1 | One Maker’s Wake-Up Call: How I Rebuilt My Business with Purpose and Peace

Is your passion still fueling you—or draining you? In this very first episode, I’m sharing my personal story of how I turned burnout, financial pressure, and creative fatigue into a business that finally supports me, more than I thought it could, and what I love to do.

Whether you’re a knitter, maker, Etsy or Ravelry shop owner, or blogger with big dreams and limited time, this episode is for you. I’ll take you behind the scenes of my journey from corporate stress and underpaid creative work to building a second income stream that brought peace, purpose, and freedom back into my days.

This isn’t a get-rich-quick story. It’s about building something steady, simple, sustainable and long-lasting - and aligned with your life.

If you’ve been feeling stuck, tired, or wondering if your handmade or creative business is sustainable long-term—this is your invitation to rethink what’s possible.

In this episode:

• My journey from corporate manager to creative mentor

• Why my photography & craft businesses became unsustainable

• The moment I knew something had to change

• How I found a second income stream that gave me my time, peace, and purpose back

• Encouragement if you’re feeling like your passion is costing more than it gives

_____________________ 🔗 Links & Resources:

• Learn more about the passive income - online business I now run alongside my knitwear brand: https://www.vekija.info  ⬅️

• Connect with me on:

  • Facebook: @vekija_and_co  / Instagram: @vekija_and_co

  • LinkedIn: Veronica Kiefer-Jarneberg

• Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.

_________________________ 📣 Subscribe & Share:

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• Hit follow so you never miss a weekly episode

• Share it with a creative friend who could use a business breakthrough

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You don’t have to choose between your creativity and your income. Let’s design a business that supports both.

🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.