Endless Customers

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse.

With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system...

Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal.

This conversati...

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. I...

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how th...

Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attenti...

Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer...

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the t...

Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avatars are helping companies scale vide...

• Taffy Ragan, General Manager and Owner of Bill Ragan Roofing, six years into f...