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October 9, 2025 66 mins

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

 

 

 

In this episode, I speak with Forbes contributor and founder of Brown Way to Money, Alejandra Rojas about the concept of financial trauma.  We explore how financial trauma can affect individuals' relationships with money, the cultural influences that shape these experiences, and the importance of community and professional support in healing.

 

 

Alejandra shares her personal journey and insights into the emotional aspects of financial literacy, emphasizing the need for a holistic approach to financial education. The conversation also touches on resources for overcoming financial anxiety and the significance of creating a big vision for financial goals.

 

 

 

 

🎧 What You’ll Hear in This Episode:

 

  • Financial trauma can stem from personal experiences or be passed down through generations.
  • Understanding the emotional side of money is crucial for financial literacy.
  • Financial trauma can manifest in various behaviors, such as avoidance or overspending.
  • Seeking professional help is important for addressing financial trauma.
  • Community support can help individuals feel validated in their financial struggles.
  • Resources like books and podcasts can aid in understanding financial trauma.

 

 

 

👉 Hit play to unpack this important topic so that you can claim the financial abundance you deserve!

 

 

Subscribe to Alejandra’s newsletter: https://brownwaytomoney.substack.com/

Connect with Alejandra on Linkedin: https://www.linkedin.com/in/alejandrar2019/ 

Visit Alejandra’s website: https://brownwaytomoney.com/ 

 

 

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Tiktok:   / thefirstgenmentor  

Instagram:   / gigithefirstgenmentor  

LinkedIn:   / giovannagonzalez  

 

 

 

#GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

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