On Cosmic Confluence with host Sana, Michelle Houston—co-founder of To Be Honest Beverage Co.—breaks down how to grow a conscious, product-led startup without burning out. We unpack the tension between stillness and scale, why “less is more” is a competitive advantage, and how authentic, mission-driven marketing builds durable brands. Michelle shares practical ways to cut noise, design systems that protect deep work, and create inclusive beverage rituals with non-alcoholic, functional alternatives. If you’re building, leading, or reinventing, this conversation gives you direct, usable strategies for mental health, focus, and sustainable business growth
About the guest:Michelle Houston is a behavior-change and healthy-habits coach turned founder. As co-founder of To Be Honest Beverage Co., she’s redefining intentional drinking with non-alcoholic, functional spirit alternatives while championing systems, integrity, and alignment in early-stage growth.
Key takeaways :-
Build from stillness: growth that lasts starts with clarity and alignment, not speed.
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Less is more: reduce channels, contractors, tools, and inbox noise to focus on the few levers that move the business.
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Systems over discipline: schedule deep work, live by your calendar, and remove barriers so important work happens without relying on motivation.
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Plan, then adapt: map priorities the night before; accept that not every plan will be perfect and drop the guilt.
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Protect creator hours: do low-energy tasks (like email) later; guard mornings for strategy and creative work.
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Redefine “wellness”: prioritize free or low-cost pillars—sleep, sunlight, movement, whole foods, relationships—before chasing trends.
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Intentional consumption: offer inclusive rituals with non-alcoholic options that keep the social experience without unwanted after-effects.
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Authentic brands win long-term: integrity and mission create alignment, retention, and resilience beyond short-term hype.
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Founders’ reality: early stages are testing and overwhelm; step back, prioritize, and design a lifestyle you can sustain now—not “after the next milestone.”
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Legacy thinking: stay true to the original mission as products and mediums evolve to avoid drift and failure.
Website: tobehonestbev.com Social: @ToBeHonestBev on YouTube, TikTok, and Instagram Availability: Ships across the U.S.; stocked at select non-alcoholic shops and bars. DM for questions via Instagram: @ToBeHonestBev What they do: Non-alcoholic, functional spirit alternatives that replace liquor in cocktails—non-intoxicating, ritual without the after-effects. Ships within the US.
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Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on:
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