Episode Transcript
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(00:00):
Why not create AI agents as influencersrather than going to human beings?
(00:04):
Because these influencers, they're alsohuman beings, so sometimes they are
weird, sometimes they are into emotions.
Greed, I think AI agents eliminateall these three problems.
They will not judge youbased on your business.
They have a standard pricing,so they'll charge that.
They will not get greedy, they willnot, ghost you if you're talking to
them, and they can work 24 7 for you.
(00:25):
So for small businesses, big businesses,the platform is equal for everyone.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is the founder ofVitamin AI and AI agents, Abhishek.
So excited to have him on today.
Abhishek, how are you doing today?
I'm good, Chris.
Thank you for inviting me on this podcast.
(00:47):
I'm really excited to share myknowledge and my journey with you guys.
Absolutely.
So tell us more about these AI agentsand how did you even get into doing this?
What were you doing beforeand what are you doing today?
Sure.
So I have been into marketing andtechnology from last 12 years.
I started my first company in 2012and have been into this journey.
(01:08):
I'm a third time entrepreneurtook an exit in 2022
Then in last six, seven months Ihave been into marketing and have
been working with a lot of KOLs andinfluencers and we thought that why
not create AI agents as influencersrather than going to human beings
and talking to them and because theseinfluencers, they are also human beings.
So sometimes they act weird, sometimesthey are into emotions, greed.
(01:31):
They act like they are the superstarsand I thought that why not start
talking to agents, make theminfluencers and let them work for us.
Interesting.
I love the concept.
So where did this ideaand concept come about?
Because AI agents cando so many things now.
They're searching and crawling the web.
They're creating blog posts, we'redoing video and crazy things now.
(01:52):
What are this idea to create an influencerand how do you see it being adapted it
into the marketplace for businesses?
Sure.
So the idea behind this whole AI agentas influencers is because usually
what happens in the influence industryif you go and talk to a KOL or an
influencer, depending on who youare, they will change the pricing.
If you're a small business,they'll give you a small price.
(02:13):
If you're a big business,they'll give you a big pricing.
So there is no transparency there.
Second is these influencers, theyare also under human emotions.
So if they see that market ispumping up, there is good money
flowing in, greed comes intopicture, they'll increase the prices.
Third is end of the day, theyare also human beings, so they
cannot work for you 24 seven.
I think AI agents eliminateall these three problems.
(02:35):
They will not judge youbased on your business.
They have a standard pricingso they'll charge that.
They will not get greedy.
They will not ghost you ifyou're talking to them and
they can work 24 seven for you.
So for small businesses, big businesses,the platform is equal for everyone.
It doesn't matter whether you're asmall business or a big business.
These AI agents treat everyone equally.
(02:56):
They work equally for everyone.
Very interesting.
So using these AI agents asinfluencers, are you putting
these AI agents into the world andkind of mimicking human behavior?
Or are they saying, hey, we're AI agents?
Are they meant to work alongsidewith other influencers?
Or do you think AI agents couldbecome basically the next influencer?
(03:17):
Yeah, I mean, they definitely say that weare AI influencers and AI is developed.
It is going good but obviously it cannotmatch human conditioning currently.
So think of probably the first Nokiasmartphone, which you would have seen
when you used to WAP to access internet,we are at that stage in AI agents and I
(03:38):
think the whole narrative of AI agentsis just three or four months old.
I mean, look in probably fiveto 10 years it will be huge.
Yes, they are supposed to work closelywith humans and I'm not saying human
influences are not good or I don'twant to work with them but I'm saying
end of the day AI agents, humans, theyall have to start working together but
(03:59):
AI agents, they cannot have empathy.
They cannot understand a lot ofcontextual content which you and me talk.
So probably that will take sometime but I think future is huge.
Eventually both of themwill start working together.
Very nice.
And you mentioned the one size fits allthe one price model that you'll be using
and that'll be interesting onlybecause in Google ads, pay per click
(04:23):
space or even YouTube, certain topicstend to get better traction or even
revenue from certain advertisers.
For example, maybe home improvementwould get a lot more ad revenue than
maybe a computer technology channel.
Is this meant to kind of likebridge the gap and bridge that
divide with your AI agents here?
Yes, we are trying to dothat irrespective of what
(04:44):
kind of business you are.
It's an equal transparent numbers.
I mean, we are going to fight withbig players like Google and I really
don't know what will happen but thevision is at least to create a level
playing field for everyone rather thansomebody who has big advertising spend.
They can put more money and thenthey can keep on growing and a
small business can never matchthat kind of advertising budget.
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So that's the plan.
Absolutely.
Can I ask about the technology that it'sbuilt on or how you brought it together?
Considering ChatGPT, DeepSeek, allthese different AI companies are
coming together here or competing.
How did you kind of build your platform?
What technology is it built around?
So our platform is primarilybuilt on white and react.
(05:26):
So the thing is we are notbuilding an AI LLM or a model.
Our business is not in terms of creationof agents or in terms of creating.
Our business is in terms ofgiving a platform where agents
can come and they can list it.
And we are uniquely positionedto do that because we have been
(05:47):
working on a media platform.
It's called voice of crypto fromlast three years, we are on 1
million monthly active users.
So these all active users are hardcorecrypto users, hardcore web3 users and
then when we put Vitamin AI on topof it, we have a very easy funnel.
So we don't have to spend too much moneyin getting traffic on our website and
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that's the business in which we are.
Probably, you never know in the nexttwo, three years, we might also start
giving a facility in which you canalso come and create your own agents
but we feel there are a lot of agentscreation tools currently but this
marketplace is a unique propositionwhich we want to offer to our users.
Absolutely.
With your technology here, who doyou see it being a best fit for?
(06:29):
Are there certain industries or typesof business owners or people who would
benefit most from an AI agent influencer?
Correct.
Eventually I think everybody willuse it but again even if you see
how social media got into pictureprobably 10, 12 years back.
Initially it was used by tech companies,it was used by FMCG companies and
then everybody came into picture.
So, I think at this junction of thewhole AI agent narrative, I think
(06:53):
tech companies, people who understandtech, they are more open to it.
But as we grow ahead, what I feelis probably next five years, there'll
be more agents than human beingsand there are more mobile phones as
compared to human beings because everyhuman being, we'll need at least one
or two agents to do work for you.
So for example, you said that oneof your assistant will do this work.
Probably in three years,you'll not need any assistant.
(07:16):
An AI agent will just give thebrief and it'll do it for you.
I think tech companiesis what we are focusing.
Web3 companies is our main focus initially
but you never know how the marketturns and we might pivot as well.
Absolutely.
And we talk a lot about the futureof where tech AI software might
evolve and what's going to happen.
(07:36):
Are there any negatives to the AI agentsthat are coming into the workforce?
It's competing with currentlabor and there's certain
negative connotations with that.
How do you see that and how can we worktogether to make sure that we don't all
lose our jobs and we can still afford tolive and pay for the products that all
these AI companies want us to purchase.
(07:57):
Sure.
It's a very sensitive topic and I telleveryone that, probably during industrial
revolution, those who didn't learn howto use machines, those who still used
to go on a horse and never learned howto drive a car, they got forgotten.
I mean, I cannot put it in abetter way and if this technology
is coming, you have to learn it.
You have to understand it.
(08:17):
Maybe not understand how the technicallyit works but at least how to use it
because I don't know if anybody inthis world don't know internet but
somebody who has not learned internetthere is no way they can grow.
Unfortunately.
That's the only answer I have.
No, it's a great answer because it'ssomething that people are concerned about.
But any software or new advancementin technology or automation, there
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will be this displacement of jobs.
Once the car factoryworker line came into play.
We don't need these positions anymorebut then new positions became available.
People need to operate themachines and maintain them.
There will be a need for AI prompts andgenerators and quality control as well.
So there's a lot of new opportunitythat's just going to be a
shift in the marketplace here.
(09:01):
So what's on the docket for 2025,you have these new AI agents.
What are you ramping up for?
What are you kind oflooking forward to in 2025?
We have just launched our version2 two weeks back and now we are
supporting multiple chains on it.
We are supportingmultiple protocols in it.
We have already added around 70plus AI agents and now we are
aggressively talking to more agentsonboarding them on the platform.
(09:24):
The plan is to onboard asmany agents as we can in next
3, 4 months so we can take thatbigger chunk of the market and going
aggressively, 2025 looks like anexciting year and we have just seen a
deep seek in which it almost crashed500 billion dollars from the US market.
We are also going to do that disruption.
Fingers crossed.
It is a very interesting disruptionto see how much has been invested in
(09:47):
the U. S. space, only for it to bedominated through another country.
It will be interesting.
I love competition.
It improves competitiveness and theprice and services for everybody.
And unfortunately, the U. S. seems to bewanting to legislate their competition
out from the market completely andunfortunately, that's only going to
stifle competition but it will beinteresting to see where DeepSeek,
(10:08):
OpenAI, and all these other LLMs andchat agents come together into the
world and race for technology here.
We have one more question.
What's been the most effectivestrategy for you for growing your
business when it comes to marketing?
Is it doing paid ads?
Are you building relationships?
Are you doing emailing?
What works for you?
I have always been a great fanof SEO and from day one, when I
(10:31):
started voice of crypto, which ismy media company three years back.
I had been extremely focused onSEO and I feel this is something
which gives you a longterm results.
Obviously there's a lot of money whichis spent initially but once it picks
up, it is free marketing for you.
So when I started the first month, we hada traffic of 5, 000 users and currently
in three years now we are at 1 million
(10:53):
monthly active users spendingthe same amount of money.
I did love SEO.
It's a great example of how SEO canreally be beneficial for your organic
search traffic and organic leads.
This is something I tellmy clients all the time.
You either need to get frown or get infront of the right people and that get
found part is huge into SEO to show usthe magnitude even beginning, 5, 000
(11:13):
searches, Hey, not that big but onceit's up to a million, wow, you have
a big amount of search traffic here.
Absolutely.
I'm always focused moreon SEO then paid ads.
Yes.
When you do a campaign butSEO and content strategies is
something which I'm a big fan of.
That is wonderful.
And for those of you who want to getconnected, where can people find you
online and get connected with you?
(11:35):
You can find me on LinkedIn.
I'm very active on LinkedIn.
Abishek Raipurohit, searchfor voice of crypto.
Go on Twitter.
Everywhere except Instagram.
That's perfect.
And we'll have those links available downin the show notes and the description, so
you can get connected and don't forget ourshow here is sponsored by focused- biz.
com.
Getting you qualified appointmentsand meetings on the calendar
with your ideal client, savingyou 10 hours per week or more.
(11:57):
Abhishek, so excited to have you on.
Thank you for coming toshare your journey with us.
Any last parting words or words of wisdomyou want to share with our audience here?
Last is learn about AI agents,AI is coming for all of us.
So it's better to be prepared.
I'm not saying enemy but I'm saying learnthe technology, be ready for it so that
you can perform better as compared toother 99 percent of your competition.
(12:18):
Well, how the heck do we fight againstthese AI robots that are coming for us?
Do I need weapons?
Should I get some tools?
Do I get a tinfoil hat?
What should I be looking for?
Become an AI agent yourself.
That's it.
They'll never notice meif I'm an AI agent myself.
Like when you've seen zombie movies,you become a zombie, start walking
like a zombie, they don't touch you.
So maybe that could be an idea.
Imagine if the AI agent influencersbecame the zombies and they're
(12:40):
just going, buy two for 19.
99, buy two for 19.
99. They're just gettingstuck in this technology loop.
You never know whatthings can take you down.
Never really do.
Well, Abhishek, we appreciate youcoming on the show and sharing your
tips and tricks, your journey and thenew AI agents that you're bringing
into the influencer marketplace.
So excited to watch your journey.
Congratulations and so excited towatch your success in the future.
(13:02):
Sure.
Thank you, Chris.
And wishing you all the best and amazingpodcast, which you have been running
and wish you all the best for 2025.
Thanks so much.
And same to you.
Thank you.
Thank you.