Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool.
This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating content that feels real. Kendall shares how LV Collective transformed their social presence, from curated and polished to honest and human, and how that shift started showing up in sales.
Highlights include:
- Why being relatable beats being perfect on social
- How transparency turned their social feeds into a pipeline asset
- What happens when your whole team contributes to content
- Why trust, not virality, should be the goal
If you’re tired of posting just to stay visible and want to start using social media to actually drive conversations, leads, and loyalty—this one’s for you.
Subscribe, leave a review, and follow for more real-world strategies on content, trust, and the new rules of sales and marketing.
#EndlessCustomers #KendallGuinn #SocialMediaStrategy #ContentMarketing #TrustContent #B2BMarketing #IMPACTplus #LVCollective #MarketingLeadership
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com