🏎️🏁 Today we sit down the innovative entrepreneur Alex Witty — designer, CEO, and founder of Compound Footwear, a sneaker brand made from Formula 1 tyres.
From growing up with a dad who worked alongside Ayrton Senna, to launching his own sustainable fashion label during COVID, Alex shares the behind-the-scenes of turning Motorsport waste into wearable street style.
We talk about the wild ride of building a brand, creating opportunity out of luck, and how Formula 1 is shaping the next generation of fashion, fandom, and future thinking.
🏆 This one’s for the dreamers, doers, and F1 lovers.
00:48 – Meet Alex Witty and how Compound began
03:30 – A family legacy in Formula 1
06:15 – From Brighton uni to seaweed experiments
09:40 – The “ah-ha” moment: turning tyres into shoes
13:00 – Inside the first Compound drop
18:30 – The real carbon footprint of F1
21:00 – What entrepreneurship really looks like
26:00 – The power of self-belief (and a little delusion)
29:30 – Imposter syndrome and the internal game
33:00 – Why fashion and F1 are a perfect match
37:00 – F1 Academy, representation, and the rise of women in motorsport
41:00 – What’s next for Compound, Monaco, and beyond
Thank you so much, Alex!
📸 Watch the full episode on socials @lifestyleleven 👟 Explore the shoes at compoundfootwear.com
🗓️ New episodes drop on the 1st and 11th of every month
With love,
Eve
ELEVEN
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