Power up for Retain and Gain Podcast Episode 6 as Rob Mudd and Larry Bruce discuss how the automotive industry faces challenges with evolving marketing strategies that prioritize conversation over clicks. As the market has changed sales dynamics from customer relationships to click metrics, customers now prefer personal interactions and direct information. Events are vital for connections, while Google Analytics reshapes engagement measurement. Rob and Larry explore solutions that highlight the need for a Customer Data Platform and AI to improve sales efficiency and address low conversion rates on Retain and Gain Podcast Episode 6.
For more on Retain and Gain, visit:
https://RetainandGainPodcast.com/
Larry Bruce - https://www.linkedin.com/in/larry-bruce/
Robert Mudd - https://www.linkedin.com/in/robertmudd/
#dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry
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