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December 5, 2024 22 mins

We believe the best brand builders are world builders - from Tyler the Creator to Lady Gaga and Fred Again - more and more artists today are finding ways to express creativity and drive revenue beyond their music. The latest Creators In Session, which comes from a live event we hosted during Amsterdam Dance Event, sees us connecting with community-mind artist TSHA. She recently released her second album, Sad Girl, on London label Ninja Tune, and is finding new ways to connect with her fanbase in her new home of Ibiza. 

In conversation with guest host NIKS fellow DJ, producer and co-founder of Black Artist Database – they dive into TSHA’s journey in the music industry, challenges she’s faced on her road to success and new opportunities for artists looking to grow beyond the music.  

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