Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.
In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.
Listen to this episode to learn what SEO is, how it increases traffic to your website, and how SEO has and hasn't changed since the days of digital marketing in the late 1990s.
You will also learn about "keyphrases" and how to research and select the keyphrases to target on your digital marketing channels.
In Episode 27, we will discuss how to use these keyphrases to optimize your website and other digital channels.
Read more about this topic at https://placentric.com/ep26/.
----more----
Take action!
- Use Moz or Ubersuggest to determine which keyphrases to target on your website's homepage and other top-priority pages.
- Then, email admin@placentric.com with your plan and get a quick evaluation.
If you enjoyed this episode and found the information useful:
📍Subscribe to this podcast and share it with your friends and colleagues.
📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.