 --> 00:20:10,526.338 At the end of the day, like I said, no piece of content will ever outperform a strong referral network. 221 00:20:10,526.338 --> 00:20:18,296.338 And if you want to learn how to build or referral based funnels and build this out into your boutique practice, I encourage you to come join us inside the school community. 222 00:20:18,296.338 --> 00:20:18,626.338 Y'all. 223 00:20:18,806.338 --> 00:20:20,276.338 All you gotta do is go to the school app. 224 00:20:21,236.338 --> 00:20:33,356.338 I type in boutique practices, and in there you're gonna find a ton of free content, but you're also gonna find free, coffee coaching hours with me, encouragement and exclusive trainings where you can learn how to grow your practice with purpose and peace. 225 00:20:33,416.338 --> 00:20:46,106.338 And if you're like, Hey, Alex, I really want to get in the nitty gritty and create my marketing and referral engine and create my business and establish my SOPs and establish my patient flow. 226 00:20:46,106.338 --> 00:20:48,716.338 And I really want to take the. 227 00:20:49,151.338 --> 00:20:56,921.338 Outline of the things that I'm learning and like actually apply it to my business, and you want coaching to get there 10 times faster. 228 00:20:57,41.338 --> 00:20:57,581.338 Reach out. 229 00:20:57,581.338 --> 00:21:00,11.338 Send me an email hello@boutiquepractices.com. 230 00:21:00,191.338 --> 00:21:05,441.338 I would love to start that conversation with you and see how I can support your business or future business. 231 00:21:05,651.338 --> 00:21:08,531.338 Hope y'all have a blessed day and I'll see you on the next episode. 232 00:21:11,288.505 --> 00:21:11,738.505 Hey girl. 233 00:21:11,738.505 --> 00:21:14,678.505 Before you go, I've got two big invitations for you. 234 00:21:15,338.505 --> 00:21:32,738.505 First, if this podcast blessed you and you know other women in healthcare need to hear it, would you take just a moment to pay it forward and leave a review? It costs you nothing but a few seconds of your time, and your words might just be the reason another doctor hears encouragement at exactly the right moment. 235 00:21:33,878.505 --> 00:21:38,18.505 Second, I'd love to invite you to join our Boutique Practices School community. 236 00:21:38,468.505 --> 00:21:39,78.505 Just go to your app. 237 00:21:39,263.505 --> 00:21:39,623.505 Store. 238 00:21:39,713.505 --> 00:21:40,973.505 Download the school app. 239 00:21:41,33.505 --> 00:21:45,143.505 That's school spelled with a K and search boutique practices, and hit join. 240 00:21:45,713.505 --> 00:21:46,283.505 Inside. 241 00:21:46,283.505 --> 00:21:56,573.505 You'll find community camaraderie and maybe even your biz bestie, as well as free monthly coaching coffee hours with me and exclusive content you won't get anywhere else. 242 00:21:57,23.505 --> 00:22:06,983.505 It's the place to be poured into, encouraged and surrounded by other faith led women building their dream practices, and in case you didn't know it or someone hasn't said it yet today. 243 00:22:07,103.505 --> 00:22:08,663.505 You are beautiful. 244 00:22:08,903.505 --> 00:22:12,533.505 You are loved, you are seen, and you are believed in. 245 00:22:13,103.505 --> 00:22:14,123.505 Until next time, bye.
Do you have a love-hate relationship with social media like I do? Well, if that's the case and you want to maximize.
The opportunity to use social media without it sucking the life out of you.
I'm gonna share a system for utilizing Facebook specifically for growing your practice in a way that establishes connections and relationships.
(00:32):
And honestly, it's one of the smartest ways I've used with social media that doesn't have me chasing likes or reels, but using a real tool to build friendships and referral networks that is like.
Boots on the ground marketing, but from your computer, y'all, this organic meaning free strategy is one that can save you a ton of hours of going door to door like people used to in the past, while also positioning you as a trusted leader in the community.
(01:03):
Establishing a network of referrals that keep coming and keep flowing long after any piece of social media content ever will.
So let's dive in.
Hey, friend, and welcome to the Boutique Practices Podcast.
If you're a woman in healthcare who's felt torn between your mantle as a healer, and let's just say the rest of your life, you are not alone.
(01:27):
If you've been praying for a business model that is low maintenance part-time.
All cash, highly profitable and potentially social media optional because you don't have time to be dancing on TikTok all day and you know that you can deliver life-changing results for your patients, but you need something that allows you to have the margin you've been craving, then you're in the right place.
(01:52):
I'm your host, Dr.
Alex, and I'm here to show you how to use heavenly strategy to grow a practice and a business that honors every role God's given you.
From your practice to your home and everything in between.
Think Proverbs 31.
Wisdom meets boutique practice simplicity.
So whether you're rocking scrubs, yoga pants, or a spit on cupboard t-shirt, take a deep breath, press play, and let's build the dream practice God's placed on your heart today. 18 00:02:20,646.338 --> 00:02:35,706.338 First, how do we utilize Facebook and maximize our time with Facebook in order to build our practice? The first thing that I do is I first need to block off time to do this task. 19 00:02:35,706.338 --> 00:02:41,16.338 So I'm gonna show you step by step how to, how I maximize Facebook for my practice. 20 00:02:41,286.338 --> 00:02:43,176.338 And it's a tactic that I learned. 21 00:02:43,176.338 --> 00:02:51,846.338 I started doing a little bit before coviD, but then really honestly was one of the best ways to grow my practice during that time. 22 00:02:52,146.338 --> 00:02:53,556.338 And it still works today. 23 00:02:53,556.338 --> 00:02:55,596.338 But honestly, I will share with you that. 24 00:02:56,436.338 --> 00:03:08,226.338 I prefer to be more in person and I'm gonna show you how to do that and how to take people from online to in person in a way that is just so much more personally fruitful, but enjoyable. 25 00:03:09,216.338 --> 00:03:14,616.338 If you are someone like me who doesn't want to sit in front of a computer all day, um, but also. 26 00:03:16,41.338 --> 00:03:21,381.338 It's just, it's an amazing, it's an amazing way to establish friendships in a lot of times. 27 00:03:21,411.338 --> 00:03:25,731.338 Okay, so the first thing that we need to do is prevent ourselves from getting stuck in the scroll hole. 28 00:03:25,941.338 --> 00:03:29,571.338 You need to set us aside a specific time each week to do this. 29 00:03:30,171.338 --> 00:03:35,746.338 Think 15 to 20 minutes, maybe 30 to intentionally go into Facebook to provide value. 30 00:03:36,346.338 --> 00:03:40,726.338 The goal here is to use Facebook for what it's designed for, which is community. 31 00:03:40,756.338 --> 00:03:45,946.338 Okay, so the second step is after you've blocked off time to do this tactic. 32 00:03:46,306.338 --> 00:03:48,946.338 Is you want to join the right groups. 33 00:03:49,126.338 --> 00:03:59,716.338 You want to be in Facebook groups where the people that you wanna serve already are, or the people who are going to refer the people you wanna serve already are. 34 00:03:59,866.338 --> 00:04:01,286.338 So think of it like this. 35 00:04:01,286.338 --> 00:04:03,266.338 You wanna join group for your ideal patients. 36 00:04:03,266.338 --> 00:04:10,586.338 Hangout For me, that's like mom groups, but you also wanna potentially look, have an ideal referral partner, avatar. 37 00:04:11,331.338 --> 00:04:12,591.338 And go where they are. 38 00:04:12,591.338 --> 00:04:28,71.338 So for me, in the DFW area, there are several different groups for doctors, healthcare providers, birth workers, business owners, people who would potentially work with my ideal patient, that would be great. 39 00:04:28,401.338 --> 00:04:31,551.338 Community partners to establish connections with. 40 00:04:31,581.338 --> 00:04:49,61.338 Okay, so these groups are your front row seat to who in your community? Is already loved people who is already trusted and who you wanna connect with and who you want ultimately wanna support because we are all here to grow our businesses together. 41 00:04:49,211.338 --> 00:04:52,691.338 Okay, so once we've done that, we we're in the groups. 42 00:04:52,751.338 --> 00:05:00,11.338 I'm in probably 50 groups at this point, but honestly, I really zero in on probably 10 that are the most fruitful. 43 00:05:01,511.338 --> 00:05:06,161.338 You wanna go in once a week and you want to provide value. 44 00:05:06,191.338 --> 00:05:12,641.338 That's really the goal here, to become a community leader online by providing value. 45 00:05:12,941.338 --> 00:05:13,331.338 Okay. 46 00:05:13,391.338 --> 00:05:22,361.338 That can look like, and I hear me here, when usually people say, provide value on social media, that people typically think they're gonna create content. 47 00:05:22,541.338 --> 00:05:24,281.338 This is not about creating content. 48 00:05:24,281.338 --> 00:05:25,871.338 Actually, this is about. 49 00:05:26,311.338 --> 00:05:31,381.338 Being the person that people want to go to, to answer, to get a question answered. 50 00:05:31,531.338 --> 00:05:40,711.338 Not necessarily about your topic, but the go-to person who knows everybody, the go-to person who knows where to find X, Y, and Z. 51 00:05:40,921.338 --> 00:05:46,381.338 It's the person that when someone's like, oh, I got a question about, I'm looking for this, or I wonder about that. 52 00:05:46,381.338 --> 00:05:50,431.338 You know the person that everybody says, oh, you know what? I bet so and so. 53 00:05:50,431.338 --> 00:05:50,641.338 No. 54 00:05:51,266.338 --> 00:05:53,606.338 That's what this is about, being a community leader. 55 00:05:53,816.338 --> 00:05:55,286.338 This is about providing value. 56 00:05:55,286.338 --> 00:05:57,656.338 This is also about providing encouragement. 57 00:05:57,836.338 --> 00:06:08,366.338 It can be about providing resources, whether you are resources or somebody else's resources, and this is also about referring people to other referral partners or businesses. 58 00:06:08,606.338 --> 00:06:16,406.338 Okay? So it's not really about you going into these groups and posting on the business post every single week or every single month. 59 00:06:16,406.338 --> 00:06:18,536.338 This is who I am and this is what I do and this is what I'm about. 60 00:06:19,271.338 --> 00:06:19,691.338 No. 61 00:06:19,751.338 --> 00:06:23,771.338 Like you can do that, but that is not actually being a servant leader. 62 00:06:23,771.338 --> 00:06:25,211.338 You're just saying Me, me, me, me, me. 63 00:06:25,391.338 --> 00:06:30,161.338 Instead, you wanna go on these groups with the intention to show up and serve. 64 00:06:30,191.338 --> 00:06:38,531.338 Okay? It's that in and of itself, it's an indirect way, but it does actually bring business your way. 65 00:06:38,531.338 --> 00:06:40,261.338 Because all boats rise with the tide. 66 00:06:40,261.338 --> 00:06:42,121.338 Right? And that's the intention you wanna go with. 67 00:06:42,121.338 --> 00:06:42,181.338 Okay. 68 00:06:43,411.338 --> 00:06:47,971.338 So how do we do this? The first thing that I do when I go on these groups, I set this aside. 69 00:06:48,241.338 --> 00:07:13,276.338 This time aside, I'm gonna go through the group and I'm just gonna scroll for about a minute and see are there any posts I can provide value on? Can I comment on, can I comment from the perspective of being a local healthcare expert? Maybe somebody is searching for a pediatrician, I might say, um, I might see that post and say, you know what? This is my favorite person to work with. 70 00:07:13,396.338 --> 00:07:15,406.338 This is why I love working with her. 71 00:07:15,526.338 --> 00:07:19,546.338 This is why I love her office, and this is who I refer all of my patients to. 72 00:07:20,26.338 --> 00:07:30,856.338 Notice I didn't come out and say, well, I'm a chiropractor and as a chiropractor, you know the pediatrician that you wanna look for and is X, Y, and Z because of the dah, dah, dah. 73 00:07:31,36.338 --> 00:07:35,956.338 No, I'm going to spec be very intentional and specific about saying. 74 00:07:36,466.338 --> 00:07:39,496.338 This is who I would recommend. 75 00:07:39,706.338 --> 00:07:48,256.338 This is who I know, like, and trust for my family, and this is where the, the expert comes in and this is who I refer my patients to. 76 00:07:48,856.338 --> 00:07:49,246.338 Okay. 77 00:07:49,366.338 --> 00:08:01,396.338 It's a very simple, nuanced way to show the authority you have as a health, as a referral or re a healthcare provider without shouting and being like as a expert. 78 00:08:02,566.338 --> 00:08:12,136.338 That's all you gotta do is just say, Hey, you wanna layer on the compliments for this other business? You wanna layer on the benefits of working with this person. 79 00:08:12,136.338 --> 00:08:16,966.338 You wanna talk them up, chat them up like they are your best friend. 80 00:08:17,806.338 --> 00:08:20,806.338 And then at the very end, just slightly slip in there. 81 00:08:20,866.338 --> 00:08:25,96.338 This is who I refer all of my patients to, but you already told them all the reasons why. 82 00:08:25,396.338 --> 00:08:25,931.338 Okay, so. 83 00:08:26,656.338 --> 00:08:27,886.338 That's how you do that. 84 00:08:28,36.338 --> 00:08:39,526.338 Another way that you can provide value is not just referring to other healthcare providers that are outside of your scope, but this can be like commenting on with encouraging comments. 85 00:08:39,526.338 --> 00:08:43,726.338 If a, you know, a mom comes in there and they post and like, man, I'm so frustrated with X, Y, and Z. 86 00:08:44,116.338 --> 00:08:47,116.338 Literally just, Hey mama, you're doing a good job. 87 00:08:47,266.338 --> 00:08:48,106.338 Hang in there. 88 00:08:48,376.338 --> 00:08:48,916.338 Or. 89 00:08:48,916.338 --> 00:08:59,986.338 Hey, business owner I, I know it's rough, but trust me, this is literally being here and being willing to do the work and ask for help is one of the first steps that is going to set you apart. 90 00:09:00,106.338 --> 00:09:03,256.338 Like just say something that is encouraging. 91 00:09:03,796.338 --> 00:09:07,576.338 You can, if you have an opportunity to do so, lift somebody up. 92 00:09:07,606.338 --> 00:09:17,446.338 Okay? Go in there with the opportunity to shine the light of Christ on people in these groups without necessarily expecting anything to come out of it. 93 00:09:17,446.338 --> 00:09:21,76.338 You are there to actually be a servant leader. 94 00:09:21,556.338 --> 00:09:28,156.338 Another way you can do this is to refer to other businesses that might have nothing to do with healthcare. 95 00:09:28,156.338 --> 00:09:32,56.338 Maybe you don't wanna show up or need to show up as the community healthcare expert. 96 00:09:32,296.338 --> 00:09:34,906.338 Maybe you just wanna show up as the local guide. 97 00:09:35,506.338 --> 00:09:46,606.338 So somebody might be asking, what is your favorite pizza place? Or where is your favorite place to go for dinner? Literally, that's where you get to really shine and say, Hey, this is my favorite place. 98 00:09:46,756.338 --> 00:09:49,246.338 My kids love this and this is why we love this place. 99 00:09:49,246.338 --> 00:09:51,616.338 Like, highly recommend the best food ever. 100 00:09:51,826.338 --> 00:09:54,826.338 Or maybe, you know, this is one of our favorite playgrounds. 101 00:09:54,826.338 --> 00:09:57,976.338 Whatever the people are asking for, provide value. 102 00:09:58,186.338 --> 00:09:58,936.338 Talk it up. 103 00:09:58,936.338 --> 00:10:03,436.338 And if you have the opportunity, which is, this is really, really key here. 104 00:10:03,586.338 --> 00:10:04,516.338 This is step three. 105 00:10:04,666.338 --> 00:10:09,496.338 Whenever you have the opportunity, shout out another small business. 106 00:10:10,441.338 --> 00:10:12,991.338 Shout them out and cheer them on. 107 00:10:13,141.338 --> 00:10:18,601.338 One of the best ways to stand out is to be one of the biggest cheerleaders for other local businesses in your area. 108 00:10:18,781.338 --> 00:10:29,461.338 When someone asks for another local business recommendation, whether it's from a healthcare standpoint or from just a general standpoint, when you tag them, number one, it gets their attention. 109 00:10:29,461.338 --> 00:10:36,271.338 It puts you on their radar, and if you haven't met with them yet, you probably will have an opportunity to. 110 00:10:36,781.338 --> 00:10:39,336.338 If you continue to shout them out. 111 00:10:39,336.338 --> 00:10:39,346.338 Okay. 112 00:10:40,606.338 --> 00:10:41,986.338 It might take one, it might take two. 113 00:10:41,986.338 --> 00:10:45,316.338 You never know, but it opens the door for a conversation. 114 00:10:45,616.338 --> 00:10:45,766.338 Okay. 115 00:10:45,766.338 --> 00:10:51,826.338 Number two, it also, like I said, it positions you not only as a servant expert, but as the go-to connector in the community. 116 00:10:52,36.338 --> 00:11:00,76.338 If you do this consistently, people will start seeing you, like I said, as the girl who knows everybody, even if they've never met you, and they'll trust you more. 117 00:11:00,76.338 --> 00:11:09,161.338 And eventually you might find people sharing you out that you've never even talked to before because they recognize who you are and you've built a, an. 118 00:11:09,161.338 --> 00:11:16,691.338 Rapport and trust in the community, even without having to necessarily talk to every single person. 119 00:11:16,721.338 --> 00:11:21,221.338 Okay, so the fourth and final step here is to bridge. 120 00:11:21,566.338 --> 00:11:23,726.338 The online to offline. 121 00:11:23,846.338 --> 00:11:38,996.338 So now that you've, uh, showed up as a servant leader, as a connector in the community, you know the other business owners, you've talked them up, you've commented, you've shared, whenever you're in these groups, you wanna actually use them also as a search engine. 122 00:11:39,326.338 --> 00:11:43,16.338 Take note to who people are recommending and referring. 123 00:11:43,226.338 --> 00:11:48,116.338 Take note to the people who are doing things from a place of excellence. 124 00:11:48,356.338 --> 00:11:50,906.338 Those are the people you also wanna connect with. 125 00:11:51,236.338 --> 00:12:02,996.338 So say for example, somebody is asking for their favorite daycare or of recommendations for a daycare, and you see that there are comment after comment after comment of the same place. 126 00:12:02,996.338 --> 00:12:05,396.338 Everyone's saying, I absolutely love this place. 127 00:12:05,636.338 --> 00:12:07,196.338 They were amazing with my kiddo. 128 00:12:07,196.338 --> 00:12:08,546.338 They did X, Y, and Z. 129 00:12:08,606.338 --> 00:12:10,106.338 Couldn't recommend them enough. 130 00:12:10,106.338 --> 00:12:15,386.338 And you want to reach out to that business and see if you can connect. 131 00:12:16,136.338 --> 00:12:19,796.338 It can be as simple as sending a DM and saying, Hey, I was in this local Facebook group. 132 00:12:19,796.338 --> 00:12:25,856.338 I saw that y'all had rave reviews and I would absolutely love to learn more about your practice. 133 00:12:26,36.338 --> 00:12:30,686.338 Or, I'm sorry, learn more about your business and what you guys do that is different. 134 00:12:30,686.338 --> 00:12:31,556.338 That is special. 135 00:12:31,766.338 --> 00:12:37,256.338 You know, I work with kids all the time and I'm always looking for businesses to, uh, refer moms to. 136 00:12:37,496.338 --> 00:12:42,56.338 Would you be open to hopping on a quick phone call or going to coffee sometime soon. 137 00:12:42,866.338 --> 00:12:43,76.338 Okay. 138 00:12:43,76.338 --> 00:12:43,296.338 And then. 139 00:12:43,296.338 --> 00:12:51,276.338 When they respond and you get a yes, you do the thing, you hop on a call, you go to coffee, and you are a listener. 140 00:12:51,456.338 --> 00:12:52,326.338 You're there to listen. 141 00:12:52,326.338 --> 00:12:58,536.338 You're there to learn about their business, so that way when you have the opportunity to shout them out, you have something to share. 142 00:12:58,536.338 --> 00:13:05,826.338 Especially if, say, for example, you don't do business with them because you don't have a reason to like for childcare, but it could be something. 143 00:13:06,331.338 --> 00:13:09,241.338 If it's a, a pizza place, like actually go have pizza there. 144 00:13:09,421.338 --> 00:13:13,111.338 If it's somewhere that you can actually do business with, I would do business with them. 145 00:13:13,111.338 --> 00:13:21,631.338 So you can have a real opportunity, a real experience to share, but if you don't now you at least have information to share with other people. 146 00:13:21,841.338 --> 00:13:23,971.338 Yeah, I met with Tina over at. 147 00:13:24,136.338 --> 00:13:28,336.338 This daycare down the street, and she is so passionate about what she does. 148 00:13:28,336.338 --> 00:13:34,936.338 I absolutely love her enthusiasm and her vision for the how to support the community of the kiddos here. 149 00:13:34,936.338 --> 00:13:39,411.338 This next generation, highly recommend checking out that daycare. 150 00:13:39,766.338 --> 00:13:40,126.338 Okay. 151 00:13:40,306.338 --> 00:13:43,486.338 You have the, the content, the ammunition. 152 00:13:43,486.338 --> 00:13:46,276.338 I don't know if ammunition is what I wanna use, but to actually. 153 00:13:46,696.338 --> 00:13:50,566.338 Provide a recommendation later on for somebody else. 154 00:13:51,196.338 --> 00:13:55,156.338 Okay? Not only that, people love to talk about themselves. 155 00:13:55,756.338 --> 00:14:02,716.338 If you go to a coffee day or you hop on a phone call, you really should be doing maybe 10 to 20% of the talking. 156 00:14:02,926.338 --> 00:14:03,796.338 That is the key here. 157 00:14:03,796.338 --> 00:14:10,366.338 Whenever you go out to connect with a potential referral partner or just learn more about somebody's business shut. 158 00:14:11,101.338 --> 00:14:12,91.338 Your mouth. 159 00:14:12,181.338 --> 00:14:24,421.338 This is really hard for me because I'm a talker, but go with the intention to learn more about their business, maybe have some questions in mind, and be very intentional to establish that relationship. 160 00:14:24,601.338 --> 00:14:28,951.338 Treat it not just as business networking, but as the start of a real friendship. 161 00:14:29,11.338 --> 00:14:34,81.338 And the reality is, is some of my best friends actually started out as referral partners. 162 00:14:34,906.338 --> 00:14:42,346.338 They started out just as learning more about each other's businesses and how we could potentially support our community together by working together. 163 00:14:42,706.338 --> 00:14:51,706.338 We found out we had a ton of alignment, and then often it ended up being we had kids the same age, we would meet at the park and go do different things. 164 00:14:51,706.338 --> 00:15:16,796.338 I'm thinking of, you know, right now, this point, 10 different people off the top of my head who fit that category, who are really good friends in the area, and at the end of the day, I'd rather have a handful of friends that I can relate with that have a thousand, 10,000, a hundred thousand, a million followers, for me, real relationships are so much more important and they are so valuable in so many different ways. 165 00:15:17,366.338 --> 00:15:24,896.338 Not only that from a business standpoint, can I just be real with y'all? When you create referral networks and referral partners. 166 00:15:25,326.338 --> 00:15:26,526.338 You will. 167 00:15:27,36.338 --> 00:15:40,626.338 Ultimately, if you nurture them and you connect with them and maybe you become friends or maybe you're just really great referral partners, those people are the people that are going to send you consistent patients. 168 00:15:40,836.338 --> 00:15:42,276.338 Okay? Think about it this way. 169 00:15:42,336.338 --> 00:15:53,916.338 If you could create a piece of content and that piece of content would send you one patient every other month, would it be worth it to create that piece of content? Of course it would. 170 00:15:54,126.338 --> 00:15:55,146.338 But here's the reality. 171 00:15:55,326.338 --> 00:16:01,476.338 It's very unlikely that you're gonna create a reel that's going to send you a patient every other month. 172 00:16:01,956.338 --> 00:16:10,866.338 But if you establish a relationship with a referral partner, now I'm thinking of other smaller businesses, other boutique businesses, that's who I typically work with. 173 00:16:11,196.338 --> 00:16:20,526.338 But I know tons of practitioners who have established relationships with larger practices like obstetric practices or orthopedic practices who refer. 174 00:16:20,946.338 --> 00:16:27,696.338 3, 4, 5, 10 patients a month, and they are very intentional about pouring into that relationship. 175 00:16:27,996.338 --> 00:16:28,956.338 I do the same thing. 176 00:16:28,956.338 --> 00:16:32,16.338 It's just at a smaller scale because I don't wanna see 10 new patients a month. 177 00:16:32,826.338 --> 00:16:41,426.338 I establish relationships with people who might refer me a patient every other month, and if I have 10 of those, 10 people referring me. 178 00:16:41,426.338 --> 00:16:45,386.338 Patients every other month is 60 referrals. 179 00:16:45,701.338 --> 00:16:46,391.338 In a year. 180 00:16:46,631.338 --> 00:16:54,911.338 Now, not all of those referrals might come to fruition and become, you know, the best patients in the role in my practice that, that, that's just reality. 181 00:16:54,911.338 --> 00:17:00,731.338 Right? But when you have a funnel, which we've talked about in another episode, they start filtering themselves out. 182 00:17:00,941.338 --> 00:17:11,141.338 And of maybe those 60 people that are referred to me over the year, by having 10 relationships that I nurture, I, it's possible that I could get 20. 183 00:17:11,756.338 --> 00:17:15,956.338 30 patients out of that for, with very little work for me. 184 00:17:15,956.338 --> 00:17:21,206.338 It's not work to send someone a happy birthday text on their birthday. 185 00:17:21,416.338 --> 00:17:37,556.338 It's not work to be considerate once a quarter of potentially sending, you know, flowers or cookies or whatever, something thoughtful that the other person, the other provider, the other practice, the other business would appreciate it is not. 186 00:17:38,246.338 --> 00:17:45,476.338 Work for me to hop on Facebook once a week for 30 minutes and to shout out other businesses. 187 00:17:45,806.338 --> 00:18:00,656.338 It's, it's, it's easy, it's fun, it's free, it's takes very little real estate in my mind compared to trying to think of the perfect reel with the perfect hook and all the things that come with creating content on a consistent basis. 188 00:18:00,656.338 --> 00:18:00,746.338 Y'all. 189 00:18:01,481.338 --> 00:18:06,731.338 Honestly, I've told y'all before in previous episodes, if you've heard, heard this, you've heard my story. 190 00:18:06,731.338 --> 00:18:12,191.338 I tried to burn my business down about a year and a half ago, and my referral partners just wouldn't let me. 191 00:18:12,311.338 --> 00:18:15,221.338 They kept sending me patients, even when I was like, I'm not here. 192 00:18:15,221.338 --> 00:18:15,761.338 I'm closed. 193 00:18:15,761.338 --> 00:18:16,631.338 I don't wanna practice. 194 00:18:16,631.338 --> 00:18:17,561.338 I'm on sabbatical. 195 00:18:17,771.338 --> 00:18:20,621.338 Okay? And, but when it was time for me to come back up, it didn't take very much. 196 00:18:20,621.338 --> 00:18:21,971.338 It literally just took an email. 197 00:18:22,961.338 --> 00:18:28,781.338 And to my referral partners, my list of people saying, Hey guys, guess what? I'm back and I'm here to serve and here's my hours. 198 00:18:28,781.338 --> 00:18:38,441.338 And I would love to reconnect with any of you, um, that are free in the next couple of months, um, and serve your patients however that I can, you know, serve your community. 199 00:18:38,621.338 --> 00:18:43,631.338 Just let me know how I can best support you and, and reconnect and reengage and boom, like that. 200 00:18:43,631.338 --> 00:18:45,341.338 I was invited to be on a panel. 201 00:18:45,491.338 --> 00:18:46,631.338 I was invited to coffee. 202 00:18:46,631.338 --> 00:18:50,471.338 Like so many things came from that one email. 203 00:18:52,1.338 --> 00:19:01,961.338 After not really talking to anybody for months, not really doing anything on my business for about 18 months, that allowed for my practice to just really revitalize itself. 204 00:19:02,846.338 --> 00:19:07,526.338 Outta thin air, so it's so worth it, y'all, I, I couldn't recommend it enough. 205 00:19:07,556.338 --> 00:19:14,876.338 If you're going to use social media at all to be so strategic, if you're gonna use Facebook, this is the way to utilize it, y'all. 206 00:19:14,876.338 --> 00:19:17,966.338 You don't have to completely delete your Facebook if you don't want to. 207 00:19:18,86.338 --> 00:19:22,436.338 I've tried to do it multiple times, and then I realized I actually really enjoy my community groups. 208 00:19:22,706.338 --> 00:19:34,481.338 I enjoy the groups also, not just as being a servant leader, but I'm also the person who's gonna go in there and ask the question, where's your favorite place to take your kiddos on a Friday night? As a mom, these groups are super helpful. 209 00:19:34,661.338 --> 00:19:36,881.338 I love the marketplace in there. 210 00:19:36,881.338 --> 00:19:39,251.338 I love so many things about Facebook. 211 00:19:39,251.338 --> 00:19:41,471.338 I just don't love getting stuck in the squirrel hole. 212 00:19:41,471.338 --> 00:19:44,741.338 So that's where the very first step really makes a big difference. 213 00:19:45,41.338 --> 00:19:45,821.338 Big takeaway. 214 00:19:45,821.338 --> 00:19:48,191.338 Make sure you block off time to do this. 215 00:19:48,401.338 --> 00:19:50,681.338 You think about it from a business perspective. 216 00:19:50,681.338 --> 00:19:52,481.338 This is a business marketing task. 217 00:19:52,481.338 --> 00:19:53,771.338 It's an organic task. 218 00:19:54,446.338 --> 00:19:58,886.338 It doesn't have to drain the life out of you, but it does have to be intentional. 219 00:19:59,66.338 --> 00:20:05,456.338 Get in the right groups, provide value, cheer other people on, and then take those relationships offline. 220 00:20:05,786.338 --> 00:20:10,526.338 At the end of the day, like I said, no piece of content will ever outperform a strong referral network. 221 00:20:10,526.338 --> 00:20:18,296.338 And if you want to learn how to build or referral based funnels and build this out into your boutique practice, I encourage you to come join us inside the school community. 222 00:20:18,296.338 --> 00:20:18,626.338 Y'all. 223 00:20:18,806.338 --> 00:20:20,276.338 All you gotta do is go to the school app. 224 00:20:21,236.338 --> 00:20:33,356.338 I type in boutique practices, and in there you're gonna find a ton of free content, but you're also gonna find free, coffee coaching hours with me, encouragement and exclusive trainings where you can learn how to grow your practice with purpose and peace. 225 00:20:33,416.338 --> 00:20:46,106.338 And if you're like, Hey, Alex, I really want to get in the nitty gritty and create my marketing and referral engine and create my business and establish my SOPs and establish my patient flow. 226 00:20:46,106.338 --> 00:20:48,716.338 And I really want to take the. 227 00:20:49,151.338 --> 00:20:56,921.338 Outline of the things that I'm learning and like actually apply it to my business, and you want coaching to get there 10 times faster. 228 00:20:57,41.338 --> 00:20:57,581.338 Reach out. 229 00:20:57,581.338 --> 00:21:00,11.338 Send me an email hello@boutiquepractices.com. 230 00:21:00,191.338 --> 00:21:05,441.338 I would love to start that conversation with you and see how I can support your business or future business. 231 00:21:05,651.338 --> 00:21:08,531.338 Hope y'all have a blessed day and I'll see you on the next episode. 232 00:21:11,288.505 --> 00:21:11,738.505 Hey girl. 233 00:21:11,738.505 --> 00:21:14,678.505 Before you go, I've got two big invitations for you. 234 00:21:15,338.505 --> 00:21:32,738.505 First, if this podcast blessed you and you know other women in healthcare need to hear it, would you take just a moment to pay it forward and leave a review? It costs you nothing but a few seconds of your time, and your words might just be the reason another doctor hears encouragement at exactly the right moment. 235 00:21:33,878.505 --> 00:21:38,18.505 Second, I'd love to invite you to join our Boutique Practices School community. 236 00:21:38,468.505 --> 00:21:39,78.505 Just go to your app. 237 00:21:39,263.505 --> 00:21:39,623.505 Store. 238 00:21:39,713.505 --> 00:21:40,973.505 Download the school app. 239 00:21:41,33.505 --> 00:21:45,143.505 That's school spelled with a K and search boutique practices, and hit join. 240 00:21:45,713.505 --> 00:21:46,283.505 Inside. 241 00:21:46,283.505 --> 00:21:56,573.505 You'll find community camaraderie and maybe even your biz bestie, as well as free monthly coaching coffee hours with me and exclusive content you won't get anywhere else. 242 00:21:57,23.505 --> 00:22:06,983.505 It's the place to be poured into, encouraged and surrounded by other faith led women building their dream practices, and in case you didn't know it or someone hasn't said it yet today. 243 00:22:07,103.505 --> 00:22:08,663.505 You are beautiful. 244 00:22:08,903.505 --> 00:22:12,533.505 You are loved, you are seen, and you are believed in. 245 00:22:13,103.505 --> 00:22:14,123.505 Until next time, bye.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!