Change by Design: Engineering Transformation with Chad Jackson

Research says engineering leaders expect a lot from Model-Based Systems Engineering (MBSE) — improved reliability, better traceability, fewer integration failures. So why are those benefits so hard to actually realize? In a recent Lifecycle Insights study, fewer than 30% of teams reported achieving the outcomes they set out to get from MBSE. That's the...

In this episode, Chad Jackson sits down with Ebele Okochar and Pete Oliver-Krueger, co-founders of Organizational Mindset Mapping (OMM), a coaching and training firm specializing in transformation for manufacturing and hardware companies. Together, they make a compelling case that Agile isn't just for software — and that the biggest breakthroughs in ha...

Chad Jackson digs into the growing gap between hardware and software development in engineering organizations — and why the industry's biggest solution providers may be running out of time to close it.

Chad also reflects on his recent conversation with Anand Rangaramu of T...

Lifecycle Insights CEO and Chief Analyst Chad Jackson sits down with Joseph Laurine, PhD, AI Governance Lead at a major healthcare organization and former head of AI Governance and Assurance for the National Geospatial-Intelligence Agency (NGA). Joseph's career spans cryptologic intelligence, applied statistics, data science, and executive coaching — a...

Are AI virtual companions the future of engineering work? Chad Jackson shares his takeaways from 3D Experience World, where Dassault Systèmes unveiled three AI assistants—each with distinct personalities tuned to different work modes. But what happens when exploration, execution, and expertise each demand a different interaction style?

The conversation then takes a turn into new research revealing a troubling gap in MBSE initiativ...

• The Unpaid Labor of Change: Why change agents are essential but rarely have the offic...

• Choosing the leadership track: Why ...

In this episode, we sit down with McKray Jones, a Technical Program Manager and Deputy Director of Engineering, to explore the evolving role of the “Change Agent” in modern engineering organizations. McKray shares his unique journey from the Marine Corps to leading complex hardware integration teams, offering a fresh perspective on why the engineering industry is facing a leadership vacuum and how to fill it.

We dive deep into the ...

• AI-Native Workflows: We deconstruct the concept of “AI Scaffolding”—a method to provide engineering models with a “memory” by using document-based inputs to maintai...

In this episode of Change by Design, host Chad Jackson interviews Greg Livelli, Senior Vice President of Innovation at Harvey Performance Company. Livelli shares his non-linear career path from business development in Asia to leading global transformation initiatives, offering a unique perspective on how curiosity and a “love for transformation” drive engineering success.

Their conversation centers on the evolving role of engineeri...

Lifecycle Insights CEO and Chief Analyst Chad Jackson talks with change agents Alex Atala and Marshall Hulbert about how they’ve led major engineering transformations—from early CAD adoption to model-based definition—while navigating resistance, politics, and cross-functional complexity. They share the key skills, mindsets, and approaches that make change initiatives succeed—or fail—offering practical guidance for anyone looking to...