Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.
Highlights include:- Why most marketing reports don’t work (and what to do instead)
- How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand
- What real visibility looks like in an AI-driven search world
- How to spot marketing friction before it becomes a budget problem
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