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August 24, 2025 • 24 mins
đź“– Description:

Podcasting has moved far beyond hobby status—it’s now the core of modern influence. In this episode, we dive deep into how brands, VCs, and creators are using podcasts not just to get coverage, but to become the coverage. From Andreessen Horowitz investing millions in direct publishing, to Taylor Swift’s viral podcast moment, to startups raising capital with pre-product content, we unpack the bold strategies driving today’s earned media revolution. You’ll learn why video-first podcasts, authentic conversations, and even raw social clips are shaping the future of brand influence—and how you can apply these cutting-edge tactics to build a movement of your own.

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