Endless Customers
Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Ep.32 - Learn how Berry Insurance, a family-owned business with a century-long history, has transformed its marketing strategy using the ‘They Ask, You Answer’ methodology and HubSpot. Dive into how Senior Marketing Manager Corin Cook and her team utilize HubSpot to enhance their marketing efforts, making every piece of content count.
Ep.31 - Jessica Palmeri shares the latest HubSpot updates! Learn about the new features using AI to assist in content creation, remixing, translation, and more! You won’t want to miss these new and exciting updates. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-ai-2024
Ep.30 - Whether you’re a small business just starting out or a well-established player with a generous marketing budget, its easy to misspend your marketing budget. In this episode, Katie Coelho reveals common mistakes businesses make and offers simple tips to help you market smarter.
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Check out the full article here 👉 https://www.impactplus.com/blog/overpaying-for-marketing
Ep.29 - Alex Winter and Connor DeLaney tackle the tricky topic of feeling trapped by marketing agencies. Discover proactive steps to ensure your business remains in control, understand the importance of owning your content and website, and learn how to avoid entering “hostage” situations with agencies.
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Check out the full article here 👉 https://www.impactplus.com/blog/held-hostage-marketing-agency
Ep.28 - The secret to a better meeting and faster close is simple, says Marcus Sheridan. In this episode, Marcus explains how "assignment selling" can completely change the game for salespeople and customers alike.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-close-deals-efficiently-and-effectively
Ep.27 - Join Marcus Sheridan and Alex Winter as they explore how sales and marketing alignment can make true change in your business. They’ll dive into the power of a ‘revenue squad’ model that helps your teams collaborate and get actual results.
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Check out the full article here 👉 https://www.impactplus.com/blog/creating-a-culture-focused-on-growth
Ep.26 - Vin Gaeta, IMPACT’s Head of Web Strategy, explains simple strategies to boost sales and get the most out of your website investment. Discover how to keep your website fresh and engaging so you can drive more business.
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Check out the full article here 👉 https://www.impactplus.com/blog/website-redesign-roi
Ep.25 - As a business owner, do you really need a new website? Lead Web Strategist Mary Brown doesn’t always think so! The biggest key is making sure that you have the ability to make changes on your own, keeping your website a living, breathing tool.
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NEED HELP WITH YOUR SITE? 👉 Score your website with our free assessment:
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Check out the full article here 👉 https://www.impactplus.com/blog/content-authenticity-artificial-intelligence
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Check out the full article here 👉 https://www.impactplus.com/blog/how-ai-will-change-marketing
Ep.22 - Video expert Lindsey Auten tells all on how to get started with video marketing, offering practical tips for businesses of all sizes. If you can't hire a videographer yet, you can get started with just a smartphone and some natural light to produce effective videos that engage and convert.
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Check out the full article here 👉 https://www.impactplus.com/blog/video-marketing-getting-started-today
Ep.21 - What if your prospects knew the answers to their questions AHEAD of a sales call? The '80% Video' means no more time wasted explaining the same things over and over again. Rather, your sales meetings get to the root of each buyer’s needs. Video trainer Lindsey Auten shares how to implement this video into your strategy.
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Check out the full article here 👉 https://www.impactplus.com/blog/video-double-your-sales-close-r...
Ep.20 - Every day, millions of businesses produce videos and cross their fingers, hoping their newest video will be the one to move the needle. In this episode, author Marcus Sheridan explains the seven videos that will actually make a difference in your bottom line.
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Check out the full article here 👉 https://www.impactplus.com/blog/win-more-business-with-the-selling-7
Ep.19 - IMPACT Coach Brian Casey shares why talking about prices early and often helps your business grow. Learn how clear pricing can make selling faster and easier, and discover new ways to show prices that customers can check themselves, leading to easier sales and happy customers.
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Check out the full article here 👉 https://www.impactplus.com/blog/hiding-your-prices-is-hurting-your-business
Ep.18 - What if we applied our marketing principles to our hiring process? When we focus on candidate education, says Allison Riggs, we end up with a pipeline full of good-fit applicants ready to contribute on day one.
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Check out the full article here 👉 https://www.impactplus.com/blog/recruiting-hiring-treat-candidates-like-customers
Ep.17 - What does farming have to do with hiring great talent? Marcus Sheridan explains why business owners need to sow the seeds today so they can harvest great talent tomorrow. Listen in for strategies on how to recruit top talent on this episode of Endless Customers.
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Check out the full article here 👉 https://www.impactplus.com/blog/recruit-best-talent-business
Ep.16 - HubSpot or WordPress? When choosing a host for your business site, these two options are likely at the top of your list. In this episode, Vin Gaeta weighs in on who should choose which.
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-wordpress-podcast
Ep.15 - "I pay an SEO agency every month, but I have no idea what they actually do for me." Web expert Vin Gaeta hears this a lot. In this episode Vin explains how to know what you need and how to get what you pay for from an agency, no matter what your goals are. Learn from Vin about the right tools and strategies to make sure your business is visible and thriving online.
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Check out the full article here 👉 https://www.impac...
Ep.14 - IMPACT CEO Bob Ruffolo knows that AI is the future, and he's focused on helping businesses take the first step. He explains that you can't let AI's risks keep you from moving forward. Instead, business leaders need to create a culture that fosters both safety and experimentation.
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Check out the full article here 👉 https://www.impactplus.com/blog/essential-practices-secure-workplace-ai-safety
Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing.
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024
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