May 7, 2025 • 38 mins
Victor Catrina reveals how he not only succeeded in running automated YouTube channels but also established a coaching empire that assists hundreds of aspiring creators. Listen in to gain valuable insights on building a business that thrives in the digital age. Victor shares actionable strategies for scaling your income, navigating obstacles, and achieving the financial freedom you desire.
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https://brainworkframework.podbean.com/
Connect with Victor Catrina:
Instagram: https://www.instagram.com/victorcatrina/
Instagram: https://www.instagram.com/itsvickk/
YouTube: https://www.youtube.com/@Victorcatrina_
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #strategies #scaling #coach
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Episode Transcript
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(00:00):
So just welcome failure and look forwardto them because if something didn't
(00:03):
work, it didn't work for a reason.
It was not meant for you.
So don't be discouraged by somethingnot working out and last thing is like
failure is literally only when you quit.
That's the overarching message.
You're listening to Brainwork Framework,a business and marketing podcast
brought to you by focused- biz.
com.
Welcome back to another episodewith us today is Victor Katrina,
(00:24):
the owner of Pivotal Media.
He runs a YouTube automation channel.
These are YouTube channels thatrun without showing his face
or creating any videos himselfand runs a successful coaching
company from that venture as well.
Thank you so much, Victor.
How are you doing today?
Doing great, Chris.
Thank you so much for having me on.
It's an honor.
Absolutely.
We always like to ask our entrepreneurs,what were you doing before?
And how did that kind of leadyou into what you're doing today?
(00:46):
Oh, great question.
It's been a little bitof a journey for me.
I've come a long way and I'velearned a lot of lessons of course.
I think I mentioned before I gotthrough the weeds to get to the
winning business, that one businessthat really struck gold for me.
So if I wanted to tell you reallythe journey but not go too crazy,
just the more important stuff,which is my first business.
My first business started when I was 13.
(01:06):
That ironically is doing the exactsame thing I do now with a little
bit of tweaks but it's YouTube.
So I started my first YouTube channelat the age of 13 which was crazy.
I'm also the firstentrepreneur in the family.
So there always hasbeen a lot of resistance
in terms of me trying to branch out anddo something untraditional but I was doing
the faceless automation stuff, facelesschannels but it wasn't automation.
(01:27):
It was just me too scared to show my face.
So I was just recording the screenand talking and I was really nerdy.
And I think I still am very nerdy to thisday but I was doing stuff more along the
lines of like graphic design animations.
So I just picked that skill set.
I got really good at it.
People found me on the Internetand started paying me to create
them like animations for theirvideos on YouTube banners and
just all these different graphics.
(01:48):
And I got my parents to make me aPayPal account under their name and
started collecting cash and by the timeI was 17, I bought myself a freaking
supercomputer, at least for that ageand in that time and it was great.
I really felt like I hadcreated a new identity.
I found a new identity throughYouTube and it was fantastic.
And unfortunately, through a seriesof one big event, which was just
(02:10):
having my channel terminated.
I don't know what happened.
I really wish I can go back tothat time and figure out what
happened but it got terminated.
It was taken away fromme, which is really sad.
Cause again, I had a large partof my identity tied up into it.
But I guess I just had to move on.
So from there obviously Ihad the entrepreneur itch
and I had to just keep going.
So I tried all these differenthustles, buying and selling things.
I got into every MLM I could find,get my hands on I love MLMs but you
(02:33):
everyone has their own opinions.
I have mine too but they'regreat stepping stone and so from
there tried again, literallyeverything about vending machines.
I bought ATMs, I got into dropshipping,I did Amazon, everything I possibly could
and everything failed miserably and itwas kind of tough because having all
that resistance already being there frommy external environment and also just
(02:55):
getting my ego knocked down one afteranother, it was really tough but each one
you learn a lot about yourself and youbuild a different level of resilience.
And I really think that again, allof these have been just the stepping
stones, the pillars that have ledup to building me where I am and
allowed me to actually be successfulin the business that I have today.
But yeah, so fast forward, Ikept going to these businesses,
(03:15):
nothing worked out really.
My parents were like, okay, you know what?
We support you yet.
We still want you to go down this path.
So please go to school,get a degree something.
So I did.
I caved in.
Just to make them happy.
I went and I got acriminal justice degree.
I couldn't fathom the idea ofspending 4 years in school.
So I had to choose a schoolthat had an accelerated program.
So I ended up doing in half the timewhich was great but at the same time,
(03:38):
I was also challenged even furtherbecause at the time, training for a
bodybuilding show, I was working apart time job and in an extremely toxic
relationship of six years, way too long.
And so it was a lot of challenges, alot of tribulation, further building
resilience and just really stackingon everything character wise.
Got through that and then I said, okay,thank you for this piece of paper, I
(03:58):
don't even know where that piece of paperis nowadays but I got the confirmation
and then I was like, okay, thank you,I hope you're happy, I need to go back.
Pursue my passions.
One of the big reasons I had to dothis entrepreneur stuff is because I
genuinely suck at being an employee.
It's by at least theworst skills that I have.
And I say that trying tojust as genuine as possible.
Not that I have a problem with authority.
(04:19):
I just have two main fears.
I've talked about thisbefore of two main fears.
My one biggest fear is not livingup to my highest potential.
And my second fear isbuilding someone else's dream.
So those two figures don't reallycoincide with having a nine to five.
Relatively.
So that's why I had to do something else.
And I knew that when I was doingsomething for myself or building
something and I was able to be in aplace of influence and leadership.
(04:40):
I was always doing really well.
That's where I shined and so it just madesense to naturally gravitate to whatever
my strengths were via entrepreneurship.
So anyway, I kept tryinga failure after failure.
I probably failed eightdifferent businesses.
The amount of money that I sunkinto all these time, energy,
effort, nothing worked out.
Then finally I had my first breakthrough.
It was a marketing agency that I started.
(05:01):
And it wasn't really abreakthrough at first.
It sucked.
Asked for a while, so it's terrible.
And I just kept losing.
Then I finally want a few clients,more clients built a name for myself.
Racked up around like, that'saround 30, 000 a month in revenue.
So my life felt like it was onits upswing which is fantastic.
But then something happened which itaffected me and it affected the rest
(05:21):
of the world as well, which was COVID.
So COVID did what it does best andit tore my entire business apart
because I only had local clients atthe time and all those local clients
shut down and I was the first to go.
They don't need a marketing departmentwhen they can't run their ship and I
lost literally all my income overnightwithin that first month of it happening.
And that was kind of a placewhere I had to obviously figure
(05:43):
out which direction do I go?
So reflecting back on my situation,okay, I had all this money coming
in but how did I feel about it?
And what was my life actually like?
And if I was being very honest withmyself, I hated everything about it.
So yes, the money was coming inbut there was very conditional.
These clients were not clients.
They were bosses.
I was at the back and callingof every single client, do
this, do that show up here.
(06:03):
I really had no control over my business.
I was the one being controlled.
It was the golden handcuffs,so great money but just awful.
Everything, my mentalhealth was really low.
My physical health was really low.
My relationships were suffering.
So all this money was coming in andseemingly it all looked great on the
outside but on the inside it was horrible.
So then I have to make a decision.
Do I pick this thing back up andmaybe try and shift direction
and do things differently?
Or do I just shift directions in thesame month where I lost all my clients?
(06:27):
I got an email from Google or YouTube.
They reinstated my account thatthey terminated almost a decade ago.
It's a super random out of nowhere.
So I felt like, okay, there's someonetelling me where I should put my
point, my direction and so by divineintervention, I got that sign and I was
like, you know what, screw this agency.
I dissolved the companyand moved on to YouTube.
(06:50):
So that was kind of mydivine kind of redirect.
And so it just made sense because Ihad such a huge passion for YouTube
when I first started, I loved being aYouTuber, I loved everything about it
and it was just kind of ripped awayfrom me and maybe it was a timing.
And everything again,built up to where I am now.
So from there I knew about thisYouTube automation model but I
had no time on my hands to tryand figure that out at the time.
(07:11):
But now I did.
And I had a little piggy bank stashedaway from the previous business.
I still didn't figure it out right away.
I still took so much resistanceand friction and failure.
I literally spent an entireyear, almost 30, 000 in savings
to figure this thing out.
So it was brutal.
I just couldn't crack the code.
Finally, the first channel took off.
Then the second, then the thirdand I really felt like I can
(07:32):
get a grip on understanding thisalgorithm, how it actually works
and what do I have to deliver.
And what I was doing wrong was soblatantly obvious now in retrospect.
So that I started seeing that success.
And of course, people aroundyou are starting to notice and
friends and family like, teach me.
Okay.
Sure.
And so one by one, I taught them, theystarted seeing success which is amazing.
It wasn't just me.
And I felt like I had something thatwas replicable which is amazing.
(07:55):
Then again, more people kindof started coming towards me.
And I said, okay, I need to systemize thisbecause I need to focus on my venture and
not just teaching everyone, especiallyI'm not being compensated for it.
So I just need to focus on my ownthing but I'll find a middle ground.
So I started creating some videosand I just posted those on YouTube
just for the sake of convenience.
Those videos blew up.
Like they went crazy out of nowhere.
(08:15):
Then I was like, there's maybeanother redirect happening here.
Like another sign because thesethings don't just go crazy like that.
And I felt like, okay, that's anotherdirection I should maybe look into is just
how can I actually expand my knowledge?
This IP that I've built all the resistancethat I went through and all the earnings
or learnings that I've had, how can Iactually systemize this and just expand
that reach and just help more people?
It's not just about me.
(08:37):
And so I kept double down on contentand just started posting more.
I built a little mini community,which turned out to be a
huge community eventually.
And then from there, they'relike, we love your free content.
There's so much here and you'realways eager to help and et cetera
but you need to systemize thattoo because you can't just go and
message hundreds of people at a time.
You have a life.
Go build something that's reallycomprehensive and then see
(08:58):
if you can help us that way.
So then I was kind of inclined and pushed,literally pushed to build a course.
Like there was a lot of demand for thatand then I said, okay, launch my course.
That was wildly successful.
To be honest, I had neversold a digital product.
So my first one launching, it wasamazing numbers wise and it was just
crazy to see that I could build thisthing and it wasn't just something that.
Again, it was there to make money.
(09:18):
I really felt inclinedand pushed towards that.
And not only did I build somethingthat was amazing financially for me
but it was actually something thatwas helping so many different people.
Like I had testimony after testimonycoming in and so I knew that it
was always the by product, right?
It wasn't just the services,the by product of the service.
That was really the value.
And from there again, the coursesare great and they're always great
(09:38):
but there's a lot of people thatjust can't watch a video and be able
to extrapolate everything and thenidentify the same thing with their
own topics and their situations.
Everything's very circumstantial.
And a lot more push came to, hey, like,what if you did something a little
bit more grand and offered some oneon one, some group calls or something.
So push to shove I ended up actuallybuilding a coaching program which
(09:58):
is what I currently run today.
And yeah, very proud to say, thetransition has been incredible.
We've helped over 600people at this point.
We have a coaching program with manydifferent coaches with many coaching
calls per week with a really comprehensivecourse and et cetera, like the whole nine
and it's really built up to this thing.
I'm super proud of.
And again, more or less the infrastructureand the fulfillment are very proud of
but moreover is the results and the kindof trend, the testimonies and the life
(10:22):
changing extension of everything becauseI get a lot of fulfillment from the
fact that I can build a channel that'ssuccessful or help someone but more over
than that is just like seeing someonewho's really struggling and really needs
that push or identify something to helpthem get out of a little bit of debt or
add some supplementary income on the sideor pay off something and then they do it
(10:42):
or better yet than quitting their jobs.
Those are crazy.
I love that.
So yeah, it's just been a reallyamazing journey because I never
anticipated being here at all.
I never thought I'd be a coach.
I never thought I'd do any of this stuff.
I was very like reserved to myself.
I just want to make money,my own path, my own problem.
And it's just crazy how through businessafter business after experience,
(11:03):
you just kind of get redirectedinto different things and things you
may not have anticipated but it'sincredible how universal shift you
and you always have to be open tothose things and those challenges
typically are are opportunities.
So every time, I knew that was anopportunity and it was the challenge which
basically represented if I pass this, thenI'm ready and I'm worthy of the next step.
(11:24):
If I fail this and I stay behind and Idon't move forward and that's just how I
kind of viewed everything since day one.
And I think, got me to where I amand where I know I'll end up later.
And I suck still facing challenges fromtime to time but again, I know there's
always something better on the other side.
And if I fail, I'll never get there.
So.
Yeah, that's my mini slash long journey.
Hopefully that kind ofanswers the question.
(11:45):
That is an incredible journey.
I really love hearing that it's prettysimilar to a lot of other entrepreneurs.
They did something early on when theywere younger, something materialized,
maybe it didn't but through the obstaclesand the failures, those were learning
lessons and somehow the universe
demand just creates itself throughvalue, through putting forth your
(12:05):
value in the world and just doing itbecause it's the right thing to do.
And it brings other people better lives.
But at the end of the day, the supplyand demand kind of creates itself but
you were able to pivot and adjust toeverything that was thrown your way.
Your description of past businessadventures sounds like the YouTube feed
(12:25):
that I have an algorithm right now.
It's all like the laundromatentrepreneurs, it's the
vending machine entrepreneurs.
It's everything literally.
Every single one.
For some people it can besuccessful, some people it can't.
There's opportunity everywherewhich is really cool.
And that's our chance togive it our best shot.
Even if we fail eight times, we're gonnasucceed on one of those and then, yep.
(12:48):
To get to the point where you'reat now is even more incredible.
What's really cool is, for myjourney DJing for 10 years, it
started with doing sound for bands.
Like, it wasn't even DJing.
It was sound and lights and thenthat turned into something else.
And eventually, Something evenbetter came from that but we have
to kind of take our shot at that.
(13:08):
I've been talking for seven years.
I should start a YouTube channeland I finally did a faceless
channel back in March of 2024.
This is my first chance at like a realfaceless channel where I created the SOP.
I gave the work to one of my assistantsand we just hit monetization here.
It's just to be about confirmedbut this is new for me.
(13:29):
I really didn't start looking for things.
So when you're working with clientsI suppose I could be a good example.
What should I do?
What am I working with?
Is there any context you need tokind of help or explain a bit more
in reference to how you shouldapproach the business model?
Yeah.
How do you approach your contentbecause the channel that I see is
(13:50):
your teaching and coaching channelfor running YouTube automation.
Amazing thumbnails here.
I checked out the content, everythingis well produced but you create other
channels that provide either educationor entertainment and those channels
kind of bring you your monetization.
Right, absolutely.
The answer is very relative to the niche.
Each niche has its own nuancesand strategy and what to hyper
(14:11):
focus on and what to kind of
not focused on.
So it depends on the stylethat you're going for.
If it's a documentary style, if it'slike a very high quality video versus
just a more laid back compilation,maybe brain rot style video.
So it really depends on the intentionof who your audience is and how
you're going to based on how you'reactually going to approach that video.
But there's some things youalways have to focus on.
I think I've kind of narrowed downthe formula and it's kind of a lame
(14:34):
formula but it's just what it is.
It's quality and quantity overa prolonged period of time.
That's the formula.
It's really all it is and so peoplelove to compromise quality for quantity
and just throw spaghetti at the wall.
They hope I'm just going tothrow a hundred videos out there.
Something's got to hit.
Maybe sometimes it does.
Most times it doesn't.
I've had someone come to me with800 videos not one successful video.
(14:55):
And they were like, well,everyone said that if I was
just consistent, I'd make it.
We all know the definition of insanityis doing the same thing over and
over expecting different results.
So it's crazy to me when the craziescome to me and they're like, I did it
for so long and it didn't work out.
So it's just really that having the rightmentality going into literally anything
but specifically this is like, okay, tryand figure out what's working and emulate
it but don't just like don't have facet.
(15:16):
And that's the whole point of this.
I make sure that everyone who works withme, like we don't have asked anything.
We want to make sure that whateveryou're posting, number one has the
highest chance of going viral, of course.
But number two, something you'reactually proud of, like something
you want to watch yourself.
Number one and share withyour friends and family.
The amount of people that create contentand they wouldn't even watch it themselves
or don't even watch it themselves andthey get mad that millions of people,
(15:39):
millions of others won't watch it.
It's mental.
So that's the main focus is justlearning how to create quality content.
It's just really good.
Like pulling the curtains and tryingto understand on a fundamental level,
like why these videos went viral.
Like we go really deep intothe content creation process
from the scripting process.
So I have this one exercise that I makemy students do which is it's called
an advanced script framework where youbasically go and you find five winning
(16:01):
videos competitors to your niche.
And then you basically downloadtheir scripts and then you go
and you isolate the body, theintro, the body and the outro.
And then you put them all together.
So you have five intros, fivebodies, five outros and then you
go ahead and answer a series ofquestions, like how long is the intro?
How does the intro start?
Does it start with a questionof fact, a statement?
How does the intro transition to the body?
Like really meticulous details goinginto the deep nuance of everything.
(16:25):
So you understand it.
Then from there, you can buildyour framework, your SOP.
Right now, you actually have a road mapof what it should look like based on
based on success not based on what youthink is good or hopes and dreams which
people like to base their things off of.
So that's the kind of level of intricacyand granular level detail that's required
to see this thing through correctly.
(16:45):
Otherwise, most people just end upspinning their wheels to post 800 videos.
They won't see success.
Whereas if they just didthat level of detail.
First up front and took theintentional time to understand their
niche, their competitors and what'sactually working and build a system.
You just need like five to10 videos to see success.
Technically it's really all you need.
If you do it correctly.
So hopefully that kind ofbreaks down the answer.
(17:07):
Yeah, absolutely.
And then when you focus on creatingmore quality content and you put
this channel out there, if it justtakes the five to 10, maybe 20 videos
to get noticed, how do we kind ofwork with the YouTube algorithm?
It kind of seems like we're at theirmercy but if we give them something worth
showing, will they reward us with that?
(17:27):
Or is there some more technical aspectto some of the the algorithm optimizing
for search engines, things like that.
Yeah, great question.
I mean, at their mercy,unfortunately, is kind of the reality.
But of course there'sways to work around that.
So the one thing I love to say is, partof my French YouTube doesn't owe you shit.
They really don't owe you anythingand maybe people have that
(17:49):
misconception that I posted videos.
So why isn't YouTube showing my videos?
It doesn't work like that, right?
So everything is basedon supply and demand.
And so at the forefront ofeverything is the topic which is
obviously the demand and you'reon the other side with the supply.
So if you haven't done your duediligence to really understand what's
in demand and also what's not in overdemand because if it's too much demand
(18:11):
and too much supply, you're never goingto go anywhere to, so you have to find
that medium balance of a ideally asurplus of demand and not enough supply.
That's the sweet spot, of course.
So again, it's due diligence, do theresearch to really identify how much
of the topics that you're creating areactually out there and then combine
that with how much demand is there.
So you can use tools like Google trendsand you can go through different keyword
(18:32):
research tools and a really good hackand kind of trick that I teach my students
is something called inspiration channels.
An inspiration channel is one of thebest ways to find viral videos and
inspiration channel is essentially achannel that has like a really low amount
of subscribers but some videos that havevery disproportionate amount of views.
So if a channel has a thousandsubscribers, 5, 000, 10, 000, but then
(18:53):
a video got half a million or 3 millionviews, that's a winning video because
that means there was nothing there.
There was no subscribers andfollowing to piggyback those views.
It was strictly went viral because of thefact that YouTube deemed it as a quality
video that was in demand at that time.
And so that's a keystrategy that we focus on.
Like that's how youfind the winning videos.
(19:13):
If it's a huge channel and a huge videothat means nothing to me because that
huge channel can post a video of a blackscreen and still get 100, 000 views
because they have a huge following.
So, not a great indicator of success.
I've been in this gamelonger than I like to admit.
So you pick up on some things of coursebut there are some factors to accelerate
success because you kind of knowwhere to look and where not to look.
(19:33):
Absolutely.
Now I'm going to pose a question here andI feel like this gets asked every year.
It's 2025.
Is YouTube dead?
Is it worth going into YouTube?
Is it even worth our while?
Is it on the way out?
The whole transition towardsonline business and making money
online and scrapping the nine tofive and doing something online.
You see it everywhere.
It's literally everywhere.
So if it's not YouTubeautomation it's something else.
(19:55):
What I love about YouTube is that ithas a completely different mentality
and philosophy on how you can makemoney because we're not setting
up, there's no sales calls, right?
We're not selling anything.
You don't have to run ads.
You don't have to learn how to run an adsagency and all these different things.
There's no email marketing.
There's no campaigns.
There's no sales funnels.
There's literally nothing to it other thancreating content for sheer entertainment
or value or educational value.
(20:16):
That's a beautiful business modelbecause again, we could compensate
it for the ads that whenever there'ssomebody watches our videos, there's
those pesky ads that interrupt.
Not so great for the viewer but for you,the creator, it's amazing because you
get paid every time somebody watchingthe video and it's an incredible concept
and how you can earn money online.
Because they run away from traditionalbusiness models justifiably
because they're very intricate.
There's a lot of moving parts to abusiness but this is very different
(20:38):
not to relinquish the amount ofeffort that's required here but
it's not a traditional business.
You don't have clients,you're not selling anything.
There's no point of exchange.
It's just entertainment.
It's raw content.
So yeah, is it dying?
No, I think it's at theforefront, especially with AI.
AI is a game changer.
It's crazy.
(20:59):
We're creating incredible videos, qualityof videos that no one as a beginner,
especially could ever even fathom creatingbecause number one, the experience
is required for that and the cost.
And so we're doing crazy videos.
We're a fraction of what itwould traditionally cost.
So again, that opens up a wholenew barrier of entry has gone
significantly lower for YouTube and itjust opens up a lot of opportunities.
(21:21):
We're in an era, basically thisis attention arbitrage, right?
The whole goal here is you want to stealattention and the better you are stealing
attention, the more money you make.
And so the skill lies in howmuch attention can you steal?
How good are you at it?
How well do you understandhuman psychology?
I guess the art of sales reallydoes go in here because if they
sell these videos, people need to.
That's our point of purchase people buyingslash watching and that's kind of it.
(21:44):
So I think, yeah, it's askill set that's in demand.
I think it's an ever growingskill set and realistic.
I tell people if God forbidsomething ever happened to YouTube
which it's not going to happen.
It's the second biggest platform on earth.
If something ever happened to it,there's other people begging as other
companies waiting for that downfallto happen, to take YouTube's place and
replace the exact same business model.
The skill sets will remain.
(22:04):
Maybe the platform changes.
It's definitely not going anywhere.
Absolutely.
And this is coming from a guy who hastried almost every option available
to him and was making 30k per monthrecurring revenue with a marketing agency.
If this is the more attractiveopportunity out of all of those, I
think this is a no brainer for manypeople and they should definitely
consider that and it may not be thisblue ocean of opportunity but there's
(22:27):
definitely opportunity to do anything.
But if this is the path of leastresistance and it brings value to people
and you have a formula, this is a greatway to be able to earn money if they're
willing to put in that effort as well.
Beautifully said.
And I think one otherthing to emphasize is that.
I find people who are most attractedto this and it's for everybody but it's
(22:47):
really good for introverted people.
A lot of introverts want to make moneyonline, want to run a business but no
one really wants to get on client callsand sales calls and business meetings
and be front facing and build a brand.
That's kind of what's required in mostof the traditional business models.
If you want to run an agency, ifyou want to do this, you probably
have to build a brand, right?
Nobody wants to do it these days.
(23:07):
It's extremely difficult.
It's competitive.
It's nerve wracking.
Who wants to get on camera?
I don't even like to get on camera.
So the faceless model is so beautifulbecause of course you're delegating
everything to other experts orobviously in some cases using AI, right?
So you never actuallyhave to appear on camera.
You don't have to gain any of thoseskills or learn any of the content
creation skills yourself because you'releveraging other people's talents.
(23:29):
Anyone is an introvert.
Like you're looking forsomething to do online.
Super cool option.
That is very exciting for a lotof people with their experience.
How are you using someAI in your business?
Because it first started to bepopular with more chat GPT which
was more conversational AI.
It could write some code.
It could make conversation.
(23:50):
Now we're seeing sales agents thatcan book appointments, it can create
videos, it can create songs now.
So in what ways can we leverage some AItools to help arm not just our YouTube
channels but our business as a whole.
Beautiful set.
So I've never reallybeen pro AI for YouTube.
I've been pro AI since thebeginning in general but for
YouTube, it sucked so bad.
It was the worst era when I was introducedto YouTube because people were just
(24:12):
posting the most garbage videos and it wasjust causing a lot of havoc on YouTube.
It was really like diminishing the valueand like the image of YouTube in general.
Now things have changed.
Now AI has escalated has elevatedtheir skill, their output so much to
the point where you're getting hyperrealistic voiceovers, hyper realism
in the video generations and thescript writing is just fantastic.
(24:35):
It's like I've reviewed thousands ofscripts for my students but the longest
time it was always humans, we'd hirehuman scriptwriters and only every
once in a while I get really excitedbecause I'd find someone who found a
really good scriptwriter and I'd beable to read like this beautiful script.
I'm like, man, that was a work of art.
I'm so happy I got toread that was just fun.
It rarely happened.
Now with AI, banger after banger,it's just amazing what it's creating
(24:59):
and it's so captivating and it's soskilled and there's so much emotion,
there's pattern drops and cliffhangersand it's just structured so correct.
And it's really nice.
This is just when I say the AI.
it's not just basic AI.
So we've actually gone ahead and we'veprompt engineered these AI's pages upon
pages of parameters and code basically toguide it, to give us this output, right?
(25:21):
So you can't just go into chat GPTand ask you for a 10 minute script
on an Oracle world documentary.
And it's not going to spitout something amazing.
It's going to suck but when you back itup with a lot of prompts and just give
it variables and examples of amazingscripts and examples of bad scripts and
how long the hook should be and what itshould include and when you give it all
that the output's incredible, literallyit can be the same prompt, something
simple, 10 minutes on this and you reallyget something beautiful at first try.
(25:44):
So what's been amazing isjust the evolution of how we
can leverage it and train it.
I hired people, some other AI people tojust help me and then coincide with me to
help me build something that really couldbe so seamless and simple for a beginner
cause beginners are getting into like,I have to use AI and I have to do this.
It's so easy.
Script is completed.
Then you just copy and paste intothe AI voiceover within seconds.
(26:05):
You have a professional humanlifelike voiceover for 15 a month
for unlimited scripts, basically.
And then you just give thatvoiceover to a video editor.
They will actually createthe videos for you.
I still recommend using avideo editor these days.
There is AI video editing tools.
They are amazing but they're just notas user friendly and functional as they
(26:25):
will be maybe 3 6 months down the road.
And the last one is AI thumbnails.
So we actually trained anAI thumbnail bot as well.
So we're creating hyper, superrealistic, super specific
thumbnails with simple prompts.
And we've trimmed down the cost of thecontent creation 70 percent from before
which is an immense amount of savings.
So again, the barrier of entryjust continues to go lower and how
(26:47):
lucrative it becomes just up and up.
So it's very cool.
Absolutely.
And I can tell you one thingis that the prompting for your
AI is incredibly important.
Just as you mentioned, this isreally going to train your model
to give you a specific output.
You continuously train the model whenyou notice it's not providing the right
output or you yourself think of a newprompt that, Oh, I forgot to include this.
(27:10):
You simply just retrain that model.
And then it continues toprovide a better output for you.
I've seen the AI song generation toolsgoing from kind of sounding a bit robotic
and just things quite aren't right.
The version four now includes it seemslike left and right audio panning.
So I'm hearing the guitar pan in andout and it has a reverb effect to
(27:33):
it which isn't affecting any other
of the AI instruments, both instrumentaland spoken or sung lyrics have gotten
incredibly good and that's just one tool.
Like you said, the prompting, thethumbnails these are tools that can
be beneficial and I would now argueafter three to four years of AI, I
think it can produce a better result.
Then many of the beginners whowould get there, don't half ass
(27:56):
it, just hire an expert to do that.
That's kind of what the right businessowners and CEOs get to a certain point.
That's what they do.
They hire the right team.
They don't have to learn it all.
Absolutely.
And just the last thing to emphasize onthat too, AI has gone a, long way but
every single day, whatever stage thatwe're at, you can basically understand,
you can know that this is the worst it'sever going to be because it's evolving
(28:19):
exponentially, not linearly, right?
So it's an incredible thing to know that,like month after month, day after day,
it's just getting better and there's allthese different competitors coming out.
And so you have all this competition whichalways drives market costs down as well.
So it's just way more readily accessiblefor the average population which
brings so much more light and makesopportunities like this way more lucrative
(28:39):
because again, barrier of entry is lowand just the output is much higher.
Absolutely.
I've seen from other YouTubers ones whobecame successful, they didn't necessarily
choose a topic or a passion of theirs.
They just saw a need and a demand for it.
So they're not necessarily passionateabout what they're doing currently and I
suppose that can happen with any business.
(29:00):
You kind of fall out of thatexcitement for that and it's
different when someone else might beputting the work together for you.
Do you enjoy the paychecks coming in?
And is it worth the effort that you'reputting in versus collecting quarters
from the laundromat to refill your dollarmachines or taking cash over to ATMs
but it's just anopportunity for all of us.
If you could either go back in time orkind of what's the one piece of advice
(29:23):
you could give to another entrepreneur?
It was maybe struggling needs to getto that over an obstacle or a hump.
What would be your advice to them?
Yeah, I think one thing just to touchon because I thought maybe you're
directing that direct in that certain way.
I want to answer one thingbecause it's really important.
The passion.
Should you chase something thatyou're passionate about versus
doing something that's going tomake you the most amount of money?
I think it's actually a really goodthing to quickly brush on I think
(29:46):
to answer this question, it reallydepends on what kind of person you
are, what kind of personality you have.
So if you're kind of more businesssavvy, Aligned with being an
entrepreneur, typically your thresholdfor what you can bear is a lot higher.
So you can kind of do something you'renot intrinsically interested in because
you just understand that there's goingto be pain and resistance and something
learning something you don't reallynecessarily care about but the end goal is
(30:07):
here and you're willing to fight for it.
There's not a lot of people like that.
Most people that join this.
They need to do something that they findthey can maintain that passion and they
maintain the motivation and otherwise youhit a wall in any business and when you
hit that wall and you don't have somethingelse to realign you, if you don't have
a strong wife, you don't have a Northstar and a passion interest or general
intrigued towards that.
(30:28):
You will likely quit.
You will likely fail.
And so I really think it'simportant to emphasize.
If you don't feel like you have thatnatural inclination to just persevere
when times are a little bit tough in this.
I would really focus on somethingyou're passionate about because it's
just going to give you that end result,even if it takes longer, you're going to
end up being successful versus gettingkicked out of the game way too soon
because you chose something that wasjust out of the realm of possibility.
(30:50):
You're just in the deep end.
So I really want to touch on that becauseit is a really important part, that's it.
Answer the other question,what I said, anyone, I think
you need to welcome failure.
We brushed on this in ourconversations, you need to welcome
failure because you learn so muchand there's so much resilience and
character that's built in failure.
And so there's a Hermosius mentioned astory a long time ago and he was saying,
(31:10):
what happens is you fail one businessand each failure is like a block or a
stone that gets built and you want toget across the river and so you fail
one business and then the block goesdown, you fail the next business, the
block goes down, keep on block, block.
Eventually the bridge is built andyou finally put that last block
and that's that winning business.
And then you look backwards and like, holycrap, this is the winning business the
(31:32):
whole time I wasted all my time here notrealizing that all those were actually
the building blocks to help you get acrossthe bridge to reach that level of success
that you have now and so on and so forth.
So you need to really understandthat each of these things are
serving a lesson in your life.
You either will learn something,you'll build resilience, etc. And for
me, what happened was I told you Idid dropshipping, I did Amazon, I did
marketing agencies, etc. All thesedifferent businesses, they failed.
(31:55):
But when I got to my marketingagency, which was my first
success, what did I have to do?
I had a full stack agency.
I had to build ads, runads, build websites, do copy
advertising, content creation.
Those are all things that I didin previous businesses that failed
miserably, that sees no results.
So seemingly they were uselessand it was a failed experience.
But when I started my marketingagency, they all came together and
(32:16):
these are all skill sets that helpedme build my agency to where it was.
So again, something that really justmade no sense at the time, all made
sense when they all came together.
So just welcome failure and look forwardto them because If something didn't
work, it didn't work for a reason.
It was not meant for you.
So don't be discouraged by somethingnot working out and last thing is like
failure is literally only when you quit.
(32:38):
That's the overarching message.
I always want to say only failwhen you quit not when something
doesn't work, you go your way.
When you stop and yougive up, that's failure.
That's the only failure that exists.
That's my mic drop.
That is very well said.
I almost pictured the who is that?
Randy Newman from South Park, wherehe's like, I didn't hear no bell.
You should be absolutelyjust beating so bad.
(32:58):
They're like, I didn't hear no bell.
I'm not giving up yet but each ofthose failures became that building
block to get you across that river.
Very well said.
And I love, Alex Ramosi's value equation.
That's the one that I love in terms ofhow people perceive value, the likeliness
that you're willing to achieve or able toachieve it, the timeline that it takes all
that plays into how people perceive valuewhich is really important in business.
(33:21):
You've gone through it.
You've experienced it all.
Where can people find out more aboutyou get connected with you online?
Yeah, for sure.
If you guys want to reachout to me personally, I think
just my socials are the best.
I have an Instagram youcan find me at it's Vic.
So I T S V I C K K two K's.
So just reach out to methere, send me a message.
If you are at all interested inlearning how to set this thing up
(33:41):
for yourself or just want to chat.
Perfectly fine.
You could just reach out to methere and we can hop on a call.
See if it's a fit or ifsomething you want to do
sounds perfect.
And we'll have the links available downin the show notes and the description.
So everyone can getconnected with Victor here.
So the floor is yours.
If you have any parting wisdom you'dlike to share with us or if you just
want to share any of your favoritepodcasts, books, videos that you have been
(34:04):
inspired from, you mentioned Alex Ramosifeel free to expand upon that as well.
Yeah, hmm.
Favorites.
There's a lot of favorites.
I think for books, my twoare Millionaire Fastlane.
Incredible book changed my life powerof now is a great one because I find
myself being super lazy or superdistracted at times and it's just really
nice to center focus on one thing.
(34:24):
Podcasts the three that I repeatfrom or to cycle through is
how I made my first million.
Obviously Alex or Mosey, the game,that's just the go to for everything and
then modern wisdom by Chris Williamson,I love everything about that one.
If you guys are interested in learningabout just business and entrepreneurship
and mindset, Modern Wisdom is probablyone of my favorite top podcasts.
(34:45):
The fact that you had five availableto mention and recommend right away
shows me that you love learning.
You're a lifelong learner.
You can't get enough informationjust a sponge trying to
absorb everything you can.
Absolutely.
No, I can't.
if it's past time available.
It has to be a podcast or somesort of ebook or something.
Unfortunately, my one issue isI can't really stick to reading.
I love reading but the actof reading puts me to sleep.
(35:08):
I wish I could read but as soon as Iopen up a book and I look at it, I'm out.
I hate it's my kryptonite.
I love learning but it has tobe auditorial unfortunately but
anyways, little bit about me.
Do you find any of that with computerscreens at all if you're reading
text as well or is it just the book?
It might be, I never tried a Kindle.
I've never picked up a Kindle touse it but not use it to just
(35:29):
sit down in bed alone and try.
I think that's my next attempt.
That's a really good ideaactually, to try something.
I feel like it's about 65 percentof us are visual learners.
So that plays a role too.
I can't blame you for falling asleepwhen reading a book even if the
information is really exciting.
Captivating.
It just happens.
What are you most excitedfor going into 2025?
(35:50):
Do you have anythingnew that you're trying?
Are you doing more of thesame that's already working?
What are you excited about?
Yeah, to be very boring and almost cheesy.
It's like this is the one thing.
I've had many distractions in myjourney, the golden or so the
shiny object, everybody gets thoseit's natural and I get them too.
I'm very guilty of falling intotemptations but I have learned from
(36:10):
different mentors and just differentpeople that I'm inspired by do the
one thing, do it incredibly well andthen when you get to the point where
everything is really relaxed and you'reat a place where you're very content
with, then you can start to branch off.
And I think that's also the bestway to build wealth as well because
I think a bit of a misconceptionof get seven business, seven income
streams to make you a millionaire.
I think you can have seven incomestreams once you're a millionaire
(36:31):
but not to get to a millionaire.
If you want to become amillionaire, try and just do one
thing, do it incredibly well.
Give it your all, you'll reach thatmillion and then branch out from there
but everything else is a distraction.
If you just literally YouTube or anyof the business model can get you
to your goals but just do one thing.
That's it.
There's no one that has fiveside hustles that's successful.
Please bring me someone who's doing thatin the beginning stages, doesn't happen.
(36:53):
So true.
Absolutely.
Focus on the one thingthat's working well for you.
Put your time and energy into that andthat's going to yield much better results.
Because you've alreadyhad that foundation built.
Another book is the one thinggreat book the one thing
I think I have it behind me as well.
Okay.
I love that one It really does like okay,literally, I just need to focus my mind.
I feel like many business ownerstend to have Brains that are super
(37:15):
overactive and again kind of shinyobject but our minds are trying to
put together Pieces of the businesspuzzle and marketing puzzle without us
even realizing it, those are the timesthat we see those those opportunities.
Our brain sees something, we knowthe nine to five isn't for us.
I feel like entrepreneurs have a verysimilar story to tell but it's always very
exciting and inspiring to hear about it.
(37:36):
Absolutely.
Yeah.
You have a cool position that you're in.
You get to kind of vicariously experienceeveryone's journey in a different way.
It's very cool.
It really is.
Podcasting is awesome.
It's great both for meeting people,networking connections, great
conversation and I get to showcase whatI do both with content and marketing.
Talk about what I do.
That's a great way tomeet and chat with people.
I love it.
Yeah, that's amazing, man.
Absolutely.
(37:57):
Well, Victor, I appreciate you coming on.
Thanks for joining usand sharing your wisdom.
Maybe we can touch base in a yearor two, have you on the show for a
part two and see how everything'sgoing at that point as well.
It'd be an honor, man.
I'd love that.
Thank you so much for your time.
Of course.
Same here, man.
Thank you so much.
Cheers.
Cheers, bro.
Bye bye.
So just welcome failure and look forwardto them because if something didn't
(00:03):
work, it didn't work for a reason.
It was not meant for you.
So don't be discouraged by somethingnot working out and last thing is like
failure is literally only when you quit.
That's the overarching message.
You're listening to Brainwork Framework,a business and marketing podcast
brought to you by focused- biz.
com.
Welcome back to another episodewith us today is Victor Katrina,
(00:24):
the owner of Pivotal Media.
He runs a YouTube automation channel.
These are YouTube channels thatrun without showing his face
or creating any videos himselfand runs a successful coaching
company from that venture as well.
Thank you so much, Victor.
How are you doing today?
Doing great, Chris.
Thank you so much for having me on.
It's an honor.
Absolutely.
We always like to ask our entrepreneurs,what were you doing before?
And how did that kind of leadyou into what you're doing today?
(00:46):
Oh, great question.
It's been a little bitof a journey for me.
I've come a long way and I'velearned a lot of lessons of course.
I think I mentioned before I gotthrough the weeds to get to the
winning business, that one businessthat really struck gold for me.
So if I wanted to tell you reallythe journey but not go too crazy,
just the more important stuff,which is my first business.
My first business started when I was 13.
(01:06):
That ironically is doing the exactsame thing I do now with a little
bit of tweaks but it's YouTube.
So I started my first YouTube channelat the age of 13 which was crazy.
I'm also the firstentrepreneur in the family.
So there always hasbeen a lot of resistance
in terms of me trying to branch out anddo something untraditional but I was doing
the faceless automation stuff, facelesschannels but it wasn't automation.
(01:27):
It was just me too scared to show my face.
So I was just recording the screenand talking and I was really nerdy.
And I think I still am very nerdy to thisday but I was doing stuff more along the
lines of like graphic design animations.
So I just picked that skill set.
I got really good at it.
People found me on the Internetand started paying me to create
them like animations for theirvideos on YouTube banners and
just all these different graphics.
(01:48):
And I got my parents to make me aPayPal account under their name and
started collecting cash and by the timeI was 17, I bought myself a freaking
supercomputer, at least for that ageand in that time and it was great.
I really felt like I hadcreated a new identity.
I found a new identity throughYouTube and it was fantastic.
And unfortunately, through a seriesof one big event, which was just
(02:10):
having my channel terminated.
I don't know what happened.
I really wish I can go back tothat time and figure out what
happened but it got terminated.
It was taken away fromme, which is really sad.
Cause again, I had a large partof my identity tied up into it.
But I guess I just had to move on.
So from there obviously Ihad the entrepreneur itch
and I had to just keep going.
So I tried all these differenthustles, buying and selling things.
I got into every MLM I could find,get my hands on I love MLMs but you
(02:33):
everyone has their own opinions.
I have mine too but they'regreat stepping stone and so from
there tried again, literallyeverything about vending machines.
I bought ATMs, I got into dropshipping,I did Amazon, everything I possibly could
and everything failed miserably and itwas kind of tough because having all
that resistance already being there frommy external environment and also just
(02:55):
getting my ego knocked down one afteranother, it was really tough but each one
you learn a lot about yourself and youbuild a different level of resilience.
And I really think that again, allof these have been just the stepping
stones, the pillars that have ledup to building me where I am and
allowed me to actually be successfulin the business that I have today.
But yeah, so fast forward, Ikept going to these businesses,
(03:15):
nothing worked out really.
My parents were like, okay, you know what?
We support you yet.
We still want you to go down this path.
So please go to school,get a degree something.
So I did.
I caved in.
Just to make them happy.
I went and I got acriminal justice degree.
I couldn't fathom the idea ofspending 4 years in school.
So I had to choose a schoolthat had an accelerated program.
So I ended up doing in half the timewhich was great but at the same time,
(03:38):
I was also challenged even furtherbecause at the time, training for a
bodybuilding show, I was working apart time job and in an extremely toxic
relationship of six years, way too long.
And so it was a lot of challenges, alot of tribulation, further building
resilience and just really stackingon everything character wise.
Got through that and then I said, okay,thank you for this piece of paper, I
(03:58):
don't even know where that piece of paperis nowadays but I got the confirmation
and then I was like, okay, thank you,I hope you're happy, I need to go back.
Pursue my passions.
One of the big reasons I had to dothis entrepreneur stuff is because I
genuinely suck at being an employee.
It's by at least theworst skills that I have.
And I say that trying tojust as genuine as possible.
Not that I have a problem with authority.
(04:19):
I just have two main fears.
I've talked about thisbefore of two main fears.
My one biggest fear is not livingup to my highest potential.
And my second fear isbuilding someone else's dream.
So those two figures don't reallycoincide with having a nine to five.
Relatively.
So that's why I had to do something else.
And I knew that when I was doingsomething for myself or building
something and I was able to be in aplace of influence and leadership.
(04:40):
I was always doing really well.
That's where I shined and so it just madesense to naturally gravitate to whatever
my strengths were via entrepreneurship.
So anyway, I kept tryinga failure after failure.
I probably failed eightdifferent businesses.
The amount of money that I sunkinto all these time, energy,
effort, nothing worked out.
Then finally I had my first breakthrough.
It was a marketing agency that I started.
(05:01):
And it wasn't really abreakthrough at first.
It sucked.
Asked for a while, so it's terrible.
And I just kept losing.
Then I finally want a few clients,more clients built a name for myself.
Racked up around like, that'saround 30, 000 a month in revenue.
So my life felt like it was onits upswing which is fantastic.
But then something happened which itaffected me and it affected the rest
(05:21):
of the world as well, which was COVID.
So COVID did what it does best andit tore my entire business apart
because I only had local clients atthe time and all those local clients
shut down and I was the first to go.
They don't need a marketing departmentwhen they can't run their ship and I
lost literally all my income overnightwithin that first month of it happening.
And that was kind of a placewhere I had to obviously figure
(05:43):
out which direction do I go?
So reflecting back on my situation,okay, I had all this money coming
in but how did I feel about it?
And what was my life actually like?
And if I was being very honest withmyself, I hated everything about it.
So yes, the money was coming inbut there was very conditional.
These clients were not clients.
They were bosses.
I was at the back and callingof every single client, do
this, do that show up here.
(06:03):
I really had no control over my business.
I was the one being controlled.
It was the golden handcuffs,so great money but just awful.
Everything, my mentalhealth was really low.
My physical health was really low.
My relationships were suffering.
So all this money was coming in andseemingly it all looked great on the
outside but on the inside it was horrible.
So then I have to make a decision.
Do I pick this thing back up andmaybe try and shift direction
and do things differently?
Or do I just shift directions in thesame month where I lost all my clients?
(06:27):
I got an email from Google or YouTube.
They reinstated my account thatthey terminated almost a decade ago.
It's a super random out of nowhere.
So I felt like, okay, there's someonetelling me where I should put my
point, my direction and so by divineintervention, I got that sign and I was
like, you know what, screw this agency.
I dissolved the companyand moved on to YouTube.
(06:50):
So that was kind of mydivine kind of redirect.
And so it just made sense because Ihad such a huge passion for YouTube
when I first started, I loved being aYouTuber, I loved everything about it
and it was just kind of ripped awayfrom me and maybe it was a timing.
And everything again,built up to where I am now.
So from there I knew about thisYouTube automation model but I
had no time on my hands to tryand figure that out at the time.
(07:11):
But now I did.
And I had a little piggy bank stashedaway from the previous business.
I still didn't figure it out right away.
I still took so much resistanceand friction and failure.
I literally spent an entireyear, almost 30, 000 in savings
to figure this thing out.
So it was brutal.
I just couldn't crack the code.
Finally, the first channel took off.
Then the second, then the thirdand I really felt like I can
(07:32):
get a grip on understanding thisalgorithm, how it actually works
and what do I have to deliver.
And what I was doing wrong was soblatantly obvious now in retrospect.
So that I started seeing that success.
And of course, people aroundyou are starting to notice and
friends and family like, teach me.
Okay.
Sure.
And so one by one, I taught them, theystarted seeing success which is amazing.
It wasn't just me.
And I felt like I had something thatwas replicable which is amazing.
(07:55):
Then again, more people kindof started coming towards me.
And I said, okay, I need to systemize thisbecause I need to focus on my venture and
not just teaching everyone, especiallyI'm not being compensated for it.
So I just need to focus on my ownthing but I'll find a middle ground.
So I started creating some videosand I just posted those on YouTube
just for the sake of convenience.
Those videos blew up.
Like they went crazy out of nowhere.
(08:15):
Then I was like, there's maybeanother redirect happening here.
Like another sign because thesethings don't just go crazy like that.
And I felt like, okay, that's anotherdirection I should maybe look into is just
how can I actually expand my knowledge?
This IP that I've built all the resistancethat I went through and all the earnings
or learnings that I've had, how can Iactually systemize this and just expand
that reach and just help more people?
It's not just about me.
(08:37):
And so I kept double down on contentand just started posting more.
I built a little mini community,which turned out to be a
huge community eventually.
And then from there, they'relike, we love your free content.
There's so much here and you'realways eager to help and et cetera
but you need to systemize thattoo because you can't just go and
message hundreds of people at a time.
You have a life.
Go build something that's reallycomprehensive and then see
(08:58):
if you can help us that way.
So then I was kind of inclined and pushed,literally pushed to build a course.
Like there was a lot of demand for thatand then I said, okay, launch my course.
That was wildly successful.
To be honest, I had neversold a digital product.
So my first one launching, it wasamazing numbers wise and it was just
crazy to see that I could build thisthing and it wasn't just something that.
Again, it was there to make money.
(09:18):
I really felt inclinedand pushed towards that.
And not only did I build somethingthat was amazing financially for me
but it was actually something thatwas helping so many different people.
Like I had testimony after testimonycoming in and so I knew that it
was always the by product, right?
It wasn't just the services,the by product of the service.
That was really the value.
And from there again, the coursesare great and they're always great
(09:38):
but there's a lot of people thatjust can't watch a video and be able
to extrapolate everything and thenidentify the same thing with their
own topics and their situations.
Everything's very circumstantial.
And a lot more push came to, hey, like,what if you did something a little
bit more grand and offered some oneon one, some group calls or something.
So push to shove I ended up actuallybuilding a coaching program which
(09:58):
is what I currently run today.
And yeah, very proud to say, thetransition has been incredible.
We've helped over 600people at this point.
We have a coaching program with manydifferent coaches with many coaching
calls per week with a really comprehensivecourse and et cetera, like the whole nine
and it's really built up to this thing.
I'm super proud of.
And again, more or less the infrastructureand the fulfillment are very proud of
but moreover is the results and the kindof trend, the testimonies and the life
(10:22):
changing extension of everything becauseI get a lot of fulfillment from the
fact that I can build a channel that'ssuccessful or help someone but more over
than that is just like seeing someonewho's really struggling and really needs
that push or identify something to helpthem get out of a little bit of debt or
add some supplementary income on the sideor pay off something and then they do it
(10:42):
or better yet than quitting their jobs.
Those are crazy.
I love that.
So yeah, it's just been a reallyamazing journey because I never
anticipated being here at all.
I never thought I'd be a coach.
I never thought I'd do any of this stuff.
I was very like reserved to myself.
I just want to make money,my own path, my own problem.
And it's just crazy how through businessafter business after experience,
(11:03):
you just kind of get redirectedinto different things and things you
may not have anticipated but it'sincredible how universal shift you
and you always have to be open tothose things and those challenges
typically are are opportunities.
So every time, I knew that was anopportunity and it was the challenge which
basically represented if I pass this, thenI'm ready and I'm worthy of the next step.
(11:24):
If I fail this and I stay behind and Idon't move forward and that's just how I
kind of viewed everything since day one.
And I think, got me to where I amand where I know I'll end up later.
And I suck still facing challenges fromtime to time but again, I know there's
always something better on the other side.
And if I fail, I'll never get there.
So.
Yeah, that's my mini slash long journey.
Hopefully that kind ofanswers the question.
(11:45):
That is an incredible journey.
I really love hearing that it's prettysimilar to a lot of other entrepreneurs.
They did something early on when theywere younger, something materialized,
maybe it didn't but through the obstaclesand the failures, those were learning
lessons and somehow the universe
demand just creates itself throughvalue, through putting forth your
(12:05):
value in the world and just doing itbecause it's the right thing to do.
And it brings other people better lives.
But at the end of the day, the supplyand demand kind of creates itself but
you were able to pivot and adjust toeverything that was thrown your way.
Your description of past businessadventures sounds like the YouTube feed
(12:25):
that I have an algorithm right now.
It's all like the laundromatentrepreneurs, it's the
vending machine entrepreneurs.
It's everything literally.
Every single one.
For some people it can besuccessful, some people it can't.
There's opportunity everywherewhich is really cool.
And that's our chance togive it our best shot.
Even if we fail eight times, we're gonnasucceed on one of those and then, yep.
(12:48):
To get to the point where you'reat now is even more incredible.
What's really cool is, for myjourney DJing for 10 years, it
started with doing sound for bands.
Like, it wasn't even DJing.
It was sound and lights and thenthat turned into something else.
And eventually, Something evenbetter came from that but we have
to kind of take our shot at that.
(13:08):
I've been talking for seven years.
I should start a YouTube channeland I finally did a faceless
channel back in March of 2024.
This is my first chance at like a realfaceless channel where I created the SOP.
I gave the work to one of my assistantsand we just hit monetization here.
It's just to be about confirmedbut this is new for me.
(13:29):
I really didn't start looking for things.
So when you're working with clientsI suppose I could be a good example.
What should I do?
What am I working with?
Is there any context you need tokind of help or explain a bit more
in reference to how you shouldapproach the business model?
Yeah.
How do you approach your contentbecause the channel that I see is
(13:50):
your teaching and coaching channelfor running YouTube automation.
Amazing thumbnails here.
I checked out the content, everythingis well produced but you create other
channels that provide either educationor entertainment and those channels
kind of bring you your monetization.
Right, absolutely.
The answer is very relative to the niche.
Each niche has its own nuancesand strategy and what to hyper
(14:11):
focus on and what to kind of
not focused on.
So it depends on the stylethat you're going for.
If it's a documentary style, if it'slike a very high quality video versus
just a more laid back compilation,maybe brain rot style video.
So it really depends on the intentionof who your audience is and how
you're going to based on how you'reactually going to approach that video.
But there's some things youalways have to focus on.
I think I've kind of narrowed downthe formula and it's kind of a lame
(14:34):
formula but it's just what it is.
It's quality and quantity overa prolonged period of time.
That's the formula.
It's really all it is and so peoplelove to compromise quality for quantity
and just throw spaghetti at the wall.
They hope I'm just going tothrow a hundred videos out there.
Something's got to hit.
Maybe sometimes it does.
Most times it doesn't.
I've had someone come to me with800 videos not one successful video.
(14:55):
And they were like, well,everyone said that if I was
just consistent, I'd make it.
We all know the definition of insanityis doing the same thing over and
over expecting different results.
So it's crazy to me when the craziescome to me and they're like, I did it
for so long and it didn't work out.
So it's just really that having the rightmentality going into literally anything
but specifically this is like, okay, tryand figure out what's working and emulate
it but don't just like don't have facet.
(15:16):
And that's the whole point of this.
I make sure that everyone who works withme, like we don't have asked anything.
We want to make sure that whateveryou're posting, number one has the
highest chance of going viral, of course.
But number two, something you'reactually proud of, like something
you want to watch yourself.
Number one and share withyour friends and family.
The amount of people that create contentand they wouldn't even watch it themselves
or don't even watch it themselves andthey get mad that millions of people,
(15:39):
millions of others won't watch it.
It's mental.
So that's the main focus is justlearning how to create quality content.
It's just really good.
Like pulling the curtains and tryingto understand on a fundamental level,
like why these videos went viral.
Like we go really deep intothe content creation process
from the scripting process.
So I have this one exercise that I makemy students do which is it's called
an advanced script framework where youbasically go and you find five winning
(16:01):
videos competitors to your niche.
And then you basically downloadtheir scripts and then you go
and you isolate the body, theintro, the body and the outro.
And then you put them all together.
So you have five intros, fivebodies, five outros and then you
go ahead and answer a series ofquestions, like how long is the intro?
How does the intro start?
Does it start with a questionof fact, a statement?
How does the intro transition to the body?
Like really meticulous details goinginto the deep nuance of everything.
(16:25):
So you understand it.
Then from there, you can buildyour framework, your SOP.
Right now, you actually have a road mapof what it should look like based on
based on success not based on what youthink is good or hopes and dreams which
people like to base their things off of.
So that's the kind of level of intricacyand granular level detail that's required
to see this thing through correctly.
(16:45):
Otherwise, most people just end upspinning their wheels to post 800 videos.
They won't see success.
Whereas if they just didthat level of detail.
First up front and took theintentional time to understand their
niche, their competitors and what'sactually working and build a system.
You just need like five to10 videos to see success.
Technically it's really all you need.
If you do it correctly.
So hopefully that kind ofbreaks down the answer.
(17:07):
Yeah, absolutely.
And then when you focus on creatingmore quality content and you put
this channel out there, if it justtakes the five to 10, maybe 20 videos
to get noticed, how do we kind ofwork with the YouTube algorithm?
It kind of seems like we're at theirmercy but if we give them something worth
showing, will they reward us with that?
(17:27):
Or is there some more technical aspectto some of the the algorithm optimizing
for search engines, things like that.
Yeah, great question.
I mean, at their mercy,unfortunately, is kind of the reality.
But of course there'sways to work around that.
So the one thing I love to say is, partof my French YouTube doesn't owe you shit.
They really don't owe you anythingand maybe people have that
(17:49):
misconception that I posted videos.
So why isn't YouTube showing my videos?
It doesn't work like that, right?
So everything is basedon supply and demand.
And so at the forefront ofeverything is the topic which is
obviously the demand and you'reon the other side with the supply.
So if you haven't done your duediligence to really understand what's
in demand and also what's not in overdemand because if it's too much demand
(18:11):
and too much supply, you're never goingto go anywhere to, so you have to find
that medium balance of a ideally asurplus of demand and not enough supply.
That's the sweet spot, of course.
So again, it's due diligence, do theresearch to really identify how much
of the topics that you're creating areactually out there and then combine
that with how much demand is there.
So you can use tools like Google trendsand you can go through different keyword
(18:32):
research tools and a really good hackand kind of trick that I teach my students
is something called inspiration channels.
An inspiration channel is one of thebest ways to find viral videos and
inspiration channel is essentially achannel that has like a really low amount
of subscribers but some videos that havevery disproportionate amount of views.
So if a channel has a thousandsubscribers, 5, 000, 10, 000, but then
(18:53):
a video got half a million or 3 millionviews, that's a winning video because
that means there was nothing there.
There was no subscribers andfollowing to piggyback those views.
It was strictly went viral because of thefact that YouTube deemed it as a quality
video that was in demand at that time.
And so that's a keystrategy that we focus on.
Like that's how youfind the winning videos.
(19:13):
If it's a huge channel and a huge videothat means nothing to me because that
huge channel can post a video of a blackscreen and still get 100, 000 views
because they have a huge following.
So, not a great indicator of success.
I've been in this gamelonger than I like to admit.
So you pick up on some things of coursebut there are some factors to accelerate
success because you kind of knowwhere to look and where not to look.
(19:33):
Absolutely.
Now I'm going to pose a question here andI feel like this gets asked every year.
It's 2025.
Is YouTube dead?
Is it worth going into YouTube?
Is it even worth our while?
Is it on the way out?
The whole transition towardsonline business and making money
online and scrapping the nine tofive and doing something online.
You see it everywhere.
It's literally everywhere.
So if it's not YouTubeautomation it's something else.
(19:55):
What I love about YouTube is that ithas a completely different mentality
and philosophy on how you can makemoney because we're not setting
up, there's no sales calls, right?
We're not selling anything.
You don't have to run ads.
You don't have to learn how to run an adsagency and all these different things.
There's no email marketing.
There's no campaigns.
There's no sales funnels.
There's literally nothing to it other thancreating content for sheer entertainment
or value or educational value.
(20:16):
That's a beautiful business modelbecause again, we could compensate
it for the ads that whenever there'ssomebody watches our videos, there's
those pesky ads that interrupt.
Not so great for the viewer but for you,the creator, it's amazing because you
get paid every time somebody watchingthe video and it's an incredible concept
and how you can earn money online.
Because they run away from traditionalbusiness models justifiably
because they're very intricate.
There's a lot of moving parts to abusiness but this is very different
(20:38):
not to relinquish the amount ofeffort that's required here but
it's not a traditional business.
You don't have clients,you're not selling anything.
There's no point of exchange.
It's just entertainment.
It's raw content.
So yeah, is it dying?
No, I think it's at theforefront, especially with AI.
AI is a game changer.
It's crazy.
(20:59):
We're creating incredible videos, qualityof videos that no one as a beginner,
especially could ever even fathom creatingbecause number one, the experience
is required for that and the cost.
And so we're doing crazy videos.
We're a fraction of what itwould traditionally cost.
So again, that opens up a wholenew barrier of entry has gone
significantly lower for YouTube and itjust opens up a lot of opportunities.
(21:21):
We're in an era, basically thisis attention arbitrage, right?
The whole goal here is you want to stealattention and the better you are stealing
attention, the more money you make.
And so the skill lies in howmuch attention can you steal?
How good are you at it?
How well do you understandhuman psychology?
I guess the art of sales reallydoes go in here because if they
sell these videos, people need to.
That's our point of purchase people buyingslash watching and that's kind of it.
(21:44):
So I think, yeah, it's askill set that's in demand.
I think it's an ever growingskill set and realistic.
I tell people if God forbidsomething ever happened to YouTube
which it's not going to happen.
It's the second biggest platform on earth.
If something ever happened to it,there's other people begging as other
companies waiting for that downfallto happen, to take YouTube's place and
replace the exact same business model.
The skill sets will remain.
(22:04):
Maybe the platform changes.
It's definitely not going anywhere.
Absolutely.
And this is coming from a guy who hastried almost every option available
to him and was making 30k per monthrecurring revenue with a marketing agency.
If this is the more attractiveopportunity out of all of those, I
think this is a no brainer for manypeople and they should definitely
consider that and it may not be thisblue ocean of opportunity but there's
(22:27):
definitely opportunity to do anything.
But if this is the path of leastresistance and it brings value to people
and you have a formula, this is a greatway to be able to earn money if they're
willing to put in that effort as well.
Beautifully said.
And I think one otherthing to emphasize is that.
I find people who are most attractedto this and it's for everybody but it's
(22:47):
really good for introverted people.
A lot of introverts want to make moneyonline, want to run a business but no
one really wants to get on client callsand sales calls and business meetings
and be front facing and build a brand.
That's kind of what's required in mostof the traditional business models.
If you want to run an agency, ifyou want to do this, you probably
have to build a brand, right?
Nobody wants to do it these days.
(23:07):
It's extremely difficult.
It's competitive.
It's nerve wracking.
Who wants to get on camera?
I don't even like to get on camera.
So the faceless model is so beautifulbecause of course you're delegating
everything to other experts orobviously in some cases using AI, right?
So you never actuallyhave to appear on camera.
You don't have to gain any of thoseskills or learn any of the content
creation skills yourself because you'releveraging other people's talents.
(23:29):
Anyone is an introvert.
Like you're looking forsomething to do online.
Super cool option.
That is very exciting for a lotof people with their experience.
How are you using someAI in your business?
Because it first started to bepopular with more chat GPT which
was more conversational AI.
It could write some code.
It could make conversation.
(23:50):
Now we're seeing sales agents thatcan book appointments, it can create
videos, it can create songs now.
So in what ways can we leverage some AItools to help arm not just our YouTube
channels but our business as a whole.
Beautiful set.
So I've never reallybeen pro AI for YouTube.
I've been pro AI since thebeginning in general but for
YouTube, it sucked so bad.
It was the worst era when I was introducedto YouTube because people were just
(24:12):
posting the most garbage videos and it wasjust causing a lot of havoc on YouTube.
It was really like diminishing the valueand like the image of YouTube in general.
Now things have changed.
Now AI has escalated has elevatedtheir skill, their output so much to
the point where you're getting hyperrealistic voiceovers, hyper realism
in the video generations and thescript writing is just fantastic.
(24:35):
It's like I've reviewed thousands ofscripts for my students but the longest
time it was always humans, we'd hirehuman scriptwriters and only every
once in a while I get really excitedbecause I'd find someone who found a
really good scriptwriter and I'd beable to read like this beautiful script.
I'm like, man, that was a work of art.
I'm so happy I got toread that was just fun.
It rarely happened.
Now with AI, banger after banger,it's just amazing what it's creating
(24:59):
and it's so captivating and it's soskilled and there's so much emotion,
there's pattern drops and cliffhangersand it's just structured so correct.
And it's really nice.
This is just when I say the AI.
it's not just basic AI.
So we've actually gone ahead and we'veprompt engineered these AI's pages upon
pages of parameters and code basically toguide it, to give us this output, right?
(25:21):
So you can't just go into chat GPTand ask you for a 10 minute script
on an Oracle world documentary.
And it's not going to spitout something amazing.
It's going to suck but when you back itup with a lot of prompts and just give
it variables and examples of amazingscripts and examples of bad scripts and
how long the hook should be and what itshould include and when you give it all
that the output's incredible, literallyit can be the same prompt, something
simple, 10 minutes on this and you reallyget something beautiful at first try.
(25:44):
So what's been amazing isjust the evolution of how we
can leverage it and train it.
I hired people, some other AI people tojust help me and then coincide with me to
help me build something that really couldbe so seamless and simple for a beginner
cause beginners are getting into like,I have to use AI and I have to do this.
It's so easy.
Script is completed.
Then you just copy and paste intothe AI voiceover within seconds.
(26:05):
You have a professional humanlifelike voiceover for 15 a month
for unlimited scripts, basically.
And then you just give thatvoiceover to a video editor.
They will actually createthe videos for you.
I still recommend using avideo editor these days.
There is AI video editing tools.
They are amazing but they're just notas user friendly and functional as they
(26:25):
will be maybe 3 6 months down the road.
And the last one is AI thumbnails.
So we actually trained anAI thumbnail bot as well.
So we're creating hyper, superrealistic, super specific
thumbnails with simple prompts.
And we've trimmed down the cost of thecontent creation 70 percent from before
which is an immense amount of savings.
So again, the barrier of entryjust continues to go lower and how
(26:47):
lucrative it becomes just up and up.
So it's very cool.
Absolutely.
And I can tell you one thingis that the prompting for your
AI is incredibly important.
Just as you mentioned, this isreally going to train your model
to give you a specific output.
You continuously train the model whenyou notice it's not providing the right
output or you yourself think of a newprompt that, Oh, I forgot to include this.
(27:10):
You simply just retrain that model.
And then it continues toprovide a better output for you.
I've seen the AI song generation toolsgoing from kind of sounding a bit robotic
and just things quite aren't right.
The version four now includes it seemslike left and right audio panning.
So I'm hearing the guitar pan in andout and it has a reverb effect to
(27:33):
it which isn't affecting any other
of the AI instruments, both instrumentaland spoken or sung lyrics have gotten
incredibly good and that's just one tool.
Like you said, the prompting, thethumbnails these are tools that can
be beneficial and I would now argueafter three to four years of AI, I
think it can produce a better result.
Then many of the beginners whowould get there, don't half ass
(27:56):
it, just hire an expert to do that.
That's kind of what the right businessowners and CEOs get to a certain point.
That's what they do.
They hire the right team.
They don't have to learn it all.
Absolutely.
And just the last thing to emphasize onthat too, AI has gone a, long way but
every single day, whatever stage thatwe're at, you can basically understand,
you can know that this is the worst it'sever going to be because it's evolving
(28:19):
exponentially, not linearly, right?
So it's an incredible thing to know that,like month after month, day after day,
it's just getting better and there's allthese different competitors coming out.
And so you have all this competition whichalways drives market costs down as well.
So it's just way more readily accessiblefor the average population which
brings so much more light and makesopportunities like this way more lucrative
(28:39):
because again, barrier of entry is lowand just the output is much higher.
Absolutely.
I've seen from other YouTubers ones whobecame successful, they didn't necessarily
choose a topic or a passion of theirs.
They just saw a need and a demand for it.
So they're not necessarily passionateabout what they're doing currently and I
suppose that can happen with any business.
(29:00):
You kind of fall out of thatexcitement for that and it's
different when someone else might beputting the work together for you.
Do you enjoy the paychecks coming in?
And is it worth the effort that you'reputting in versus collecting quarters
from the laundromat to refill your dollarmachines or taking cash over to ATMs
but it's just anopportunity for all of us.
If you could either go back in time orkind of what's the one piece of advice
(29:23):
you could give to another entrepreneur?
It was maybe struggling needs to getto that over an obstacle or a hump.
What would be your advice to them?
Yeah, I think one thing just to touchon because I thought maybe you're
directing that direct in that certain way.
I want to answer one thingbecause it's really important.
The passion.
Should you chase something thatyou're passionate about versus
doing something that's going tomake you the most amount of money?
I think it's actually a really goodthing to quickly brush on I think
(29:46):
to answer this question, it reallydepends on what kind of person you
are, what kind of personality you have.
So if you're kind of more businesssavvy, Aligned with being an
entrepreneur, typically your thresholdfor what you can bear is a lot higher.
So you can kind of do something you'renot intrinsically interested in because
you just understand that there's goingto be pain and resistance and something
learning something you don't reallynecessarily care about but the end goal is
(30:07):
here and you're willing to fight for it.
There's not a lot of people like that.
Most people that join this.
They need to do something that they findthey can maintain that passion and they
maintain the motivation and otherwise youhit a wall in any business and when you
hit that wall and you don't have somethingelse to realign you, if you don't have
a strong wife, you don't have a Northstar and a passion interest or general
intrigued towards that.
(30:28):
You will likely quit.
You will likely fail.
And so I really think it'simportant to emphasize.
If you don't feel like you have thatnatural inclination to just persevere
when times are a little bit tough in this.
I would really focus on somethingyou're passionate about because it's
just going to give you that end result,even if it takes longer, you're going to
end up being successful versus gettingkicked out of the game way too soon
because you chose something that wasjust out of the realm of possibility.
(30:50):
You're just in the deep end.
So I really want to touch on that becauseit is a really important part, that's it.
Answer the other question,what I said, anyone, I think
you need to welcome failure.
We brushed on this in ourconversations, you need to welcome
failure because you learn so muchand there's so much resilience and
character that's built in failure.
And so there's a Hermosius mentioned astory a long time ago and he was saying,
(31:10):
what happens is you fail one businessand each failure is like a block or a
stone that gets built and you want toget across the river and so you fail
one business and then the block goesdown, you fail the next business, the
block goes down, keep on block, block.
Eventually the bridge is built andyou finally put that last block
and that's that winning business.
And then you look backwards and like, holycrap, this is the winning business the
(31:32):
whole time I wasted all my time here notrealizing that all those were actually
the building blocks to help you get acrossthe bridge to reach that level of success
that you have now and so on and so forth.
So you need to really understandthat each of these things are
serving a lesson in your life.
You either will learn something,you'll build resilience, etc. And for
me, what happened was I told you Idid dropshipping, I did Amazon, I did
marketing agencies, etc. All thesedifferent businesses, they failed.
(31:55):
But when I got to my marketingagency, which was my first
success, what did I have to do?
I had a full stack agency.
I had to build ads, runads, build websites, do copy
advertising, content creation.
Those are all things that I didin previous businesses that failed
miserably, that sees no results.
So seemingly they were uselessand it was a failed experience.
But when I started my marketingagency, they all came together and
(32:16):
these are all skill sets that helpedme build my agency to where it was.
So again, something that really justmade no sense at the time, all made
sense when they all came together.
So just welcome failure and look forwardto them because If something didn't
work, it didn't work for a reason.
It was not meant for you.
So don't be discouraged by somethingnot working out and last thing is like
failure is literally only when you quit.
(32:38):
That's the overarching message.
I always want to say only failwhen you quit not when something
doesn't work, you go your way.
When you stop and yougive up, that's failure.
That's the only failure that exists.
That's my mic drop.
That is very well said.
I almost pictured the who is that?
Randy Newman from South Park, wherehe's like, I didn't hear no bell.
You should be absolutelyjust beating so bad.
(32:58):
They're like, I didn't hear no bell.
I'm not giving up yet but each ofthose failures became that building
block to get you across that river.
Very well said.
And I love, Alex Ramosi's value equation.
That's the one that I love in terms ofhow people perceive value, the likeliness
that you're willing to achieve or able toachieve it, the timeline that it takes all
that plays into how people perceive valuewhich is really important in business.
(33:21):
You've gone through it.
You've experienced it all.
Where can people find out more aboutyou get connected with you online?
Yeah, for sure.
If you guys want to reachout to me personally, I think
just my socials are the best.
I have an Instagram youcan find me at it's Vic.
So I T S V I C K K two K's.
So just reach out to methere, send me a message.
If you are at all interested inlearning how to set this thing up
(33:41):
for yourself or just want to chat.
Perfectly fine.
You could just reach out to methere and we can hop on a call.
See if it's a fit or ifsomething you want to do
sounds perfect.
And we'll have the links available downin the show notes and the description.
So everyone can getconnected with Victor here.
So the floor is yours.
If you have any parting wisdom you'dlike to share with us or if you just
want to share any of your favoritepodcasts, books, videos that you have been
(34:04):
inspired from, you mentioned Alex Ramosifeel free to expand upon that as well.
Yeah, hmm.
Favorites.
There's a lot of favorites.
I think for books, my twoare Millionaire Fastlane.
Incredible book changed my life powerof now is a great one because I find
myself being super lazy or superdistracted at times and it's just really
nice to center focus on one thing.
(34:24):
Podcasts the three that I repeatfrom or to cycle through is
how I made my first million.
Obviously Alex or Mosey, the game,that's just the go to for everything and
then modern wisdom by Chris Williamson,I love everything about that one.
If you guys are interested in learningabout just business and entrepreneurship
and mindset, Modern Wisdom is probablyone of my favorite top podcasts.
(34:45):
The fact that you had five availableto mention and recommend right away
shows me that you love learning.
You're a lifelong learner.
You can't get enough informationjust a sponge trying to
absorb everything you can.
Absolutely.
No, I can't.
if it's past time available.
It has to be a podcast or somesort of ebook or something.
Unfortunately, my one issue isI can't really stick to reading.
I love reading but the actof reading puts me to sleep.
(35:08):
I wish I could read but as soon as Iopen up a book and I look at it, I'm out.
I hate it's my kryptonite.
I love learning but it has tobe auditorial unfortunately but
anyways, little bit about me.
Do you find any of that with computerscreens at all if you're reading
text as well or is it just the book?
It might be, I never tried a Kindle.
I've never picked up a Kindle touse it but not use it to just
(35:29):
sit down in bed alone and try.
I think that's my next attempt.
That's a really good ideaactually, to try something.
I feel like it's about 65 percentof us are visual learners.
So that plays a role too.
I can't blame you for falling asleepwhen reading a book even if the
information is really exciting.
Captivating.
It just happens.
What are you most excitedfor going into 2025?
(35:50):
Do you have anythingnew that you're trying?
Are you doing more of thesame that's already working?
What are you excited about?
Yeah, to be very boring and almost cheesy.
It's like this is the one thing.
I've had many distractions in myjourney, the golden or so the
shiny object, everybody gets thoseit's natural and I get them too.
I'm very guilty of falling intotemptations but I have learned from
(36:10):
different mentors and just differentpeople that I'm inspired by do the
one thing, do it incredibly well andthen when you get to the point where
everything is really relaxed and you'reat a place where you're very content
with, then you can start to branch off.
And I think that's also the bestway to build wealth as well because
I think a bit of a misconceptionof get seven business, seven income
streams to make you a millionaire.
I think you can have seven incomestreams once you're a millionaire
(36:31):
but not to get to a millionaire.
If you want to become amillionaire, try and just do one
thing, do it incredibly well.
Give it your all, you'll reach thatmillion and then branch out from there
but everything else is a distraction.
If you just literally YouTube or anyof the business model can get you
to your goals but just do one thing.
That's it.
There's no one that has fiveside hustles that's successful.
Please bring me someone who's doing thatin the beginning stages, doesn't happen.
(36:53):
So true.
Absolutely.
Focus on the one thingthat's working well for you.
Put your time and energy into that andthat's going to yield much better results.
Because you've alreadyhad that foundation built.
Another book is the one thinggreat book the one thing
I think I have it behind me as well.
Okay.
I love that one It really does like okay,literally, I just need to focus my mind.
I feel like many business ownerstend to have Brains that are super
(37:15):
overactive and again kind of shinyobject but our minds are trying to
put together Pieces of the businesspuzzle and marketing puzzle without us
even realizing it, those are the timesthat we see those those opportunities.
Our brain sees something, we knowthe nine to five isn't for us.
I feel like entrepreneurs have a verysimilar story to tell but it's always very
exciting and inspiring to hear about it.
(37:36):
Absolutely.
Yeah.
You have a cool position that you're in.
You get to kind of vicariously experienceeveryone's journey in a different way.
It's very cool.
It really is.
Podcasting is awesome.
It's great both for meeting people,networking connections, great
conversation and I get to showcase whatI do both with content and marketing.
Talk about what I do.
That's a great way tomeet and chat with people.
I love it.
Yeah, that's amazing, man.
Absolutely.
(37:57):
Well, Victor, I appreciate you coming on.
Thanks for joining usand sharing your wisdom.
Maybe we can touch base in a yearor two, have you on the show for a
part two and see how everything'sgoing at that point as well.
It'd be an honor, man.
I'd love that.
Thank you so much for your time.
Of course.
Same here, man.
Thank you so much.
Cheers.
Cheers, bro.
Bye bye.
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