Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly tripled their growth!
Jeffrey shares how they stopped relying on agencies and paid tactics, built an in-house team, and committed to answering the questions other roofers avoid, especially around pricing, materials, and when they are not the right fit. Hugh breaks down how educational video content helped build trust faster, shorten the sales cycle, and create more informed buyers before the first sales conversation.
Highlights include:
- How transparency helped Linta Roofing triple growth
- Why they stopped outsourcing marketing and built an in-house team
- The pricing and fit conversations most roofers avoid
- How video content shortened the sales cycle and built trust early
- Why on-location videos outperform studio content
- The weekly content cadence they use to stay top of mind
If you want more qualified leads without relying on paid ads, this episode will show you what it looks like to grow through trust.
Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market.
#EndlessCustomers #RoofingMarketing #HomeServicesMarketing #ContentMarketing #VideoMarketing #Big5Content #SellingSeven #Transparency #IMPACTplus #EndlessCustomersSystem
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