We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey.
In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer's Journey and the stages a person goes through before, during, and after deciding to purchase.
Considering these stages in all aspects of your digital marketing makes you more likely to engage the person, turn them into a solid lead, and then a loyal customer.
Listen to this episode to learn more about the Buyer's Journey, each stage, the content useful at each stage, how to use the stages in your digital marketing, and the risks you face if you don't consider the stages in your digital marketing.
Take action!
- Download Placentric's tool, Develop Content Ideas for The Buyer’s Journey, and use it to determine some ideas for the first stage, Awareness.
- Then, email admin@placentric.com with your findings and get a quick evaluation from Ann Donnelly.
If you enjoyed this episode and found the information useful:
📍Subscribe to this podcast and share it with your friends and colleagues.
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