In this episode of Building Success Stories, discuss how to build a successful relationship with your digital marketing agency, the audio from a video presentation I've recently recorded.
Throughout my years in digital marketing, I've met many business owners who did not have a good relationship with their digital marketing agency. Often, they were unsure if the agency was providing the services they paid for, were intimidated to ask for clarification on technical terms, had no idea what to ask for, etc.
After this episode, you will know:- Tips for selecting a digital marketing agency.
- The elements needed to build a strong relationship with your marketing agency.
- How to communicate well with your digital marketing agency.
- What to ask for and how to ask.
- Signs of possible issues.
- To have an ongoing, Long-Term Relationship – Partnership! Even if you don’t outsource regular work to the agency, you will need their assistance over the years to help with technical issues or revamp the website every 3-5 years.
- They are involved with your key communication and sales tools – the outside world’s view of your business.
- To ensure that your time and money are well spent. Your marketing spend will likely be a huge chunk of your overall business budget!
During the presentation, I discussed my Digital Marketing / Website Development Action Plan Template, which I developed while working for Tourism Northern Ireland. I provided digital marketing audits and coaching for tourism-related businesses in that region. This template provides a detailed list of what to ask for when requesting quotations and giving instructions to providers.
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